Name:

Amazon was created in 1994 , by Jeff Bezos , originally Amazon was a book shop , because
Jeff thought , a real bookshop not online can have 20 000 reference but with internet he
could do more. For the choice of the name of company , Jeff bezos choose Amazon , because
he would a company with A in first letter to appear the first in alphabetical list , and after he
read (red) the dictionary and he saw Amazon , a place exotic and different and also it ‘s the
biggest river in the word.

Logo:
The logo it’s a arrow from a A to a Z , the arrow it’s for a smile , and also the logo symbolize
, you can find all from A to Z on Amazon.

The launch: Amazon opened its services th 16 july of 1995 ,

First bought sold : Fluid Concepts and Creative Analogies

Amazon do this introduction in stock exchange the 15 may of 1997 , name in stock
exchange “AMZN” in NAZDAQ ( American stock exchange) , 18$ for starting price.

Beginning:

Difficult , very slow growth , the sotckholders was angry because Amazon did’nt do profit.
First profit in 2001 end , with 5 millions of profit so 1 penny per stock with a 1 billion of
turn over.
1997 , Burnes and Noble attacked in justice Amazon , because they considered Amazon
slogan False , biggest book shop in the word , they thought amazon is a book reseller. 1998 ,
Walmart too
2000’s :

Creation of Cloud , with the Governement with

GovCloud. First service in Amazon.

Strategy to progress:

Amazon wanted improve the delivery in general to overtake the competition.

Create handmate ressel service to compete with Etsy.

2016: Prime video

2017: 510 billions of capitalization , 4 company only , Apple , Alphabet and Microsoft.

2018 : second headquarters in New York. 831 billions of capitalization.

500 000 employees in the world.