DIGITAL

MARKETING
COURSE MODULE
(DURATION - 3 MONTHS)
INTRODUCTION
• What is Digital Marketing?
• Why Digital Marketing?
• Digital Marketing platforms?
• Digital Marketing Strategy
• Types of Digital Marketing –
Organic & Paid
• Digital Marketing VS Traditional
Marketing
• How is it different from
traditional marketing?
• ROI between Digital and
Traditional marketing?

01
WEBSITE DESIGNING - WORD PRESS
What is a website
Types of websites?
Static Website
Dynamic Website
E-Commerce Website
What is Domain
What is Hosting
How to Buy Domain & Hosting
What are Pages
What are Posts
What are Categories
What are Themes
Static and Dynamic Website
Plugins
Elementor

02
CANVA DESIGNING
Introduction to Canva
Basic Photo Editing
Basic Logo Designing
Social Media Poster Designing
Festival Poster Designing
Visting card Designing
Invitation card designing
Certificate Designing
Youtube Thumbnail Designing
Presentation Designing

03
SEARCH ENGINE OPTIMIZATION (SEO)
What is SEO?
How do search engines work?
SEO Tools
Web position Analysis
Competition Analysis
Google Algorithms and Updates

ON PAGE OPTIMIZATION OFF PAGE OPTIMIZATION

Title Tag
Search Engine Submissions
Meta Description
Backlink Submission
Meta Tags
Social Bookmarking
Canonical form
Alt Tag Classified Submissions
Anchor Text Article Submissions
Header Tag Content Marketing
Robots.txt Image Marketing
Xml Sitemap Video Marketing
Redirections ( 301, 302) Video Strategy
403 Forbidden Event Creations
404 File Not Found Question And Answers
Webmaster Google My Business
Google Analytics

04
GOOGLE MY BUSINESS LISTING
What is Google my business?
Advantages of listing your business on Google
How to apply for my Business?
How to verify your ownership through a Land
phone or postal card?

GOOGLE ADS / PPC / SEM

Google AdWords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Report generation
Remarketing
05
CHATGPT + AI TOOLS
Introduction to chatgpt
How to Make Char gpt your Personal Assistant
Prompt Engineering
Generating Content Throught chatgpt
Latest AI Tools For Social Media Growth

06
SOCIAL MEIDA MARKETING

FACEBOOK MARKETING
Facebook account setup
How to create a facebook page
Types of posts and statistics
Hashtags and its advantages.
Facebook page designing
Facebook events creation.
Facebook Insights
Facebook Groups
Facebook page for businesses
How to make payments to Facebook to
run ads?
How to run ads through Ads Manager on
Facebook?
Difference between Facebook advertising and Google
Advertisements.
Types of Promotions with Facebook Advertisement
How to target specific targeted audience?
07
INSTAGRAM MARKETING
Instagram Account Setup
Bio Set up
Link Building
Optimization
How to Use hashtags in posts/ Reels
Reels Algorithm
How to use Instagram editing For Reels
How to Boost a Video
Instagram Analysis / Report Making

LINKEDIN MARKETING
Introduction to LinkedIn
LinkedIn for SEO
Benefits of LinkedIn Network
LinkedIn Profile Creation
Optimizing the profile
Skills and Endorsements
Recommendations on LinkedIn.
Adding new connections.
08
 LinkedIn Posts
LinkedIn Groups
Finding jobs on LinkedIn
Creating a business page on LinkedIn.
LinkedIn business page customization

YOUTUBE MARKETING
YouTube Marketing Introduction
Creating a Channel on YouTube
Types of videos.
Uploading video
YouTube Video SEO
How to use Playlists.
Understanding Copyrights and Spam
YouTube Creator studio dashboard
YouTube Analytics
YouTube violation rules
Making Money from YouTube
How to monetize your videos?
How to apply for AdSense through
YouTube
How to optimize YouTube Videos
09
TWITTER MARKETING
Introduction to Twitter
Twitter for Brand building
Creating a Twitter profile.
Fan Engagement on Twitter
Twitter hashtags
Choosing Hashtags for your business
Engaging users on Twitter
Integrating Twitter with other social
media networking sites.
Advanced Program

EMAIL MARKETING
Introduction to Email Marketing
Mailchimp Campaign
Mailchimp forms creations

10
AFFILIATE MARKETING
Influencer Marketing
Introduction to Influencer Marketing
Types of Influencer Marketing
How to Become an Influencer & do Collaborations
How to Earn with Influencer Marketing

GOOGLE ANALYTICS
Getting Started with Google Analytics
Navigating Google Analytics
Real Time monitoring
Audience Acquisition
Traffic Sources Visitors

11
EARNING SCOPE AFTER LEARNING THIS
COURSE
Become a Website Designer
Become A Graphic Designer
Become SEO expect & boost client websites
Become SEM expert & Provide services
Become A Social Media Page Handler
Become A Google My Business Service Provider
Become A Video Content Creator For Business
Become A Reels Expert for Businesses
Become A content Creator / Youtuber
Become A Influencer
Register & earn as a freelancer
Start a Digital Marketing Agency to provide Multiple DM
services

12
 Plan for a start up company & become an entrepreneur
Create a website & earn through ads
Apply for Digital Marketing specialist Openings in the
Market
Add Digital marketing skills to your job profile

GOOGLE PARTNER CERTIFICATION

ASSISTANCE
We guide you to get Google Ads certified Partner
Program
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics
Social Media Marketing Certification
13
CONTACT:7675070124/ 9059456742

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