THE WHITE

REVOLUTION

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INTRODUCTION

The revolution associated with sharp increase in Milk

Production.

• Operation Flood: A revolution in the dairy industry

• Year 1970
• Dr. Varughese Kuren: The person behind the
revolution

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DR. VARUGHESE
KUREN
• Known as the Milkman of India
• Brain behind the Indian dairy industry
• Early Life
• Born in a Syrian Christian family in Kerala
• Studied in Chennai and Michigan State University
• Passionate about metallurgy and physics
• Education
• Obtained scholarship for studies in the US
• Signed a bond to serve for two years in India

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THE AMUL BRAND
• Challenging Authority
• Refused to bog down to authority
• Eliminating Middlemen
• Milk from farms went directly to cooperatives
• Sold at decent prices for farmer's profit
• Launching a Brand
• Launch of confectionaries under Amal brand name

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INNOVATIONS AND
CONTRIBUTIONS: MILK POWDER
FROM BUFFALO'S MILK

• Important innovation was the milk powder from

Buffalo's milk
• Helped by friend Dalia
• Went on to make skimmed milk and condensed milk
• Mother dairy and DDB were all born

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AWARDS AND
RECOGNITION
• from this man's in the worst he went on
• to receive many awards and in fact his
• passion for daring inspired him to talk
• about it and many countries around the
• globe

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THE IMPACT OF THE
WHITE REVOLUTION
• Donation of milk towards Operation Flood
• White revolution in India
• True development is the development of men and
women
• Inspiration to many
• Authored the book 'I too have a dream'
• Lived his dream to make India the leading producer of milk
and dairy products

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