Men's Prints & Graphics

Forecast S/S 22

Resourceful
Making better with less, for a more
respectful and sustainable future

Champion the virtues of simple pleasures

and seasonless designs, with a focus on
botanical motifs, crafted qualities and
imperfect and organic dye effects

Davi / Irit Dulman

 Resourceful
Making better with less, for a more
respectful and sustainable future

Our three S/S 22 forecasts are grouped around the theme of
emotional response, which will be the most powerful driver
of consumers' needs and wants in the coming years
Resourceful re-evaluates our relationship with the things we
use and how they are made. It champions the local over
the global, and is rooted in preparedness, practicality,
sustainability and craft, invoking the ethos of Victorian-era
designer and writer William Morris, who said: “Nothing
should be made by man's labour which is not worth
making, or which must be made by labour degrading to the
makers.”
Here, the story of how a product is made will be just as
important as what is made. The imperfect and decorative
qualities of natural materials and hand-made processes
will be celebrated, and minimalism will be embraced as
a mindset rather than simply an aesthetic, with a focus
on fewer and better instead of just plainer. This is about
design with a shared sense of purpose and continuity,
where products, systems and materials require reduced
resources, less maintenance, and get better with age.
In a world where the means of production are under
greater pressure and scrutiny, we will be finding new,
more collaborative and more community-focused ways
to not only survive, but also thrive.
 Men's Prints & Graphics Palette S/S 22

Resourceful
This palette is inspired by the 001-35-31 035-75-06 014-73-08 156-55-06 152-25-17 115-35-20 122-66-02
creative resourcefulness of
natural materials and
artisanal craft. Good Grey,
Olive Oil and Clay provide a

Electric Magenta

Atlantic Blue
Lilac Chalk

Good Grey
sophisticated baseline that

Pink Clay

Beetroot
Clay
can be extended by
additional core colours, while
Pink Clay, Cucumber and
Butter radiate summer
warmth, and tap into natural
19-1860 TCX 13-0401 TCX 14-1309 TCX 17-1605 TCX 19-2315 TCX 18-4034 TCX 15-4008 TCX
dye options.

044-52-13 069-43-12 058-75-09 040-76-30 040-86-20 022-40-26 024-55-38

Magma Orange
Mineral Yellow

Ginger Biscuit
Cucumber
Wavellite
Olive Oil

Butter

17-0636 TCX 17-5912 TCX 14-0114 TCX 13-0746 TCX 12-0824 TCX 18-1250 TCX 17-1350 TCX

* All colour names are speci c to WGSN. Find out more about Coloro.
 Action Points
1. Focus on longevity and durability: print, pattern
and colour that play into a versatile, seasonless
wardrobe will be key as both sustainability and
purpose become ever more important. Stories that
strike a deeper chord will be relevant all year,
allowing greater flexibility and seasonless
deliveries.
2. Explore a connection with nature: as we
increasingly embrace nature, draw print and pattern
inspiration from the outdoors as well as grounding
stories within this context. Look to natural dyes,
pigments, and low-impact solutions to fulfil this.
3. Redefine minimalism: expand the enduring
minimalist mindset by reusing and reducing waste,
and broadening into new aesthetics that reference
craft, nature and heritage. Elevate staples and
vacation-wear through colour and a less-is-more
approach to print and pattern.
4. Champion artisanal craft: partner and collaborate
with local craftspeople, with a more balanced
approach to regional representation as part of
decolonisation. Credibility and integrity are key
here.

WWD / Jacq uemus

 Outdoor Trails
The concept: The impact of travel restrictions has driven a
renewed enthusiasm for nature closer to home, shifting away
from utility for survival in favour of a more relaxed, rural look.
Pair mottled natural camo or foliage camos with activewear
graphics on relaxed silhouettes to update the popular great
outdoors story. Merchandise with co-ord hats and accessories.
Colour: Punctuate sophisticated neutrals and earthy hues,
using activewear brights selectively.
Innovation: Undyed grounds and natural dyes work well paired
@so ut h2 _ west 8 _ o f f icial
with prints on core items. Overprint bright graphics on to
vintage surplus or classic camo deadstock.
Relevant for: outerwear, activewear, cut and sew, accessories
Delivery: Spring 1-2

David Cat alan

RÆFO UN D by T r avis S co t t x Cact us
Chr ist o pher RÆBURN M0 D4 4 T r ails
 Imperfect Dye

@buaiso u_ i @s.r .st ud io .la.ca

The concept: With natural dyes and pigments on the rise, dye
techniques will continue to show plenty of opportunities as
part of the growing #naturestexture trend. lncreased consumer River sid e T o o l and Dy e

awareness of sustainability and a make-do-and-mend

mentality will mean the imperfections and organic qualities of
natural dyes will emerge as a priority for multiple markets.
Invest in print-matched accessories and sustainable lifestyle
products to build this story and renew the ubiquitous tie-dye.
Innovation: Partner with artisan dye houses, and upcycle or use
repurposed stock to retain credibility and lower impact.
Relevant for: shirts, cut and sew, wovens, denim, loungewear,
co-ords, accessories, socks
Delivery: Spring 3 E DE N Po wer Co r p

Mannahat t a N YC / Kapit al
 Crafted Structures
The concept: Stripes and simple checks will emerge as a key
route as consumers look for tried-and-tested staples to bolster
versatile, seasonless wardrobes. Colourful, artisanal stripes
and rustic, textured finishes bring this story to life for relaxed
summer items or loungewear. For younger markets, opt for
genderless ranges of oversized throw-ons, and shirting for
more mature markets.
Application & technique: Splice together contrast colours,
scales and stripes to push this into directional territory.
Baxt er Mill Ar chive
Colour: Sophisticated neutrals and dusty pastels with a
textured finish elevate this beyond the stripe's humble origins.
Relevant for: shirts, wovens, loungewear, jackets, knitwear
Delivery: Spring 4

Mar r akshi Lif e

Co mmas Baxt er Mill Ar chive Lemair e

 Cultured Craft
The concept: Artisanal takes on traditional crafts remain key for
summer, and the global drive for decolonisation brings
homespun pattern to multiple market levels. Younger markets
are looking to considered craft in place of conventional
streetwear, and cult brands are proving that traditional
patterning, textured woodblock print and embroidery satisfy this
global outlook.
Innovation: Consider how to be more globally inclusive while
being mindful of region-specific cultural references. Collaborate
to empower local arts and craft communities, which creates @ad ishst ud io s
authenticity and meaning – a growing importance to customers.
Relevant for: jackets, shirts, cut and sew, knitwear, co-ords,
accessories
Delivery: Summer 1

S o ng f o r t he Mut e

@cmmn_ swd n Baxt er Mill Ar chive Lo ve Clo sely

 Botanical Art
The concept: The rise of natural dyes and a rediscovered
enthusiasm for nature will drive an emergence of botanical
and plant imprints. This taps in to menswear's newfound soft
masculinity, which has broad applications and appeal, while
also offering opportunities for gender-neutral ranges, as seen
at Jacquemus. Organic eco-prints and silhouette foliage are
key, as well as pocket details or pared-down placements.
Application & technique: Partner with artisan dyers or create
prints using eco-print, cyanotype, and botanical pressings.
T he Do gwo o d Dy er Hand-rendered foliage in small scales is most accessible.
Relevant for: shirts, wovens, cut and sew, loungewear,
accessories
Delivery: Summer 2

WWD / Jacq uemus

@ir it d ulman Lucy Auge Vo o S t o r e / Go et ze

 Shore Thing
The concept: Nautical themes take on a rural, crafted look
driven by the rise staycation themes and back-to-nature
sentiments. With soft masculinity now embedded into men's
core styles, refined watercolour prints and crafted textures on
delicate shirting define this look, evolving rustic minimalism.
For vacation ranges, create co-ord shorts or swimshorts to
complete a matching set.
Application & technique: Opt for soft watercolour abstracts
Kunst museum / Paul
and seaside motifs in playful placements or conversationals.
S ignac Lino-cut texture and embroideries also add depth.
Relevant for: shirts, shorts, swim, cut and sew, co-ords,
accessories.
Delivery: Summer 3

Co mmas

Davi @t o mbo lo co mpany @wmenswear

 Vintage Blooms
The concept: Bank on florals that offer security for consumers,
taking cues from interiors, and menswear's shift towards soft
masculinity. Draw on the renewed interest in antiques and
timeless elegance for heritage blooms and #furnishingflorals,
echoing this movement in interiors. Shirts are the key vehicle
here, in both relaxed and smarter varieties, with comfort a
priority.
Application & technique: Look to interiors, antiques, and
wallpapers on lighter grounds to avoid an A/W feel. These will
work well transseasonally, offering re-phasing opportunities if @jess_ meany
coloured correctly on seasonless items.
Relevant for: shirting, woven separates, jackets and outerwear,
knitwear
Delivery: Summer 4

@d r iesvanno t en

Baxt er Mill Ar chive @f lo r encebr id ge @jacq uemus

 Artful Collage
The concept: The rise of vintage and upcycling is creating a
demand for one-off items that champion individuality as a new
status symbol. Pieced-together graphics and printed offcuts or
old garments are ideal fodder for these individual pieces. Build
on repurposing from previous seasons via #deadstockdesign,
with an artful, curated eye that feels more purposeful.
Innovation: Ideal for using overstock, offcuts and waste fabrics,
upcycle and patch together in curated patterned pieces. For
more accessible and economic options, reduce the number of
@jet packho mme panels and simplify.
Relevant for: shirts, jackets, outerwear, co-ords, denim, knitwear
Delivery: all deliveries

@child r en_ o f _ t he_ d isco r d ance

Child r en o f t he
Disco r d ance S am N o well @visvimwmv
 Influences
2 Eden Power Corp
1 Commas
This Sydney label brings soft
minimalism to swim and
resortwear via beautiful
original, hand-painted prints.
4 Davi
Davi's S/S 21 collection
brings curated prints and soft
nautical themes to resortwear
with a smarter sensibility.
3 AḌİ SH
With a strong political focus,
Adish's thoughtful, curated
apparel epitomises a new
minimalist approach to craft.
Fast gaining cult label status,
Eden Power Corp celebrates
nature through its coveted
hand-dyed collections.
5 Marrakshi Life
With slow fashion at its 6 Sam Nowell
heart, Marrakshi Life's Splicing salvaged fabrics and
garments are hand-woven mundane graphics together,
by local artisans and Sam Nowell creates artful
made-to-order. collaged, one-off pieces.
 WGSN Future Strategies 2022
The report timeline for WGSN's 2022 trends

FUTURE DRIVERS
Annual
November 2019

The global macro- Seasonal A/W 21/22:

Annual Oct 2019 – Feb 2020
economic drivers that

FUTURE INNOVATIONS
November 2019 Annual
will shape 2022, and Seasonal S/S 22:

TREND FORECASTS
strategies for success January 2020
The 12 areas of Apr 2020 – Aug 2020

BIG IDEAS
innovation that will lead Future Drivers and
transformation across Future Innovations Trend Forecasts present
industries in 2022, and contextualised for the the seasonal design
their implications for Fashion, Beauty, and directions for each
FUTURE CONSUMER

Annual business and culture department, with more

Lifestyle & Interiors
January 2020 than 40 reports
industries
published twice a year
The key consumer
sentiments and
profiles that will Fashion / Beauty / Lifestyle
disrupt industries in Fashion / Beauty / Lifestyle & Interiors only
2022 Insight / Fashion / & Interiors only
Lifestyle & Interiors only
Insight only

Business Strategy Product Design

 WGSN Future Strategies 2022
The trend matrix, from Future Drivers to Trend Forecasts
DRIVERS
FUTURE

The Fear Factor Climate Urgency Degrowth for Good Balancing Age Mass to Micro Global Power Shift Migratory Patterns

Digital Identities Digital Identities The Pleasure

INNOVATIONS

Principle Digital Identities

The Pleasure Principle Made in Nature
FUTURE

The Pleasure Principle

Creating Intimacy The Tactile Internet
Survival Mode The Tactile Internet Decolonisation
Time Affluence Pre-Futures
The Horror De-Materialisation
BIG IDEAS

Tech-Celleration Design Resolution Leverage

the Local
Selling Survival Pleasure With Purpose
FORECASTS

New Mythologies A/W 21/22 Conscious Clarity A/W 21/22 Phantasmagoria A/W 21/22
TREND

Connected S/S 22 Resourceful S/S 22 Euphoric S/S 22

Business Strategy Product Design