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Mao Zedong
Mao Zedong
Persuasion + Coercion:
Mao combined persuasive rhetoric with
coercion to consolidate power.
He used propaganda and ideological
indoctrination to win over supporters
while ruthlessly suppressing dissent
through purges and campaigns like the
Cultural Revolution.
Role of Leaders:
Mao centralized power and maintained
control through a cult of personality.
He portrayed himself as the ultimate
authority, making all major decisions
within the party and state.
IDEOLOGY:
Maoism, a variant of Marxism-Leninism,
emphasized the role of peasants in
revolution and the importance of
continuous class struggle.
Mao used ideology to justify his policies
and maintain loyalty among party
members.
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USE OF FORCE:
Mao's regime employed force to
eliminate opposition and maintain
control.
This included the suppression of
counter-revolutionaries, intellectuals,
and perceived enemies of the state.
PROPAGANDA:
Mao utilized propaganda extensively to
promote his image and ideals.
Propaganda campaigns glorified Mao as
the savior of China and promoted loyalty to
the Communist Party.