Module 7

ICT AND SOCIAL RESPONSIBILITY

At the end of this module, the students were able to:

❖Share anecdotes of how ICTs were used to be a part of a

social movement, change, or cause to illustrate aspects of
digital citizenship.
 ICT FOR ADVOCACY AND DEVELOPMENTAL
COMMUNICATION

ICT for development or ICT4D is the use of information

and communications technology in the field of
international development, socioeconomic
development, and human rights.
The idea behind this is using ICT for welfare of less
fortunate individuals, enabling the development of
society.
 HISTORY OF ICT:

COMPUTER
• 3000 BC – Abacus, 1st calculator
• 1833 – Charles Babbage - designed the
Analytical Engine which was became the
concept of a digital programmable
computer.
• 1931 – 1st electronic calculator was
assembled by Kondrad Zuse
RADIO AND TELEVISION
• 1894 – Guglielmo Marconi invented the
“wireless telegraphy” (radio telegraph
system) which paved way to the
development of Radio.
• 1920’s – Commercial Radio, Earliest television
transmission

• 1940’s – color television

TELEPHONE
• 1876 – Alexander Graham Bell invented the
telephone
• 1930’s – widespread of telephone sets
• 1970’s - mobile phone technology
• 1980’S – earliest mobile phone sold
Late 20th century – Computer Development
-1971 introduction of the first microprocessor
by Intel
-1981 initial version of computers by IBM
-1991 creation of the World Wide Web by Tim
Lee
Recent developments of ICT
-desktop computers were made portable
because of LAPTOPS and TABLETS
-mobile phones innovation: internet
access, camera, am/fm radio, television,
data storage, calculators etc.
DIGITAL DIVIDE
-natural consequence of advancements in ICT
-discrepancy in peoples access and skill
related to ICT
Factors: geographical location, economy,
income, age, education, race, and
government support among others
Levels of Disparity of Digital Divide
Level 1 –the disparities of ICT between people living in
different parts of the world. Ex. Developed and
Developing countries
Level 2 – unequal opportunities for ICT use within
countries
Ex. A person with low income and education is likely to
be excluded from information flows and network.
Level 3 – participation in a democracy and the
possibilities that may develop after the digital revolution
Ex. Although youth expressing ideas and opinions
about issues with cellphones, there is less interaction
between children and parents
To maximize the potentials and benefits of
ICT and fill the gap caused by the divide,
governments must train and educate the
citizens in accessing ICT equipment by
providing better economic and social
condition to make it possible for them to
acquire the equipment.
 ICT 4D: INFORMATION AND COMMUNICATION
TECHNOLOGIES FOR DEVELOPMENT

The ICT4D refers to the application of information and

communication technologies (ICT) toward social, economic,
and political development, with a particular emphasis on
helping poor and marginalized people and communities.
ICT4D is grounded in the notions of “development”,
“growth”, “process”, and “globalization”. And is often
interpreted as the use of technology to deliver a greater
good and another term used is “digital development”.
There are several success
factors for ICT4D.

1. The community or the

group that ICT would
solicit support from.
2. The creation and the use
of facilities that the ICT
application offers.
3. The target of the
advocacy should be
understood.
THE ICT4D
CUBE
Such target or purpose includes
• Poverty
• Education
• Health care
• Governance.

By using ICT, the current

conditions of the target
advocacy can be studied by the
community.
The aim is to bridge the
community with the aid of ICT
to the marginalized group or
the target group. THE ICT4D
CUBE
ICT can be used to
channel the benefits
directly to less privileged
people through the
efforts of the
government, NGO’s,
businesses and other
institution.
This principle can be
visualized by the ICT4D
cube.
THE ICT4D
CUBE
 Phases of ICT4D evolution:
❖ICT4D 0.0: mid 1950s to late 1990s. The focus of this earliest
phase was on the use of IT in government and private sector
organization in developing countries.

❖ICT4D 1.0: late- 1990s to late- 2000s. The advent of the

Millennium Development Goals combined with the rise and
spread of the internet in industrialized countries led to a rapid
increase in investments in ICT infrastructure and projects in
developing countries.
❖ICT4D 2.0: late- 2000s onwards. The focus in
phase 2.0 increasingly shifts toward technologies
in use, such as the mobile phone and SMS
technologies.
 ICT FOR ADVOCACY AND
DEVELOPMENT COMMUNICATION

ICT for development or ICT4D is the use of information

and communications technology in the field of
international development, socioeconomic development,
and human rights.
 3 ICT4D SUCCESS FACTORS

Community that ICT Creation and the use of

would solicit support facilities that the ICT
from. application offers.

Target of the advocacy should be

understood.
Ex, target or purpose like poverty,
education, health, governance
ICT4D Cube

-describes the
fusion of different
aspects of the
society and their
interaction with
ICT products
Generic or Basic
Services
•Are those that a certain
government office provides.
•Are partnered with
infrastructure.
These are the basic requirement to provide these respective
services. These parameters are supported by Human capital,
financing and framework.
1. Human Capital – refers to the manpower
dedicated to fulfill the tasks and activities for
development. (e.g. government officials and personnel,
or NGO volunteers)
2. Financing – refers to the funding or money that
supports the expenses on carrying out activities for
development.
3. Framework – refers to the structure of the
services and resources dedicated for development.
Additional Support provided by ICT:
a.) e-business – is an ICT facility that can handle financial transactions online that
benefits the recipient of the development.
b.) e-government
c.) e-health – is an ICT facility that provides health services.
d.) e-culture – is an ICT facility to promote customs of an ethnic group or local citizens.
e.) e-learning – refers to the facility of ICT to educate individuals in the methods of
development framework.
f.) e-media – refers to the ICT arm in disseminating and informing the public about the
development of the program.
 E-BUSINESS

❖Is an ICT facility that can handle

financial transactions online that
recipient of development.
 E-GOVERNMENT

❖It is the use of electronic

communications devices,
computers and the Internet to
provide public services to the
citizens and other persons in a
country or region.
 E-HEALTH

❖Is an ICT facility that provides

health services. It may include
online health transactions such
as diagnoses, laboratory results,
and health record maintenance.
 E-CULTURE

❖Is a facility of ICT to promote the

customs of an ethnic group of
local citizens.
 E-LEARNING

❖Refers to the facility of ICT to

educate individuals in the
methods of development
framework.
 E-MEDIA

❖Refers to the ICT arm in

disseminating and informing
the public about the
development of the program.
DIGITAL CITIZENSHIP
Everyone is connected to one another in varies way.
1. SMS- using mobile phone via short messaging system
2. MMS- using mobile phone via calls and multimedia messaging
system.
3. Computer and Mobile phone to access to the Internet
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Reflect Upon

What were the instances

when you used social media
for an activity? How did it
turn out?

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POWER OF SOCIAL MEDIA
The introduction of mobile devices, faster computers, and
faster internet connections paved the way for more
accessible and available Web applications.
The Power of Social Media
Communication improvement and development has been
continuously evolving. Smartphones, supercomputers and
faster Internet connections paved way for more accessible and
available Web applications. Mobile phones and social media
are now everyday norms. Issues and posts shared in social
media Web site can reach millions of users within a shorter
period of time. Crimes and images of missing people are posted
on social media. Some even share posts about other people
doing good deeds that are often unnoticed.

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SOCIAL MEDIA and MOBILE PHONES
• Everyday norms
• Issues and post shared are in social media web site that can reach a million
of user in short period of time. As compared with conventional method.
• Photos of some abusive and crimes have also been posted in social media.
• Post images of missing people
• Share post about other people good deeds that are often unnnoticed
 THE POWER OF SOCIAL MEDIA
The development and improvement of communication is
continuously evolving. The introduction of mobile devices, faster
computers, and faster internet connections paved the way for
more accessible and available Web applications. Today, mobile
phones and social media are everyday norms. Issue and posts
shared in a social media website can reach millions of users within
shorter period of time compered with conventional methods.
Photos of some abusive individuals and their crimes have been
posted on social media, so that people are informed. Some users
also post of missing people. Some people even share posts about
other people doing good deed that are often unnoticed.
 PEOPLE POWER 1 (EDSA 1)
❖One of the 1st times that the power
of communication and the citizens
were used in the Philippines was
doing the 1st People Power
Revolution. When it was organized,
The mobile phones and Internet
were still not popular. However,
Television and radio were heavily
use. Cardinal Sin used broadcast
radio to send information to the
citizens that to participate to the
protest.
 MILLION PEOPLE MARCH

❖This was the 1st time that Filipinos

protested not against an individual
but against a system. The protest
was against the pork barrel fund.
Many people believe that this fund
was being used. The angered many
people, Prompting them to
organize a protest. The gathering
was planned weeks before and calls
for participation flooded social
media, specially on Facebook and
Twitter.