Chapter Ii Marketing Aspect

LADY OF LOURDES HOSPITAL AND COLLEGES OF CAYBIGA
INCORPORATED
15 Gen Luis St. Caybiga 1400 Caloocan, Philippines
College Level Department
CHAPTER II MARKETING ASPECT
A. Market Study Objectives
Bite off Blends offer a product of perfume that is unique amongst other. The fragrance that
can also prevent the person from mosquito bites. With affordable prices, different fragrances, and
mosquito-repellant to provide to a discerning user who values the fragrance and health. Whether
for school, work, at home, outdoor activities or even for everyday use.
The idea of creating a perfume that combines both fragrance and insect repellent led to the
establishment of Bite off Blends, a manufacturing company specializing in the fragrance
industry. The company offers a unique product that blends the pleasant scent of perfume with
effective mosquito-repellent properties. As a result, the global market for mosquito repellents is
experiencing growth due to the increasing demand for versatile personal care items and greater
awareness of mosquito-borne diseases.
Bite off Blends Perfume, the distinctive mosquito repellent with a captivating aroma,
combines the allure of a beautiful fragrance with potent insect-repelling qualities. This
innovative product is primarily formulated using vanilla and lavender oils for its insect-repellent
properties, offering protection against various insects, including flies, and mosquitoes. With a
wide range of appealing scents to choose from, customers can find a mosquito-repellent perfume
that aligns with their individual preferences.
The Bite off Blends Perfume is conveniently packaged in portable bottles, making it a travel-
friendly companion that provides both prevention and style wherever users go. The company's
location at 27 Maysan Rd, Valenzuela City, enables easy access to nearby pharmacies, shopping
centers, malls, and convenience stores, ensuring widespread availability of their products through
various distributors.
INCORPORATED
The following are the Short-Term Objectives of Bite Off Blends:

1. To implement for the loyalty program reward or give aways for customer.
2. To raise funds for promotional tools such as social media advertising, online websites,
Sales promotion.
The following are the Long-Term Objectives of Bite Off Blends:

1. To improve customer satisfaction with the product or service.
2. To Increase the number of customers.
3. To broaden products and service offerings.
4. To add a new variety of products.
B. Product Description
C. Demand
D. Supply
E. Demand and Supply Analysis
F. Marketing Program
a. Product Strategies
 Product Description
Features
Bite off Blends has many variants of scents that will be loved by the customers. There are
four varieties of scents it has a perfume bottle with a volume of 30,50 and 85ml the perfume
bottles are transparent, so they are likely to be a square bottle size, there are two scents that are
sticky and the smell is floral and fruity while there are two scents that the texture is oily with the
smell of flower and woody. In addition, the scents have different lengths to prevent insects from
coming to you. The three-hour-long scents for children are (Snow) and (Gentle), respectively.
The scent for teenagers is (Charming), which lasts for 3.5 hours and has a unisex scent. Last but
not least, the adult fragrance (Sage), which also has a unisex scent, lasts for three hours.
INCORPORATED
Bite of Blends perfume is a revolutionary product that combines both fragrance and insect
repellent in one formulation. This innovative feature not only prevents you from biting insects
and mosquitoes but also enhances your outdoor experience with its pleasant and long-lasting
scent. This product is unique in that it combines the convenience of an insect repellent with the
versatility of personal fragrance. Its fragrance is specially designed to be non-greasy, making it
suitable for use on exposed skin areas without leaving a sticky residue. Additionally, its compact
packaging makes it the ideal travel companion, easy to carry and use in different locations.
Whether you're planning a picnic, a camping trip, or enjoying an evening stroll, Bite of Blends
perfume ensures your outdoor enjoyment is uninterrupted.
Benefits
The insect-repellent perfume offers numerous benefits that make it an essential item for
outdoor activities. Its primary advantage is that it offers effective prevention against mosquito
bites, reducing the risk of contracting diseases such as malaria, dengue, and Zika virus. This
prevention is not only convenient but also long-lasting, ensuring uninterrupted enjoyment of
outdoor activities without the worry of insect bites. The fragrant scents of these perfumes make
them an appealing alternative to traditional repellents with a chemical scent, and they can be
applied to exposed skin areas without worrying about clothing stains. With a variety of
formulations available, including natural options, these perfumes cater to diverse preferences
while ensuring the comfort and safety of individuals of all ages. Overall, mosquito repellent
perfume combines fashion, convenience, and health prevention to enhance outdoor experiences,
especially in mosquito-prone areas.
Uses
Bite of Blends perfume serves as a versatile and essential tool in various scenarios. Its
primary use lies in preventing individuals from mosquito bites, particularly in regions prone to
mosquito-borne diseases. Whether enjoying outdoor picnics, camping trips, or evening strolls,
this perfume offers an effective layer of prevention, allowing individuals to relish these activities
without constant interruption. Additionally, it finds utility during travel, where compact
packaging makes it convenient to carry and use in different locations. This innovative product is
particularly beneficial for those with sensitive skin or allergies to traditional repellent
INCORPORATED
ingredients, as it provides an effective solution without directly applying it on the skin. By

blending functional mosquito prevention with personal fragrance, this perfume not only prevents
mosquitoes but also enhances the overall outdoor experience.
 Brand Name
“Bite Off Blends” is a creative and intriguing name for a business that offers perfumes with
insect repellent. The Bite Off Blends effectively communicates the dual purpose of the product.
First, it provides a pleasant fragrance while also preventing insect bites such as mosquitoes. It
combines the idea of avoiding insect bites “bite off” with the concept of blending fragrances.
 Profile of Target Market (Primary and Secondary Market)
Primary Market
Bite off Blend's primary market is the students. elementary, secondary, and tertiary
students since students are usually engaged outside, they are the most likely to be prone to
mosquitoes. Mosquito-repellent perfumes offer an effective and student-friendly solution to
combat mosquito bites. The convenience, ease of use, and multi-functionality perfume make it
suitable particularly for students leading dynamic and active lives. By integrating prevention and
personal style, these perfumes empower students to stay safeguarded while doing their academic
and social pursuits.
Secondary Market
The secondary market is adults. who are concerned about the health and safety of their
families. By using mosquito-repellent perfume it can extend prevention to family members,
ensuring a safe and comfortable environment for all. In addition, people who are adventure
seekers, outdoor enthusiasts, travelers, and individuals who love exploring nature can also
purchase perfume that can offer style while staying prevented.
 Market Segmentation
Demographic Segmentation
INCORPORATED
 Kids aged from 5-12 years old

 Teens 13-19 years old
 Adults 20-60 years old
 Insects repellent perfume is open to all gender identities.
 All ethnicity
 The product can be bought by any income class.
 The perfume is perfect for all people at any Level of Education.
 All Religions
Psychographic Segmentation
 For individuals who have a deep connection to nature and frequently engage in outdoor
activities like camping, hiking, gardening, or spending time in public places like schools,
a
mosquito-repellent perfume can be positioned as an essential product to help them
prevent mosquito bites while enjoying their outdoor and communal experiences.
 People who love adventure travel and exploring exotic destinations. They require reliable
mosquito prevention for their trips to areas with high mosquito activity.
 Families with young children who want their kids to have prevention against mosquito
bites.
 Living fast-paced urban lives, these individuals often find themselves in outdoor settings
such as rooftop bars, parks, schools, and city events.
 Mindful consumers who value sustainable and eco-friendly products. They prioritize
products that contribute to a greater cause.
 Market Positioning
Bite Off Blends: Stay Fresh, Stay Prevented

INCORPORATED
Who we are: Bite Off Blends is a cutting-edge fragrance brand that combines the allure of fine
scents with the practicality of insect repellent.
What we do: We create high-quality, captivating fragrances that keep you smelling fresh and
feeling confident, all while providing effective prevention against bothersome mosquitoes.
For whom: For individuals who want to feel fresh and prevented outside. Our perfume+ insect
repellent is ideal for active and style-conscious individuals who enjoy the great outdoors without
the annoyance of mosquito bites and being prevented while enjoying and doing what they love.
How we are different:
 Dual-Action Freshness: We seamlessly blend captivating fragrances with a potent insect

repellent, providing the best of both worlds.
 Stylish Design: Our packaging and bottle designs reflect modern elegance, fitting
seamlessly into your daily routine.
 Environmentally Conscious: We are committed to eco-friendly practices, using
sustainable ingredients and packaging.
Competitors Profile
INCORPORATED
b. Company Logo
This logo was created by the company Bite Off Blends because it captures the creativity and
memorable features of the company.
Two capital B in the Logo

The Bite Off Blends logo features two overlapping capital Bs, which stand for the
company's mission to combine or blend scents with natural insect repellents like lavender and
vanilla essential oil. To ensure that the audience who can see the logo will understand what the
two capital Bs mean, the company also placed the company name beneath the two Bs.
White and Black colors of the Logo

It's somewhat intriguing because the company's logo was only black and white, but the
company just wants to say that the combination of black and white conveys a message of clarity,
which is important to the company's goal to give a transparent message about the company's
product that is effective in preventing insect such as mosquitoes, simplicity because the perfume
is easy to use and can wear any different perfumes that have an elegant smell with every spray of
it.
The Circle shape of the Logo

The logo's circular design symbolizes the barrier that prevents harm from separating the
inside from the outside and represents the company's commitment to providing each customer
with a constant preventative shield or safety zone.c. Packaging
INCORPORATED
The company came up with the idea of this kind of packaging in which the perfume
bottles have different sizes that also have a variety of designs. The bottles have different
structures, such as the bottle caps have lines and somehow the bottlecaps are circular. The
company came up using an illustration of the background pattern of environment flowers, plants,
and leaves with fruit that is relatively connected in making the perfume which has the main
ingredients of vanilla and lavender. The company wants a design that is nearly connected to the
environment where the vanilla and lavender came from. Using this kind of packaging just gives
the environmental feel and compliments the elegance of each bottle. The company also sticks the
logo sticker of the company at the center top of the perfume bottles to give it more details. In the
future, the company wants to improve the packaging by changing it to consumer feedback and
following the design trends.
INCORPORATED
d. Pricing
The pricing strategy employed by Bite Off Blends considers the pricing strategies of its
indirect competitors to remain competitive in the market. When making a purchase, customers
can compare the costs and value propositions of these various options. By considering the
pricing strategies of their competitors, they can determine how to position their prices relative to
these alternatives. This could involve offering competitive prices, unique value propositions, and
differentiating factors that set Bite Off Blends apart from its competitors.
Bite Off Blends thoroughly analyzes their product costs, as outlined in the product
costing section. This includes ingredients, materials, labor, overhead, and other associated costs.
The business also researches its competitors in the mosquito repellent perfume market. Identify
their pricing strategies, product offerings, and market positioning.
Bite Off Blends carefully assesses the supplier's quality control measures and the quality
of their products. And compare pricing structures and evaluate the supplier's ability to offer
competitive prices while maintaining the best quality for the consumers. The business uses a
markup pricing method by calculating the production cost and adding an 80% markup that can
ensure profitability, transparency, and stability in the business.
The table shows the Total Cost and the mark-up percentage of 80% to come up with the selling
price.
Total Cost and Mark-up Percentage

Snow Kids (Girls) Total cost Mark up 80 % Selling Price
30 ml 10.753 8.6024 19.36
50 ml 18.337 14.67 33.01
85 ml 35.572 28.458 64.03
Gentle Kids (Boys) Total cost Mark up 80 % Selling Price
30 ml 10.992 8.7936 19.79
INCORPORATED
50 ml 18.647 14.9176 33.56

85 ml 36.137 28.910 65.05
Charming (Teens
Total cost Mark up 80 % Selling Price
Unisex)
30 ml 11.234 8.9872 20.22
50 ml 19.102 15.2816 34.38
85 ml 36.965 29.572 66.54
Sage Adult (Unisex) Total cost Mark up 80 % Selling Price
30 ml 10.234 8.1872 18.42
50 ml 17.396 13.9168 31.31
85 ml 33.863 27.090 60.95
The product is available in different scents namely Snow Kids for girls, Gentle Kids for boys,
Charming for teens, and Sage for adults at 30, 50, and 85 ml. Its affordable prices range from 18-
20 pesos for 30 ml, 31-33 pesos for 50 ml, and 60-65 pesos for 85 ml., which includes a fair
markup of just 80% reflecting the company's commitment to providing high-quality products
while still considering the affordability of our valued customers. Bites off Blends aims to offer
great value for the customers by covering the expenses while keeping the prices reasonable.
Additionally, the business offers four mosquito-repellent perfumes with different scents to
provide variety and enhance the customer experience. This allows customers to enhance their
experience with its pleasant and long-lasting scent.
e. Channel of Distribution
Bite Off blends will use 3 indirect channels to distribute manufactured products, Alcohol-
Based Perfume with Insect repellent feature. The Main office and Factory are both located at 27
INCORPORATED
Maysan Road, Maysan, Valenzuela City. The location serves as the main manufacturing
location.
1st indirect channel: Distributors such as SM Malls, South Supermarket, Ever Supermarket, and
local pharmacies, located in Valenzuela city. The company chose to target this establishment
because of its ability to distribute the product with its own physical or online stores, it also can
supply retailers, and have storage for bulk orders. Another reason for targeting this establishment
is that local customers usually buy or find personal hygiene products in those establishments for
their everyday needs.
2nd indirect channel: Retailers such as Sari-Sari stores, small grocery stores, small boutiques, and
online sellers. Those groups of sellers can sell the company’s product directly to customers using
their online or physical stores.
3rd indirect channel: Online stores such as Alibaba, Shopee, Lazada, Amazon, And the
company’s website. Where retailers or distributors can order products that they want to sell or
resell online.
f. Promotions
 First, the business will apply a product line presentation for the business that will catch
the attention of the customers. The business name is called “Bite Off Blends” business
with the tagline “Stay Elegant, Stay Prevented”. The business will also develop intriguing
names for the products and descriptions for each scent that highlight the ingredients.
 Aside from product line presentation, the business will also offer affordable scent sample
kits to the distributors that will order from the business for easy choosing on the
customers' liking. This will allow them to experience a mini version of the scents Snow,
Gentle, Charming, and Sage, this is a journey before committing to a full-size product.
 Part of the promotional strategy, we will also utilize social media platforms to create
excitement for the consumers. Share snippets of the scent journey, create short clips, blog
posts, and trendy videos for advertising our products, and post them to any social media
platform.
INCORPORATED
 In addition, there is a loyalty program where the business will offer a reward for every
repeat purchase of the customer with exclusive discounts and free products to convince
them to buy and to encourage loyalty. The business will provide cards to customers that
get a stamp on each purchase. After a certain number of stamps, they can redeem the
discounts for your purchase, or a free item provided by the business.
 Lastly, the local partnerships and using B2B, the business will collaborate with nearby
businesses for joint promotions. Cross-promote each other's offerings to expand your
customer base.
CHAPTER III TECHNICAL ASPECT
A. Raw Materials for Production
B. Manufacturing Process
C. Factory Equipment
D. Labor Equipment
INCORPORATED
E. Plant size and production schedule
MONDA TUESDA WEDNESDA THURSDA FRIDA SATURDA SUNDA

Y Y Y Y Y Y Y
PERFUMER
LAB
TECHNICIAN
PRODUCTION
WORKERS
QUALITY
CONTROL
INSPECTOR
SUPPLY CHAIN
AND LOGISTICS
PERSONNEL
SALES AND
MARKETING
TEAM
ADMINISTRATIV
E AND SUPPORT
STAFF
REGULATORY
AND
COMPLIANCE
EXPERT
RESEARCH AND
DEVELOPMENT
SPECIALISTS
1. Perfumer: A perfumer is a highly skilled professional responsible for creating

fragrances. They possess a deep understanding of various scents, essential oils, and
chemicals, and use this knowledge to formulate unique perfume compositions.
2. Lab Technicians: These professionals work closely with perfumers in fragrance

laboratories. They assist in the preparation of fragrance samples, conduct experiments,
and help with quality control measures.
INCORPORATED
3. Production Workers: These workers are involved in the actual manufacturing process of
perfumes. This can include tasks like mixing and blending ingredients, filling bottles,
labeling, and packaging finished products.
4. Quality Control Inspectors: They ensure that the final products meet the required
standards in terms of scent, consistency, appearance, and packaging. They conduct
various tests and inspections to identify any defects or inconsistencies.
5. Supply Chain and Logistics Personnel: This group is responsible for managing the
movement of raw materials and finished products within the company. They coordinate
with suppliers, handle inventory, and ensure that products reach their destination
efficiently.
6. Sales and Marketing Team: This team is focused on promoting and selling the perfumes
to retailers, distributors, and directly to consumers. They handle advertising, market
research, branding, and customer relations.
7. Administrative and Support Staff: These roles cover a wide range of functions
including human resources, finance, customer service, and general administration. They
play a crucial role in the smooth operation of the company.
8. Regulatory and Compliance Experts: They ensure that the company adheres to
industry regulations and standards set by local and international authorities. They are
responsible for compliance with safety, environmental, and quality regulations.
9. Research and Development Specialists: These professionals work on innovation and

improvement of fragrance formulas, as well as the development of new products.
10. Fragrance Evaluators or Testers: They assess the quality and performance of
fragrances, providing feedback to perfumers and product development teams.
F. Tools, Equipment, and Appliances
G. Plant Location
INCORPORATED
The Main office and Factory are both located at 27 Maysan Road, Maysan, Valenzuela
City. The location serves as the main manufacturing location.
H. Plant and Building Layout
I. Utilities
J. Waste Disposal
The fragrance industry thrives on the creation of exquisite scents to captivate the
consumers' senses. This lies in the importance of responsible waste disposal in perfume
manufacturing. Compliance with waste disposal regulations is paramount. The business should
stay informed about local, national, and international regulations and ensure the practices align
INCORPORATED
with legal requirements. As the Bites Off Blends grows, it is essential to understand the
significance of managing waste appropriately, not only for regulatory compliance but also for
environmental sustainability and public health.
Bite Off Blends will generate several types of waste, each with its own characteristics and
disposal considerations:
 Waste Segregation: Categorize waste into hazardous, non-hazardous, recyclable, and

organic. Provide clear bins for employees to segregate waste.
 Hazardous Waste: Perfume production often involves the use of chemicals, essential oils,
and solvents, some of which may be classified as hazardous waste due to their toxicity or
flammability. Register with relevant authorities, label hazardous waste containers, and
engage licensed contractors for proper disposal of hazardous materials. Proper disposal of
hazardous waste is crucial to prevent harm to the environment and human health.
 Non-Hazardous Waste: This includes general waste such as packaging materials, office
waste, and non-hazardous by-products of manufacturing. While non-hazardous,
responsible disposal is still vital to reduce the environmental impact.
 Recyclable Waste: The business may generate materials like cardboard packaging, glass
containers, and paper. Set up recycling stations for materials like glass, cardboard, and
paper, and ensure they are collected by certified recycling facilities. Recycling these
materials helps reduce waste sent to landfills and conserves resources.
 Regular Training: Educate employees about the importance of proper waste disposal and
provide training on waste management guidelines.
 Documentation and Record-Keeping: Maintain comprehensive records of waste

generation, handling, and disposal activities, including permits and compliance reports.
Proper waste disposal is a critical responsibility in perfume manufacturing. It not only

ensures compliance with regulations but also promotes environmental sustainability and protects
public health. By adhering to best practices and continuously improving waste management, Bite
INCORPORATED
Off blends can create a fragrance that goes beyond the senses, one that leaves a lasting
impression of environmental consciousness and responsibility. Proper waste disposal is, in
essence, a fragrant responsibility.

Chapter Ii Marketing Aspect

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Chapter Ii Marketing Aspect

Uploaded by

Copyright:

Available Formats

LADY OF LOURDES HOSPITAL AND COLLEGES OF CAYBIGA

CHAPTER II MARKETING ASPECT

A. Market Study Objectives

The following are the Short-Term Objectives of Bite Off Blends:

The following are the Long-Term Objectives of Bite Off Blends:

ingredients, as it provides an effective solution without directly applying it on the skin. By

 Profile of Target Market (Primary and Secondary Market)

 Kids aged from 5-12 years old

Bite Off Blends: Stay Fresh, Stay Prevented

How we are different:

 Dual-Action Freshness: We seamlessly blend captivating fragrances with a potent insect

Two capital B in the Logo

White and Black colors of the Logo

The Circle shape of the Logo

Total Cost and Mark-up Percentage

50 ml 18.647 14.9176 33.56

CHAPTER III TECHNICAL ASPECT

A. Raw Materials for Production

E. Plant size and production schedule

MONDA TUESDA WEDNESDA THURSDA FRIDA SATURDA SUNDA

1. Perfumer: A perfumer is a highly skilled professional responsible for creating

2. Lab Technicians: These professionals work closely with perfumers in fragrance

9. Research and Development Specialists: These professionals work on innovation and

F. Tools, Equipment, and Appliances

H. Plant and Building Layout

 Waste Segregation: Categorize waste into hazardous, non-hazardous, recyclable, and

 Documentation and Record-Keeping: Maintain comprehensive records of waste

Proper waste disposal is a critical responsibility in perfume manufacturing. It not only

You might also like