NATIONAL UNIVERSITY

SAMPALOC, MANILA
COLLEGE OF ARCHITECTURE

FINAL PROJECT

March 9, 2024

Varona, Christian Gaius

Submitted to:
Ar. Diane Jose
MARKETING STRATEGY
A marketing strategy is a long-term plan for achieving a company's objectives by understanding customer needs and establishing a distinct and
sustainable competitive advantage. It includes everything from identifying your customers to determining which channels you will use to reach
them. These are the 5 basic steps achieving the goal of GROWTH of the company.

5. Establish strong relationship with prospects and

clients

4. Provide and assure benefits for the employees and

officers

3. Advertise the company and promote its asset and

specialties

2. Provision of seminars for the progress learning of the

employees
1. Invest to the advance system and
technology
VARONA ARKITEKTURA
SALE FORECASTING (5 YEARS)
The VARONA ARKITEKTURA lists of expenses versus the current project design phase and construction phase.
The PROJECT FIRST CAPITAL is 6.8 million

VARONA ARKITEKTURA
SALE FORECASTING (5 YEARS)
The sale forecast graph projected the cash flow for the next 5 years and the return of investment for the next 5 years.
The benefit of this graph is to easily visualize the possible cash flow and R.O.I. of the project.

ACTUAL FORECAST

80

70

60
SALES FORECASTING

50

40

30

20

10

0
11/01/2025

03/01/2026

01/01/2029
03/01/2025
05/01/2025
07/01/2025
09/01/2025

01/01/2026

05/01/2026
07/01/2026
09/01/2026
11/01/2026
01/01/2027
03/01/2027
05/01/2027
07/01/2027
09/01/2027
11/01/2027
01/01/2028
03/01/2028
05/01/2028
07/01/2028
09/01/2028
11/01/2028

03/01/2029
05/01/2029
07/01/2029
09/01/2029
11/01/2029
01/01/2030
03/01/2030
05/01/2030
03/05/2025 09/05/2025 04/05/2026 11/05/2028 06/05/2030
ACTUAL 60 75 60 40 50
FORECAST 10 30 40 55 75

Axis Title

VARONA ARKITEKTURA
COMPETETIVE ADVANTAGE
The company offers the all in or a one stop design and build projects:
THE TRENDING MARKET IS
• Residential Project RESIDENTIAL
THE RESIDENTIALPROJECTS
• Industrial Project
• Commercial Project
• Renovation Project
• Interior Project
INDUSTRIAL WILL BE AN
• Plan and Design Project ASSET OF THE COMPANY.
INDUSTRIAL
• Scale Model Project THIS PROJECT HAS A HIGH
PROFILE INVESTORS
• Landscape Project

THIS ALSO THE COMAPNY

ASSET DUE TO ITS CLIENT'S
COMMERCIAL INVESTMENT FOR THE
THIS SPECIAL OFFERS TO CLIENT
SCALE MODEL
WITH SPECIAL DISCOUNT TO MULTIPLE PROJECTS LIKE
PRESENTATION BUSINESSES AND OFFICES
EASILY VISUALIZE THE PROJECT

ONE OF THE TREND IN

CONSTRUCTION MARKET DUE RENOVATION
TO THE VARIOUS NUMBERS OF PROJECT
OLD STRUCTURES

INTERIOR IS A HIGH DEMAND

PROJECT DUE TO THE MALLS,
INTERIOR
CMOMMERCIAL, AND BARE
TYPE RESIDENTIAL FINISHES
VARONA ARKITEKTURA
PROFESSIONAL AS PER SPP DOCUMENTS

VARONA ARKITEKTURA
PROFESSIONAL AS PER SPP DOCUMENTS

VARONA ARKITEKTURA
PROFESSIONAL AS PER SPP DOCUMENTS

VARONA ARKITEKTURA
VARONA ARKITEKTURA ORGANIZATIONAL CHART (MAIN OFFICE)

VARONA ARKITEKTURA
VARONA ARKITEKTURA ORGANIZATIONAL CHART (SITE OFFICE)

VARONA ARKITEKTURA
BENEFITS and PERSONNEL PLAN

Benefits of the client Benefits of the employee

The Company guarantees the quality of service Life and Health Insurance

Offers special discount for the repeat customer Retirement Plan

Loanable project for the low budget client to cater their

dream home. Bonus, 13th month, Salary Increase

The company offers special plans and construction

education for the client. Educational assistance for regular

Special service to the commercial and industrial project

Productivity Incentives

conduct seminars collaborations promotions incentives educations

VARONA ARKITEKTURA
 MANAGEMENT STRATEGY

Linear strategic management relies on building decision-making processes based on

logic and rationality, allowing organizations to react effectively to unexpected changes and
Linear disruptions.
Strategic
Management Adaptive strategic management hinges on implementing, reviewing, and iterating management
strategies to continuously update, refine, and improve an organization’s approach to emerging
challenges.
Interpretive strategic management is a type of management
strategy that may not be as commonly used as others, but it can still have
Transcendent Adaptive a significant impact.
Strategic Strategic
Management Management
Expressive strategic management prioritizes taking a proactive
approach to adapting to changes in an organization’s internal and external
environments while remaining committed to upholding and communicating the
mission and vision behind the larger organization.

Transcendent strategic management is the highest level of strategic

management.

Organizations can adopt transcendent strategic management after they have

Expressive Interpretive successfully implemented and mastered the other four strategies. After
Strategic Strategic gaining an in-depth understanding of the advantages and disadvantages of
Management Management each strategic management style, they can then create a unique and multi-
faceted strategy that incorporates the strengths of each of the four
management styles.

VARONA ARKITEKTURA
 COMPANY POLICIES TO BE IMPLEMENTED

Employee disciplinary action policy

Employee complaint policies

Equal opportunity policy

Compensation and benefits policy

Attendance, vacation and time-off policies

Travel policies
Employee code of conduct policy

Inclement weather policies

Workplace health and safety

Remote work policy

VARONA ARKITEKTURA