Copy Portfolio

Curated By :

Isha Tiwari isha. wari@rocketmail.com

Content Marke ng Strategist 639-560-0580

/in/isha- wari-73210683
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 All about copy
“A copywriter is a salesperson behind a typewriter.”

This statement pre y much sums up the work every copywriter does and what role
he plays in each and every piece of communica on ever created.

Words are nothing but a picture of our thoughts. Words bring pris ne clarity to any
form of message. And words are what a copywriter plays around with the power to
improvise, harmonize or recreate them.

Copywri ng plainly is a wri en content conveyed through online media and print
materials. This content is primarily used for the purpose of adver sing or marke ng
and is used to persuade a person or group as well as raise brand awareness.

My work so far
As a dream to touch heights in the vibrant, fascina ng world of adver sing and brand
communica on, that’s lled with endless opportuni es and a spirit to amaze its
audience with ‘something new’, I have contributed to many of clients’ marke ng
needs and imbibed mul -dimensional experience while doing it.

As a copywriter, I have worked with several clients from di erent industries ranging
from insurance to telecom to E-commerce to healthcare; from ancestral high-end
designer carpet business to start-ups and even NGO sector.

I have instrumented various campaigns for clients, helped their business grew by
contempla ng their websites, social media promo on ac vi es and other
deliverables, such as website content, blog posts, digital ads, infographics,
presenta ons, brochures, photobook, radio jingles and so on.
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 My Projects

ICICI Pruden al Life Insurance

Beginning the opera ons in 2002, ICICI Pruden al Life Insurance is backed by India’s premier
banking group ICICI Bank and Pruden al plc, a leading nancial services group
headquartered in U.K. With a capital crossing over 5000 crores, the company is going strong
with as much as 13% share of the insurance industry and has managed to maintain it’s
dominant posi on amongst the private insurers in the country.

The company o ers a wide range of insurance and investment products aimed to meet the
major goals of the Indian customer- life protec on, nancial protec on, child’s educa on,
re rement and so on. The company me and again changes it’s o ering keeping in mind the
audience and their nancial requirements. Communica ng it to the masses as per their
needs and goals forms a crucial part of the company’s strategy, which is why it employs
newer ways on all pla orms and in it’s messaging on website, blogs, SMS, E-mails, digital
ads, social media, etc.

Mailer sample:
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Blogs’ samples:
 Mahindra Comviva

Mahindra Comviva is a subsidiary of Tech Mahindra and a part of the $16.9 billion
Mahindra Group. The company is among the leaders of mobility solu ons and
o ers a broad, integrated and market proven por olio of solu ons, spanning
mobile nance, content, infotainment, customer value management, messaging,
mobile data and managed VAS services. Its solu ons are deployed by over 130
mobile service providers and nancial ins tu ons. With an expansive suite of
produc zed solu ons, it caters to one billion mobile users globally and represents
the business of tomorrows in true sense.

Mahindra Comviva has developed and deployed a range of solu ons that enable
operators of all sizes to drive revenue growth and build loyalty. But it was facing
challenges to spread awareness about it’s services and solu ons to poten al and
exis ng markets. It was looking for a fresh as well as an educa ve approach in
di using it’s top-ranking content. A er a thorough understanding of the
company’s business drivers in it’s diverse markets and range of solu ons to the
operators, the content for website as well as regular blog posts were curated.
This scheme included genera ng and sustaining the site tra c around the
content for what’s trending in the telecom industry, breakthroughs in the
technology and problem-solving solu ons for operators and various other
industry insights. Over a course of six months, the tra c jumped tremendously
and is s ll growing. The content strategy used ranked the company in top
keywords search in it’s eld and in turn, is populated the website with industry
news and trends, grabbing global eyeballs and strengthening client rela ons.
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 Save The Children

Save the Children is India’s leading independent NGO and child rights
organisa on. As of 2015, it works in 18 states in India. Started in 2008 in India,
the NGO has since changed lives of more than 6.1 million. In 2015, it reached
13.47 lakh children and 1.39 lakh children and adults during emergencies such as
natural disaster or humanitarian crisis. The NGO rmly believes that every child
deserves the best chance for a bright future and is ercely commi ed to ensuring
children not only survive, but thrive. Bold in it’s ambi on and with powerful
e orts, the NGO is on a mission to save the world’s children.
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 In India and around the world, Save the Children is on the ground – every day and
in mes of crisis. The volunteers and other support sta rescue children from
social and other evils to raise them in healthy environment. NGO reports such
inspiring stories on daily basis. But was unable to spread their achievements and
inspire ci zens to support the NGO’s cause and donate. It was seeking a targeted
content strategy with digital ads that can place it in front of the right audience.
The blog posts with a poten al to reach wider digital pla orms were ampli ed
with the help of infographics to reach mul ple channels. Alongside, the
op mized digital ads with right messages were placed to generate awareness
about it’s e orts, support and raise funds for NGO’s noble mission. As you read
this, Save The Children’s team is taking on the challenge to reach every
unfortunate children impac ng lives and future of millions.

Pikkol

Pikkol is an ul mate technology pla orm providing one-stop solu on for all
reloca on requirements. The company is one of the most searched packers and
movers in major ci es like Bangalore, Delhi and Mumbai. Their team undergoes
rigorous con nual training on standard opera ng procedures on handling,
loading, packing and storage to ensure the best care of customers’ valuables.
Apart from this the company has a moving cost calculator that can be used for
es ma ng the reloca on cost within minutes from one point to another for free.

The content approach used for Pikkol was to generate site tra c from other ci es
and target common reloca on routes in major ci es. The website was revamped
for a more sophis cated and sa sfying resolu on to cover all of the reloca on
queries of customers. In addi on to this, the blog posts were created to trigger
the need to seek professional packer and mover and general ps & advices
surrounding reloca on and house or o ce shi ing.
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 Veevilly’s Any Time Meal

Veevilly’s is a subsidiary of India’s leading wheat brand Shak Bhog. The client
wanted to enter into the unexplored corn akes market and take it by storm.
Taking into considera on the exis ng players, the idea was to completely
revolu onise the way corn akes is treated as a breakfast. A er much research,
Any Time Meal was created in this category and what’s unique is that it comes
with four di erent avours to mix in it so the consumer can savour the corn akes
as per his/her own taste. The brand is due to launch in 2016. It’s website is rolled
out and here’s a glimpse of it. I created radio jingle for it’s promo on across all
major sta ons, where the product usage was kept in focus and the concept was
to promote it’s four unique avours in a humorous way.
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 Know Ur DNA- Avyakt India

This is a spiritual page that was created to promote the posi ve thoughts and
giving the word ‘Dharma’ fresh face of life. It is based on the concept of living in
the moment and preaching how Dharma can become a part of the everyday life
in a non- religious connota on. The communica on is done through blogs that
bring a whole new meaning to things and events around us by its respec ul and
righteous guide to live life in Dharma style. The target audience is mainly youth.

A website was created to explain the Dharma in the simplest manner and heavy
Facebook promo on was undertaken to connect with a large set of audience and
mo vate them.
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 Qaaleen

This is a German based Designer Carpets rm with o ce based in the posh

loca on of Gurgaon. The carpet designs are exuberant and extraordinary in
designs acing in precision and royalty that jus fy their steep prices. The
idea is to promote the brand among the right audience to high income
group and with sound communica on. The corporate website is under
construc on for now. Meanwhile, their Facebook promo on is genera ng
interest among the audience.
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 Mitr Hospitals

This is a mul specialty hospital based in Noida. The hospital aims at

providing the vast heathcare needs under one roof with the best of the
healthcare professionals and consultants on its panel. The hospital is
currently promoted on o ine as well as online. The audience is informed
about various diseases and precau onary measures against them via their
facebook page.
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The concept of ‘privilege card’ is introduced to the corporate as well as
retail, where the members can avail of health check ups and other services
easily.
 THE WORLD IS NOT ENOUGH FOR THE FAINT HEARTED

Heart is one of the most important organs of the human body a fact known to all. It pumps blood to
all the parts of the body while helping us in having a steady blood- ow throughout our body. It is
also one of the most fragile, disease prone organs of the body. It is generally recommended by the
doctor to get the heart checked at least twice a year as a precau on. Our en re wellbeing depends
on our heart. This ny li le thing has been bogged down with too many responsibili es, don't you
think?
We can help it by being healthy. So what are the correct measures that could be taken to help us
keep our heart healthy? Well for once, think before you eat. All kinds of fried, juicy junk food pose a
threat to not only our body but heart as well. We can't always blame it on the horror movies or
monster rides for causing a heart a ack when our diet comprises of fa y foods as well. The next
phenomenon is stress. You have probably heard this a thousand mes by now, but we will repeat it
anyway. Stress causes the heart to become weak, posing a sever risk to your health. So next me
before hyping up your frustra on levels (which have also been known to cause stress), think twice.

Maybe try yoga and exercise. Take some me out of your busy schedule and prac ce it every day and
enjoy your rollercoaster ride to a hale and a hearty old age. The legacy with which we have tried to
take care of our heart has changed. With the introduc on of many health friendly foods both cooked
and processed substances that have the ability to maintain the heart naturally, consumers are now
shi ing towards a healthy lifestyle with a growing concern of heart ailments a acking at a young age.
Yoga, healthy food habits, a stress free life and exercising regularly could easily be credited to
running together your heart successfully for a longer life span. -Mitr Hospitals. Your Friend For Life.
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