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IED Torino Undergraduate Transportation Design
IED Torino Undergraduate Transportation Design
Course
Bachelor of Arts Degree
Transportation Design
Credits 180
Language English
Sensus, Riccardo Goitre, Alessio Pecoraro, Paola Perotto, Paolo Puletto, Davide Suglia, in collaboration with Azimut
a constantly changing market, the mobility designer must anticipate
the future, understand vehicle markets and regulations in various parts
of the globe and know how to merge the fundamentals of aerodynamics,
mechanical engineering, vehicle architecture, ergonomics, style, production
techniques and business strategies.
The Course
design applications, developing a critical sense of his or her own design
personality. The work of the transportation designer is a never-ending
challenge in a field that has undergone one of the greatest transformations in
recent times and that is going to rewrite its paradigms once again.
Course Coordinator
Michele Albera
Designer and founder of MAP Design Studio, specialising in the
design and prototyping of electric vehicles. He has worked in the
field of industrial design, outfitting and architecture for the Bodino
Group and was part of the Operai del Design design collective,
working for Volkswagen, Audi, Italdesign, Alfa Romeo and others.
Design Activities
The IED Square Experience
IED Square is one of the practical applications of the IED model: a week-long
opportunity for cultural exchange and creative inspiration for third-year students of
all IED Italia locations.
1600 students from 7 locations, guided by 100 teachers, engage with one another in
a space wholly dedicated to them. Together, they identify the design direction and
themes of their Thesis Projects, the capstone of this three-year course.
It is a marathon of inspiration, featuring online and offline conferences, labs and
workshops, offering an exclusive perspective on the latest trends thanks to the
presence of prominent speakers and stars of the international scene.
z/ Ikigai, Samuelez Errico Piccarini, Francesca Ferdinandi, Salvatore Andrea Piccirillo, in collaboration with Suzuki
IED Italia Career
Service
The IED Italia Career Service, with a team of 14 people Working all the year for student placement
distributed on the territory, takes care of every single
student passing through our classrooms. Throughout a personalized path, consisting of individual
It does so through a process of accompaniment,training meetings, each student is tutored by a Career Service staff
and promotion that rewards the student, the company member, who helps him/her to prepare for and enter the job
and the school itself. market.
The meetings aim to highlight the acquired skills and personal
The Career Service diligently oversees and ensures a attitudes of each student, helping to create the awareness
seamless experience for every student during their necessary to approach the job market and to build a competitive
internship, maintaining direct communication with curriculum vitae and portfolio.
partner companies and providing unwavering During the year, IED organizes the Career Talks, meetings with the
assistance to interns whenever they encounter issues main recruitment professionals such as Monster and Linkedin.
or challenges. They teach students how to land a job interview and give insights
about the present and future scenarios of the creative professions.
The programme culminates with the Career Fair,an event during
which the students have the opportunity to introduce themselves
to the many companies involved and to participate in the selection
interviews.
Career service presentation Career interview one to one Job Future Days
Companies
PHOTOGRAPHY
One year after graduating, 90% of students on IED Undergraduate Courses have FASHION
PHARMA / HEALTHCARE
already entered the world of work, according to data collected in December 2022. GRADUATES
GAMING
IED finds various career opportunities for its graduates, all paid: from extracurricular
internships to other forms of contract. With an increase over the previous year,
32% of our graduate skip the internship phase and go directly to a job offer.
These data refer to students who have contacted the Career Service.
FASHION
The infographic shows how graduates of the Undergraduate courses in Design, VISUAL ARTS
GRADUATES
Fashion, Visual Arts and Communication are in high demand not only in their
specific fields of qualification, but also in other strategic areas that consider
IED’s wide-ranging, concrete and innovative training an asset for growth and
development. That means there are a growing number of diverse professional paths
- from gaming to pharmaceuticals, from consulting to services, from luxury to
entertainment - for a fast entry into the workforce and excellent future prospects.
FASHION AND LUXURY
CONSULTING
PLACEMENT’S PERCENTAGE
ENTERTAINMENT
GRADUATES BY FIELD
BUSINESS SECTORS
SERVICES
ARCHITECTURE DESIGN
GRADUATES COMMUNICATION
CONSUMER GOODS ICT GRADUATES
AUTOMOTIVE EDUCATION
Programme Materials typology
Materials constitute the basic tools for translating
an idea into a creation. The course focuses on the
Students learn how to create quick, clear
sketches: perspective, composition and quality of
line. They are also taught the different techniques
Design 1
The aim of this course is to put basic design
methods into practice and to draw up the
expressive potential of the various materials, both of drawing: from sketches to renderings and the roadmap for creating a work, from the concept to
traditional and experimental. The teaching is final presentation. The lectures in technical the hypothesis of the production process,
approached from a technical and scientific drawing deal with orthogonal projections of flat complete with related techniques. The course
1ST YEAR standpoint. This course examines materials’ figures, solids and complex and sectioned solids, includes the creation of a design with a low level
physical, chemical and morphological culminating in plans of form. of complexity. The aim of the application
History of contemporary art characteristics the latter relating to their forms, workshops is to design a car or another one of the
The course explains the most important artistic finishes and colours. It also explains the methods Modeling techniques 1 leading means of transport, taking its complexity
movements of the modern and contemporary used to transform materials and the techniques This course provides students with the into account and providing input about its
age and their leading personalities. In addition to used to work with them on an industrial scale, in theoretical and practical tools they need to build proportions and the type of its components. The
describing how art has evolved in history, it aims craftsmanship and for conservation. visual and expressive models, using the most project is conducted by means of diagrams,
at developing a critical understanding of art as a suitable materials. A 3D overview enables shapes exercises in free perspective, coloring and
complex visual text and as a phenomenon History of design 1 and volumes to be examined and a check on their intuitive sketches.
perceived in terms of its relations with other The study of design history starts from the second feasibility to be run, in terms of the laws of
forms of expression and communication, such as half of the nineteenth century, with the physics and techniques of elaboration. A model is Illustration
photography, advertising, cinema etc. developement of the first serial productions. This also used to check on proportions and masses This course teaches students about the tools, the
course analyses the leading Italian and and, as a consequence, to alter their lines and means, the supports and the materials for
Design methods international movements in design culture. By volumes. The focus is on the practical and traditional and digital drawing, training them to
This course provides students with the tools they using a series of examples to illustrate a reasoned sensory nature of the experience and on practice observation and represent their subjects
need to examine the connection between a approach, the course summarises on the one developing the ability to view things in 3D. correctly. Learning to draw calls for more than
product and the processes behind its creation. hand the formation of archetypes of category and just technique, skill and aesthetic taste: the ability
These theoretical foundations enable students to form and, on the other, the evolution of Graphic Design to observe attentively is also important. How to
understand which scientific and cultural factors construction techniques and rituals of usage. Using graphic composition programmes to use color as the basic tool of visual
intervene during the project and to manage With its heritage of visual knowledge, design acquire IT literacy makes it easier for students communication, to highlight information and
the disciplines that contribute to putting the final history confers the ability to make a critical expressing an idea and puts the digital tools of make the message intelligible. Similarly, the
work together. The design process is a interpretation that underlies the process of representation in relation with the notions of construction of a 3D environment enables them
combination of functional, technological, formal designing a work. visual perception acquired. This highlights criteria to describe the relationships between volumes,
and ergonomic issues. The course goes through of legibility and the hierarchy between the surfaces and the play of light and shadow.
different phases, from how the idea is formulated Technical drawing components of a work. The study of 2D and 3D Students learn to interpret a subject by acquiring
to the actual creation of the object, making A study of the principles and procedures image processing programmes enables students mastery of the many traditional and
students develop methodological and analytical underlying descriptive geometry, projections and to maximize the impact of a concept, manage 2D computerised techniques of illustration.
tools: functional and formal aspects, ergonomics, perspectives is the basis for freehand and images and to modify their contents, as well as to
technologies. Students focus on an industrial technical drawing, providing students with the create renderings. The course provides students Perception theory and the psychology of form
product, paying special attention to the use of proper tools for communicating and representing with the tools for making a clear, personal This course offers an understanding of sensory
materials. They learn to apply the design process their work. In this course, students learn the presentation of their creativity and skills. perceptions and cognitive processes, illustrating
considering ergonomics, marketing and graphic idiom necessary to acquire expressive Students learn the new techniques of computer the scientific theories that explain how our
production technologies. independence and are also taught to draw from graphics, studying the methods for representing senses work and correlating those functions
life. The course aims at imparting awareness of and communicating ideas and projects using with research into the psychology of form.
space, i.e. the ability to dismantle real volumes digital sketching software. They also acquire all It uses the medium of the applied sciences to
and to experiment with graphic techniques of two the skills necessary for transposing their design impart the techniques for analysing the
and three-dimensional representation. work into 3D. This technical design basis is then relationship between objects, space andpersons
used to develop a 3D styling model.
and provides the crucial skills they need to design History of design 2 market segment and at designs for other means The course develops on issues related to the car
a work in relation to sensory responses. This course provides a reasoned, documented of transport. Starting with a brainstorming package and to its habitability, ergonomics and
The psychology of forms establishes relations approach to the history of design in Italy and the session, students work with style definition, functionality. Students work to assigned briefs
between mechanisms of perception and the rest of the world, illustrating its movements, volumes and proportions and they conduct and use modelling software.
issues related to the use we make of shapes, schools and institutions, together with the firms graphic researches with sketches. The experience
together with the consequential development of and the designers who set up the milestones in culminates with a final presentation of the Sociology of culture
creative, languages. the evolution and the trends in car design and the project, with renders and a presentation of the This course provides students with the
design of other means of transport. The course sketchbook. The design process is supported by fundamental principles of sociology, illustrating
stimulates students to adopt a critical approach 3D modelling software. the discipline’s historical origins, its various
2ND YEAR to expressions of design, so as to furnish them schools of thought and, as a consequence,
with the cognitive and methodological tools they 3D computer model-making techniques the different methods and approaches of analysis.
Materials typology 2 need to locate works not only in a chronological This course encompasses everything that The course studies the lifestyles within which
This course develops students’ analytical skills framework, but more significantly to convey the students need to know about 2D and 3D digital affinity groups come about and the dynamics
and understanding of materials in the framework relations between expressive idioms, the imaging processes. Applications range from of social interaction, with the irrelative processes
of a project. It examines the physical and requirements of the automotive industry, clients creating and reconstructing 3D environments to of dissemination, communication codes and
mechanical properties of several families of and end users. This course provides a historical designing and representing objects and products. languages. The aim of the course is to develop
materials in relation to the technologies that can and comparative analysis of the styles and The aim is to teach both artistic and expressive students’ ability to read and interpret the
be used to work with them and to related functions of the means of transport used before representation and industrial prototyping in a behaviours and social dynamics where
advantages and risks. In particular, the the advent of the car and their repercussions on professional environment. The course takes an a creative work intervenes, understand the
curriculum discusses the relationship between the birth of the car, presenting an overview of the in-depth look at the leading 3D image processing socio-cultural dimension of the situations of its
design and a material’s expressive qualities, spread of the car and the evolution of its style programs used for modeling surfaces, use and acquire awareness of their underlying
including its construction and structural and structure, together with an analysis of issues assembling forms with elementary units, significance to a design.
properties. of symbolism, of form, of technology and of the automatically generating perspectives, texturing
market. surfaces and rendering, as well as for composing Design management
Drawing techniques and technologies virtual models as natural evolutions of sketches. This course provides students with the skills for
Starting out from the drawing techniques learned Modeling techniques 2 Students must learn the skills of producing and planning, promoting and managing cultural and
in Technical Drawing, this course implements The student will acquire skills in order to define managing static photo-realistic images, post- design activities, with a special focus on
the practices of illustration, from freehand his concept in the 3D space by using the software production with retouching and putting projects the market. The strategic principles of marketing,
drawing to multimedia tools, to facilitate fast, Blender. This series of lessons walks students into their contexts. which aim at identifying, developing and
effective communications when presenting a job. through the 3D modelling and rendering launching every product, are adapted to the
The approach is to use the most suitable methods processes with the software Photoshop in a Design 3 specific field of the creative industries, for the
to describe every phase of the project: professional way, developing their own design With this project, students are asked to deal with purpose of understanding and anticipating the
preliminary sketches done freehand, the pantone identity. a higher level of difficulty. They are guided by expectations and needs of consumers and users.
technique, refinements of style using digital tutors in a workshop to develop the concept for a Students acquire strategic marketing tools, such
programmes and the creation of rendering and Design 2 car or another means of transport, including as phases and methods of execution, time
photo-realistic images. Lessons of theory and More detailed covering of the themes learned a detailed study of feasibility, volumes and frames, costs and benefits, as well as the
practical applications illustrated by the lecturer during the first year, students now have to proportions. They may also work free hand and mechanisms leading markets and consumption,
are followed by guided exercises, whose purpose demonstrate knowledge of the design use 3D modeling. Students now acquire skills in social context and targets. The course develops
is to put the instrumental skills learned into methodology and technical issues by working on the perspective representation of various kinds of the skills that students need to manage the
practice. projects of higher complexity. Thanks to practical car interiors and the techniques of graphic various phases of the creative process and design
exercises, students develop their own creativity representation, learning about the relationships teams, coordinating a variety of different skills
working individually or in groups. This course between the types and the dimensions of an and orienting the work to cater for market
takes a closer look at car designs in a given interior’s components. expectations.
3RD YEAR
Design 5
Students work on the Final Project, having the
chance to put into practice what they have
learned producing models with a higher level of
complexity.
DEPARTMENT OF DESIGN AND APPLIED ARTS
School of Art and Design for Business
First Level Academic Diploma in Design - specialization in Transportation Design
Milan
SUBJECT CREDITS
1ST Year 3° ANNO
History of contemporary art 6 Design 4 10
Design methods 4 3D rendering technologies 8
Materials typology 1 6 Phenomenology of contemporary arts 6
Technical Drafting 8 Model Building 3 4
History of design 1 4 Design 5 10
Model Building 1 4 Electives 6
Graphic Planning 8 Internships
Design 1 8 Competitions 10
Illustration 4 Interdisciplinary Lectures/Seminars/ Workshops
Perception theory and psychology of form 4 Foreign language 2
Interdisciplinary Lectures/Seminars/ Workshops 4 Final project 10
Total credits required 1st year 58 Totale CF 3° anno 60
ORIENTATION
Orientation Days Admission and Enrollment INTERVIEW
ied.edu/how-to-apply
ENROLLMENT
ROMA
TORINO
FIRENZE
MILANO
MADRID
CAGLIARI
SÃO PAULO
BARCELONA
RIO DE JANEIRO
KUNSTHAL – BILBAO
ACCADEMIA A. GALLI – COMO
IED.EDU
Last Review: 01/24 Copertina: E.S.T. 4X4 , Maicol Zambonini, Lorenzo Zapelloni, Piao Jinglong, Laura Friddi Di Leo, in collaborazione con Mitsubishi Motors