Assignment On

Corporate Social Responsibility of

ACI Group Limited

Course Title: Business Ethics

Course Code: BUS3124

Sec: 01

Submitted To

Shamima Akhter

Lecturer

Southeast Business School

Submitted By

Abul Hasnat Rami

ID: 2017010000272

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 ACI Group Limited

Company Profile:
In 1973, the UK based multinational pharmaceutical company, ICI plc, established
a subsidiary in Dhaka, known as ICI Bangladesh Manufacturers Limited. In 1992,
ICI plc divested its share to local management, and the company was renamed
Advanced Chemical Industries (ACI) Limited.

ACI introduced the concept of quality management system by being the first
company in Bangladesh to achieve ISO 9001 certification in 1995 and follows the
policy of continuous improvement in all its operations.
ACI maintains a congenial and supportive relationship with the healthcare
community of Bangladesh, with the belief that business excellence can only be
achieved through pursuit of quality by understanding, accepting, meeting and
exceeding customer expectations.
The management of ACI, a competent team of professionals, thus operates with a
progressive attitude to provide effective solutions to satisfy the customers’ needs,
through its products and services of uncompromising quality.

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 Mission:
ACI's Mission is to enrich the quality of life of the people through responsible
application of knowledge, technology and skills. ACI is committed to the pursuit
of excellence through world-class products, innovative processes and empowered
employees, to provide the highest level of satisfaction to our customers.

Vision:
To realize the Mission, ACI will:

 Provide products and services of high and consistent quality, ensuring value
for money to our customers.
 Endeavour to attain a position of leadership in each category of our
businesses.
 Develop our employees by encouraging empowerment and rewarding
innovation.
 Promote an environment for learning and personal growth.
 Attain a high level of productivity in all our operations through effective
utilization of resources and adoption of appropriate technology.
 Promote inclusive growth by encouraging and assisting our distributors and
suppliers in improving efficiency.
 Ensure superior return on investment through judicious use of resources and
efficient operations, utilizing our core competencies.

Value:
 Quality
 Customer Focus
 Innovation
 Fairness
 Transparency
 Continuous Improvement

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 Corporate Social Responsibility (CSR):

In recent years, the concept of Corporate Social Responsibility (CSR) has become
increasingly important to the general business community and to those who seek to
influence the activities of companies and industries. This concept is multi-
dimensional, encompassing a wide range of business practices (e.g. health and
safety policies, community involvement, stakeholder dialogue, adherence to
regular codes of conduct) but also covering activities that go beyond companies'
operations.

 Customer Loyalty
Customer retention and loyalty have long been primary objectives of
companies building for long-term success. Thus, companies that want to
develop strong customer relationships must proves themselves to
questioning and cautious consumers. This means consistent and ethical
actions and transparent communication that avoids misleading and
misinterpretation.

 Improved Employee Productivity

Leveraging the capabilities of your most important assets -- your employees
-- is another primary objective of CSR, which is highlighted by the As You
Sow Foundation. Incorporating employees into business decisions is one of
the main ways managers can show trust in employees.

 Better Community Relations

Moment emphasizes the importance of community involvement to fulfill the
social requirements of CSR. This means participating in community
activities and giving back through employee volunteer programs and
charitable contributions. This demonstrates consideration for your role in the
community, beyond just profiting from it to give stronger returns to
shareholders. Additionally, companies are closely monitored by the
government and environmental groups for green-friendly operations. This
includes recycling programs, efficient use of natural resources and reduction
of waste.

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