About Me

I am passionate about what I do and eager to contribute to the growth and

visibility of your company. With a solid background in communication, I have
successfully raised awareness among employees, stakeholders, external
clients, and the public through digital communication and videos. My aim is

Marie-Joelle
to develop and implement impactful strategies and content to effectively
promote any project I may be entrusted with.

Massele
Internal & External Communication & Media Manager

Contact & Info Work Experience

+41 79 614 47 57 - Lutry / Switzerland
mariejoellemassele@gmail.com
Freelance | 2020-Present
Birth date: 08.16.1980 Communications, Engagement and Public Relations Director
Nationaliy: Swiss
DIGITAL & PRINTED MARKETING
Strengths Drive brand awareness through impactful and engaging content
across the digital ecosystem, print and video
Creativity
Specialize in crafting compelling social media content, articles for
Awareness and engagement
Leadership & Mentoring various media and websites, and internal company
Positive attitude communications
Team spirit Develop effective and measurable digital communication strategies
Optimize and maximize web communication investments
Education Establish a dialogue and engagement strategy tailored to
2023-24 - Nov-Feb / June
communities on social networks
CAD School
SEO/SEA/Google Analytics/Google My Business
Community Management, Brand Content Specialize in comprehensive brand identity creation (websites,
& Digital Marketing, Google Analytics and
social media, printed support) shaping the look and feel, tone of
Photoshop Certificates
voice, and overall brand presence to create a lasting and cohesive
June - InDesign /Illustrator/Photoshop
impression across various platforms
certifications
Responsible for website development and performance analysis to
2023
ensure an effective online presence and drive meaningful insight
IMD - Intl. Institute for Management Dev.
Communication Manager for the NGO Ensemble Sawa
Leadership Essentials Certificate
PUBLIC RELATIONS
2016-2018
Serve as the spokesperson for association and NGO, fostering strong
Unil - HEC
relationships and partnerships with official authorities, cities, and
Strategic Marketing &
embassies, as well as with local media
Communication (DAS - Diploma
Represente the image of the NGO on TV (links upon request)
of Advanced Studies)
Collaborate with the United Nations and Chad Embassy to secure
2003-2004
ECOSOC accreditations
CEFCO
Management & Human Ressources Philip Morris Product SA | 2012 - 2023
Diploma Internal Communication Executive | Specialist
DIGITAL & PRINTED MARKETING
Expertise skills Developed and implemented digital and printed communication
Photoshop strategies for Lausanne and London offices
Edition vidéo Crafted approaches to foster employees' understanding,
WIX
engagement and awareness
Google Analytics
Established cohesive storytelling, design, and clear/key messaging
SEO/SEA
Microsoft Office 365 Played a pivotal role in evaluating, reviewing, and authorizing
SharePoint affiliates campaigns accross Swiss offices
Canva Defined company identity branding strategy for new premises
Sales Force/CRM openings in Switzerland
Language Managed external service providers for project asset production
Created and implemented communication tools, including
English
guidelines, newsletters, official reports and processes
French
Developed multiple internal intranets (content, design)
Recognition Coached and supervised communication interns and apprentices.
Various such as for intranet implementations,
film production, projets, mentoring, etc More information about my previous jobs and recognitions on my LinkedIn profile