DESIGNED BY

ABIGAIL CONLU

LOGO
FORMAT GUIDE
 logo types
Brandmark
A brandmark logo is a standalone image
or symbol. The mark can be pictorial,
representing a real-life object (again,
think Apple), or an abstract shape.
Combination Mark
A wordmark or lettermark with a symbol
(often called a logomark) is what makes
up a combination logo. It’s the most
common type of logo design, in part
due to its flexibility.
DESIGNED BY ABIGAIL CONLU
Wordmark
The most classic and pure form of a logo is
the wordmark, sometimes referred to as a
logotype. And it’s simply the company’s
name.
Monogram
A monogram logo contains one to four
letters, most commonly a company’s initials
or first letter. It’s used instead of a traditional
symbol, turning a company’s identity into an
eye-catching visual.
 file formats
.AI Adobe Illustrator
AI is a proprietary vector-based file
format by Adobe Systems. It is the
standard source file for your logo.
Some print shops will request this file
when prepping a project for print.
.EPS Encapsulated PostScript
Like a PDF, an EPS can be edited with any
vector graphics program. Although it’s
becoming outdated, some print shops
with older software will still request these
files so they’re good to have on hand.
.SVG Scalable Vector Graphic
SVGs are great for websites or apps to
keep logos and icons sharp and are
infinitely scalable without pixelation.
DESIGNED BY ABIGAIL CONLU
.PDF Portable Document Format
Another editable vector-based file format.
Its universal file format makes it extremely
versatile. It’s typically used for printing and
easily sharing documents online.
.PNG Portable Network Graphics
Another image file format that is great for
web graphics and digital displays.
Supporting transparent backgrounds is a
key advantage over JPEG, but file sizes are
typically larger.
.JPG Joint Photographic Group
A popular image format that is commonly
used for photographs and web graphics. Its
lossy compression allows for smaller file
sizes than PNG, but does not support
transparent backgrounds.