Many ethnic groups practiced their own rituals and beliefs, and indigenous cultures and traditions flourished. Communities were structured around familial relationships and communal life, and the dominant philosophies were animism and ancestor worship. SPANISH COLONIAL PERIOD (1521-1898) Spanish colonists brought Catholicism to the Philippines, which had a profound impact on the country's culture and society. The emergence of baroque architecture and art combined indigenous and European aesthetics. AMERICAN COLONIAL PERIOD (1898-1946) The introduction of mass media, including newspapers, radio, and cinema, shaped popular culture and public discourse. Early forms of Filipino nationalism and resistance movements emerged, challenging colonial ideologies and promoting independence. POST-INDEPENDENCE ERA (1946-1986) The growth of Filipino nationalism and identity became well- known subjects in visual arts, music, and writing. During the "golden age" of Philippine cinema, famous directors and landmark films came to spotlight. CONTEMPORARY PERIOD (1986-PRESENT) Social media, the internet, and television have all had a huge impact on Philippine popular culture as a result of globalization and technology. Western, Japanese, and K-pop influences are increasingly common in entertainment, fashion, and music.