Innovation to grow.

Insight to control.
Big Data in the Cloud
Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 4

5
Patterns of Usage : SMART Vending Machines
“Customer Insight: Efficient replenishment based on individual use, Immediate recognition of machine
failure and responsive maintenance”

Responsive Machines that always provide the most profitable

soda & food variations, fluctuate pricing according to
demand and Environmental situation awareness
• Usage, status data is processed locally and intelligently using the
Stream Explorer event processing embedded agent
• Real time demand forecast for Vending / Fountain based on
seasonality and promotional events processed immediately by
corporate data centers
• Responsive and predictive maintenance provided based on
individual machine requirements and ensures that route driver
walks up to machine with right products for replenishment at the
right time

6
Largest machine in the world
27km, 6000+ superconducting magnets

Fastest racetrack on Earth

Protons circulate 11245 times/s (99.9999991% the speed of light)

Emptiest place in the solar system

High vacuum inside the magnets
Hottest spot in the galaxy
During Lead ion collisions create temperatures 100 000x hotter than the heart of the sun;

Coldest place on earth

Main magnets operates at 1.9K (-271.3°)

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Predictive Maintenance at CERN Openlab

8
Predictive Maintenance at CERN

9
Patterns of Usage : Real Time Truck Monitoring & Analysis
“Business Insight: Cost Savings and the efficiencies from Real Time Truck Monitoring for your Business”

• Reducing Fuel Costs

Monitor general status of truck fleets, providing real time
alerting on every sensor based element of the vehicle and its
relevance to the entire operational aspects of the business,
including excessive idling
• Monitoring and Improving Driver Behavior
Immediate recognition of detrimental driving practices
reducing costly maintenance from scheduled to responsive
• Increasing Security and Safety
Immediate determination of unauthorized vehicle activity
such as out-of-hours usage, transgressing unscheduled
locations

10
 Innovation
&
Execution
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 11
Transforming to Big Data
From Data Warehouse To Big Data
• Relational • Relational + Hadoop and NoSQL
– On-Premises – On-Premises + Cloud
• Transactional data • Transactional + Social, Web and IoT
• Analytics + Data Mining • Analytics + Data Mining + Machine
Learning

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 12

Oracle Big Data
From Data SQL
Warehouse To Big Data

REST Java node.js SQL Python R Scala

Data Lake Data Warehouse Fast Data

Social, Web Transactional IoT

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 13

 Existing
People

More Data

Existing
Applications

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 14
Comprehensive Data Science Capabilities
Any analysis across relational, Hadoop, Spark and NoSQL

Graph Machine Learning

• Massively-Scalable Graph Database
• 40+ in-memory parallel algorithms
• Simple standard interfaces: R, Python...
• Scale to big data using R and SQL
• 40+ parallel, distributed algorithms
• Automated data preparation
and modeling
• Enhances and extends SparkML

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 16

Faster Time to Results: Machine Learning
Oracle Big Data Cloud Service
• Re-designed, optimized algorithms outperforms Spark MLlib by 10X
• Better parallelization, distribution 264
• Efficient memory utilization sec

• Superior solver technology

24
sec

Spark Oracle
Linear Model algorithm over airline data
Predict 8,000+ coefficients over 120M records

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 17

 Advanced Graph Analysis & Use Cases
Find out people that are Identify group of people Find out all the sets of
Recommend the most central in the given that are close to each other entities that match to the
similar item purchased by network – e.g. influencer – e.g. target group given pattern – e.g. fraud
similar people marketing marketing detection

Product Recommendation Influencer Identification Community Detection Graph Pattern Matching

customer items

Purchase Record Communication

Stream (e.g. tweets)

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 18

Faster Time to Results: Graph
Oracle PGX outperforms
• Parallel and Distributed Graph GraphX up to 160X
Processing 1000

• Optimized for Infiniband network

Execution Time (seconds)

• Ultra balanced workload 100

log scale
partitioning using state-of-the-art,
proprietary techniques 10

1
2 4 8 16 32
Cluster Size
Weakly Connected Components (WCC)
1.4 Billion edge graph
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 20
Machine Learning: Not Just For Data Scientists

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 21

 Oracle Cloud Platform for Big data
Innovation through data
experiments and advanced analytics

MANAGE ANALYZE
COLLECT EXPERIMENT
& ACT

Connect people Manage, secure and Transform workplace

to information they need make all data available and workforce through insights

2
 MANAGE ANALYZE
COLLECT EXPERIMENT
& ACT
DataFlow ML CS Big Data CS Big Data Discovery CS Data Visualization CS
Big Data Preparation CS NoSQL Database CS Stream Analytics CS* Business Intelligence CS
IoT CS Big Data CS CE R on Hadoop* Spatial and Graph*
GoldenGate CS Big Data SQL CS Spatial and Graph* Advanced Analytics*
Event Hub CS NoSQL Database CS R on Hadoop*
Data Integrator CS Exadata CS
* Bundled with other Cloud Services

2
New At Oracle OpenWorld

Oracle Dataflow Oracle NoSQL Oracle Big Data Oracle Event Hub
ML Cloud Service Database Cloud Cloud Service – Cloud Service
Service Compute Edition

24
Choice of Big Data Cloud Services
Big Data CS
• Spark and all Hadoop services
• Bursting new
• Dedicated compute and storage
• Automated, Flexible
• Includes: R, multimedia, Spatial,
Graph analytics; data integration
tools, Cloudera Enterprise Data Hub
• Big Data SQL Cloud Service coming
Announcing
Big Data CS – Compute Edition
• Spark and HDFS services
• Fully Elastic
• Shared compute and storage
• Fully Managed

25
Choice of Big Data Deployment Models
Big Data Appliance Big Data Cloud Machine Big Data Cloud Service

Customer Data Center Customer Data Center Oracle Cloud

Purchased Subscription Subscription
Customer Managed Oracle Managed Oracle Managed

26
27
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 29
Innovation to grow.
Insight to control.