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Ideal Briefing Form (BRF) FY23
Ideal Briefing Form (BRF) FY23
Ideal Briefing Form (BRF) FY23
Thank you for submitting the purchase requisition request via google form, Vendor help desk team will review all
relevant details and get back to you.
BRF-ID <<BRF-ID>>
Requestor <<Requestor>>
Approver <<Approver>>
Project <<Project>>
Select the type of long format from the list below <<Select the type of long format from the list below>>
Select the type of short format <<Select the type of short format>>
Please upload the brief along with the relevant files <<Please upload the brief along with the relevant
(In the standardized PowerPoint template) files (In the standardized PowerPoint template)>>
Final output will be used in which format? <<Final output will be used in which format?>>
Thank you,
BetterComm Team
● For more information & queries please reach out to us:- Bettercomm creativedesk
<bettercomm.lodhagroup@gmail.com>
● Imp Notes:-
○ All briefs to be approved by HOMs before being shared with Bettercomm
○ No new HPM template to be created without approval by Sapna
○ No new Sales collateral to be created without approval by Ajay
○ No plans document/opportunity document to be created
○ No job is to be started without briefing the document in the updated format & changes are to
be incorporated only if the changes come in as per the agreed format
○ No creative to be accepted without the signoff of the QC manager
Escalation Matrix: -
○ Any creatives that require more than 2 iterations will be flagged to HOMs by Bettercomm
○ Any creatives requiring more than 3 iterations will be flagged to RM by Bettercomm
○ Any creative requiring more than 2 iterations due to QC issues to be flagged to Jayesh & Sapna
by Brand Managers