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"A Study of Customer Satisfaction Towards Zepto": A Project Report On
"A Study of Customer Satisfaction Towards Zepto": A Project Report On
DEGREE
(2021-2024)
Submitted to:
Submitted by:
MS. RUPAKSHI
HARSHIKA VERMA
03650401721
JAGAN INSTITUTE OF
MANAGEMENT STUDIES
3, institutional area, sector-5, Rohini, Delhi-110085
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CERTIFICATE
DATE:
NAME OF FACULTY
JIMS
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ACKNOWLEDGEMENT
HARSHIKA VERMA
03650401721
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STUDENT’S DECLARATION
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TABLE OF CONTENTS
Certificate i
Acknowledgement ii
Executive Summary iv
1. INTRODUCTION
2.1. SCOPE
3. CONCEPTUAL DISCUSSION
4. DATA ANALYSIS
5. CONCLUSION……………………………………………………………
7. BIBLIOGRAPHY
8. ANNEXURE………………………………………………………………
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EXECUTIVE SUMMARY
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CHAPTER 1
INTRODUCTION
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ABOUT COMPANY
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a void for quick delivery of groceries and other essentials, which
typically took a couple of days to arrive. While working on various
projects, including a ride-hailing commuting app for children, the
duo was confined to their homes in Mumbai due to Covid
regulations. Despite grocery delivery being deemed essential by
local authorities, they struggled to obtain their provisions as the
illness spread.
Although their first venture, KiranaKart, which offered
supermarket delivery services, did not receive the same level of
attention as Zepto, it served as the inspiration for the latter.
KiranaKart had partnered with Kirana merchants to offer
groceries in 45 minutes or less.
Zepto, on the other hand, delivers groceries within 10 minutes, and
it has attracted investors such as Global Founders Capital,
Contrary Capital, angel investors, and 2 am Ventures, who
contributed to a $730,000 pre-seed round. Initially, Palicha and
Vohra aimed to complete the first 1,50,000 deliveries for RS 1.
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STRENGTHS
WEAKNESSES
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Limited geographic presence: currently operates in only
10+ cities, missing out on a larger customer base.
Narrow product selection: focus on 2,000 items caters to
specific needs but limits appeal to broader customers.
High operational costs: dark stores and rapid delivery
come at a cost, impacting profitability.
Dependence on venture capital: long-term sustainability
hinges on profitability and revenue generation.
Sustainability concerns: rapid delivery model raises
questions about carbon footprint and resource
consumption.
OPPORTUNITIES
THREATS
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Intense competition: established players and new
entrants vying for market share can threaten Zepto’s
growth.
Price sensitivity: Indian consumers are cost-conscious,
and rapid delivery may come at a premium.
Regulatory changes: government regulations or policies
could impact delivery models and profitability.
Technological disruptions: new technologies or delivery
models could emerge, posing challenges for Zepto’s
current approach.
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CHAPTER 2
RESEARCH AND METHODOLOGY
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SCOPE OF STUDY
For the case study detailing Zepto company’s transition in its business
strategy with a focus on cost management, several data sources and
methodologies can be utilized to comprehensively analyze and
present the information:
1. Internal financial data: Access to Zepto’s internal
financial records, including balance sheets, income
statements, and cash flow statements, provides
essential quantitative data. This data will offer
insights into cost structures, revenue trends, and
profitability before and after the strategic pivot.
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flow diagrams, and interviews with key personnel to
identify and allocate costs accurately.
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RESEARCH METHODOLOGY
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CHAPTER 3
CONCEPTUAL DISCUSSUIONS
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COMPETITOR ANALYSIS OF ZEPTO: National
and International landscape
INDIA:
Direct competitors
1. Blinkit (formerly grofers): Zepto’s main rival in india,
offering 10-minute deliveries in several cities. They have a
wider product selection and brand recognition but higher
minimum order values.
2. Dunzo: strong presence in Bangalore and Chennai,
focusing on both groceries and other essentials. Their
delivery times are slightly slower than Zepto’s.
3. Bigbasket: leader in online grocery with a wider product
range and same day delivery options. However, the
delivery time is not as fast as Zepto’s.
4. Swiggy instamart: leveraging Swiggy’s existing delivery
network for quick grocert deliveries in select cities.
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Indirect competitors
1. Traditional kirana stores: still holds a significant market
share, especially in smaller cities and towns. Zepto can
potentially partner with them to expand reach and integrate
them into their hyper-local network.
2. Food delivery platforms like Zomato: offer restaurant
and grocery deliveries, but focus on prepared meals rather
than fresh groceries.
International
1. Getir: global leader in hyper-local grocery delivery with
operations in several countries. They offer 10-minute
deliveries similar to Zepto and are potential benchmark for
growth and innovation.
2. Gorillas: another European giant in the quick grocery
delivery space, focusing on urban areas and densely
populated cities. Their approach arnd challenges are
similar to Zepto’s.
3. JOKR: operating in Latin America, they offer fast grocery
deliveries and have seen significant growth in recent years.
Their experience in a different market provides valuable
insights for Zepto’s international expansion.
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COMPETITIVE ADVANTAGES OF ZEPTO:
COMPETITIVE CHALLENGES:
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CHAPTER 4
DATA ANALYSIS
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Q1. HOW FREQUENT DO YOU ORDER FROM ZEPTO?
INTERPRETATION:
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Q2. WHICH APP DO YOU MOSTLY USE FOR ORDERING
GROCERIES?
INTERPRETATION:
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Q3. HOW DO YOU GOT TO KNOW ABOUT ZEPTO?
INTERPREATION:
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Q4. WHAT ARE YOUR THOUGHTS ON ZEPTO’S
DELIVERY FEE?
INTERPRETATION:
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Q5. ON A SCALE OF 1TO 5, HOW SATISFIED ARE YOU
WITH YOUR OVERALL EXPERIENCE WITH ZEPTO?
INTERPRETATION:
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Q6. HOW LIKELY WILL YOU RECOMMEND ZEPTO TO
YOUR FRIENDS AND FAMILY?
INTERPRETATION:
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Q7. HOW SATISFIED ARE YOU WITH THE ZEPTO’S APP/
WEBSITE’S INTERFACE AND DESIGN?
INTERPRETATION:
62.1% OF THE USERS WERE SATISFIED WITH THE APP DESIGN AND
INTERFACE OF WEBSITE.
17.2% WERE VERY SATISFIED BUT 10.3% WERE VERY DISSATISFIED.
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Q8. ON A SCALE OF 1 TO 5, HOW SATISFIED ARE YOU
WITH THE PACKING OF THE DELIVERIES?
INTERPRETAION:
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Q9. HOW OFTEN DO YOU FACE ISSUES WITH THE
ORDER ACCURACY OR MISSING ITEMS IN YOUR
ORDER?
INTERPREATIONS:
44.8% OF THE USERS HAVE NEVER FACED ANY ISSUE WITH THE ORDER
ACCURACY OR MISPLACED ITEM.
27.6% OF THE USERS HAS RARELY FACED THE ISSUE.
BUT 10% OF THE USERS ALMOST ALWAYS FACE SUCH ISSUES.
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Q10. IF ANY, HIOW OFTEN ARE YOU ABLE TO RESOLVE
YOUR QUERIES WITH CUSTOMER CARE?
INTERPRETATION:
50% OF THE USERS ARE STATING THAT THE QUERIES ARE RESOLVED
MOST OF THE TIME.
QUERIES OF 28.6% PEOPLE HAVE ALWAYS HAD THEIR ISSUES RESOLVED.
BUT, THERE ARE 7% OF THE USERS WHO HAVE NEVER GOTTEN THEIR
ISSUES RESOLVED.
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Q11. ON A SCALE OF 1 TO 5, RATE YOUR EXPERIENCE
WITH DELIVERY PARTNERS.
INTERPREATION:
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Q12. ARE BARNDS THAT YOU USE AVAILABLE ON
ZEPTO?
INTERPRETATION:
MORE THAN 70% OF THE USERS WERE ABLE TO GET THE BRAND OF
THE PRODUCT THEY DESIRED.
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CHAPTER 5
CONCLUSION
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The study’s goal was to evaluate Zepto, a popular 10-minute
delivery app, in terms of service quality, customer satisfaction,
and consumer preference. The study had few participants and
used structured mailed questionnaire to collect data. The study
made use of both primary (data collected directly from
participants) and secondary (existing information).
According to the study’s findings, most respondents were familiar
with Zepto, showing an elevated level of brand recognition. The
study did, however, have some limitations, including a small
sample size, time constraints, and potential concerns about the
reliability of customer responses.
Understanding customer preferences is critical Zepto to gain a
significant market share in today’s competitive landscape. the
study concluded that Zepto has received a positive feedback from
users.
in conclusion, the study shows that Zepto has earned a favorable
reputation among consumers; however, continuous improvement
and meeting customer expectations are critical for the company's
continued success in the highly competitive online food delivery
market.
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CHAPTER 6
FINDINGS & RECOMMENDATIONS
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FINDINGS
Frequency of use: 75.8% of the respondents said they use
Zepto for delivery of products on a monthly or weekly basis,
showing a larger base and an important level of engagement.
overall satisfaction: 75.9% of respondents expressed
satisfaction with their overall experience with Zepto, showing
that the platform generally meets their expectations.
potential for recommendation: 50% of respondents wrote
down a high likelihood of recommending Zepto to friends and
family, writing down positive word-of-mouth potential.
delivery time and packaging: 34.5% of respondents were
pleased with the delivery time and packaging quality of food
delivered by Zepto, implying efficient and dependable delivery
services.
user interface and design: 82.8% respondents expressed
satisfaction with the user interface and design of the app,
showing a user-friendly environment.
order accuracy and missing items: only 27.5% of respondents
reported problems with order accuracy or missing items in the
deliveries, writing down a need for improved quality control and
order fulfilment processes.
dissatisfaction with variety: 24% of the respondents expressed
dissatisfaction with the variety of products available on the app,
implying a potential need to expand and diversify the options.
delivery fee: 48.3% of the respondents were satisfied with the
delivery fee on Zepto and referred to it as accurate.
resolving queries: out of all, 78.6% queries of stated by the
respondents were resolved with the help of Zepto's customer
care team, implying more personnel in our customer care to
connect with more issues of customers.
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RECOMMENDATION
1. improve app information accuracy: Zepto should increase efforts
to ensure accurate and up-to-date restaurant information can help
build customer trust and reduce the likelihood of order
discrepancies.
2. improve order fulfilment and quality control: Zepto should
implement stricter quality control measures to reduce issues with
order accuracy and missing items. this may entail training and
monitoring delivery partners, as well as establishing effective
communication channels to address any order-related issues as
soon as possible.
3. expand product variety: to address customer dissatisfaction with
the product variety, Zepto should actively work to expand its
partner network. collaborating with a broader range of dark stores
and offering a variety of products can help them attract more
customers and cater to different tastes.
4. incentivize and encourage customer feedback and reviews:
Zepto should incentivize and encourage customers to provide
feedback and reviews for the products they order and the delivery
partners. this can be accomplished through special discounts, or
incentives for active areas of improvement and improve overall
service quality.
5. order and delivery updates: Zepto should focus on improving its
order and delivery update communication. updating customers on
the status of their orders and live estimated delivery times on a
regular basis can improve transparency, reduce anxiety, and
improve the overall customer experience.
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CHAPTER 7
BIBLIOGRAPHY
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JOURNALS
sheryl E. kimes ph.D. (2011), "customer perceptions of
electronic food ordering", cornell hospitality report, 11(10), pp.
6-15.
varsha chavan, priya jadhav, snehal korade and priyanka teli
(2015), "implementing customizable online food ordering
system using web based application @ , international journal of
[6] "pizza hut tells twitter it made the first online sale in 1994" -
huffingtonpost.com
sehrat murat alagoz, haluk hekimoglu, a study on tam: analysis
of customer attitudes in online food ordering syatem, procedia -
social and behavioural sciences, volume 62, 2012, pages 1138-
1143, IISN 1877-0428.
WEBSITE
https://www.zeptonow.com
https://en.wikipedia.org/wiki/customer
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CHAPTER 8
ANNEXURE
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ANNEXURE
QUESTIONNAIRE
Q1. How frequent do you order from Zepto?
Monthly
Weekly
Daily
Never
Q2. From which app do you mostly use for ordering groceries?
Blinkit
Zepto
Bigbasket
Dunzo
Social media
Advertisement
Word of mouth
High
Accurate
Low
Q5. on a scale of 1 to 5, how satisfied are you with your overall experience with Zepto?
1
2
3
4
5
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Q6. How likely will you recommend Zepto to your friends and family?
1
2
3
4
5
Q7. How satisfied are you with the Zepto's app/website's user interface and design?
Very satisfied
Satisfied
Dissatisfied
Very dissatisfied
Q8. On a scale of 1 to 5, how satisfied are you with the packing of the deliveries?
1
2
3
4
5
Q9. How often do you face issues with the order accuracy or missing items in your order?
Q10. If any, how often are you able to resolve your queries with customer care?
Always
Most of the time
Rarely
Never
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Q11. On a scale of 1 to 5, rate your experience with delivery partners.
1
2
3
4
5
Yes
No
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