SEMESTER 04

Semester Four

Credits Hrs Credits Hrs

S.No. Subject Code Name of the Subject Nature Credits LTP
Theory Theory Practical Practical
On the Job
1 Training (12 FW 13 0 0 13 360 0
0-0-
weeks)
2 Dissertation FW 2 0 0 2 84 0-0-4
Strategic Retail
3 Management T 2 2 32 0 0 2-0-0
(Compulsory)

Total 17 2 32 15 444
Course Title: On the Job Training (12 weeks)

Department: Retail and Fashion Merchandise

Sem : 4
Course Title: On the Job Training (12 weeks)
Course Number:
Credit Structure: 360 Hours (Hours per week – L:0, T:0, P:0)
Credits: 13
Course Status: Theory/ Practical: Practical (Field Work)
Pre-requisite(s) (If any): No
Course objectives
After studying this module, the student should be able to:
This program offers a sequence of courses that provides coherent and rigorous content aligned with
challenging academic standards and relevant technical knowledge and skills needed to prepare for
further education and careers in the Diversified Education career cluster; provides technical skill
proficiency, and includes competency-based applied learning that contributes to the academic
knowledge, higher-order reasoning and problem-solving skills, work attitudes, general
employability skills, technical skills, and occupation specific skills, and knowledge of all aspects of
the Diversified Education career cluster. This program offers a broad foundation of knowledge and
skills to prepare students for employment in network support services
positions.

Course contents

Lecture Outline

(With topics and number of lectures)

Modul Topic No. of Book for reference with
e no. hours details(Chapter and pages)

1 Self Assessment - You and the World

of Work
Getting to Know Yourself
2 Exploring Careers - Researching
Careers
Developing an Individual Career Plan

3 Finding a Job - Finding and

Applying for a Job

Interviewing

4 Joining the Workforce –

Beginning a New Job
Workplace Ethic
Developing a Positive Attitude
Workplace Legal Matters
5 Professional Development-
Interpersonal Relationships at
Work
Teamwork and Leadership
 Professional Communication
Skills
Thinking Skills on the Job
Technology in the Workplace
Time and Information
Management
Life Skills – Economics and the
Consumer
6 Managing Your Money
Banking and Credit
Understanding Insurance
Taxes and Social Security
Lifelong Learning - Adapting to
Change
7 Balancing Work and Personal
Life- No team project

Students will undertake 12 weeks on-the-job training and submit the report based on above
mentioned points.

Lecture Hours Evaluation Hours Total

364

Brief description of Practical / Practice activities if any

Module Description No. of hours
no.
N.A

New syllabus improvements made in comparison to the previous syllabus

Newly introduced

Self-learning component (If Any)

Additional Suggested texts and reference materials

Resources required:
Software : N.A
Hardware : N.A
Teaching Aid : Laptop & Projector
Laboratory : N.A
Industrial Visits : N.A

Date of approval, with Seal from competent authority

 Course Title: Dissertation

Department: Retail and Fashion Merchandise

Sem : 4
Course Title: Dissertation
Course Number:
Credit Structure: 84 Hours (4 Hours per week – L:0, T:0, P:4)
Credits: 2
Course Status: Theory/ Practical: Practical (Field Work)

Course objectives: After studying this module, the student should be able to:
 Identify the business problem, conduct research survey, collect sample characteristics,
apply analytical tools and conclude with effective solutions

Course contents: Lecture Outline

No. Book for
Modul of reference with
e no.
Topic
hour details(Chapter
s and pages)

1 Conducting Research 67

2 Preparation of Dissertation 60

3 Report Evaluation & Panel Jury 1

Lecture Hours Evaluation Hours Total

110 18 128

Brief description of Practical / Practice activities if any

Module Description No. of hours
no.
Students will visit the retailer and understand 16
their concurrent business challenges and identify
1
the problems the organising is facing/Identify the
research problem through research papers.
Student will understand the problems and will 8
2 Define it. Problem statement will be written and
research topic will created.
Student will discuss the topic with faculty 8
3 mentor. Get it finalized and will be submitted for
the approval of HOD
 After approvals (with modifications, if required), 8
4 student will proceed with research process under
the guidance of respective Mentor
Student will conduct the research and submit the 87
5 weekly progress report to Mentor, weekly work
evaluation and seek guidance
6 Student will submit the final report to the HOD ---------
Report will be evaluated by an eminent panel and 1
7
student will present/defend their work

New syllabus improvements made in comparison to the previous syllabus

Self-explanatory and direct well planned time allocation. Students Will be clear about what is
expected to do during internship
 Course Title: Strategic Retail Management

Department: Retail and Fashion Merchandise

Sem : 4
Course Title: Strategic Retail Management
Course Number:
Credit Structure: 32 Hours (2 Hours per week – L:2, T:0, P:0)
Credits: 2
Course Status: Theory/ Practical: Theory
Course objectives: After studying this module, the student should be able to:
 Learn process of strategic planning in Retail
 Understand importance of staying updated to scan external developments
 Analyse internal strengths & weaknesses of an organization
 Cultivate a strategic mindset

Course contents: Lecture Outline

Modul No. of Book for reference with
e no.
Topic
hours details(Chapter and pages)
An Invitation to Strategic Management Business Policy and Strategic
Strategic Management Elements Management, Lawrence R.
1 4
Jauch, William F. Glueck, Unit 1,
Pages 1-27, Unit 2, Pages 45-57
a. The General Environment Business Policy and Strategic
b. The Industry and International Environment Management, Lawrence R.
c. The micro-environment – PESTEL, Key drivers Jauch, William F. Glueck,
of change, Porter’s Diamond, Building a. Unit 3, Pages 85-106,
2 scenarios 4 b. Unit 4, Pages 115-137
Exploring Corporate Strategy,
Gerry Johnson, Kevan Scholes,
Richard Whittington,
c. Unit 2, Pages 65-76
Establishing Strategic Intent – Strategic Intent, Strategic Management and
Retail Vision, Retail Mission, Retail Objectives- Business Policy, Azhar
3 4 Kazmi,
Selection of objectives, Choice of Retail Format. Unit 2, Pages 31-45

Corporate-Level Strategies Strategic Management and

a. Concentration, Integration and Business Policy, Azhar
Diversification Kazmi,
4 4
b. Stability, Retrenchment and Restructuring a. Unit 5, Pages 145-162
b. Unit 7, Pages 213-230

Business –Level Strategies Strategic Management and

5 4 Business Policy, Azhar
Kazmi, Unit 8, Pages 239-267
Strategy Implementation Strategic Management and
a. Activating Strategies Business Policy, Azhar Kazmi,
6
b. Behavioral Implementation 4
a. Unit 10, Pages 310-337
b. Unit 12, Pages 388-421
 Evaluation and Control of Strategy Business Policy and Strategic
Management, Lawrence R.
Jauch, William F. Glueck,
7 6 Unit 11, Pages 375-397
Strategic Management and
Business Policy, Azhar Kazmi,
Unit 14, Pages 486-510

Lecture Hours Evaluation Hours Total

32 0 32

Brief description of Practical / Practice activities if any

Module Description No. of hours
no.
1
6
7

New syllabus improvements made in comparison to the previous syllabus

Self-learning component (If Any)- Students should look for various websites dealing with apparels
and read product description, fiber content etc. which will enhance their understanding and
knowledge in terms of fabrics used, styles of apparels and latest fashion trends.

Additional Suggested texts and reference materials

1. Strategic Management and Business Policy by Azhar Kazmi
2. Retailing Management by Michael Levy, Barton Weitz, Dhruv Agarwal

Resources required:
Software : No
Hardware : No
Teaching Aid : Projector
Laboratory :
Industrial Visits :

Date of approval, with Seal from competent authority