CLOUDVENTURES

TRAVEL AGENCY
ORGANIZATIONAL
CHART
MEDIA CAMPAIGN
PROPOSAL
SOCIAL DISCRIMINATION
(RACISM AND DISCRIMINATION
TOWARDS TOURISTS)
SECTION 1
Introduction RUBIO, GIL LARRY

BACKGROUND
Racism is a global phenomenon and according to the World Population
Review, 31 percent of Filipinos prefer no foreign neighbors and about 50
percent have witnessed racism. Racism is very prevalent in the Philippines
RATIONALE
Tourists are our main customers and as such we need to safeguard their
security, peace, and dignity during their stay at foreign locations as tourists
of such locations
SECTION 1
Introduction RUBIO, GIL LARRY

Cause and Effects

Exposure to racist world views when young, a systemic interplay of
dynamics between cultures and beliefs of races and our own nature of
associating ourselves only with people that are like us.
creates a rift between groups of people
greatly affects the individual wellbeing of people especially the victim
fewer tourists and travelers if the oppressed race deems a location unsafe
Location and Target Audience
Cebu
travel and tourism institutions and agencies and their proponents,
academe, and the public
 RONQUILLO, DANIELLA
SECTION 2&3: Proposed Solution 1
TikTok Campaigns
Facilitators/Speakers/
Target Audience Organizers Topics/Issues

In-house marketing Diverse travel

TikTok users of all experiences, cultural
team, influencers, and
backgrounds exchange, inclusivity in
travel bloggers from
interested in diverse backgrounds. tourism, and prevention
travel. of racial discrimination

Duration of Activity Advantages/Benefits

Every 1st day of the month,
implement a rolling campaign
with a new specific theme or
focus for that month, ensuring
continuous engagement and
relevance.
Increased brand visibility,
enhanced customer
engagement, broader
audience reach, and improved
brand reputation for
inclusivity.
 SECTION 4 CALL TO ACTION 1
SOCIAS, CYRUS WALLY

Join our campaign and be part of the

movement
towards a more inclusive world by registering now and
securing your spot in our monthly Tiktok campaign
 SALUTA, APPLE KAYE
SECTION 2&3: Proposed Solution 2
Training Conference for Diversity

Facilitators/Speakers/
Target Audience Organizers Topics/Issues
Importance of Respecting Races,
Travel agencies their Etiquette and Sensitivities
around Cebu City, Mr. Neil Odchigue, Cebu
Techniques for Creating
specifically their City’s Chief Tourism Respectful and Inclusive Tours

tourist guides and Operations Officer

Skills to Recognize and Intervene
tourist consultants in Racial Harassment

Duration of Activity Advantages/Benefits

Confidence in travel agents

1:00 PM to 5:00 PM Attract a wider range of

clients
on May 18, 2024
Provides access to valuable
resources and knowledge
 SECTION 4 CALL TO ACTION 2
SAN JOSE, RICA ANNE

Join and be a catalyst

for positive change in the tourism industry by registering
today to secure your spot in “Beyond Borders: Bridging
Cultures in Tourist Service” which will be held at Waterfront
Cebu City Hotel & Casino on May 18, 2024, from 1:00 PM to 5:00
PM."
 TALADRO, MARY LOUISE
SECTION 2&3: Proposed Solution 3
Seminar on Diversity in Hospitality: “Strategies for Hiring
Racially and Ethnically Diverse Staff in Tourism”

Target Audience Speakers Topics/Issues

Mr. Shalimar Hofer Importance of Staff
Tourist service Tamano, Regional Diversity
providers in Cebu Director, Department of
Steps on Hiring of Staff
Tourism-Region VII
Staff member of color or Recruitment Strategies
ethnic background

Duration of Activity Advantages/Benefits

Enhanced Customer
3 hours (1:00 PM to Experience
4:00 PM ) Enhanced Customer
Relations
Fostered Inclusive
Environment
 SECTION 4 CALL TO ACTION 3
UTAR, HENJIE RICO

Be Part of the change

and register now to be part of “Diversity in Hospitality:
Strategies for Hiring Racially and Ethnically Diverse Staff in
Tourism” this May 19, 2024 at the Waterfront Hotel and Casino
Cebu from 1pm to 4pm. Become part of a new age of inclusivity
not only in tourists, but also in the workforce and community.
 RODRIGUEZ, MONIQUE
SECTION 2&3: Proposed Solution 4
Raising Awareness for Strengthening Anti-Discrimination Policies in the Philippines:
Classroom Workshop with University of San Carlos Senior High HUMMS Students

Facilitators/Speakers/
Target Audience Organizers
Mr. Shalimar Hofer
University of San
Tamano, Regional
Carlos Senior High Director, Department of
HUMMS students Tourism-Region VII
Topics/Issues
The workshop will focus on
various forms of
discrimination, the
importance of inclusivity,
and strategies for promoting
diversity in society.

Duration of Activity Advantages/Benefits

The workshop will last for
approximately 4 hours,
including the speaker's
presentation, Q&A session,
and interactive activities.
Students will have the
opportunity to learn from a
respected expert, engage in
meaningful discussions, and gain
practical insights on how to
advocate for anti-discrimination
policies.
 SECTION 4 CALL TO ACTION 4
VELASCO, MAXIM JAMES

Are you ready for a more inclusive

Philippines?
Join the “Raising Awareness for Strengthening Anti-Discrimination
of Tourists Policies in the Philippines: Classroom Workshop with
University of San Carlos Senior High HUMMS Students''!! With Mr.
Shalimar Hofer Tamano, Regional Director of the Department of
Tourism-Region VII, ready to enlighten participants on the impact
of discrimination on tourism and the need for stronger policies.
MEDIA INVITE
POSTER
Thank You