Digital

Transformation
Design Thinking Masterclass

LECTURE
What did we cover in this lecture? SUMMARY

Learned about the concept of design thinking

and how it forms it an integral part of
any digital transformation.

• Great design is inspiring. When things are

designed well, it touches us very deeply – in
short we feel engaged. Taught by:
Rian Chapman
• What is the product manager’s blindspot? It’s
assumption. Assumptions around what
customers and employees want.

• Design thinking is an iterative process, that

encourages anyone who has a customer or
employee problem to solve it systematically by
using human centred design methods

• Organizations like Disney, Apple and Coca-

Cola are able to generate 228% returns from
using design thinking.

• A definition for design thinking: An iterative

process, that follows the test & learn mindset
that we practice in agile.

See you next lecture!