Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

Waggle Tail

Description of the business

Aika loves dogs and has been since she was a young girl. She's always loved
spending her time petting her dog, dressing it up in clothes and accessories,
and playing with it. When she got older, she started to think about making a
business out of all this love—so Waggle Tail was born.

Waggle Tail started out as an online store that sold accessories for dogs such as
collars, leashes, clothes, toys, etc. It has grown into a successful business and is
now the go-to store for pet owners looking for items for their pets. But Aika
realized there were many other products people want for their pets—so she
decided to diversify her product line by selling dog food and treats as well.

Short description of the business:

Waggle Tail is a B2C pet supply online store in the Philippines. Our goal is to
provide pet supplies that can be ordered through our online store, shipped
throughout the country, and delivered to your doorstep! We are launching new
products: dog food and treats made with high-quality ingredients that will keep
your pets healthy and happy!

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

Our goal is to increase our revenue by 20% by the end of December. We’re
currently earning PHP50,000 per month just by selling dog accessories
and we’re looking forward to increasing our revenue by adding dog foods
and treats to our product line and promoting it on social media.

Specific: Increase revenue by 20% by adding dog foods and treats to our
product line and promoting it on social media

Measurable: Our goal is 20% increase in revenue.

Achievable: We’re currently earning PHP50,000 per month and by adding

dog foods and treats to our product line we can add 20% to our revenue.

Relevant: Fur parents want other products for their pets thus adding dog
foods and treats to our product line will generate more sales.

Time-bound: by the end of December

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your
selected business

🎯 Traffic - We need to have an insight of how many people we’ve

1 reached. This will allow us to analyze if we are targeting the right
people and which of our marketing efforts is most effective.

🎯 Average Order Value - This will let us know how much profit
our customers buy on one single order. This will give us a better
idea to optimize our product page by cross-selling and upselling
2
like creating better offers or creating bundles to achieve our
target income.

🎯 Conversion Rate - This will determine the rate of buyers who

purchased our product after landing on our product page. If our
3 conversion rate is low, we can optimize our website with the
buyers in mind.

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Visuals by Designer, Zihan Yang © 2020 Aptly. All rights reserved.