Name: Crystel P.

Tan Course/Year/Section: BSIT 3- C____________

Subject : Seminar. Date: March 12, 2024___________________
Activity No. : 1__________________________________________________________________

Reflection Paper

Digital Tuesday: "Balancing Traditional Content Marketing with AI"

According to Andy Haldane, Chief Economist, Bank of England "Machines are already
undertaking task which were unthinkable if not unimaginable- a decade ago". Last March 5,
2024 in our webinar entitled Digital Tuesday: "Balancing Traditional Content Marketing with AI"
the speaker which is sir Joamar John Canosa discuss the following, Introduction, definition of
terms, traditional content marketing versus AI(Artificial intelligence) and then the 5 ways to
balance the AI(Artificial intelligence) and the traditional. AI nowadays exist very well even in
industries, in businesses the use of AI is in there, we can't deny the fact that sometimes we rely
in AI especially in our works, school and so on. In the introduction that the guest speaker
showed to us it is the video titled The Last Job on Earth which shows that years passing work has
been done by AI(Artificial intelligence).

Tim Cook(new CEO of Apple) says " What all of us have to do is to make sure we are using AI in
a way that is for the benefit of humanity, not to the detriment of humanity" , It means that we
humans we must use AI properly and not all the time we rely on AI. The AI Content Marketing
uses artificial intelligence technology to generate written or virtual content, and traditional
content marketing focuses on broadcasting a message through digital media to as many people
as possible. What do I think is better is it traditional marketing or AI Marketing?, well I guess
both is better but they have their own kind of differences. Like one of advantage of traditional is
tangible marketing materials means promotional materials that customers can touch and feel,
and the other one is the face to face interactions. While in AI marketing the personalization is
the key advantage why it's because it involves customizing marketing experiences for individual
customers. And aside of that is the exact targeting which AI exactly target who is the customers
and can predict analysis.

Lastly, when there is advantages there are also disadvantages of traditional marketing and AI
marketing like in traditional limited targeting aside of that is time consuming. In AI lack of
emotional connection and the dependency of technology other one is the decreased of
creativity. There's nothing wrong is we use AI in our works, businesses, school or in any field but
always remember that we must use AI properly accordance with what is our need.