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Purushotham Report Final .2
Purushotham Report Final .2
Purushotham Report Final .2
RELIANCE SMART
Internship Report submitted in partial fulfilment of the requirements for the award
of the Degree Of business
MASTER OF BUSINESS ADMINISTRATION
OF
BANGALORE UNIVERSITY
By
PURUSHOTTHAMA TN
P03ME22M015011
Under the guidance of
Internal Guide: External Guide
Prof. Vijay Mr. Diwakar Dwivedi Assistant Professor
Zonal HR
Department of MBA
2022 – 2024
1
DECLARATION
ACKNOWLEDGEMENT
TABLE OF CONTENT
1 Company profile
1-6
2 PESTEL analysis
7-9
3 SWOC Analysis
10-13
4 Porter’s Five Force Model
14-15
5 Mc. Kinsey’s 7 S Framework
16-19
Conclusion
20
Reference
21
Learning experience
22
Progress report 1
23
Progress report 2
24
Progress report 3
25
INDUSTRY PROFILE
Retail markets and shops have a very ancient history, dating back to
antiquity. Some of the earliest retailers were itinerant peddlers. Over the
centuries, retail shops were transformed from little more than "rude booths"
to the sophisticated shopping malls of the modern era. In the digital age, an
increasing number of retailers are seeking to reach broader markets by
selling through multiple channels, including both bricks and mortar and
online retailing. Digital technologies are also affecting the way that
consumers pay for goods and services. Retailing support services may also
include the provision of credit, delivery services, advisory services, stylist
services and a range of other supporting services. Retail workers are the
employees of such stores.
1
CHAPTER 01 COMPANY PROFILE
1.1 INTRODUCTION:
2
subsidiary of Reliance industries limited is the holding company of
Reliance retail limited with operate the retail business
1.2 Founder
3
1.4. Vision, Mission & Objective
4
sales data to ensure that the product range is well-curated, aligned with
consumer needs, and drives sales growth.
4. Operational efficiency: Reliance SMART strives to enhance
operational efficiency by improving supply chain management,
streamlining processes, and leveraging technology. The objective is to
reduce costs, improve inventory management, minimize wastage, and
optimize store operations for better productivity and profitability.
5. Market expansion and penetration: Reliance SMART may have
objectives related to expanding its market reach and penetrating new
geographical regions.
5
• Snactac Mixed Fruit Jam and Scrubz were ranked No 1 in their
respective categories by Consumer Voice magazine in FY2020-21. •
Marks & Spencer Reliance India Private Limited featured in the top
10 list of India’s Best Companies to work for women.
Grocery and Staples, Fresh Produce, Dairy and Bakery, Personal Care,
Household and Cleaning, Home and Kitchen, Beverages, Frozen Foods,
Baby
Care, Health and Wellness
6
US$850 billion by FY 2024-25. The organised food and grocery market
is estimated at US$21 billion in FY 2019-20 with a penetration of 3.7%.
PESTEL FACTOR
7
may benefit from government support, incentives, or subsidies
provided to promote the retail industry or specific business initiatives.
8
2.4 TECHNOLOGICAL FACTORS
9
• Labor law and regulations: Reliance smart must comply with
employment laws, including minimum wage requirements, working
hours, and employee benefits.
• Intellectual property rights: Protecting intellectual property rights
is essential for Reliance proprietary products and brands.
CHAPTER 03
SWOC ANALYSIS
3.1 STRENGTH
10
options, and customer relationship management tools. This enhances
efficiency and improves the overall shopping experience.
3.2 WEAKNESSES
11
product availability. Any disruptions or strain in these relationships,
such as changes in pricing, availability, or supplier reliability, can
impact the company's operations and customer satisfaction.
7. Dependence on Physical Retail: Reliance SMART primarily
operates through physical retail stores, which can be a weakness in an
era where online shopping and e-commerce are gaining popularity.
Adapting to changing customer preferences and market trends, such as
investing in e-commerce capabilities and omnichannel strategies, may
be crucial to stay competitive.
3.3 OPPORTUNITIES
3.4 CHALLENGES
12
1. Operational costs: Operating a retail chain involves various costs,
including real estate, logistics, and staffing. Reliance Smart needs to
effectively manage and optimize these costs to maintain profitability and
competitiveness.
2. Changing consumer behaviour: Consumer preferences and
behaviour are constantly evolving, driven by factors such as technology
advancements and shifting socioeconomic dynamics. Reliance Smart
needs to stay attuned to these changes and adapt its strategies and
offerings accordingly.
13
CHAPTER 04
The Porter’s five force model adopted at Reliance Retail is has follows:
14
While barriers to entry, such as capital investment and supply chain
requirements, exist, there is still the possibility of new players entering
the market. Reliance Smart's strong brand presence, extensive product
range, and established supply chain can act as barriers to new entrants.
However, the threat remains, especially considering the growth potential
of the retail market in India.
15
Smart needs to differentiate itself through its product range, competitive
pricing, and customer experience to minimize the threat of substitutes.
5.1 STRUCTURE:
16
Structure refers to the structure of the organization. It refers to the
durable organizational arrangements and relationship. It is the
skeleton of the whole organization.
Reliance Retail Limited has simple, economic and reasonable
organization pattern. They have formal relationship among various
positions and activities
5.2 STRATEGY:
Strategy is a choice of direction and action; the company adopts to
achieve its goals in a competitive situation. Any statements completely
of functional strategy which the company is wishing to share are
improvements in existing products. Introduction of effective
replacements without compromising on quality.
innovate.
5.3 SYSTEM:
System tells which the main systems that run an organization are. In
Reliance Retail Limited there are Financial, HR, Marketing,
Merchandising, Information Technology, Operations which are
controlled by the directors and executives. Each system has their
own working process and set of rules to work on. Each and every
17
employee’s follow these rules and instructions and operate
accordingly.
capabilities.
dreams.
4. Competitive compensation.
talented individuals.
5.4 SKILLS:
Employee’s skill in an organization is unique and it can be due to
their experience in the work place. It depends upon the kind of
people in the organization, management style, Organization
structure, and the external environment. The employees of Reliance
Retail Limited have different skill related to their work. The skills of
employees have developed over a period of time.
18
2. To meet the upcoming business challenges.
5.5 STYLE:
Decision-making is centralized with the head office. Authority is given
to an executive to take decision in day-to-day minor matters & other
urgent matter, it depends on the authority & responsibility conferred on
every individual & thus it is distributed based on designation & position
held. In important matters, meetings are held to take opinions of top
management & various department managers & the decisions are taken
& implemented.
and people.
5.6 STAFF:
As any employer, Reliance follow ethical employment standards
wherever it operates with a goal in Mind; it completes its complete legal
obligation in terms of payments of employees and benefits practices. The
company provides training for job for everyone for which they are
employed. Career advancement related to performance and experience.
19
5.7 SHARED VALUE:
Values refer to the institutional standards of behaviour that strengthens
commitment to the vision, and guide strategy formulation and action.
The company has embraced an extended role of trusteeship that reaches
beyond the assets shown in the balance sheet to include societal
belongings. Customer satisfaction, ethical conduct, commitment to total
quality, Innovation and creativity, trust and team spirit are the heart of
company’s value system.
decisions.
2. They give more importance to the human capital and look for
CHAPTER 7
20
CONCLUSIONS
21
departments and tasks, which allowed me to develop a comprehensive
understanding of the operations and challenges faced by them. One of
the significant learning experiences during my internship was observing
and participating in the day-to-day activities of the different departments.
22
3. ^ "Reliance Industries financials".
4. ^ "Reliance Retail says it is set to lead the retail industry in the coming
decade". mint. 6 August 2023. Retrieved 31 August 2023.
5. ^ Annual Report, RIL (20 July 2020). "Reliance Retail sales cross $23 bn
mark". Reliance Industries Limited. Retrieved 11
September 2020.
23
Phone no: 7760821221
Email -ID
5 Title of the Project Organization study on Reliance smart
Date:
24
1.
6 Progress Report:
Started to prepare company
Date:
Sl.
Particulars
No.
1 Name of the Student Purushotthama T N
2 Registration Number P03ME22M015011
3 Name of College Guide Mr. Vijay S
Name of Company’s Guide, Harshada Basu
4 Phone No: 76760821221
Email -Id:
5 Title of the Project Organization study on reliance smart
6 Progress report:
25
Date:
26