Report: Code (Jesna 31 oct)

Code (Jesna 31 oct)

by ronit d

General metrics
8,842 1,327 82 5 min 18 sec 10 min 12 sec
characters words sentences reading speaking
time time

Score Writing Issues

91 43 8 35
Issues left Critical Advanced

This text scores better than 91%

of all texts checked by Grammarly

Writing Issues
11 Clarity
11 Wordy sentences

8 Correctness
3 Confused words
1 Faulty subject-verb agreement
1 Wrong or missing prepositions
1 Improper formatting
1 Determiner use (a/an/the/this, etc.)

Report was generated on Wednesday, Nov 1, 2023, 10:36 AM Page 1 of 9

Report: Code (Jesna 31 oct)

1 Misspelled words

Unique Words 37%

Measures vocabulary diversity by calculating the unique words
percentage of words used only once in your
document

Rare Words 34%

Measures depth of vocabulary by identifying words rare words
that are not among the 5,000 most common English
words.

Word Length 5.2

Measures average word length characters per word

Sentence Length 16.2

Measures average sentence length words per sentence

Report was generated on Wednesday, Nov 1, 2023, 10:36 AM Page 2 of 9

Report: Code (Jesna 31 oct)

Code (Jesna 31 oct)

Chosen option 1: Rebranding
Table of Contents
Introduction 3
Rebranding strategy 3
Conclusion 5
References 6

Introduction
There is fierce competition in the current business world. Retooling and
rebranding are two strategies used to obtain an advantage in today's fiercely
competitive market. The company "Goldpresman Quantenova Inc."
concentrates on outlining the previously described tactics in this report in
1
order to introduce a recently developed product—then known as "tealight"—to
the UK market. Since this product is anticipated to be introduced in
international markets, its introduction is significant for the business (Abdel‐
Basset et al., 2019). This study contains a comprehensive analysis of the UK
market and organization to provide a clear understanding.
Rebranding strategy
Different businesses have rebranded their products using a variety of
techniques at different points in time to increase and recapture their consumer
base. Rebranding strategies involve specific actions that businesses need to
2
take in order to strengthen their poor client base (Abdel-Basset et al., 2019).In
a cunning move, "Goldpresman Quantenova Inc." rebranded their product as

Report was generated on Wednesday, Nov 1, 2023, 10:36 AM Page 3 of 9

Report: Code (Jesna 31 oct)

3
"tea light candles" in order to appeal to UK consumers. Furthermore, a change
in business plan may render a company's initial brand strategy outdated, even
if the company has always placed a high priority on building its brand image.
The following are the rebranding tactics:
Start with business reason: Understanding the business justification of a sales
organization is the first step in rebranding. A corporation may employ a brand
4
innovation strategy for a number of reasons, including accelerating expansion,
dealing with fierce competition, introducing a new product, etc. Rebranding
5 6
was used in the case of "Goldpresman Quantenova Inc" in order to introduce a
new product range. Rebranding was also necessary because they were entering
a whole new market in the UK (Aguilera and Grøgaard, 2019).
Research business firm and target customer: Since the UK is one of the biggest
importers of tea worldwide, focusing on its clientele there could be
advantageous for the business. Understanding the company and the target
market or clients is the second step in a rebranding strategy, which helps to
7
develop the product and launch it successfully. In order to better understand
their clients and how they relate to their business and products, "Goldpresman
Quantenova Inc." conducted this research on the UK target market.
Proper positioning: The third phase involves strategically placing the business
in the overseas market to enable it to introduce more innovative items within
the framework of the local market. A company's ability to innovate and operate
well can be enhanced by effective positioning in a number of its following
actions (Ahl and Marlow, 2021). Additionally, messaging new clients and
8
clientele in new markets are part of this stage. A company's objective, as well
as the advantages and efficacy of the items it sells, can all be communicated
through effective messaging. Additionally, "Goldpresman Quantenova Inc."
connects with its UK clientele through strategic messaging and positioning.

Report was generated on Wednesday, Nov 1, 2023, 10:36 AM Page 4 of 9

Report: Code (Jesna 31 oct)

Creation of brand identity: As part of a rebranding plan, this fourth phase

9
entails creating several visual aspects from the brand image that may be easily
10
transmitted to a new client base that is located overseas (Brown and lee,
11
2019).The design of business cards, colors, slogans, logos, and a host of other
components go into making up the rebrand's identity. For this action, all kinds
of marketing materials are related and utilized. "Goldpresman Quantenova Inc."
used these components to develop a branding style guide for the business.
Online presence building: Online platforms have a significant influence on
12
modern society. Thus, in order for a firm to reach its clients, it must have an
13
online presence. Additionally, "Goldpresman Quantenova Inc." makes
advantage of the internet by setting up accounts on various social media
networks and using these platforms to promote its goods. Furthermore, (AI
Shajrawi and Ali Khan, 2020) report that the corporation has developed an
official website for its recently announced product.
Collateral marketing: "Goldpresman Quantenova Inc. employed diverse
methods to disseminate its message to untapped markets. "Disposable
brochures," "trade show booths," templates, and promotional materials are
some of these tools. According to (Cavusgil et al., 2020), the company uses
these tools to help improve its rebranding by coordinating its actions with the
brand strategy.
14 15
Creation of building plan of a brand: In order to boost present performance, a
corporation must also promote its freshly created brand. The company's expert
services may inspire staff members to embrace the updated brand image. An
effective branding strategy can convey to staff members a company's
knowledge and standing. Customers may also benefit from learning more about
the brand(De Marchi et al., 2020).
Market opportunities

Report was generated on Wednesday, Nov 1, 2023, 10:36 AM Page 5 of 9

Report: Code (Jesna 31 oct)

It has been acknowledged that Goldpresman Quantenova Inc. has produced a

new product called Tealight. Recent efforts by the corporation under
examination to enhance and rebrand its Tealight product are an attempt to
guarantee that the required change can be made for the advantage of its
business-to-business clients (Cuervo-Cazurra et al., 2020). Understanding the
target market potential is crucial to a business's ability to grow meaningfully
and to ensure that its operations can be carried out in a meaningful manner.
Sri Lanka market opportunity
It is well known that Sri Lanka is a lower-middle income nation with a sizable
middle class that is interested in obtaining goods and services from the West.
Nonetheless, it is acknowledged that Sri Lanka has significant infrastructure
16
requirements, and the government is making an effort to fund a number of
development initiatives. The organization was able to promote its items after
retooling and rebranding because of the vacant space created by the increasing
number of tourists.
UK market opportunity
After a turbulent past, the UK can be seen as a significant market that has now
developed into a prime location for foreign businesses to do business ((De
Marchi et al., 2020)). It encourages the organization to pursue free trade
prospects and guarantees the company's ability to prosper following the
development of a substantial international marketing plan that guarantees the
17
company's thorough understanding of the market prior to contemplating
Enough room exists for both product launches and corporate operations.
Conclusion
Based on the information above, it can be said that "Goldpresman Quantenova
Inc." is a firm with its headquarters in Sri Lanka that works in the "beverage and
food market." Since Wimalajeewa Ganegoda—the father of the present owner

Report was generated on Wednesday, Nov 1, 2023, 10:36 AM Page 6 of 9

Report: Code (Jesna 31 oct)

—founded the company, the Ganegoda family has owned it. The primary
business it engaged in when it was established in 1956 was apparel production.
The previously mentioned corporation created the product "tealight" in an
18
effort to draw customers to the business. This company wants to give its
clients unique and creative products that will make them want to keep doing
business with them.

References
Abdel‐Basset, M., Manogaran, G., Mohamed, M. and Rushdy, E., 2019. Internet
of things in smart education environment: Supportive framework in the
decision‐making process. Concurrency and Computation: Practice and
Experience, 31(10), p.e4515.
Aguilera, R.V. and Grøgaard, B., 2019. The dubious role of institutions in
international business: A road forward. Journal of International Business
Studies, 50(1), pp.20-35.
Ahl, H. and Marlow, S., 2021. Exploring the false promise of entrepreneurship
through a postfeminist critique of the enterprise policy discourse in Sweden
and the UK. Human Relations, 74(1), pp.41-68.
AI Shajrawi, A. and Ali Khan, N., 2020. International Marketing in the Modern
Era. International Research Journal on Advanced Science Hub, 2, pp.16-19
19
Brown, R. and Lee, N., 2019. Strapped for cash? Funding for UK high growth
SMEs since the global financial crisis. Journal of Business Research, 99, pp.37-
45.
Cavusgil, S.T., Deligonul, S., Ghauri, P.N., Bamiatzi, V., Park, B.I. and Mellahi, K.,
2020. Risk in international business and its mitigation. Journal of World
Business, 55(2), p.101078.

Report was generated on Wednesday, Nov 1, 2023, 10:36 AM Page 7 of 9

Report: Code (Jesna 31 oct)

Cuervo-Cazurra, A., Gaur, A. and Singh, D., 2019. Pro-market institutions and
global strategy: The pendulum of pro-market reforms and reversals. Journal of
International Business Studies, 50(4), pp.598-632.
De Marchi, V., Di Maria, E., Golini, R. and Perri, A., 2020. Nurturing international
business research through global value chains literature: A review and
discussion of future research opportunities. International Business Review,
29(5), p.101708.

Report was generated on Wednesday, Nov 1, 2023, 10:36 AM Page 8 of 9

 Report: Code (Jesna 31 oct)

1. in order to → to Wordy sentences Clarity

2. in order to → to Wordy sentences Clarity

3. in order to → to Wordy sentences Clarity

4. a number of → several, some, many Wordy sentences Clarity

5. Inc → Inc. Confused words Correctness

6. in order to → to Wordy sentences Clarity

7. In order to → To Wordy sentences Clarity

8. are → is Faulty subject-verb agreement Correctness

9. from → of Wrong or missing prepositions Correctness

10. lee → Lee Confused words Correctness

11. . The Improper formatting Correctness

12. in order for → for Wordy sentences Clarity

13. makes → takes Confused words Correctness

14. a building Determiner use (a/an/the/this, etc.) Correctness

15. In order to → To Wordy sentences Clarity

16. a number of → several, some, many Wordy sentences Clarity

17. prior to → before Wordy sentences Clarity

18. in an effort to → to Wordy sentences Clarity

19. high growth → high-growth Misspelled words Correctness

Report was generated on Wednesday, Nov 1, 2023, 10:36 AM Page 9 of 9