Professional Documents
Culture Documents
The Misclassification of Rideshare Drivers
The Misclassification of Rideshare Drivers
The Misclassification of Rideshare Drivers
● Rideshare protest footage “We are here because the app companies are
○ Courtesy of Madjed Kamel going out of control. We want fair pay for
Zegrar drivers. We do the job. “
● Uber / Lyft pick-up zone signs THE STRIKES DID NOT COME OUT
● More riders putting their bags in trunks OF NOWHERE BUT RATHER AS A
● Phone shot of a rider navigating the Uber
app
RESULT OF BUILT-UP FRUSTRATION.
● Graphic for Proposition 22 MANY DRIVERS EXPRESSED THEIR
● Law books blur to reveal “Independent LOSS OF TRUST FOR THE
Rideshare Work” and “Policy Benefiting RIDESHARE COMPANIES AFTER
Rideshare Giants” UBER AND LYFT ALLEGEDLY
● Phone shot of a rider navigating the Lyft TRICKED THEM INTO VOTING FOR
app
A BALLOT THEY DIDN'T FULLY
UNDERSTAND. PROPOSITION 22
WENT INTO EFFECT IN NOVEMBER
2020. IT DEFINED RIDESHARE AS
INDEPENDENT RIDESHARE WORK
AND ADDITIONALLY ADOPTED
POLICIES BENEFITING THE
RIDESHARE GIANTS. DURING THE
WEEKS BEFORE ELECTION DAY,
THE RIDESHARE COMPANIES
BOMBARDED THEIR DRIVERS AND
CUSTOMERS WITH MESSAGES
THROUGHOUT THEIR APPS URGING
THEM TO APPROVE OF PROP.22.
SOT Stacey Leyton “Uber and Doordash and Lyft, they really tell
TRT 13 sec the drivers that, if you want flexibility, you
have to become an independent contractor.
And so, some drivers hear that and feel like,
well, I do want my flexibility, I do want to set
my own hours. That's not actually true.”
3
● Uber / Lyft pick-up zone signs FOR OVER A DECADE, BOTH UBER
● A Car with an Uber sign on the AND LYFT HAVE TURNED INTO
dashboard TODAY’S LEADING RIDE-HAILING
● Graphic of a map with pins to APPS, AVAILABLE IN 70 COUNTRIES
resemble where Uber and Lyft operate. WORLDWIDE. WITH THE BOOM OF THE
● Wide shot of Uber office entrance RIDESHARE INDUSTRY, BEFORE PROP
● Close-up of someone reading legal 22, A PROVISION TO PROTECT
material blurs to display “Assembly CALIFORNIA DRIVERS WENT INTO
Bill 5.” EFFECT. THIS PROVISION IS KNOWN AS
AB 5
SOT Stacey Leyton “It also does not provide any unemployment
TRT 6 sec protections. you are not protected by the
worker's comp.”
SOT Guillermo Santa Cruz “The problem with Uber, you know, they don't,
TRT 20 secs they don't, they don't have a cap of drivers.
They just add more and more and more and
more. So the first year we were maybe where
I park, you know, where ten drivers in the last
year it was 40, 40 drivers. That's the reason I
quit.”
● B-roll of a wide shot of the highway VO: ONGOING LEGAL BATTLES IN THE
with cars driving by. COURTS HAS LATON’S LAW FIRM
● B-roll of Uber and Lyft drivers WORKING HARD TO OVERTURN
driving through a pick-up location PROPOSITION 22 AND TO ADDRESS
THESE ISSUES THAT DRIVERS CONTINUE
TO FACE.
8
Voice of AL
TRT 16sec
● B-roll of Uber and Lyft cars picking “This is like wicked stuff, but I know
up customers. something; Uber is like an empire, and there
● Uber sign low-angle shot is no empire through history that stays on top.
● Uber sign, wide shot What goes up must come down.”