AFFORDAFOODS

This Business Plan is

Presented to the

Faculty of Innovatech Skills and Resource Institute, Inc.

San Isidro, Antipolo City

In Partial Fulfillment of the Requirements

In Entrepreneuship

GUMAMELA, SAMANTHA YSABELLE D.A

BULANADI, PAUL LOURENCE C.
ESPAÑOLA, ALEAH MILES V.
CAMACHO, CLAUEE LYLE C.
MOTAY, CASSIE JAYCEN E.
MOTAY, CRIZZAN JAY E.
DESEO, ANGELENE Z.
PANTI, LENIE MAE G.
PORLANTE, KARL E.

May 2024
Executive Summary

Affordafoods, a newly discovered venture in the food industry, opened its doors
in Antipolo City, Rizal in 2024 as an entrepreneurial project. With a focus on
affordability, the establishment prides itself on its ingenious methods to provide budget-
friendly meals, aiming to satisfy customers while keeping costs low.

The menu at Affordafoods boasts a selection of popular and affordable dishes,

including sweetcorn, kwek-kwek, hotcake, adobo flakes, fries, and palamig. These
offerings are designed to cater to the tastes of the local community, particularly the
students of Innovatech Skills Resource Institute, Inc., located nearby in Antipolo City. By
targeting this demographic, Affordafoods ensures that its food remains accessible to its
primary audience, who are familiar with and appreciate the traditional fare offered.

Financially, Affordafoods has demonstrated a commendable performance.

According to the business's Statement of Comprehensive Income, it achieved a profit of
PHP 6,500.00, with a Gross Income of PHP 3,500.00. After accounting for taxes, the
Net Income stands at PHP 2,100.00. These figures reflect the success of Affordafoods'
strategy in delivering affordable meals while maintaining profitability.
 Table of Contents

Executive Summary……………………………………………………………………….... 2

Background and History……………………………………………………………………..4

Description of Products……………………………………………………………………...4

Market Description……………………………………………………………………………5

Competition……………………………………………………………………………………6

Marketing Strategies………………………………………………………………………….6

Manufacturing Plans………………………………………………………………………….7

Financial Projections………………………………………………………………………….7

Income Statement………………………………………………………………………..8

Contingency Plans…………………………………………………………………………….9

Bibliography……………………………………..……………………………………………10

Appendices……………………………………………………………………………………11

Resumes of Management………………………………………………………………12
Background and History

Affordafoods is a new food business that aims to offer affordable street food
options to students, inspired by their own experiences. The menu includes popular and
culturally diverse street food items, such as Kwek-kwek, Hotcake, Sweetcorn, Adobo
Flakes, Fries, Halo-halo, and Palamig. The business also focuses on community
engagement, actively involving students in menu selection to gather feedback and
preferences. Affordafoods aims to create a sense of ownership and inclusivity by
providing nutritious and satisfying meals that meet budget constraints and contribute to
students' overall well-being. The business also emphasizes local and eco-friendly
sourcing practices, making a positive impact on both the community and the
environment.

Description of Products

Affordafoods focuses on curating a menu of popular and culturally diverse street

food items that are not only delicious but also budget-friendly such as Palamig
beverage, made to satisfy thirst. Inspired by the Philippines' vibrant street food scene,
Palamig evokes a sense of tropical delight with each sip. Made with a twist that is made
of Fruit Salad, prepared to tickle the taste buds and inspire memories of bustling
marketplaces and sunny beaches. It's served ice-cold and full of natural fruity goodness.

Sweetcorn a creative meal that combines corn's natural sweetness with the rich
flavors of cheese powder and butter. Each kernel is carefully selected for ripeness and
then meticulously boiled to enhance its taste. Every bite is generously topped with
cheese powder and drizzled with melted butter, providing a wonderful blast of taste and
texture. The end product is a sensory experience that tantalizes the taste buds and
delights the senses, making it a distinctive addition to the culinary scene.

Adobo Flakes which celebrate the eternal spirit of Filipino cuisine. Chicken breast
slices were delicately infused with a combination of soy sauce, vinegar, pepper, onion,
and garlic, resulting in a flavorful fusion. Slow-cooked to perfection, the delicious flesh
was carefully shredded into delicate flakes, enhancing the richness of the flavor.
 Halo-halo traditionally emphasizes sweet and refreshing flavors, the addition of
spiciness adds a unique and exciting dimension to the culinary experience.

The Kwek-Kwek pays homage to the rich history and varied flavors of Filipino
food, delivering a flavor that tantalizes the senses with every succulent bite. It comes
with a spicy vinegar dipping sauce.

Fries that has cheese and salt flavor which offers a nostalgic and satisfying
indulgence, capturing the essence of classic comfort while delivering a burst of
deliciousness in every bite.

Market Description

Affordafoods market falls into five distinct categories: Street Food, dessert,
beverage, main dish, and side dish.

Street Food: Kwek-kwek, being a popular street food, falls under the category of
convenient snacks commonly enjoyed outdoors. It is often found in street markets and
stalls. Additionally, sweetcorn, typically sold as a street food snack, falls under the
snack category. It is a convenient and popular on-the-go option enjoyed by people while
strolling or commuting (Bruce Kraig, 2024) 1.

Dessert: Hotcakes are primarily a breakfast item but can also be enjoyed as a
dessert. They belong to the baked goods and breakfast categories, providing a versatile
option for various occasions (Stella et al. 2019) 2. Halo-halo is a sweet, cold dessert
enjoyed particularly during warm weather (Ronica Valdeavilla, 2018) 3.

Beverage: Palamig, being a cold and refreshing beverage, belongs to the

beverage category. It is often enjoyed as a thirst-quenching option in the Philippines,
especially in hot weather. (Aquino, 2017) 4.

Main Dish: Adobo flakes, as a protein-based dish, fall under the main dish
category. They are often a featured item in meals, commonly served with rice. (Esther
Dela Cruz, 2017) 5.
 Side Dish: Fries, as a side dish or snack, belong to the appetizer or snack
category. They are versatile and can accompany a variety of main courses or stand
alone as a satisfying snack. (Carey, 2021) 6.

Competition

The strengths are the inclusion of popular Filipino street food items like Kwek-
kwek, Hotcake, Sweetcorn, Adobo Flakes, Fries, Halo-halo, and Palamig, which cater
specifically to the local taste preferences, potentially increasing customer appeal.
Offering a budget-friendly menu makes Affordafoods an attractive option for students
with limited spending capacity. Street food items are generally quick to prepare,
ensuring that students can grab a snack without missing too much of their valuable
break time.

The weaknesses are that depending on the school's schedule, Affordafoods may
face constraints in terms of operating hours, limiting potential sales. Inclement weather
could impact the number of customers, especially if the food stall is located in an open
or outdoor area. Affordafoods may face competition, necessitating unique selling points
to stand out.

Marketing Strategies

Affordafoods aims to revolutionize the street food scene with a dynamic

marketing strategy that enhances customer engagement and satisfaction. To foster
loyalty, Affordafoods will introduce a comprehensive loyalty card program, allowing
customers to earn points with each purchase, eventually redeeming them for free foods
or discounts. The loyalty card not only incentivizes repeat business but also establishes
a deeper connection between the brand and its customers. Moreover, Affordafoods will
roll out a "Monday Madness" promotion, offering a 5% discount to the first five
customers each Monday. This time-limited incentive creates a sense of urgency, driving
foot traffic at the beginning of the week and generating buzz around the brand.

To add a playful twist and encourage variety in orders, Affordafoods will launch a
Mix & Match promo, allowing customers to create their own combo meals by selecting
two items from the menu at a discounted price. This strategy not only appeals to cost-
conscious consumers but also showcases the diverse and delicious offerings on
Affordafoods' menu. The Mix & Match promo is designed to attract a wider customer
base by catering to different tastes and preferences, ultimately enhancing the overall
dining experience and solidifying Affordafoods as the go-to destination for affordable
and delectable street food.

Manufacturing Plans
Affordafoods takes pride in our street food products, made with care and
precision. The products are carefully selected fresh ingredients from the market,
ensuring the quality. By avoiding excessive or lacking flavors, the production process
follows efficient and cost-effective procedures, guaranteeing both affordability and top-
notch quality for the customers. Affordafoods commits to sustainability and opts for
simple yet eco-friendly packaging, minimizing costs while making a positive impact on
the environment. Affordafoods prioritizes the authenticity of homemade goodness,
efficient production, and a conscious approach to packaging.

Financial Projections

The following pages include projections for Statement of Comprehensive Income.

Historical financial information on Affordafoods is available upon request.
 Affordafoods
Statement of Comprehensive Income
April 2024 - May 2024

Net Sales ₱ 6,500.00

Less: Cost of Goods Sold ₱ 3,000.00
Gross Income ₱ 3,500.00

Operating Expenses
Labor ₱ 500.00
Utilities ₱ 450.00
Transportation ₱ 100.00
Total Expenses ₱ 1,050.00

Net Income before Taxes ₱ 2,450.00

Less: Income Taxes ₱ 350.00
Net Income after Taxes ₱ 2,100.00

Assumptions:

1. Net sales are based on the price of PHP 15.00 per Halo-halo, PHP 5.00 per
Hotcake, PHP 10.00 per Sweetcorn, PHP 15.00 per Adobo Flakes, PHP 10.00
per Palamig, PHP 20.00 per Fries, and PHP 20.00 per Kwek-kwek.

120 units sold in Halo-Halo 60 units were sold in Palamig.

100 units sold in Sweetcorn 30 units sold in fries
196 units sold in Adobo Flakes 20 units sold in Kwek-kwek

526 units were sold this month.

2. The cost of goods sold includes ingredients and packaging materials.

3. No salary will be drawn by the owners in the first month. All profits will be re-
invested for production.
Contingency Plans

While careful planning was involved in setting the strategic goals for
Affordafoods, it may be that these goals are not met. For both sales and financial
objectives. However, if sales objectives and returns on investment are less than 90%,
certain actions will be taken. These actions include:

1. Campus Business Challenges: If engagement does not improve within a set time
frame, group members will be contacted to encourage student participation by
improving marketing strategies.

2. Diminished Sales Performance: Product placement tactics will be reevaluated, and

inventory modifications will be made to better suit student preferences in areas of low
performance.

3. Financial constraints: The owners will look for a lower priced supplier with good
quality product.

4. Student Dissatisfaction: Student employees will also receive training sessions to

improve their customer service abilities and guarantee a great experience for
customers.

5. Low Service Performance: Customers are urged to report problems right away if they
occur. To guarantee a speedy resolution and raise the standard of service provided
overall, these complaints will be swiftly addressed.
 Bibliography

1
Kraig B, "Street food around the world : an encyclopedia of food and culture",
https://search.worldcat.org/title/1390610175?fbclid=IwAR24x1guSN-
G5uZytFH5cNU8lrTxy0qYfsSHjv__IOtyOzvGR0gfOnlLO7U ,(2024)

2
Stella et al, "Feasibility Study on the Establishment of Flavored Pancake’s in
Llano Caloocan City",
https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/2135?
fbclid=IwAR02tL2H7vWiuwlvolPiOK7h1XEiRvHqgoggNNfZiOJAKFmpeTWUiFIY
iQM , (2019)

3
Ronica Valdeavilla, "Halo-Halo: Favourite Dessert of The Philippines",
https://theculturetrip.com/asia/philippines/articles/the-curious-history-of-halo-
halo-the-philippines-favourite-dessert?
fbclid=IwAR3NKzVC2LphenSF4p4Si4vp8Xgr6dz_cbSRXN_wSWVFK-
1D4Go0vxHNtdk , (2018)

4
Aquino, https://www.studocu.com/ph/document/university-of-the-cordilleras/
accounting/rrl-rrl/34568054?
fbclid=IwAR0enjFXbpdQyhDbUEWrxjNJmC2nkYZdcwhRWf_m62ZgayfZ-lx-
XuVru0o , University of Cordilleras, (2017)

5
Esther Dela Cruz, "A Brief History of Adobo, the Philippines’ National Dish" ,
https://theculturetrip.com/asia/philippines/articles/a-brief-history-of-adobo-the-
philippines-national-dish?
fbclid=IwAR3d5nx_67lE_QQ6xtREnlb_tOE_lLnbfyKqhI4dLKVpOVL89jovj2ym8p
k,(2017)
APPENDICES
SAMANTHA YSABELLE D.A GUMAMELA
118 Carigma St., Brgy. San Jose, Tanag, Antipolo City
09384824403
quinngavinogumamela867@gmail.com

_____________________________________________________________________________
PERSONAL INFORMATION
Birthday : December 29, 2004
Age : 19 years old
Civil Status : Single
Gender : Female

______________________________________________________________________________
EDUCATIONAL BACKGROUND

SECONDARY : INNOVATECH SKILLS & RESOURCE INSTITUTE INC.

Humanities and Social Sciences
Antipolo City
2022 - Present

: SAN JOSE NATIONAL HIGH SCHOOL

Antipolo City
2018 - 2022

ELEMENTARY : THE JESUS CHURCH CHILDREN OF TOMORROW INC.

Antipolo City
2012 - 2018
PAUL LOURENCE C. BULANADI
Blk 27 Lot 38 Begonia St. Antipolo City
09500048238
Bulanadipaul19@gmail.com

_____________________________________________________________________________
PERSONAL INFORMATION
Birthday : February 18, 2004
Age : 20 years old
Civil Status : Single
Gender : Male

______________________________________________________________________________
EDUCATIONAL BACKGROUND

SECONDARY : INNOVATECH SKILLS & RESOURCE INSTITUTE INC.

General Academic Strand
Antipolo City
2022 - Present

: SAN ISIDRO NATIONAL HIGH SCHOOL

Antipolo City
2018 - 2022

ELEMENTARY : SAN LUIS ELEMENTARY SCHOOL

Antipolo City
2012 - 2018

ALEAH MILES V. ESPAÑOLA

Blk 1 Lot 11, Samalupa Compound, Antipolo City
09203199001
aleahmilesespa32@gmail.com

_____________________________________________________________________________
PERSONAL INFORMATION
Birthday : January 26, 2006
Age : 18 years old
Civil Status : Single
Gender : Female

______________________________________________________________________________
EDUCATIONAL BACKGROUND

SECONDARY : INNOVATECH SKILLS & RESOURCE INSTITUTE INC.

Accountancy, Business and Management
Antipolo City
2022 - Present

: DELA PAZ NATIONAL HIGH SCHOOL

Antipolo City
2018 - 2022

ELEMENTARY : DELA PAZ ELEMENTARY SCHOOL

Antipolo City
2012 - 2018

CLAUEE LYLE C. CAMACHO

228 San Jose St. Brgy San Isidro Antipolo City
09668939978
claueelylecamacho@gmail.com
_____________________________________________________________________________
PERSONAL INFORMATION
Birthday : June 14, 2006
Age : 17 years old
Civil Status : Single
Gender : Female

______________________________________________________________________________
EDUCATIONAL BACKGROUND

SECONDARY : INNOVATECH SKILLS & RESOURCE INSTITUTE INC.

Accountancy, Business and Management
Antipolo City
2022 - Present

: San Isidro National High School

Antipolo City
2022

ELEMENTARY : Exodus Elementary School

Cainta Rizal
2018

CASSIE JAYCEN E. MOTAY

#12 Purok 5 Zone 8 Cupang, Antipolo City
09926913384
motaycassiejaycen@gmail.com

_____________________________________________________________________________
PERSONAL INFORMATION
Birthday : August 3, 2006
Age : 17 years old
Civil Status : Single
Gender : Female

______________________________________________________________________________
EDUCATIONAL BACKGROUND

SECONDARY : INNOVATECH SKILLS & RESOURCE INSTITUTE INC.

Humanities and Social Sciences
Antipolo City
2022 - Present

: MARIKINA HIGH SCHOOL

Marikina City
2018 - 2022

ELEMENTARY : SSS VILLAGE ELEMENTARY SCHOOL

Marikina City
2012 - 2018

CRIZZAN JAY E. MOTAY

#12 Purok 5 Zone 8 Cupang, Antipolo City
09510644543
crizzaneulogio@gmail.com

_____________________________________________________________________________
PERSONAL INFORMATION
Birthday : Nov 06, 2004
Age : 19 years old
Civil Status : Single
Gender : Male

______________________________________________________________________________
EDUCATIONAL BACKGROUND

SECONDARY : INNOVATECH SKILLS & RESOURCE INSTITUTE INC.

General Academic Strand
Antipolo City
2022 - Present

: MARIKINA HIGH SCHOOL

Marikina City
2018 - 2022

ELEMENTARY : SSS VILLAGE ELEMENTARY SCHOOL

Marikina City
2012 - 2018

ANGELENE Z. DESEO
Sitio Bayugo, Hillsite Neighborhood Association, Antipolo City
09982094032
angelenedeseo@gmail.com

_____________________________________________________________________________
PERSONAL INFORMATION
Birthday : April 28, 2006
Age : 17 years old
Civil Status : Single
Gender : Female

______________________________________________________________________________
EDUCATIONAL BACKGROUND

SECONDARY : INNOVATECH SKILLS & RESOURCE INSTITUTE INC.

Accountancy, Business and Management
Antipolo City
2022 - Present

: SUN VALLEY NATIONAL HIGH SCHOOL

Paranaque City
2018 - 2022

ELEMENTARY : SUN VALLEY ELEMENTARY SCHOOL

Paranaque City
2018

LENIE MAE G. PANTI

Brgy. San luis Sitio Biong , Antipolo City
09916058202
leniemaepanti301426@gmail.com

_____________________________________________________________________________
PERSONAL INFORMATION
Birthday : June 4, 2005
Age : 18 years old
Civil Status : Single
Gender : Female
______________________________________________________________________________
EDUCATIONAL BACKGROUND

SECONDARY : INNOVATECH SKILLS & RESOURCE INSTITUTE INC.

Accountancy, Business and Management
Antipolo City
2022 - Present

: SAN ISIDRO NATIONAL HIGH SCHOOL

Antipolo City
2018 - 2022

KARL E. PORLANTE
Blk 2. Lot 3 Summerfield, San Roque, Antipolo city
09186739779
Karlporlante24@gmail.com

_____________________________________________________________________________
PERSONAL INFORMATION
Birthday : December 18, 2005
Age : 18 years old
Civil Status : Single
Gender : Male
______________________________________________________________________________
EDUCATIONAL BACKGROUND

SECONDARY : INNOVATECH SKILLS & RESOURCE INSTITUTE INC.

General Academic Strand
Antipolo City
2022 - Present

: DELA PAZ NATIONAL HIGH SCHOOL

Antipolo City
2018 - 2022