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Meier NAACPReformMovement 1993
Meier NAACPReformMovement 1993
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History
' This essay is a synthesis based principally upon years of research in the National Association
for the Advancement of Colored People (NAACP) Papers in the Manuscript Division of the
Library of Congress, selective research in other manuscript and archival collections, extensive
reading in all the majorblack newspapers, interviews with NAACP officials, and insights gained
from participation in NAACP branches and in the larger black protest movement. Earlier
publications based on this research are August Meier and Elliott Rudwick, "Attorneys Black and
White: A Case Study of Race Relations within the NAACP," Journal ofAmerican History, LXII
(March 1976), 913-46; Rudwick and Meier, "The Rise of the Black Secretariat in the NAACP,
1909-35" in Meier and Rudwick, Along the Color Line: Explorations in the Black Experience
(Urbana, Chicago, and London, 1976), 94-127; Meier and Rudwick, Black Detroit and the Rise
of the UAW (New York and Oxford, 1979); and John H. Bracey, Jr., and Meier, "Allies or
Adversaries?: The NAACP, A. Philip Randolph and the 1941 March on Washington," Georgia
Historical Quarterly, LXXV (Spring 1991), 1-17. We wish to thank David Katzman for
suggesting to Professor Meier this topic as an appropriate one for a presidential address.
3 John Chamberlain, Farewell to Reform: Being a History of the Rise, Life and Decay of the
Progressive Mind in America (New York, 1932); Richard Hofstadter, The Age of Reform: From
Bryan to F.D.R. (New York, 1956); Eric F. Goldman, Rendezvous with Destiny (New York, 1952);
Allen F. Davis, Spearheads for Reform: The Social Settlements and the Progressive Movement,
1890-1914 (New York, 1967); Otis L. Graham, Jr., An Encorefor Reform: The Old Progressives
and the New Deal (New York, 1967), and Graham, Toward a Planned Society: From Roosevelt
to Nixon (New York, 1976); Wilbur J. Cohen, ed., The Roosevelt New Deal: A Program
Assessment Fifty Years After ([Austin, Texas], 1986). Other relevant volumes that omit or pay
scant attention to blacks and the NAACP include Clarke A. Chambers, Seedtime of Reform:
American Social Service and Social Action, 1918-1933 (Minneapolis, 1963); Robert Higgs,
Crisis and Leviathan: Critical Episodes in the Growth ofAmerican Government (New York and
Oxford, 1987); Steve Fraser and Gary Gerstle, eds., The Rise and Fall of the New Deal Order,
1930-1980 (Princeton, 1989); Alan Dawley, Struggles for Justice: Social Responsibility and the
Liberal State (Cambridge, Mass., 1991); and James T. Kloppenberg, Uncertain Victory: Social
Democracy and Progressivism in European and American Thought, 1870-1920 (New York and
Oxford, 1986).
Oddly enough, while devoting much attention to the ADA's civil rights
activities, Steven M. Gillon's more recent study, Politics and Vision:
The ADA and American Liberalism, 1947-1985 (1987), does not use
the NAACP papers nor does it contain any mention of the NAACP's
interactions with the ADA. Moreover, the index contains no references
to such prominent NAACP leaders as Clarence Mitchell, Jr., Walter
Francis White, or Roy Wilkins. From the NAACP's point of view,
Denton L. Watson's Lion in the Lobby: Clarence Mitchell, Jr. 's Struggle
for the Passage of Civil Rights Laws (1990) contains numerous refer-
ences to the ADA and to Joseph L. Rauh, the ADA's most notable civil
rights advocate.
Given the extreme racism of the Progressive period, the discrimina-
tory impact of some important Progressive reforms (e.g., the way in
which the new primary system served to disenfranchise black voters in
the South) and the racist attitudes of many Progressive leaders and
intellectuals from John R. Commons to Theodore Roosevelt, it is
paradoxical that among the highly varied reform organizations origi-
nating at that time was one like the NAACP. Although some of its
leaders were prominent in other reform activities (most notable per-
haps was Oswald Garrison Villard, publisher of the New York Evening
Post and editor of the Nation, whose interests ranged from pacifism to
women's suffrage), the NAACP itself was marginal to the Progressive
movement as a whole. But this is especially ironical in view of the
NAACP's attempt to extend Progressive values, goals, and methods
into the area of race relations. The Association's belief in investigation
and exposure and in the importance of laws and of the state as a
guarantor of social order, its faith in the assimilability of minority
groups, its belief in progress and the essential rationality of human
behavior, all reflect the ideas of mainstream Progressivism. But unlike
most other Progressives who either ignored the race problem or con-
sidered blacks and Asians to be inferior, the NAACP was willing to
carry the implications of Progressivism to their logical conclusions and
in this regard was more progressive than most of the Progressives
themselves. Above all the appeal of the NAACP like that of the
Progressives was fundamentally a moral one, or as the NAACP said in
its tenth annual report its goal was "to reach the conscience of America."
I Arthur S. Link and Richard L. McCormick, Progressivism (Arlington Heights, Ill., 1983);
Link, "What Happened to the Progressive Movement in the 1920's?"American HistoricalReview,
LXIV (July 1959), 833-51; Alonzo L. Hamby, Liberalism and Its Challenges: FDR to Reagan
(New York and Oxford, 1985). The ADA studies are Clifton Brock, Americans for Democratic
Action: Its Role in National Politics (Washington, D.C., 1962) and Steven M. Gillon, Politics and
Vision: TheADA andAmerican Liberalism, 1947-1985 (New York and Oxford, 1987). The ADA
and the NAACP are discussed in Denton L. Watson, Lion in the Lobby: Clarence Mitchell, Jr. 's
Struggle for the Passage of Civil Rights Laws (New York, 1990).
I See James M. McPherson, The Abolitionist Legacy: From Reconstruction to the NAACP
(Princeton, 1975) and Emma Lou Thornbrough, "The National Afro-American League, 1887-
1908," Journal of Southern History, XXVII (November 1961), 494-512.
6 For a somewhat different version of these matters see Nancy J. Weiss, "From Black
Separatism to Interracial Cooperation: The Origins of Organized Efforts for Racial Advancement,
1890-1920," in Barton J. Bernstein and Allen J. Matusow, eds., Twentieth-Century America:
Recent Interpretations (2d. ed.; New York and other cities, 1972), 58-67.
three black children were being held, took them away, told them to run,
and then shot them from behind until they were dead. Despite a quite
vigorous publicity campaign that caused some South Carolina newspa-
pers to condemn the lynchings, no members of the mob were ever
brought to justice. The NAACP's annual report for 1926 seized upon
this situation to make yet another appeal for a federal antilynching
law.9
Despite the unsatisfactory resolutions of many of the NAACP's
legal cases, there were enough victories to warrant the observation by
Ralph J. Bunche, a NAACP critic from Howard University, that in the
first three decades of the NAACP's history "the most important of the
tactics employed by the NAACP is that of legal redress. The outstand-
ing victories of the Association have been in court." 10
Meanwhile during and following World War I there were major
changes in race relations that affected the workings-both internal and
external-of the NAACP. These tumultuous years witnessed extensive
migration of blacks to northern cities, antiblack riots, the revival of the
Ku Klux Klan, the rise of Marcus Garvey, the onset of the Harlem
Renaissance, the introduction of varieties of Marxist thought among
black intellectuals, and the emergence of a new breed of black politi-
cian in northern cities (that would in 1928 lead to the election of Oscar
De Priest of Chicago as the first black congressman from a northern
district and the first black in Congress since 1901). In short, the general
atmosphere was one of heightened racial consciousness on all fronts,
epitomized by the widespread usage among blacks of the term "the
New Negro."
In this context the NAACP, while holding on to its basic program of
seeking legal redress and legislative reform, underwent important
changes in internal organization. Due in large part to wartime prosper-
ity and the shift in black population to northern cities where it was safer
to join the organization, NAACP membership grew among blacks so
rapidly that by 1920 membership fees from blacks were supplying
most of the organization's income. This development masked the
failure of the deliberate attempt to attract large numbers of white
members. But perhaps the most important internal consequence was
the transfer of administrative power to the black secretariat. In 1916
James Weldon Johnson was employed as field secretary. This was
followed in 1918 by the appointment of Walter White as assistant
I See files on Aiken, South Carolina, lynchings, Containers 365 and 366, Group I, Series C,
in NAACP Papers, Library of Congress.
10 Ralph J. Bunche, "The Programs, Ideologies, Tactics and Achievements of Negro Better-
ment and Interracial Organizations," p.48 (Unpublished Memorandum for the Carnegie-Myrdal
Study, 1940); copy at the Schomburg Center for Research in Black Culture, New York Public
Library).
" For the documentary record of these debates see Theodore G. Vincent, ed., Voices of a Black
Nation: Political Journalism in the Harlem Renaissance (San Francisco, 1973), Chapters 3 and 4.
12 David Levering Lewis, "The Politics of Art: The New Negro, 1920-1935," Prospects: An
Annual ofAmerican Cultural Studies, III (1977), 237-61.
13 In addition to chapter 1 in the biography by B. Joyce Ross cited above, Joel E. Spingarn's
literary activities are given more extensive treatment in Marshall Van Deusen, J. E. Spingarn
(New York, 1971). Mary White Ovington wrote in a variety of genres. The most relevant works
for our purposes include The Shadow (New York, 1920), a novel; Hazel (New York, 1913) and
Zeke (New York, 1931), novels written for black youth; The Awakening (New York, 1923) and
Phyllis Wheatley (New York, 1932), plays about black life; The Upward Path; A Reader for
Colored Children...(New York, 1920); and Portraits in Color (New York, 1927), a collection of
biographical sketches of twenty prominent black men and women living at that time.
14 James Weldon Johnson was a prolific writer in a variety of genres both fictional and
nonfictional. His most significant works during this period include The Autobiography of an Ex-
Colored Man (Boston, 1912; 2d ed., 1927), a novel; The Book ofAmerican Negro Poetry... (New
York, 1922; rev. ed., 1931); God's Trombones: Seven Negro Sermons in Verse (New York, 1927);
Black Manhattan (New York, 1930), a social and cultural history of blacks in New York City; and
Along This Way: The Autobiography ofJanmes Weldon Johnson (New York, 1933). The standard
biography of Johnson is Eugene Levy's James Weldon Johnson: Black Leader, Black Voice
(Chicago and London, 1973). White wrote two novels during this period: The Fire in the Flint
(New York, 1924) and Flight (New York, 1926). His relationship to the Renaissance has been
discussed in Edward E. Waldron, Walter White and the Harlem Renaissance (Port Washington,
N. Y., 1978). Jessie Redmon Fauset's novels include There is Confusion (New York, 1924); Plum
Bun (New York, 1929); The Chinaberry Tree (New York, 1931); and Comedy, American Style
(New York, 1933). William Pickens was the author of The New Negro: His Political, Civil, and
Mental Status; and Related Essays (New York, 1916); an autobiography, Bursting Bonds:
Enlarged Edition, The Heir ofSlaves (Boston, 1923); a collection of short stories, The Vengeance
of the Gods (Philadelphia, 1922); and an anthology entitled American ESOP: Negro and Other
Humor (Boston, 1926). The best overall study of the relation of art to politics in the Harlem
Renaissance is David Levering Lewis, When Harlem Was in Vogue (New York, 1981).
1s Clement E. Vose, Caucasians Only: The Supreme Court, the NAACP, and the Restrictive
Covenant Cases (Berkeley and Los Angeles, 1959).
16 Richard L. Watson, Jr., "The Defeat of Judge Parker: A Study in Pressure Groups and
Politics," Mississippi Valley Historical Review, L (September 1963), 213-34. See also Kenneth
W. Goings, "The NAACP Comes ofAge ": The Defeat of Judge John J. Parker (Bloomington and
Indianapolis, 1990).
17 See Richard Kluger, Simple Justice: The History of Brown v. Board of Education andBlack
America 's StruggleforEquality (New York, 1975) and especially Mark V. Tushnet, The NAACP's
Legal Strategy Against Segregated Education, 1925-1950 (Chapel Hill and London, 1987).
"8GunnarMyrdal,AnArnerican Dilemma: The Negro Problem and Modern Democracy (New
Yorkand London, 1944). See also WalterA. Jackson, GunnarMyrdalandAmerica 's Conscience:
ton resigned the post of special counsel in mid- 1936, he was succeeded
by his most brilliant law student, Thurgood Marshall.
During the 1930s the NAACP's litigation maintained a remarkable
continuity with that of the 1920s. Much effort was still devoted to legal
redress on behalf of individuals, with the NAACP selecting cases from
the many received on the basis of two criteria: 1) an issue of citizenship
rights had to be involved, and 2) the racial discrimination had to be
clear. By 1940 the volume of this kind of litigation, most of it originat-
ing in the local branches, had grown to the point that the legal staff now
decided to limit itself to cases that had the potential of establishing a
new precedent of constitutional significance. NAACP lawyers also
continued the earlier campaigns against restrictive covenants and white
primaries. They won three Supreme Court victories against the Texas
white primary system, although the Texas Democrats continued to find
ways to circumvent the decisions. 19 But legal victories in the restrictive
covenant cases proved elusive.
The major new legal initiative, underwritten in part by the American
Fund for Public Service, a philanthropy more commonly known as the
Garland Fund, was the inauguration of the fight against educational
discrimination in the South. A two-pronged strategy was involved:
directly attacking the exclusion of blacks from the professional and
graduate schools at state universities and indirectly attacking segrega-
tion in the primary and secondary grades with litigation calling for full
equalization of salaries, length of school term, and physical facilities in
the public schools. The rationale for this indirect approach was to make
segregated public schooling so expensive that the choice would be
desegregation or economic ruin. The plan adopted was to begin with
the border states, then move into the upper South, and finally challenge
the Deep South. A latent function of this strategy was to use these local
cases as opportunities to raise funds for the NAACP and increase its
membership.
While the legal program and the campaign for an antilynching law
were characterized by significant continuity and were shaped indepen-
dently of the Great Depression, it would be difficult to overestimate the
impact of the economic collapse and the New Deal on other aspects of
the NAACP's programs and activities. The NAACP was operating in a
radically new environment, and a series of mutually reinforcing devel-
opments caused a number of changes. At the initiative of a strengthened
Social Engineering and Racial Liberalism, 1938-1987 (Chapel Hill and London, 1990). For a
biography of Houston see Genna Rae McNeil, Groundwork: Charles Hamilton Houston and the
Strugglefor Civil Rights (Philadelphia, 1983); forHastie see Gilbert Ware, William Hastie: Grace
Under Pressure (New York and Oxford, 1984).
19 Darlene Clark Hine, Black Victory: The Rise and Fall of the White Primary in Texas
(Millwood, N. Y., 1979).
20 For a more complete presentation of Du Bois's argument than is found in the Crisis or in the
NAACP Papers, see his 1936 essay, "The Negro and Social Reconstruction," in W. E. B. Du Bois,
Against Racism: Unpublished Essays, Papers, Addresses, 1887-1961, edited by Herbert Aptheker
(Amherst, Mass., 1985), 103-58.
even driven black workers from jobs they had already held. Many of
the NAACP leaders were impressed by the positions taken by the CIO
but were constrained from readily embracing the new union by two
factors: the extent of Communist leadership among some unions and
the justifiable skepticism many NAACP branch leaders and rank-and-
file members felt about unions in general. This distrust was not confined
only to the black elite but was widely shared by working-class blacks
who had had a long history of bad experiences with racist white
workers and their unions. The CIO unions themselves were anxious to
capitalize on the militancy of black workers but had earlier turned to
the NNC because it had a stronger and more consistently pro-CIO
stance than the NAACP did. The collapse of the NNC and the success-
ful collaboration of the United Automobile Workers with the NAACP
in the Ford strike of 1941 prompted the NAACP to form an alliance
with the CIO, a coalition with labor that continued even after the
merger of the AFL and the CIO in 1955.
At the end of the 1930s like the end of the 1920s the NAACP had
weathered the storms of both internal and external challenges and
emerged as the strongest of all the race advancement organizations. In
fact, the membership of the NAACP, although not equal to its earlier
peak in 1918, doubled between 1929 and 1939. Surprisingly, member-
ship figures during the Great Depression in the early 1930s held up
remarkably well, and numerous branches were revitalized and others
founded. The Association was now firmly under black control and
direction, and effective power had passed from the board to the execu-
tive secretary. Thus the organization was prepared to shape actively the
future of the black struggle for equal rights. In the crisis of the
depression, blacks, especially those in urban areas outside the South,
could be mobilized as never before, and the organization that they
chose to join was the NAACP.
Much of the credit for building membership in the local branches
should go to countless black women, whose activities have yet to be
carefully examined. Women also served in a variety of leadership
capacities in the branches, particularly as secretaries and treasurers,
some as vice presidents, and, on occasion, as branch presidents or
chairs of the executive board. More visible than local women officers
were the unusual succession of talented black women on the national
staff whose achievements have thus far been overlooked by most
historians. In the aftermath of the elevation of James Weldon Johnson
to executive secretary, Mary B. Talbert of Buffalo, a past president of
the National Association of Colored Women's Clubs, was appointed
field secretary. She was followed by Addie W. Hunton of Brooklyn
Movement (New York, 1931) and Horace R. Cayton and George S. Mitchell, Black Workers and
the New Unions (Chapel Hill, 1939).
22 For the shift to the Democratic party see especially Harvard Sitkoff'sA New Deal for Blacks:
The Emergence of Civil Rights as a National Issue (New York, 1978) and Nancy J. Weiss,
Farewell to the Party of Lincoln: Black Politics in the Age of FDR (Princeton, 1983).
23 For general conditions of blacks in industry during the 1940s see Herbert R. Northrup,
Organized Labor and the Negro (New York and London, 1944) and Robert C. Weaver, Negro
Labor: A National Problem (New York, 1946).
24 The juxtaposition of these issues was graphically demonstrated on the front page of the New
York Times of May 18, 1954, the day after the Brown decision. A two-line bannerheadline across
the top of the page announced: "HIGH COURT BANS SCHOOL SEGREGATION; 9-TO-O DECISION GRANTS
TIME TO COMPLY." There followed an across-the-page headline in smaller letters, "McCarthy
Hearing Off a Week as Eisenhower Bars Report. " And in the lower right-hand corner was an art
about the Voice of America flashing the court ruling to the world in thirty-four different langu
Late in the war (1944-1945) and in the postwar era, labor and
lobbying activities revolved around an alliance between the NAACP
and the CIO. The NAACP lobbied in behalf of labor-sponsored social
welfare legislation such as minimum wages, public housing, and ex-
pansion of unemployment compensation and campaigned against
right-to-work laws and the Taft-Hartley Act. From the NAACP's
perspective, labor's legislative agenda, if enacted, would also benefit
blacks. For its part the CIO not only supported antilynching legislation
but was also a vigorous proponent of bills for a permanent FEPC. In
part this was a marriage of convenience because, as was frequently
said, "both blacks and labor are facing identical enemies in Congress:
Southern Democrats and conservative northern and western Republi-
cans." With migration from the South continuing at a high level,
blacks were more than ever an essential part of the New Deal-Fair
Deal coalition. In 1948 civil rights policy became an important na-
tional political issue for the first time since Reconstruction, and black
votes in the North and West were key to Harry S Truman's victory in
1948.25
During this period the NAACP also forged alliances with certain
leading Jewish secular organizations including the Anti-Defamation
League, the American Jewish Committee, and the American Jewish
Congress. There has been a mythological tone about what has been
called the "Black-Jewish Alliance."26 For more than three decades
after the NAACP was founded, Jewish involvement was limited to the
contributions of a handful of individuals. Among the few people of
Jewish ancestry connected with the NAACP in the early years were
Joel Spingarn and his brother Arthur Spingarn, a lawyer, who as chair
of the legal committee played a major role in NAACP litigation until
Houston and Thurgood Marshall were hired in the 1930s. Louis
Marshall, a constitutional lawyer, was a founder and president of
American Jewish Committee, which played no role in the affairs of the
NAACP during this period. Marshall's son-in-law Jacob Billikopf was
active in Jewish philanthropic circles during the Great Depression. He
arranged for substantial contributions from a few wealthy Jews like
Lessing Rosenwald (whose father Julius Rosenwald had given some
fairly large contributions to the NAACP during its early years), Joseph
Fels of the Fels-Naptha Soap Company, and Herbert Lehman, the
25 On the new importance of the black vote in national elections see Henry Lee Moon, Balance
of Power: The Negro Vote (Garden City, N. Y., 1948).
26 On black-Jewish relations see for example Robert G. Weisbord and Arthur Stein, Bittersweet
Encounter: The Afro-American and the American Jew (Westport, Conn., 1970); Hasia R. Diner,
In the Almost Promised Land: American Jews and Blacks, 1915-1935 (Westport, Conn., and
London, 1977); and David Levering Lewis, "Parallels and Divergences: Assimilationist Strate-
gies of Afro-American and Jewish Elites from 1910 to the Early 1930s," Journal of American
History, LXXI (December 1984), 543-64.
2' To Secure These Rights: The Report of the President's Committee on Civil Rights
(Washington, 1947), 166. On Truman's civil rights policies see especially William C. Bernan,
The Politics of Civil Rights in the Truman Administration (Columbus, Ohio, 1970).
28 For a complete list of these cases see Jack Greenberg, Race Relations and American Law
(New York and London, 1959), 401-2, entitled "Appendix B: NAACP Legal Defense Cases
Before the Supreme Court."
29 For differing views on Eisenhower, see Robert Fredrick Burk, The EisenhowerAdministra-
tion and Black Civil Rights (Knoxville, 1984) and Stephen E. Ambrose, Eisenhower (2 vols.; New
York, 1983-1984), Volume II: The President.
not need the NAACP. Therefore the NAACP leadership was unable to
exert substantial influence over his activities. In this changing climate,
and given King's personal magnetism, the founding of SCLC posed
the most serious threat to the NAACP's leadership that it had faced
since the founding of the National Negro Congress in 1936. Even
though the Supreme Court case resulting from the Montgomery bus
boycott was won by NAACP lawyers, King's charisma was such that
this achievement-which effectively clinched the victory-went virtu-
ally unnoticed.
During the early 1960s, though vastly overshadowed in the mass
media by King, by the southern student revolt and the rise of SNCC, b
the resurgence of the Congress of Racial Equality (CORE) under
James Farmer's leadership, and by the appearance of Malcolm X, the
NAACP was more active and successful than ever before. The sixties
was a period of especially intense conflict and competition among civil
rights organizations partly over questions of strategy, tactics, and the
pace of change but largely over organizational credit. The NAACP was
criticized from both within and without the Association's ranks as
being a conservative, bureaucratic organization that was out of touch
with the new militancy. In the context of the early 1960s this lack of
unity was actually quite helpful as civil rights organizations at both the
national and local levels competed with one another in their quest for
victories in the struggle for equality. Oddly enough its long-established
structure enabled the NAACP to reap the benefits from the new racial
consciousness, and by 1963 its membership crested at over 400,000,
making it by far the largest civil rights organization. Moreover, it was
the only civil rights organization that was funded primarily by the
black community.
As could be expected in an organization of its age and size, there
was an enormous range of attitudes and responses in the branches to
the new wave of demonstrations. Some branches figuratively sat on
their hands, while others embraced the new activism with enthusiasm.
In fact, the NAACP branches were probably the major source of legal
aid to the youthful activists of 1960 and 1961, and the Association's
own youth councils and college chapters did much to make this phase
of the movement effective. In South Carolina, for example, in 1963 and
1964 the NAACP State Conference of Branches led the direct action
struggle. As Roy Wilkins said with some justice, "the NAACP branches
put up the money and others get the credit." The NAACP was also
deeply involved in litigation against de facto school segregation in
northern cities and provided support for school boycotts in Boston,
New York, and other cities in 1963 and 1964. Numerous NAACP
The civil rights legislation came during the apex of New Deal-style
reformism that characterized the war on poverty. This legislation
finally removed the legal barriers that had prevented blacks from
exercising their basic rights under the Fourteenth and Fifteenth Amend-
ments, which the NAACP had sought since its founding. This legislation
also brought into being the legal sanctions against employment dis-
crimination that the NAACP had first included in its national agenda
during the Roosevelt era.
The enactment of the civil rights laws of 1964 and 1965 produced
what A. Philip Randolph called a crisis of victory. It soon became
apparent that the mere passage of legislation and the recognition of
constitutional rights were not sufficient to redress three hundred years
of racial oppression. The issues associated with economic inequality-
widespread poverty, poor and inadequate housing, inferior schools,
police brutality, and other inequities in the criminal justice system
proved to be virtually intractable. Much of the black power response
consisted of attempts to deal with the difficulties and frustrations of
this situation. Ideologically the NAACP resisted this tendency toward
separatism, and the national leadership's success in this matter was
probably due to the commitment, especially in the South, of its largely
middle-aged membership to the struggle for integration. Yet at this
point the national board for the first time became all black, and it has
remained that way ever since.
Just as the New Deal-style economic and social programs of the
Great Society were on the verge of decline, so also the NAACP, from
an organizational point of view, was looking at a bleaker future.
Finding that its traditional strategies of legal redress and legislative
reform were not adequate to deal with problems of this magnitude and
that there was no national consensus on how to deal with these matters,
the Association began to drift and decline. The NAACP began to lose
its membership and its leadership role.
The Voting Rights Act opened up the possibility of significant gains
in the political system; consequently much of black leadership has
gravitated toward electoral politics. Leadership began to develop from
the local level through the Congressional Black Caucus. The irony is
that it was the NAACP's success in lobbying for black voting rights
that helped lay the groundwork for the drift away from the organization
and toward political activism. However, the increase in black voting
power caused many whitetsoutherners and northern white ethnics to
shift to the Republican party, reinforcing the decline in liberalism
associated with the Republican ascendancy since the end of the 1960s.