CHAPTER 1

INTRODUCTION

VRL Logistics Ltd., founded in 1976 by Vijay Sankeshwar, is one of India's leading logistics and
transportation companies. Headquartered in Hubli, Karnataka, VRL Logistics has established itself
as a pioneer in the industry, offering a comprehensive range of services including surface trans-
portation, freight forwarding, and logistics solutions across various sectors.The company's journey
began with a single truck and has since expanded into a vast network spanning the length and
breadth of India. With a fleet of over 5,000 vehicles and a strong workforce, VRL Logistics oper-
ates on the principles of reliability, efficiency, and customer satisfaction.VRL Logistics has diversi-
fied its operations to cater to the evolving needs of businesses and individuals alike. Its services en-
compass transportation of goods, parcels, and even passengers, facilitated by a robust infrastructure
and advanced technology integration.Over the years, VRL Logistics has earned a reputation for its
commitment to quality service, timely delivery, and adherence to safety standards. This has enabled
the company to forge enduring partnerships with clients across various industries, ranging from
FMCG to automotive, pharmaceuticals, and e-commerce.As a prominent player in India's logistics
landscape, VRL Logistics continues to innovate and adapt to emerging trends, ensuring seamless
movement of goods and fostering economic growth. With a focus on expansion and excellence, the
company remains dedicated to shaping the future of logistics in India and beyond.

Apart from transportation services, VRL Group has expanded its portfolio to include VRL Travels,
offering passenger transport services, and VRL Packers and Movers, providing relocation and logis-
tics solutions.With a strong focus on customer satisfaction, reliability, and operational efficiency,
VRL Group has earned a reputation for delivering quality services. The group continues to leverage
technology and innovation to enhance its offerings and maintain its position as a market leader in
the Indian logistics industry.
 CHAPTER 2
ORGANIZATION PROFILE
VRL (Vijayanand Roadlines) Group is a conglomerate of companies headquartered in Hubli, Kar-
nataka, India. Its flagship company, VRL Logistics Ltd., is one of the largest logistics and transport
companies in India. Established in 1976 by Vijay Sankeshwar, VRL Group has diversified interests
in transportation, logistics, hospitality, and aviation sectors.VRL Logistics Ltd., the primary entity
of the group, specializes in surface transportation of goods, parcels, and passengers across India. It
boasts a vast network of over 6,000 vehicles and serves a diverse clientele spanning various indus-
tries such as FMCG, automotive, pharmaceuticals, and e-commerce.

Nature of business

Surface Transportation:

VRL Logistics specializes in surface transportation services, facilitating the movement of goods
across India. It operates a large fleet of vehicles, including trucks, trailers, and container car-
riers, to transport cargo efficiently and reliably.

Forwarding:

The company offers freight forwarding services, managing the logistics and transportation of goods
via multiple modes, including road, rail, and air. It handles the coordination and documenta-
tion involved in shipping cargo domestically and internationally.

Logistics Solutions:

VRL Logistics provides end-to-end logistics solutions to meet the diverse needs of its clients. This
includes warehousing, inventory management, distribution, and value-added services such
as packaging and labeling.

Parcel Services:

Apart from bulk cargo transportation, VRL Logistics also offers parcel services for smaller ship-
ments. It operates a network of delivery points and distribution centers to facilitate the effi-
cient movement of parcels.

Passenger Transport:
In addition to cargo transportation, VRL Logistics is involved in passenger transport through its
subsidiary, VRL Travels. It offers bus services connecting various cities and towns across
India, catering to both inter-city and intra-city travel.

Vision mission, quality policy

Vision Statement:
"To revolutionize the logistics landscape by leveraging cutting-edge technology, fostering sustain-
able practices, and providing unparalleled service, thus becoming the preferred partner for all trans-
portation needs."

Mission Statement:
"Our mission is to create value for our stakeholders by delivering seamless transportation and logis-
tics solutions that drive efficiency, reduce costs, and enable growth. We are committed to innova-
tion, integrity, and environmental stewardship while prioritizing the safety and satisfaction of our
customers and employees."

Quality Policy:
"VRL Logistics Ltd. is committed to delivering excellence in all aspects of our operations. We
pledge to uphold the highest standards of quality, safety, and reliability in our transportation and lo-
gistics services. Through continual improvement, rigorous adherence to regulations, and a cus-
tomer-centric approach, we strive to exceed expectations and earn the trust of our customers and
partners.”

Workflow Model
Order Placement:
Customers place orders for transportation services, either online, through agents, or via phone.
Order Processing:
- Orders are received and processed by the company's operations team.
- Details such as pickup location, delivery destination, cargo type, and transportation mode are
recorded.
Route Planning:
- Route planning software is used to optimize the transportation routes based on factors like dis-
tance, traffic conditions, and delivery schedules.
- Routes are planned to minimize fuel consumption, transportation costs, and delivery time.
Vehicle Allocation:
- Suitable vehicles are allocated based on the size and type of cargo, as well as the planned route.
- Vehicles are scheduled for pickup according to the availability of drivers and vehicle capacity.

Loading and Dispatch:

- Cargo is loaded onto the assigned vehicles at the company's warehouses or customer locations.
- Dispatchers ensure that the loaded vehicles adhere to safety regulations and weight limits before
departure.

Transportation:
- Vehicles transport the cargo along the planned routes, with real-time tracking and monitoring
systems in place.
- Drivers follow safety protocols and regulations during transit.

Delivery Confirmation:
- Upon reaching the destination, drivers confirm the delivery of the cargo.
- Proof of delivery, including signatures and timestamps, is collected from the recipient.

Billing and Invoicing:

- Billing information, including transportation charges, additional services, and taxes, is generated
based on the delivered cargo.
- Invoices are sent to customers for payment processing.

Feedback and Quality Control:

- Customers provide feedback on the service quality, delivery accuracy, and overall satisfaction.
- Quality control measures are implemented based on customer feedback and internal perfor-
mance evaluations.

Continuous Improvement:
- The company reviews performance metrics, including delivery times, customer complaints, and
operational costs.
- Continuous improvement initiatives are undertaken to enhance efficiency, optimize processes,
and address any identified issues.
Product & Service Profile
1. Surface Transportation:
- VRL Logistics provides comprehensive surface transportation solutions for moving goods across
India. This includes full truckload (FTL) and less-than-truckload (LTL) services.
- The company offers door-to-door pickup and delivery services, utilizing a diverse fleet of vehi-
cles ranging from trucks to trailers and container carriers.

2. Freight Forwarding:
- VRL Logistics offers freight forwarding services to manage the movement of cargo via multiple
modes of transport, including road, rail, and air.
- The company handles the coordination, documentation, and customs clearance processes in-
volved in domestic and international freight shipments.

3. Logistics Solutions:
- VRL Logistics provides end-to-end logistics solutions tailored to meet the specific needs of its
clients. This includes warehousing, inventory management, distribution, and value-added services
such as packaging and labeling.
- The company operates strategically located warehouses and distribution centers equipped with
advanced technology to optimize supply chain processes.

4. Parcel Services:
- In addition to bulk cargo transportation, VRL Logistics offers parcel services for smaller ship-
ments. This includes express parcel delivery, courier services, and last-mile delivery solutions.
- The company operates a network of delivery points and distribution centers to facilitate the effi-
cient movement of parcels across India.

5. Passenger Transport (through subsidiary - VRL Travels):

- VRL Logistics operates passenger transport services through its subsidiary, VRL Travels. This
includes inter-city and intra-city bus services connecting various destinations across India.
- The company offers a range of bus options, including sleeper, semi-sleeper, and luxury coaches,
catering to different passenger preferences.

Ownership Pattern
Public Shareholders:
- Public shareholders include individual investors, institutional investors such as mutual funds, in-
surance companies, and foreign institutional investors (FIIs).
- Public shareholders hold shares of VRL Logistics Ltd. that are traded on stock exchanges, allow-
ing them to buy and sell ownership stakes in the company.

Promoter Group:
- The promoter group typically consists of the founders and their close associates who have estab-
lished and promoted the company.
- In the case of VRL Logistics Ltd., Vijay Sankeshwar and his family members are considered part
of the promoter group.

Institutional Investors:
- Institutional investors may also hold significant ownership stakes in VRL Logistics Ltd. This in-
cludes mutual funds, insurance companies, and other financial institutions that invest in the com-
pany's shares.

Government and Other Entities:

- There may be government entities or other corporations that hold minority stakes in VRL Logis-
tics Ltd. either as strategic investors or through various investment vehicles.

Achievements/awards

1. Best Logistics Company Award:VRL Logistics Ltd. may have been recognized as the best lo-
gistics company in India or regionally for its excellence in providing transportation and logistics
services.

2. Customer Satisfaction Awards:The company could have received awards for outstanding cus-
tomer satisfaction and service quality, reflecting its commitment to meeting and exceeding cus-
tomer expectations.
3. Supply Chain Excellence Award: VRL Logistics Ltd. might have been honored for its excel-
lence in supply chain management, demonstrating efficiency, reliability, and innovation in manag-
ing logistics operations.

4. Safety and Compliance Recognition:Awards recognizing the company's commitment to safety,

adherence to regulatory standards, and implementation of best practices in transportation and logis-
tics.

5. Environmental Sustainability Awards:VRL Logistics Ltd. may have received awards for its
initiatives in promoting environmental sustainability, such as reducing carbon emissions, imple-
menting green logistics practices, or investing in eco-friendly technologies.

6. Industry Leadership Awards:Recognition of VRL Logistics Ltd.'s leadership position in the lo-
gistics industry, acknowledging its role in shaping industry trends, driving innovation, and con-
tributing to the sector's growth.

7. Corporate Social Responsibility (CSR) Awards:Awards recognizing the company's CSR ini-
tiatives and contributions to social welfare, community development, education, healthcare, and en-
vironmental conservation.

Competitors Analysis

Competitor 1: Blue Dart Express Ltd.

Blue Dart Express Ltd. is a leading logistics company in India, specializing in express parcel deliv-
ery and supply chain solutions.

Competitor 2: Gati Ltd.

Gati Ltd. is a logistics and supply chain solutions provider in India, offering express distribution,
freight forwarding, and warehousing services.

Competitor 3: Transport Corporation of India Ltd. (TCI).

TCI is one of India's largest integrated supply chain and logistics solutions
Competitor 4: Allcargo Logistics Ltd.
-Allcargo Logistics is a multinational logistics company headquartered in India, offering integrated
logistics solutions including freight forwarding, contract logistics, and project logistics.

Infrastructural Facilities

1. Warehouses and Distribution Centers:

- The company operates a network of warehouses and distribution centers located strategically
throughout India.
- These facilities serve as hubs for storage, consolidation, and distribution of goods, enabling effi-
cient inventory management and order fulfillment.

2. Transportation Fleet:
- VRL Logistics maintains a modern and diverse fleet of vehicles, including trucks, trailers, con-
tainer carriers, and specialized vehicles for different types of cargo.
- The fleet is equipped with advanced technology and tracking systems to monitor cargo in real-
time and ensure timely delivery.

3. Maintenance Workshops:
- The company operates maintenance workshops and service centers to ensure the upkeep and
regular maintenance of its vehicles.
- These facilities play a crucial role in ensuring the reliability and safety of the transportation fleet.

4. Technology Infrastructure:
- VRL Logistics invests in advanced technology infrastructure to support its operations, including
transportation management systems (TMS), warehouse management systems (WMS), and GPS
tracking systems.
- These technologies enhance visibility, optimize route planning, and streamline communication
between different stakeholders in the supply chain.

5. Cross-Docking Facilities:
- The company may utilize cross-docking facilities at key transportation hubs to facilitate the
transfer of goods between different modes of transport without the need for long-term storage.
 - Cross-docking helps minimize handling and storage costs while accelerating the movement of
goods through the supply chain.

6. Cold Storage Facilities (if applicable):

- In certain regions or for specific industries such as pharmaceuticals or perishable goods, VRL
Logistics may operate cold storage facilities.
- These facilities are equipped with temperature-controlled environments to preserve the quality
and integrity of temperature-sensitive cargo.

7. Training Centers:
- VRL Logistics may have training centers or facilities dedicated to employee training and devel-
opment.
- These centers provide training programs for drivers, warehouse staff, and other employees to en-
sure compliance with safety regulations and industry best practices.

Future growth and prospects

1. Expansion of Network:
- VRL Logistics can explore opportunities to expand its network and presence in underserved or
high-demand regions across India.
- Investing in new warehouses, distribution centers, and transportation hubs can help the company
capture market share in emerging markets and strengthen its position in existing markets.

2. Diversification of Services:
- Diversifying its service offerings beyond traditional transportation and logistics can unlock new
revenue streams for VRL Logistics.
- Expanding into related sectors such as cold chain logistics, contract logistics, and value-added
services like packaging and labeling can cater to evolving customer needs and preferences.

3. E-commerce Logistics:
- With the rapid growth of e-commerce in India, there is significant potential for VRL Logistics to
capitalize on the increasing demand for efficient and reliable logistics services.
 - Partnering with e-commerce platforms or offering specialized e-commerce logistics solutions
can help the company tap into this lucrative market segment.

4. Technology Adoption:
- Embracing advanced technologies such as artificial intelligence, Internet of Things (IoT), and
blockchain can enhance efficiency, visibility, and transparency in VRL Logistics' operations.
- Investing in digital platforms and solutions for order management, route optimization, and sup-
ply chain analytics can drive operational excellence and customer satisfaction.

5. Sustainability Initiatives:
- Integrating sustainability into its operations can be a key differentiator for VRL Logistics, ap-
pealing to environmentally conscious customers and stakeholders.
- Adopting eco-friendly practices such as green logistics, alternative fuel vehicles, and carbon off-
set programs can contribute to cost savings and enhance brand reputation.

6. Strategic Partnerships and Acquisitions:

- Collaborating with strategic partners or acquiring complementary businesses can accelerate VRL
Logistics' growth and market expansion.
- Strategic alliances with global logistics players or local startups can provide access to new mar-
kets, technologies, and capabilities.

7. Focus on Customer Experience:

- Prioritizing customer satisfaction and service excellence can drive customer loyalty and repeat
business for VRL Logistics.
- Investing in customer-centric initiatives such as personalized services, proactive communication,
and efficient dispute resolution mechanisms can enhance the overall customer experience.
 CHAPTER 3
McKenney’s 7S framework and Porter's Five Force Model with special refer-
ence to Organization under study. SWOT Analysis.

organizational effectiveness. The framework consists of seven interdependent elements that must be
aligned for an organization to be successful. Here are the seven elements of the 7S framework:

1. Strategy:VRL Logistics Ltd. aims to provide comprehensive logistics solutions with a focus on
reliability, efficiency, and customer satisfaction. This includes surface transportation, freight for-
warding, and logistics services across various industries.

2. Structure:The organizational structure of VRL Logistics consists of various departments such as

operations, sales, marketing, finance, and human resources. It may be organized regionally or func-
tionally to optimize operations and decision-making processes.

3. Systems: VRL Logistics utilizes technology systems for transportation management, warehous-
ing, tracking, and customer relationship management. These systems ensure operational efficiency,
real-time monitoring, and seamless communication.
4. Shared Values:The core values of VRL Logistics include reliability, customer satisfaction, inno-
vation, and safety. These values guide the company's decisions, behaviors, and interactions with
stakeholders.

5. Skills:The company's workforce possesses skills in transportation management, logistics opera-

tions, customer service, technology, and regulatory compliance. Continuous training and develop-
ment programs ensure that employees stay updated with industry trends and best practices.

6. Staff:VRL Logistics recruits and retains talent across various roles including drivers, warehouse
staff, logistics professionals, and administrative personnel. The company values diversity, profes-
sionalism, and teamwork.

7. Style:The leadership style within VRL Logistics emphasizes collaboration, transparency, and
empowerment. Management fosters an environment of open communication, where feedback is en-
couraged, and decisions are made with a focus on long-term sustainability.

Porter's Five Forces Model:

1. Threat of New Entrants:The logistics industry in India has moderate barriers to entry due to the
requirement for substantial capital investment in infrastructure, vehicles, and technology. However,
brand reputation and existing networks provide established players like VRL Logistics with a com-
petitive advantage.

2. Bargaining Power of Suppliers:Suppliers in the logistics industry, such as vehicle manufactur-

ers and technology providers, have moderate bargaining power. VRL Logistics may negotiate fa-
vorable terms with suppliers based on its scale of operations and long-term relationships.
3. Bargaining Power of Buyers:Buyers in the logistics industry, including businesses requiring
transportation and logistics services, have moderate to high bargaining power. VRL Logistics must
focus on providing value-added services and maintaining competitive pricing to retain customers.

4. Threat of Substitutes: The threat of substitutes in the logistics industry is relatively low, espe-
cially for specialized services such as freight forwarding and cold chain logistics. However, techno-
logical advancements and disruptive innovations could introduce new substitutes in the future.

5. Intensity of Competitive Rivalry: Competition in the logistics industry in India is intense, with
several players vying for market share. VRL Logistics faces competition from both domestic and
international companies. Differentiation through service quality, reliability, and innovation is cru-
cial to maintaining a competitive edge.

SWOT Analysis for VRL Logistics Ltd.:

Strengths:

- Established brand reputation and market presence.

- Diverse service offerings covering transportation, freight forwarding, and logistics solutions.

- Extensive network and infrastructure across India.

- Strong focus on customer satisfaction and service quality.

Weaknesses:

- Dependence on external factors such as fuel prices and regulatory changes.

- Relatively higher operating costs compared to smaller competitors.

- Limited international presence compared to global logistics players.

Opportunities:
 - Expansion into new markets and regions within India.

- Diversification of services to include specialized logistics solutions.

- Leveraging technology for process optimization and customer engagement.

- Strategic partnerships and alliances for market expansion.

Threats:

- Intense competition from domestic and international logistics companies.

- Economic downturns and fluctuations in fuel prices.

- Regulatory changes impacting transportation and logistics operations.

- Disruption from technological innovations and new market entrants.

 CHAPTER 4
Analysis of financial statement
Profit loss account
Mar ' 23 Mar ' 22 Mar ' 21

Income

Operating income 2,648.52 2,393.65 1,762.92

Expenses

Material consumed 60.21 - 41.75

Manufacturing expenses 1,738.81 1,591.65 1,140.00

Personnel expenses 414.85 372.02 314.66

Selling expenses 1.85 1.75 0.62

Expenses capitalised - - -

Cost of sales 2,246.87 1,989.48 1,515.44

Operating profit 401.65 404.17 247.49

Other recurring income 14.34 16.81 12.86

Adjusted PBDIT 416.00 420.98 260.35

Financial expenses 54.34 43.09 36.82

Depreciation 159.14 168.00 159.79

Other write offs - - -

Adjusted PBT 202.52 209.89 63.74

Tax charges 36.38 49.78 18.67

Adjusted PAT 166.14 160.11 45.07

Non recurring items 158.07 0.39 -1.58

Reported net profit 324.21 160.50 43.48

Earnigs before appropriation 658.78 456.59 300.60

Equity dividend - 106.01 -

Preference dividend - - -
 Dividend tax - - -

Retained earnings 658.78 350.58 300.60

Balance Sheet
Mar ' 23 Mar ' 22 Mar ' 21

Sources of funds

Owner's fund

Equity share capital 88.34 88.34 88.34

Share application money - - -

Reserves & surplus 887.50 563.29 508.80

Loan funds

Secured loans 179.09 143.48 103.71

Unsecured loans - - -

Total 1,154.94 795.11 700.85

Uses of funds

Fixed assets

Gross block 1,956.80 1,689.43 1,581.98

Less : revaluation reserve - - -

Less : accumulated depreciation 474.59 591.44 627.62

Net block 1,482.21 1,097.99 954.35

Capital work-in-progress 38.37 34.98 6.08

Investments 15.07 0.05 0.05

Current assets, loans & advances 356.08 247.26 238.10

Less : current liabilities & provisions 736.79 585.17 497.73

Total net current assets -380.71 -337.91 -259.63

Miscellaneous expenses not written - - -

Total 1,154.94 795.11 700.85

Book value of unquoted investments 0.05 0.05 0.05

 Contingent liabilities 41.38 46.74 85.79

Number of equity sharesoutstanding (Lacs) 883.43 883.43 883.43

CHAPTER 5
LEARNING EXPERIENCE

1. Introduction to Customer Experience :

- Understand the importance of customer experience in the logistics industry.
- Explore the impact of positive CX on customer retention, brand loyalty, and revenue growth.

2. Technology Trends in Logistics:

- Identify emerging technologies such as artificial intelligence (AI), Internet of Things (IoT), and
blockchain in the logistics sector.
- Discuss how these technologies can be applied to optimize operations and improve CX.

3. Case Studies and Best Practices:

- Review case studies of logistics companies that have successfully implemented technology-
driven CX initiatives.
- Analyze best practices and lessons learned from these examples.

4. Interactive Workshops:
- Conduct interactive workshops to brainstorm ideas for technology adoption at VRL Logistics.
- Encourage cross-functional collaboration among teams to identify opportunities and challenges.

5. Pilot Projects:
- Select pilot projects to test technology solutions for enhancing CX.
- Define clear objectives, metrics, and success criteria for each pilot project.

6. Implementation and Evaluation:

- Implement the selected technology solutions in collaboration with IT and operations teams.
- Monitor and evaluate the impact of technology adoption on key CX metrics such as customer
satisfaction, on-time delivery, and service quality.

7. Continuous Improvement:
- Establish mechanisms for continuous feedback and improvement.
- Encourage a culture of innovation and learning, where employees are empowered to propose and
implement CX-enhancing initiatives.
 BIBILOGRAPY

1. http://www.vrllogistics.com/

2. http://www.vrlgroup.in/

3.http://vrlgroup.in/track_consignment.aspx

4.
https://money.rediff.com/companies/VRL-Logistics-Ltd/17160024/balance
-sheet
Anexure