TRIEU THI THUY

 Thuytrieu96.cindy@gmail.com  0978279005  35 Phu Thuan Street, Phu Thuan Ward, District 7, HCM.

WORK EXPERIENCE

INTREPID ASIA Senior Account Manager

JUL, 2023 - Present
LAZADA VIET NAM
JUN, 2022 - JUL, 2023
Main responsibilities:
1. Adidas
- Account Management Shopee & Lazada platform.
- Commercial plan, project management with brand & internal team.
- Track and analyze all metrics on level of category & sub-category.
- Account Lead and Manage team.
2. Wipro
- Leading group 7 brands on 2 platforms Shopee & Tiktok: Enchanteur, Carrie
Junior, Gervenne, Romano, Bio-Essense, Aiken, Maxkleen.
- Retails brand management. Management on NMV goals, planning and
forecasting
- Developing business strategies
- Managing x-functional team to drive brand performance (Content, Store
management, Operations, Chat).
- Developing annual growth plans and activation calendars and campaign
proposals.
- Coach and develop junior team members.
Achievement:
- Adidas: Increased at all metrics
GMV increased 200% in 9.9 Mega,
On top 5 brand on D-day 9.9 in both platform Shopee & Lazada.
- Wipro: Building successful new working process 3 sides: Brand - Platform -
Agency.
- Optimize internal working process.
Associate, Category Management
Main responsibilities:
- Be in charge for Lazmall to improve BAU (Sellers, assortments, buyers, GMV...).
- Developing business strategies and identifying new business opportunities.
- Develop pricing strategy and model, produce business partnership proposals
(including commercial terms, solutions, etc.) and lead the negotiation with
partners. Ensure categories & brands ranking monthly & on main campaigns.
- Project management, Co-work with internal cross-function teams to ensure key
levers for growth are well planned & deployed in that customer.
- Follow & monitoring joint business planning with brand, build and maintain
strong sellers relationships.
- Track and analyze what's working and not to the level of category & sub-
category.
- Experience of all Business units (BU) of Lazada E-commerce: Mall & Market
place.
- Excellent Organizational and prioritization skills, good planning skill.
- High levels of creativity and details orientation.
- Training and support new member.

LAZADA VIET NAM Senior Key Account Management

APR, 2021 - MAY, 2022 Main responsibilities:
- Working with sellers and brands directly to plan and maintain constant stock
availability; Coach sellers on competitive pricing and store operations; Ensure
and drive ambitious revenue growth in alignment with category growth target;
 Suggest promotions to sellers, selling marketing services, and organizing these
campaigns internally.
- Follow & monitoring joint business planning with brand, build and maintain
strong sellers relationships.
- Track and analyze what's working and not to the level of category & sub-
category.
- Work with operation team to do market research and analysis to follow with
current market trends, and identify and act on commercial opportunities for
category.
- Coordinate with Campaign team, Marketing team and Operations team to plan
and run big campaigns: Super Brand Day, Brand Day, Payday, Clearance Week,
Double Day.
Achievements:
- GMV: completion rate achieved 112.5%
- Buyers: completion rate achieved 106.0%
- Responsible for 2 major Kitchen brands (Tefal and Lock&Lock):
+ Bring more than 50% GMV Kitchen & Dining Mall per month.
+ Tefal achieved 200% GMV (GMV Kitchen & Dining category only) in Mega
Sale 9.9. Lock&Lock achieved 170% in Mega Sale 11.11 the highest GMV
achieved.
- Besides K&D Mall, I also have many Market Place sellers with high
performances and GMV achievements as: Tupperware house, Neosure store,
Bambam store, Xangxe Shop, Duy Tan Plastics....
- Consistently achieved target of Brand Day, Monthly Sales as Payday, Clearance
Week, Double Day.

LAZADA VIET NAM Key Account Management

JUN, 2020 - APR, 2021 Main responsibilities:
- Manage all operation tasks for Home Living Lazmall team.
- Manage 140 sellers market place with 30 Key Accounts.
- Coordinate with Campaign, Marketing & Operations teams to plan promotional
campaigns, forecast demand, implement and to secure consistent availability.
- Work with Key Account Manager to develop assortments of category products
and to identify key assortment opportunities, building sales team priority plan to
assist execution.
- Establish strong relations with sellers and support their traffic to SIS like: CRM,
Feed, Social Post and Livestream.
- Advise sellers on category products and content creation process to increase
assortment.
- Develop strong analysis to evaluate daily/weekly/monthly performance and
optimize further marketing, pricing and product selection.
Achievements:
- GMV increased by 44% with 140 sellers
- Traffic drive on category grew up 170%
- Achieved more than target GMV, Traffic, Buyers, Items of Campaigns.
- As campaign planner, I followed & ran successfully first Super Brand Day with
Lock&Lock in Jul 2020, achieved more than 150% GMV growth.

VNG Corporation Sales Support - Zing Media, Zalo Group

OCT, 2018 - FEB, 2020 Main responsibilities:
- Accounting and making payment for KOLS, Singers who have songs and music
videos on Zing MP3 website;
- Accounting payable for partners of Zing TV, follow-up and close deal.
- Preparing for music events.
- Building systems to streamline payments for artists: Listing what we need on
that systems, giving advices on system testing.
- Follow-up and follow-through of plan for new event. Working closely with other
internal teams as: accounting, planning, marketing...

EDUCATION

CFVG Double Degree MBA Major: MASTER OF BUSINESS ADMINISTRATION

OCT, 2022 - Present
PostS and TelecommunicationS Major: Accounting
Institute of Technology
OCT, 2014 - OCT, 2018

ACTIVITIES

All Hands and Hearts Volunteer

FEB, 2020 - APR, 2020 - Rebuild schools in Nepal: use fundraising page to solicit donations, performing
construction works.
- Teach English for local people and students.

Ket Noi Club Event organizers

APR, 2015 - DEC, 2017 Organize & promote charitable activities.

Red Journey 2016 Core Member

JUL, 2016 - AUG, 2016 Perform Trans-Vietnam campaign to raise awareness on blood donation and
Thalassemia.

CERTIFICATIONS

2014 Informatics Certificate B

2016 Business accounting certificate and tax declaration

HONORS & AWARDS

2021 Operation Excellent Award- Lazada Vietnam

2020 Go That Extra Mile Award - Lazada Vietnam
2016 Top 15 Community Business Competition
- Hosted by: Foreign Trade University
- Main purpose:
Building a social enterprise model to address one of the 17 sustainable development
goals.

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