Introduction to

Prediction and
Analytics
P redictive analytics leverages data, statistical models, and machine
learning to uncover valuable insights and forecast future trends. It
empowers organizations to make informed, data-driven decisions that drive
growth, optimize operations, and gain a competitive edge.

Ka by Keystride a3logics
Understanding Data Sources
Internal Data
Leverage your organization's
own records, transactions, and
customer information to gain
deep, proprietary insights.
External Data
Supplement internal data with
relevant public datasets,
industry reports, and third-
party information to broaden
your analytics scope.
Real-Time Data
Capture streaming data from
IoT sensors, social media, and
other digital sources to enable
dynamic, up-to-the-minute
analysis.
Data Preprocessing and Cleaning
Collect Transform
Gather data from diverse sources and Clean, normalize, and format the data to
consolidate into a unified dataset. ensure integrity and compatibility.

1 2 3

Explore
Examine the data for inconsistencies, missing
values, and outliers.
Exploratory Data Analysis
1 Identify Patterns 2 Visualize Insights
Uncover hidden relationships, trends, Leverage interactive dashboards and
and anomalies within the data. charts to bring the data to life.

3 Generate Hypotheses
Formulate testable theories to guide the predictive modeling process.
Predictive Modeling Techniques
Regression Classification Clustering

Predict continuous outcomes, Classify data into discrete Group similar data points
such as sales forecasts or categories, like identifying together, enabling market
stock prices. customer churn risk. segmentation and
personalization.
Model Evaluation and Validation
Accuracy Precision and Recall
Measure the model's ability to correctly predict Assess the balance between false positives and
outcomes. false negatives.

Cross-Validation Interpretability
Ensure the model's performance is consistent Understand the model's underlying logic to
across different datasets. trust and act on its insights.
Interpreting and Communicating Insights

Actionable Visualized Collaborative

Translate analytical findings into Present insights through visually Foster cross-functional
clear, practical compelling dashboards and alignment and buy-in for data-
recommendations. reports. driven decisions.
Practical Applications and Case Studies

Retail Healthcare Finance

Optimize product assortment, Improve patient outcomes Detect fraud, manage risk,
pricing, and marketing and operational efficiency. and forecast market trends.
campaigns.