Professional Documents
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FSE CHP 2
FSE CHP 2
ENTREPRENEURS
Chapter Two
Dr Nur Kamarul Hafiz bin Jamil
Faculty of Business and Accountancy
Lincoln University College
Outline:
The economics of entrepreneurship
Topics: Entrepreneurship and economic growth
Invention, innovation, and creativity
The link between innovation and business growth
The The link between innovation and firm size
The influence of industry structure
Economics of The influence of industry age and stability
Entrepreneurs Innovation, location, and network effects
Social enterprise and social innovation
hip and public Public policy towards SMEs
policy
Policy intervention
The effectiveness of policy intervention
Social enterprise policy
Definition of
Entrepreneurship
Entrepreneurship refers to the
process of identifying, creating, and
pursuing opportunities to generate
value through innovative ideas,
products, or services.
Technology
Invention – the creation of a new product, process, or idea that has
never existed before.
Invention, Innovation – the process of transforming inventions into
Innovation, marketable products, services, or processes that create value for
customers and society.
and Creativity Creativity – the ability to generate novel ideas, concepts, or
solutions that are both original and useful.
Interplay Invention is the starting point of the entrepreneurial journey,
where new ideas are conceived and developed.
between Innovation involves taking inventions and turning them into
Invention, practical and commercially viable solutions.
The Innovation • Evaluation and Selection: Ideas are evaluated based on feasibility,
market potential, and alignment with strategic objectives.
Process • Development and Implementation: Selected ideas are developed
into tangible products, services, or processes through iterative
design, prototyping, and testing.
• Commercialization: Innovative solutions are brought to market,
and strategies are implemented to promote adoption and generate
value for customers and stakeholders.
• Apple Inc.: Known for its innovative products such as the iPhone,
iPad, and MacBook, Apple exemplifies the importance of creativity
in driving entrepreneurial success.
Examples of • Airbnb: By creatively leveraging underutilized resources (e.g., spare
rooms and apartments), Airbnb disrupted the hospitality industry
Creative and created a new sharing economy platform.
Entrepreneurship • SpaceX: Founded by Elon Musk, SpaceX revolutionized the space
industry through creative engineering solutions, including reusable
rocket technology and ambitious plans for interplanetary
exploration.
In today's dynamic business environment, innovation is essential
for staying competitive, adapting to change, and sustaining long-
term growth.
Types of Innovation
The importance of Product innovation – introduce new product to meet customer needs
Innovation in and preferences
Entrepreneurship Process innovation – enhancing operational efficiency and quality
Business model innovation – reinventing the way value is created to
lead the change in industry
Marketing innovation – develop innovative marketing strategies to
reach better customer engagement.
• Market Differentiation: Innovative products, services, or business
models differentiate entrepreneurial ventures from competitors,
attracting customers and driving revenue growth.
• Competitive Advantage: Continuous innovation allows ventures to
maintain a competitive edge by offering unique value propositions,
Innovation and superior quality, or enhanced customer experiences.
Business • Expansion Opportunities: Successful innovation opens up new
market opportunities, facilitates geographic expansion, and
Growth enables diversification into related or complementary product
lines.
• Revenue Generation: Innovative solutions command premium
prices, increase customer loyalty, and drive revenue growth
through higher sales volumes and market share.
• Cultivate a Culture of Innovation: Encourage creativity,
experimentation, and risk-taking within the organization to foster a
conducive environment for innovation.
• Invest in Research and Development (R&D): Allocate resources to
R&D efforts to drive continuous product and process
Strategies For improvements, as well as breakthrough innovations.
Fostering • Collaboration and Partnerships: Collaborate with external partners,
including suppliers, customers, research institutions, and startups,
Innovation to access complementary expertise, resources, and networks.
• Embrace Emerging Technologies: Stay abreast of technological
trends and leverage emerging technologies such as artificial
intelligence, blockchain, and IoT to fuel innovation and business
growth.
• Uncertainty: Innovation initiatives are inherently risky, with no
guarantee of success. Entrepreneurs must navigate uncertainty and
manage risk effectively.
Challenges • Resource Constraints: Investing in innovation requires significant
and Risks of resources, including financial capital, human capital, and time.
Limited resources may constrain innovation efforts.
Innovation • Resistance to Change: Innovation often disrupts existing processes,
systems, and stakeholders, leading to resistance and inertia within
the organization or industry.
• Startups are often characterized by their agility, flexibility, and
ability to innovate.
Innovation and
• Innovation allows startups to disrupt established markets,
Start-ups introduce novel solutions, and gain a competitive edge despite
limited resources and market presence.
• Small and medium-sized enterprises (SMEs) can leverage
innovation to drive growth, penetrate new markets, and enhance
Innovation and competitiveness.