Clarity unlocks growth.

Clarity unlocks growth.

Clarity on…

…core priorities and initiatives

…Northstar metrics
…fundraising strategy
…GTM approach
…organization structure
Arenas is a value creation partner for VC and PE-backed companies

Support areas
Growth and
Leadership Special projects
Go-to-market
Strategic planning Value proposition development Acquisition diligences

Operating model and org design Customer acquisition Transformation: Relaunches

Hiring top talent Revenue growth Transformation: Change programs

Investor management and fundraising

Clarity unlocks growth.

Value created through unique combination of three elements

Advisory

Coaching Execution

Serve as extended member of executive team rather than external consultant

Clarity unlocks growth.

 Experience spans consulting, corporate, and start-up leadership
with range of outcomes
• 6 years law and consulting
• ~10 years+ commercial/growth executive (COO, MD) in PE/VC backed businesses
• Companies from 10 to 1,000+ headcount
• Member of 4 C-Suite teams

Ben Sanders • 200+ people in 15+ countries managed (teams of 100+), ’00s hired
Arenas Advisory
Founder • Journeys from Seed to Series D (~$300M raised)
• ~15 clients in 2+ years with Arenas
• 1 multi-billion $ IPO
• 1 successful exit to industry

Clarity unlocks growth.

 Examples of value creation for clients

Created revenue function for $2B-
valued business that transformed
financial operations and achieved
breakeven on 9 figure revenues
(previously GM negative)
Built and drove post-acquisition
transformation program of three
master trust pension funds that
delivered £2M+ in annual cost
synergies (~10% of annual budget)
Originated and grew multiple new
product lines and enhancements
which led to ~100% YOY growth
and comprising
~40% of total company revenue

Developed operational enablers as

team scaled from 150 to ~500
people

Designed marketing Constructed northstar Identified key functional Shaped GTM function
function and wrote job metrics and strategic gaps and drove hiring of which 4x’d sales pipeline
description for first planning to drive team key product and in conversations and
marketing hire towards Series A-level operations support potential revenue over
metrics four months

Clarity unlocks growth.

Arenas Advisory clients have top global investors

Clarity unlocks growth.

 Services range from light-touch to significant daily involvement

Growth and
Leadership Special projects
Go-to-market

Facilitation Advisory Retained Embedded

90-120 min / session 2 days / month 5 days / month 10+ days / month

Workshops and Regular conversations with Weekly and ad hoc Attendance and production
consultations with leadership leadership, “take-home” conversations with CEO and for key meetings;
on specific topic work across business; Functional and people
Discrete project ownership leadership

Clarity unlocks growth.

 Five main support areas for facilitation and advisory,
typically 6/12 month duration
Facilitation Advisory
1 - GTM development and optimization:
o Value proposition + messaging
Via Notion Capital
o Customer acquisition
o Prioritization (Proposition, customers, geos)
Website builder Machine servicing Cloud security Product integration
SaaS SaaS SaaS SaaS
2 - Strategic planning and metrics:
o Key objectives and KPIs
o Team workshops Via Eka Ventures
o Tracking and optimization

3 - Operating model:
o Org design Sustainable Pharmacy platform
o Design for next funding round housing SaaS

4 - Hiring top talent:

o Access to network and top recruiters
o JD development
o Interviewing HR Recurring D2C stationary
SaaS payment platform brand
5 - Investor management and fundraising:
o Pitch deck, models
o Fundraising support

Clarity unlocks growth.

 Retained/Embedded support adds most value at three key stages
Retained Embedded

Core accountabilities:
1/ Solve knotty problems
2/ Identify and launch new opportunities
3/ Make key structural changes

• Dedicated support for well-defined business objectives/problems

• Growth -> Playbooks, Commercial strategies, Diligences, acquisitions, post acquisition value creation
• Transformations -> Relaunching dormant assets, change programs

• Operating model changes needed

• Organization -> New functions, roles, overall structures

• Structure and accountability missing across organization

• Org enablers -> Strategic planning, OKR and KPI development, Offsites

Clarity unlocks growth.

 Retained/embedded roles long duration, deeply involved in business

*Owned P&L for existing customers

Chief Operating and Transformation Officer
*Designed and drove company OKRs
~18 months’ duration *Led post-acquisition program to drive cost synergies
Pension tech platform

*Developed revenue function, acted as CRO for 3 months

Deputy COO
*Designed/drove strategic planning and company OKRs
African financial superapp
2 years’ duration *Led leadership workshops

*Created relaunch plan for dormant asset

Chief Strategy Officer
*Developed marketing and partnership plan
1 year duration *Collaborated with technology teams on platform strategy
B2B2C money remittances

*Performed diligence on acquisition target

Special Projects
*Owned stakeholder relations with various regulators for acquisition
6 month duration *Built new structure for potential acquired entity
Global liquidity logistics
*Launched/run product line in business – 2x yoy growth
Chief Growth and Strategy Officer
*Identified growth adjacencies now 30% of total revenue
Current, 3 year duration *Driving annual strategic planning
Scale-up recruitment boutique

Chief Growth Officer (interim) *Restructuring and managing ~15-person growth team
Current, 4 month duration *Developing new commercial strategy and GTM approach
DeFi developer network *Launching new growth initiatives like accelerator program

Clarity unlocks growth.