Phase 3 Document: Data Visualization

Introduction

Phase 3 of our project shifts focus to data visualization, a crucial aspect of data analysis
and interpretation. Effective data visualization techniques allow us to communicate
insights, trends, and patterns within the dataset visually, aiding stakeholders in making
informed decisions and understanding complex relationships.

Objectives

1. Create informative and visually appealing visualizations to explore and communicate

key insights from the dataset.
2. Utilize various visualization techniques to represent different types of data effectively.
3. Enhance user engagement and understanding through interactive visualizations.
4. Document the data visualization process comprehensively for transparency and
reproducibility.

Dataset Description

The dataset used for visualization contains user interaction data collected from a digital
platform, including information about user profiles, content items, and user interactions
such as ratings, views, and purchases.

Data Visualization Techniques

1. Univariate Visualizations
- Histograms: Displaying the distribution of numerical variables.
- Bar Charts: Visualizing the frequency distribution of categorical variables.

```python
 Sample code for histogram
import matplotlib.pyplot as plt
plt.hist(data['numerical_column'], bins=20)
plt.xlabel('Value')
plt.ylabel('Frequency')
plt.title('Histogram of Numerical Column')
plt.show()

Graph Screenshot

Sample code for bar chart

plt.bar(data['category_column'].value_counts().index,
data['category_column'].value_counts().values)
plt.xlabel('Category')
plt.ylabel('Frequency')
plt.title('Bar Chart of Category Column')
plt.show()
```

Graph Screenshot

2. Bivariate Visualizations
- Scatter Plots: Showing the relationship between two numerical variables.
- Box Plots: Illustrating the distribution of a numerical variable across different
categories.

```python
Sample code for scatter plot
plt.scatter(data['feature1'], data['feature2'])
plt.xlabel('Feature 1')
plt.ylabel('Feature 2')
plt.title('Scatter Plot of Feature 1 vs Feature 2')
plt.show()

Graph Screenshot

Sample code for box plot

import seaborn as sns
sns.boxplot(x='category_column', y='numerical_column', data=data)
plt.xlabel('Category')
plt.ylabel('Numerical Column')
plt.title('Box Plot of Numerical Column by Category')
plt.show()
```

Graph Screenshot

3. Multivariate Visualizations
- Pair Plots: Visualizing pairwise relationships between multiple numerical variables.

```python
Sample code for pair plot
sns.pairplot(data)
plt.title('Pair Plot of Numerical Variables')
plt.show()
```

Graph Screenshot
 4. Interactive Visualizations
- Interactive Scatter Plots: Providing tooltips or zooming functionality for enhanced
exploration.
- Interactive Dashboards: Creating dynamic dashboards to allow users to interact with
visualizations.

```python
Sample code for interactive scatter plot using Plotly
import plotly.express as px
fig = px.scatter(data, x='feature1', y='feature2', hover_data=['additional_info'])
fig.show()

Graph Screenshot

Sample code for interactive dashboard using Dash

import dash
import dash_core_components as dcc
import dash_html_components as html

app = dash.Dash(__name__)

app.layout = html.Div([
dcc.Graph(
id='interactive-plot',
figure={
'data': [
{'x': data['feature1'], 'y': data['feature2'], 'mode': 'markers', 'type': 'scatter'}
],
'layout': {
'title': 'Interactive Scatter Plot',
'xaxis': {'title': 'Feature 1'},
 'yaxis': {'title': 'Feature 2'}
}
}
)
])

if __name__ == '__main__':
app.run_server(debug=True)
```

Graph Screenshot

Assumed Scenario

- Scenario: The project aims to provide stakeholders with interactive visualizations to

explore user interaction data and gain insights into user behavior and preferences.
- Objective: Enhance decision-making and understanding through intuitive visual
representations of data.
- Target Audience: Project stakeholders including data analysts, product managers, and
executives seeking actionable insights from the dataset.

Conclusion

Phase 3 focuses on data visualization techniques to uncover insights and patterns within
the dataset. By leveraging various visualization methods and assuming a scenario aimed
at providing stakeholders with interactive visualizations, we aim to facilitate better
decision-making and understanding of user behavior.