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United States - Syrups & Spreads, December 2023
United States - Syrups & Spreads, December 2023
United States - Syrups & Spreads, December 2023
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Industry Profiles
1. Executive Summary
Industry Profiles
The US syrups & spreads market experienced strong growth during the review period (2017-2022). The
market is fragmented, indicating greater levels of rivalry between players. Rivalry in the market is also
intensified by high fixed costs and exit barriers.
Industry Profiles
TABLE OF CONTENTS
1. Executive Summary 2
2. Market Overview 9
3. Market Data 10
4. Market Segmentation 12
5. Market Outlook 16
Industry Profiles
7. Competitive Landscape 24
7.2. Who are the leading players in the US syrups & spreads market? ............................................................24
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2017-
2022)? 25
7.4. Which companies’ market shares have suffered in the last 5 years (2017-2022)?....................................25
7.5. What are the most popular brands in the US syrups & spreads market?..................................................25
8. Company Profiles 26
9. Macroeconomic Indicators 41
9.2. Methodology..............................................................................................................................................43
Industry Profiles
LIST OF TABLES
Table 1: United States syrups & spreads market value: $ million, 2017–22 10
Table 2: United States syrups & spreads market volume: million kilograms, 2017–22 11
Table 3: United States syrups & spreads market category segmentation: % share, by value, 2017–2022 12
Table 4: United States syrups & spreads market category segmentation: $ million, 2017-2022 12
Table 5: United States syrups & spreads market geography segmentation: $ million, 2022 14
Table 6: United States syrups & spreads market distribution: % share, by value, 2022 15
Table 7: United States syrups & spreads market value forecast: $ million, 2022–27 16
Table 8: United States syrups & spreads market volume forecast: million kilograms, 2022–27 17
Table 9: United States syrups & spreads market share: % share, by value, 2022 24
Table 25: United States gdp (constant 2005 prices, $ billion), 2018–22 41
Industry Profiles
Industry Profiles
LIST OF FIGURES
Figure 1: United States syrups & spreads market value: $ million, 2017–22 10
Figure 2: United States syrups & spreads market volume: million kilograms, 2017–22 11
Figure 3: United States syrups & spreads market category segmentation: $ million, 2017-2022 13
Figure 4: United States syrups & spreads market geography segmentation: % share, by value, 2022 14
Figure 5: United States syrups & spreads market distribution: % share, by value, 2022 15
Figure 6: United States syrups & spreads market value forecast: $ million, 2022–27 16
Figure 7: United States syrups & spreads market volume forecast: million kilograms, 2022–27 17
Figure 8: Forces driving competition in the syrups & spreads market in the United States, 2022 18
Figure 9: Drivers of buyer power in the syrups & spreads market in the United States, 2022 19
Figure 10: Drivers of supplier power in the syrups & spreads market in the United States, 2022 20
Figure 11: Factors influencing the likelihood of new entrants in the syrups & spreads market in the United States, 202221
Figure 12: Factors influencing the threat of substitutes in the syrups & spreads market in the United States, 2022 22
Figure 13: Drivers of degree of rivalry in the syrups & spreads market in the United States, 2022 23
Figure 14: United States syrups & spreads market share: % share, by value, 2022 24
Industry Profiles
2. Market Overview
Industry Profiles
3. Market Data
Table 1: United States syrups & spreads market value: $ million, 2017–22
Figure 1: United States syrups & spreads market value: $ million, 2017–22
Industry Profiles
Table 2: United States syrups & spreads market volume: million kilograms, 2017–22
Figure 2: United States syrups & spreads market volume: million kilograms, 2017–22
Industry Profiles
4. Market Segmentation
Table 3: United States syrups & spreads market category segmentation: % share, by value, 2017–2022
Table 4: United States syrups & spreads market category segmentation: $ million, 2017-2022
Industry Profiles
Figure 3: United States syrups & spreads market category segmentation: $ million, 2017-2022
Industry Profiles
Table 5: United States syrups & spreads market geography segmentation: $ million, 2022
Geography 2022 %
Europe 14,255.1 38.1
United States 8,282.0 22.1
Asia-Pacific 5,881.0 15.7
Rest of the World 9,014.5 24.1
Figure 4: United States syrups & spreads market geography segmentation: % share, by value, 2022
Industry Profiles
Table 6: United States syrups & spreads market distribution: % share, by value, 2022
Channel % Share
Hypermarkets & Supermarkets 82.4%
Convenience Stores 7.0%
eRetailers 5.1%
Food & drinks specialists 3.9%
Other 1.7%
Total 100%
Source: MARKETLINE MARKETLINE
Figure 5: United States syrups & spreads market distribution: % share, by value, 2022
Industry Profiles
5. Market Outlook
Table 7: United States syrups & spreads market value forecast: $ million, 2022–27
Figure 6: United States syrups & spreads market value forecast: $ million, 2022–27
Industry Profiles
Table 8: United States syrups & spreads market volume forecast: million kilograms, 2022–27
Figure 7: United States syrups & spreads market volume forecast: million kilograms, 2022–27
Industry Profiles
6.1. Summary
Figure 8: Forces driving competition in the syrups & spreads market in the United States, 2022
The US syrups & spreads market experienced strong growth during the review period (2017-2022). The market is
fragmented, indicating greater levels of rivalry between players. Rivalry in the market is also intensified by high fixed
costs and exit barriers.
Larger retailers, such as hypermarkets and supermarkets, can make large purchases and negotiate on price with
manufacturers, boosting buyer power. Retailers are unlikely to be swayed by brand loyalty, but they will have to stock
brands preferred by consumers.
Leading companies must maintain product quality if they are to maintain their brand equity in the long term. However,
lack of differentiation in commodity inputs weakens supplier power.
The threat of new entrants is moderate due to fair capital investments and the presence of well-established brands.
Substitutes to syrups & spreads include mayonnaise, vegetable puree, yogurt and sauces, which pose a moderate
threat.
Industry Profiles
Figure 9: Drivers of buyer power in the syrups & spreads market in the United States, 2022
Hypermarkets and supermarkets constitute the primary sales channels for syrups & spreads in the US, which accounted
for 82.41% of total distribution in 2022. Convenience stores are also significant held a further 6.95% of the total market
share. Buyer power is ramped up by the concentrated nature of the US retail market, where a small number of large
chains dominate, each possessing significant financial muscle and exerting a high degree of bargaining power over
market players, who must compete to win shelf space in leading retailers' stores.
Furthermore, syrups & spreads products usually constitute just one of a wide range of items sold by most food retailers.
This reduces the importance of this product to buyers, increasing buyer power.
On the other hand, end consumers are highly influenced by branding in this market, and retailers are compelled to
stock the brands most popular with their customers. Strong branding therefore weakens buyer power in this market.
Overall, buyer power is assessed to be moderate.
Industry Profiles
Figure 10: Drivers of supplier power in the syrups & spreads market in the United States, 2022
The primary inputs for syrups & spreads manufacturers include vegetable fat, milk, egg and ingredients according to the
flavor or taste such as cocoa powder and coconut powder. Some of these commodities, although available from several
sources, are subject to price fluctuations. However, when players buy in the open market, they have little control over
prices, and often use techniques such as hedging to mitigate the impact of price fluctuations. Alternatively, they may
negotiate supply contracts with growers and farmers, wherein fixed-term contracts with periodically negotiated prices
are common. Where growers operate in a fragmented upstream landscape, large food processing firms may have a
strong negotiating position.
Leading players must maintain product quality if they are to maintain their brand equity in the long term. Moreover,
their need to source raw materials of appropriate quality, tend to strengthen those suppliers who are able to provide
the necessary products. However, lack of differentiation in commodity inputs weakens supplier power.
Packaging is an important input in this market and some market players may enter into long-term contracts with
suppliers, which also increase supplier power. Overall, supplier power is moderate in this market.
Industry Profiles
Figure 11: Factors influencing the likelihood of new entrants in the syrups & spreads market in the United States, 2022
The strong growth of the US syrups & spreads market will tend to encourage newcomers. Large multinational players
like the J.M. Smucker Company and Conagra Brands Inc. dominate the market. The top players wield significant power
and benefit from scale economies, strong brands, and a diverse range of products. Private labels also greatly influence
the environment.
Gaining access to distribution channels may also be difficult, as retail space is limited and new entrants must persuade
stores to replace established brands with unproven new products. Furthermore, if a new entrant is deemed to be
encroaching on an established player's market share, there is a high likelihood that the established players will retaliate
through price reductions and loss-leader promotions.
Players in the syrups & spreads market can try to distinguish their products to some extent by stressing their health
benefits and taste. Although it would be difficult for a new entrant to compete with the brand strength and reach of
existing players, it may be possible to achieve small-scale success stressing a unique production method or nutritional
benefits.
Government regulation affects several aspects of syrups & spreads manufacturing. For example, in most countries
there are requirements for food and drink to be prepared in hygienic conditions. Moreover, food regulators are more
keen to focus on increasing health consciousness which is leading to change in the food process and ingredients rules
and regulations. In 2022, the U.S. Food and Drug Administration took action related to labelling of nutritional facts and
declaration of added sugars on honey, maple syrups, and certain cranberry products. Moreover, the Federal Food, Drug
and Cosmetic Act has implemented regulations on accurate labelling of honey and honey products in order to enhance
the consumers' ability to make choices among products. Therefore, a high degree of regulation in food safety standards
also acts as a significant entry barrier. Overall, the likelihood of new entrants is moderate.
Industry Profiles
Figure 12: Factors influencing the threat of substitutes in the syrups & spreads market in the United States, 2022
From the consumer’s point of view, there are a number of substitutes commercially-available for syrups & spreads.
These include mayonnaise, vegetable puree, yogurt and sauces. From the retailer's point of view, these substitutes can
offer benefits, such as higher margins (e.g. premium-priced syrups and spreads).
Leading players tend to have diverse product ranges, which reduces the threat posed by substitutes. For example, the
Ferrero SpA is a major player in the syrups & spreads market as well as manufacturers of yogurt and honey. Overall,
there is a moderate threat from substitutes.
Industry Profiles
Figure 13: Drivers of degree of rivalry in the syrups & spreads market in the United States, 2022
The US syrups & spreads market is fragmented, with the top four leading players, The J.M. Smucker Company, Post
Holdings Inc, Ferrer, and Hormel Foods Corporation accounting for 32.63% of the market’s value. Notably, The J.M.
Smucker Company and Post Holdings Inc together accounted for 24.21% of the overall market share in 2022. The
fragmented market is indicating a high number of competitors, which increases rivalry. The players in this market are
similar: most operate primarily in the food and drink industry. This increases rivalry, and means that market fluctuations
are likely to affect companies in the same way. Switching costs are low: buyers can switch from one player to another
without incurring costs. This boosts rivalry.
The ease of exit depends to some extent on the business model of the company. Fixed costs are high due to the
expense of establishing suitably sized facilities and production lines with specialized equipment. As a result, exit barriers
are also high since leaving the syrups & spreads market would require divestment of these substantial and often quite
specialized assets. Both of these factors serve to increase rivalry. Furthermore, storage costs are high in the syrups &
spreads market, not only because of the size of the facilities necessary to store finished produce but also due to the
need for storage facilities for the raw materials.
The strong growth of the market helps to decrease the intensity of rivalry. Overall, there is a moderate degree of rivalry
in the US syrups & spreads market.
Industry Profiles
7. Competitive Landscape
The US syrups & spreads market has experienced strong value and volume growth in recent years. The J.M.
Smucker Company is the leading player in the sector in value terms, while Post Holdings Inc, and Ferrero
accounted for second and third largest value shares, respectively, in 2022. Moreover, Wedderspoon gained
maximum value share during 2017-2022.
Table 9: United States syrups & spreads market share: % share, by value, 2022
Company % Share
The J.M. Smucker Company 19.1%
Post Holdings Inc 5.1%
Ferrero 4.8%
Hormel Foods Corporation 3.7%
Other 67.4%
Total 100%
Source: MARKETLINE MARKETLINE
Figure 14: United States syrups & spreads market share: % share, by value, 2022
7.2. Who are the leading players in the US syrups & spreads market?
Industry Profiles
US based multinational The J.M. Smucker Company is the leading player in the US syrups & spreads market, accounting
for 19.10% of the market value in 2022 and is expected to retain its lead position in the coming years. The company has
a strong foothold in sweet spreads and jams, jellies & preserves segments in 2022, through brands such as Jif,
Smucker`s, and Goober.
US based multinational Post Holding Inc. is the second leading player in the US syrups & spreads market, accounting for
5.12% of the market value in 2022. The company has a strong foothold in sweet spreads segments in 2022, through
brands such as Peter Pan.
Italy based multinational Ferrero is the third leading player in the US syrups & spreads market, accounting for 4.76% of
the market value in 2022. The company has a strong foothold in sweet spreads segments in 2022, through brands such
as Nutella.
7.4. Which companies’ market shares have suffered in the last 5 years
(2017-2022)?
In the US syrups & spreads market, Conagra Brands, Inc witnessed loss of value share by 6.11 percentage points
between 2017 and 2022, down from 8.98% in 2017 to 2.87% in 2022. The J.M. Smucker Company also witnessed loss of
value market share by 1.57 percentage points, down from 20.67% in 2017 to 19.10% in 2022. Moreover, value share of
Welch Food Inc also declined in the last five years, falling 0.45 percentage points, down from 2.08% in 2017 to 1.63% in
2022.
7.5. What are the most popular brands in the US syrups & spreads
market?
Jif and Smucker's (both owned by The J.M. Smucker Company) are the most popular brands in the US syrups & spreads
market, accounting for a value shares of 11.28%, and 7.11% each respectively, in 2022. Furthermore, Peter Pan (owned
by ConAgra Brands Inc) is also top brand of the sector, which held brand value shares of 5.12% in the same year.
Industry Profiles
8. Company Profiles
The J.M. Smucker Co (J.M. Smucker) is a manufacturer of food and beverage products. The company offers
products such as coffee, pet snacks, peanut butter, fruit spreads, baking mixes, frozen handheld products, flour
and baking ingredients, juices and beverages and other portion control products. J.M. Smucker markets and
sells these products under 9Lives, Cafe Bustelo, Dunkin, Folgers, Jif, Kibbles’n Bits, Meow Mix, Milk-Bone,
Nature's Recipe and Robin Hood brand names. It provides these products through supermarkets, warehouse
clubs and food distributors. The company primarily operates in the US and Canada and exports these products
to various countries worldwide. J.M. Smucker is headquartered in Orrville, Ohio, the US.
The company reported revenues of (US Dollars) US$8,529.2 million for the fiscal year ended April 2023
(FY2023), an increase of 6.6% over FY2022. In FY2023, the company’s operating margin was 1.8%, compared to
an operating margin of 12.7% in FY2022. The net loss of the company was US$91.3 million in FY2023, compared
to a net profit of US$631.7 million in FY2022. The company reported revenues of US$1,805.2 million for the
first quarter ended July 2023, a decrease of 19.2% over the previous quarter.
The J.M. Smucker Co (J.M. Smucker) manufactures and markets food and beverage products. Its products include
dog food, pet snacks, cat food, coffee, peanut butter, shortening and oils, fruit spreads, frozen handheld products,
portion control products, juices and beverages and baking mixes and ingredients.
The company markets products directly to food wholesalers, food retailers, pet specialty stores, discount and
dollar stores, club stores, drug stores, natural foods stores and distributors, military commissaries, mass
merchandisers and online retailers.
The company classifies its products into 11 categories: coffee, dog food, cat food, pet snacks, peanut butter,
frozen handheld, fruit spreads, juices and beverages, portion control, baking mixes and ingredients, and other. In
FY2023, the company coffee accounted for 36.2% of the company’s revenue, followed by dog food (11.5%), cat
food (12.9%), pet snacks (12.3%), peanut butter (7.5%), frozen handheld (8%), fruit spreads (5%), portion control
(1.9%), baking mixes and ingredients (1.1%), and other (3.5%).
Industry Profiles
The company classifies its business operations into four reportable segments: The US Retail Consumer Foods, The
US Retail Pet Foods, The US Retail Coffee, and International and Away From Home.
Industry Profiles
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Post Holdings Inc (Post) manufactures, markets, and distributes branded and private label ready-to-eat cereals,
snacks, and active nutrition products. The company’s product portfolio includes egg products, refrigerated
potato products, cheese and dairy case products, pasta products, ready-to-drink beverages, bars, powders,
nutritional supplements, and nut butters. It also offers baking nuts, dried fruit pasta, and granola. The company
markets and sells the products under the Honey Bunches of Oats, Great Grains, Better’n Eggs, Premier Protein,
and Dymatize brand names. Post sells through club and drug stores, grocery, mass merchandisers,
supercenters, and eCommerce platforms. The company has business operations across the US, Canada, Puerto
Rico, Mexico, Ireland, and the UK. Post is headquartered in Saint Louis, Missouri, the US.
The company reported revenues of (US Dollars) US$6,991 million for the fiscal year ended September 2023
(FY2023), an increase of 19.5% over FY2022. In FY2023, the company’s operating margin was 9.1%, compared
to an operating margin of 8.3% in FY2022. In FY2023, the company recorded a net margin of 4.3%, compared to
a net margin of 12.9% in FY2022.
Post Holdings Inc (Post) is a manufacturer, operating in the center-of-the-store, foodservice, ingredient,
refrigerated, and active nutrition food products.
The company operates its business operations into four reportable segments: Post Consumer Brands, Weetabix,
Refrigerated Retail, and Foodservice.
The company merchandises and sells its products to various grocery stores, mass merchandise customers,
supercenters, natural/specialty and drug stores, military, foodservice channels, foodservice distributors, national
restaurant chains, specialty retailers, supplement stores and online retailers, discounters, wholesalers, and
convenience stores. Geographically, the company operates in the US and Canada.
Industry Profiles
Industry Profiles
Industry Profiles
Hormel Foods Corp (Hormel Foods) is a manufacturer and distributor of meat and food products. The
company’s product portfolio comprises fresh meats, frozen items, refrigerated meal solutions, sausages, hams,
guacamole, and bacon. It also provides canned luncheon meats, shelf-stable microwaveable meals, stews,
chilies, hash, flour and corn tortillas, salsas, peanut butter, nutritional food products and supplements, dessert,
and drink mixes, and industrial gelatin products. The company markets its products under Always Tender,
Hormel, Applegate, Austin Blues, Bacon 1, Black Label, Bread Ready, Cafe H, Chi-Chi’s, and Valley Fresh brand
names. It has business presence in Australia, Brazil, Canada, China, England, Japan, Mexico, Micronesia, the
Philippines, Singapore, and South Korea. Hormel Foods is headquartered in Austin, Minnesota, the US.
The company reported revenues of (US Dollars) US$12,110 million for the fiscal year ended October 2023
(FY2023), a decrease of 2.8% over FY2022. In FY2023, the company’s operating margin was 8.9%, compared to
an operating margin of 10.5% in FY2022. In FY2023, the company recorded a net margin of 6.6%, compared to a
net margin of 8% in FY2022.
Hormel Foods Corp (Hormel Foods) develops, processes, and distributes a wide range of food products. The
company sells nuts, meat, and other food products through a variety of channels of distribution including U.S.
retail, U.S. foodservice, and international.
The company classifies its business operations into four reportable segments: Grocery Products, Refrigerated
Foods, Jennie-O Turkey Store, and International and Other.
Hormel Foods sells its products in all the 50 states of the US. It also has a sizeable market in Australia, Brazil,
Canada, China, England, Japan, Mexico, Micronesia, the Philippines, Singapore, and South Korea. Hormel operates
through a network of facilities that produce and distribute other manufactured items.
Industry Profiles
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Ferrero Group (Ferrero) is engaged in the manufacturing of chocolate and other confectionery products. The
company offers products such as bakery products, snacks, pralines, mints and spread under various brands such
as Nutella, Kinder Chocolate, Kinder maxi, Kinder Surprise, Kinder Joy, Kinder Bueno, Kinder delice, Kinder
Pingui and Raffaello. Further it provides brands such as Tic-Tac, Ferrero Rondnoir, Ferrero Manderly, Ferrero
Tenderly White, Ferrero Cappuccino, Ferrero Tenderly Torroncino, Pocket Coffee, and Mon Cheri. Ferrero
offers semi-finished and finished hazelnut-based products. Ferrero sells its products through distributors across
the world. It has operations across Europe, the Americas, Asia-Pacific, and Africa. Ferrero is headquartered in
Alba, Italy.
Ferrero Group (Ferrero or ‘the group’) manufactures chocolate and other confectionery products.. The company
offers a broad range of products including chocolates, pralines, wafers, spreads, breath mints, snacks, bakery
products and drinks, among others.
Ferrero offers crunchy wafer with hazelnut in the center under the Ferrero Rocher brand, crispy shell covered in
flakes of coconut under the Rafaello brand, boxed chocolate under the Mon Cheri brand, hazelnut spread under
Nutella brand, and breath mints under Tic Tac brand. The company’s Ferrero product line offers pralines, snacks
and bakery products. The Proalines comprise Ferrero Rocher and its dark chocolate version, Ferrero Rondnoir. The
snacks consist of Ferrero duplo, Ferrero fiesta, and Ferrero Tronky; and bakery products comprise Ferrero Brioss
and Ferrero Yoga. The company markets the drinks under the Esta The brands. Under its Kinder brand, the
company offers Kinder Surprise, Kinder Chocolate, Kinder Bueno, Kinder Pingui. At the end of FY2016, Ferrero
operated through 86 consolidated companies and 22 production plants worldwide. The company also undertakes
research and development (R&D) activities for the development of unique products and innovative research and
production processes utilizing its own technologies.
The company outsources certain activities such as packaging, promotions, certain commercial and distribution
activities, and some administrative, IT and accounting services. The company, through its affiliated companies,
operates across Europe, America, Asia, Oceania and Africa.
Industry Profiles
Industry Profiles
9. Macroeconomic Indicators
Table 25: United States gdp (constant 2005 prices, $ billion), 2018–22
Industry Profiles
Industry Profiles
Appendix
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