AGRICULTURAL MARKETING

Agricultural marketing system is an efficient way by which the farmers can dispose their surplus
produce at a fair and reasonable price.
Improvement in the condition of farmers and their agriculture depends to a large extent on the
elaborate arrangements of agricultural marketing.
Agricultural marketing include all those activities which are mostly related to procurement,
grading, transporting and selling of the agricultural produce.

Importance of Agricultural Marketing

 Monetizing the Agricultural Produce.
 Development of new market
 Increase in revenue generation
 Capital formation and investment in technology

Agricultural Marketing in India

 Sale in villages
 Sale in Market
 Sale in Mandis
 Co-operative Marketing
 Regulated Markets
Problems in agricultural marketing in India
 Lack of warehousing facility
 Distress sale ate very poor price
 Lack of transportation
 Unfavorable mandis
 Intermediaries
 Unregulated markets
 Lack of market intelligence
 Lack of organization
 Lack of grading
 Lack of institutional finance
MSP is announced for 23 crops but given for only 3 crops. Government procurement facilities are
not available throughout the country.
Measures required for improvement of agricultural marketing
 Establishment of co-operative marketing societies.
 Establishment of regulated markets.
 Extension and construction of additional storage and warehousing facilities for
agricultural produce of the farmers.
 Availability of adequate amount of credit facilities to the farmers.
 Timely supply of marketing information to the farmers.
 Expansion of market yards and other allied facilities for new and existing markets.
 Improvement and extension of road and transportation facilities for connecting the
village with mandis.
 Provision for standardization and grading of the produce for ensuring good quality to the
consumers and better prices for the farmers.
 Formulating suitable agricultural price policy by the government.

e-NAM
e-National Agricultural Market is a pan India electronic trading portal which nets the prevailing
Agricultural Produce Market Commodities (APMC) for making a united national market for
agricultural commodities.
It was launched on April 2016.

 The e-NAM project would operate via the online portal that is linked to the state mandis
(wholesale markets).
 All the participating states will be providing the software (website and mobile
application) for e-NAM at no cost.