ESSENTIAL BRAND RULES FOR COUNTRIES

2013

Building better cities™

DISCLAIMER:

This document is a first version of the essential brand rules for the countries and will be
enriched and available through a dedicated online brand center that we are preparing.

It should allow you to better handle the production of new communication means taking
into account the new corporate brand positioning which will become live on April 11th, 2013.
This brand center will also include guidelines on how to tell the new Lafarge story
(images, words, tone of voice…).

Please note that the change of brand block ONLY concerns communication means
(switch of all communication means where there used to be the brand block
with “bringing materials to life” to the new brand block with “Building better cities”).

2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 2

CONTENTS
4 Our new corporate brand positioning
5 Introducing “Building better cities”
6 A single brand, a unique logo

1. WHAT’S NEW? 3. SAMPLE OF KEY LAYOUTS

APPLYING TO COMMUNICATION MEANS OF COMMUNICATION MEANS
8 The new baseline “Building better cities” 21 PowerPoint® templates
9 The new brand blocks 22 Internal newsletter
10 The new minimum size 23 Internal poster
11 The new rules of use on backgrounds 24 External poster
12 Don’ts (1/2) 25-26 External country brochure
13 Don’ts (2/2) 27 Internal banner
28 Branded product banner
2. WHAT IS NOT CHANGING? 29-30 Product & solution catalogue, market brochure
IDENTITY SYSTEM AND PACKAGING 31-32 External invitation
15 Logotype use: no change 33-34 Commercial invitation
16 Packaging logotype use: no change 35-36 Product data sheet
17 Colors and color process: no change 37 Health & Safety
18 Publishing typefaces: no change 38 Which size for which format?
19 Office typefaces: no change

2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 3

 Our new corporate brand positioning
Lafarge is transforming itself.
We have structured our
organisation by country,
to ensure that we are as close
as possible to our markets
and to our customers.
With Extra Mile, we have
focused more on innovation,
so that our status is less that
of a manufacturer of materials
than that of a provider of
solutions for construction.
BACK TO CONTENTS
In order to reflect this
transformation, Lafarge
corporate brand positioning
is renewed.
It is about expressing what is
Lafarge sense of purpose.
It is about our global ambition
and overall contribution.
And about expressing it to
all type of audiences: employee,
candidates, media, financial
community, public decision
makers, prescribers, architects,
clients, neighbors of our
operations, general public…
2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE |
What is our ambition?
To play our part and contribute
to the construction of towns
and cities that offer decent
housing for all. Cities that are
more durable, more connected,
more compact and more beautiful.
It is about Lafarge contributing
to build better cities.
Cities are a symbol and we have
a very broad understanding from
small towns to big cities, taking
into account all country planning
and various infrastructures
(hospitals, airports, roads,
bridges, nuclear plants, power
plants…).
4
 Introducing “Building better cities”
There are more and more
people living on earth.
We are already more than
7 Bn people nowadays
and we should be more than
9 Bn people by 2050.
And among this population
there are more and more
urban dwellers.
Half of the population lives
in urban areas nowadays.
In 2030, the urban population
worldwide should reach 60%,
and 70% in 2050!
BACK TO CONTENTS
Urbanization is a major
phenomenon worldwide, even
one of the biggest challenges
of the 21st century.
And we -at Lafarge- can play
our part in the improvement
of towns and cities, from small
to large, from North to South.
Indeed, we do provide all kind
of innovative and customized
constructive solutions meeting
some of the great challenges
of urbanization:
• More housing in cities,
• More compact cities,
• More durable cities,
• More connected cities,
• More beautiful cities.
2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE |
Building better cities,
our new positioning
is encapsulating our vision,
telling our sense of purpose
and contribution to the world,
as well as differentiating us
and leveraging the business.
It involves a new storytelling
for Lafarge, as well as an
updated brand block
with the new baseline:
“Building better cities”.
Our ambition is to contribute
to building better cities through
our products and solutions.
5
 A single brand, a unique logo

Since early 2012, following the new organization of the Group,

we are acting as one Lafarge in every country.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 6

 1. WHAT’S NEW?
APPLYING TO COMMUNICATION MEANS
5 The new baseline “Building better cities”
6 The new brand blocks
7 The new minimum size
8 The new rules of use on backgrounds
9 Don’ts 1/2
10 Don’ts 2/2

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 7

 1. WHAT’S NEW? COMMUNICATION MEANS
The new baseline “Building better cities”
a new vision, a new territory, a new baseline
Building better cities is
our ambition. It underlines
our contribution to the world
thanks to our various
constructive solutions.
It is about “cities”, a plural
as we do take into account
all kind of cities from
small towns to big cities and
infrastructures (be it transport
or electrical infrastructures)
wherever they are located.
It is about our positive
contributions, hence
the key word “better”.
Finally, it is through “building”
as our contribution, thanks
to our constructive solutions,
is of course in the
construction field.
BACK TO CONTENTS
We have decided to
modernize our brand block
for greater impact.
With first a strong link
between Lafarge
Building better cities™
and the new baseline,
hence the choice of
writing the signature as an
extension of the green “L”,
to reinforce the fact that
Lafarge equals a positive
contribution for better cities.
Secondly, the brand block
is brought up to date
with greater impact thanks
to its green underline,
just like when one signs.
2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 8
 1. WHAT’S NEW? COMMUNICATION MEANS

The new brand blocks

Building better cities™

Building better cities™

THE FLAG BRAND BLOCK THE BRIDGE BRAND BLOCK EXCEPTIONS

FOR MOST APPLICATIONS: WHEN A STRONGER BRAND IMPACT NO BASELINE FOR:
print, screen, advertising, etc., IS NECESSARY: commercial printed - Safety fatality flashes
in its defined versions. documents. - Back cover
- Size under 45 mm width.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 9

 1. WHAT’S NEW? COMMUNICATION MEANS

The new minimum size

and clearance area

Equam illa facinibh euisit wissectet, cortie magna

adionum molobore duis ad ero conse dit, ver am
do-lore feum dolorperilit dolortionse feugait la ad
dipisis nonullum ilit, quam in henis dolore tis nisi.
Dolores etore x1
magnim lusin
enissit eugait
iusto commy
nostre inullut
lupta octem
dolore octise

x1
Building better cities™ quat epiquat
wisllut amat,
Dolores etore
magnim lusin
enissit eugait
iusto commy
nostre inullut
lupta octem x1
dolore octisequat si. Uga it nullam, quisimmi veros
autur ut et landrenrtader ex eumoperati zril ing
el ilit ad dolup tat velit luptat. Ut eummolorper se
dolore dignit lut adipism odignit velisis eum ipit am

ABOVE 45 MM FROM 30 TO 45 MM FROM 20 TO 30 MM

USE THE FLAG BRAND BLOCK USE THE FLAG LOGOTYPE USE THE LAFARGE LOGOTYPE

ABOVE 45 MM FROM 30 TO 45 MM FROM 20 TO 30 MM CLEARANCE AREA

Use the FLAG BRAND BLOCK.
NOTE: It is highly recommended
to use the baseline as often
as possible and to ensure it
is well visible and readable.
Use the FLAG LOGOTYPE
(without baseline).
NOTE: On publishing back covers
always use the FLAG LOGOTYPE.
Use the LAFARGE LOGOTYPE.
NOTE: Under 20 mm, no logotype
is used. To be applied only when
no bigger brand block can be used.
The FLAG BRAND BLOCK and
the FLAG LOGOTYPE are surrounded
by a clearance area, reinforcing their
legibility and impact.
The clearance area corresponds
to a height equivalent to the height
of the black “L”.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 10

 1. WHAT’S NEW? COMMUNICATION MEANS

The new rules of use on backgrounds

Building better cities™ Building better cities™

Building better cities™ Building better cities™ Building better cities™

THE FLAG BRAND BLOCK THE GREEN LINE MUST BE CLEARLY DISTINGUISHED
has been designed to guarantee legibility ON THE BACKGROUND
on colored background. Therefore: no background which would be
too close to the Lafarge green.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 11

 1. WHAT’S NEW? COMMUNICATION MEANS
Don’ts (1/2)
DO NOT USE THE FORMER BRAND BLOCK
DO NOT USE THE “L” BY ITSELF
THE LAFARGE BRAND BLOCKS ARE LOCKED UP
(IN ALL THEIR DEFINED VERSIONS),
AND SHOULD NEVER BE CHANGED,
NOR DISTORTED IN ANY CASE.
BACK TO CONTENTS
Building better cities™
DO NOT MOVE THE ELEMENTS
DO NOT USE “LAFARGE” BY ITSELF
PROHIBITED PRACTICES
To ensure the coherence & strength
of the Lafarge identity,
the logotype must be reproduced
in compliance with the rules defined in
the 2012 Identity System Graphic Guidelines.
2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 12
Equam illa facinibh euisit wissectet, cortie
magna adionum molobore duis ad ero conse
dit, ver am do-lore feum dolorperilit
dolortionse feugait la ad dipisis nonullum ilit,
quam in henis dolore tis nisi. Dolores etore
magnim lusin enissit eugait iusto commy
nostre inullut lupta octem dolore octise
quat epiquat wisllut amat, Dolores ™etore
Building better cities
magnim lusin enissit eugait iusto commy
nostre inullut lupta octem dolore octisequat
si. Uga it nullam, quisimmi veros autur ut
et landrenrtader ex eumoperati zril ing el
ilit ad dolup tat velit luptat. Ut eummolorper
se dolore dignit lut adipism odignit velisis
eum ipit am in henis dolore tis nisi dolores.
DO NOT PLACE THE FLAG BRAND BLOCK OVER TEXT
Building better cities™
DO NOT USE THE BASELINE AS A TEXT
IN THE FONT USED IN THE BRAND BLOCK
The design, proportions, and fonts
of the logotype are fixed elements.
Even the smallest modification is prohibited.
 1. WHAT’S NEW? COMMUNICATION MEANS
Don’ts (2/2)
Building better cities™
DO NOT CHANGE THE COLORS
Building better cities™
DO NOT USE HALFTONES IN THE LOGO
THE LAFARGE BRAND BLOCKS ARE LOCKED UP
(IN ALL THEIR DEFINED VERSIONS),
AND SHOULD NEVER BE CHANGED,
NOR DISTORTED IN ANY CASE.
BACK TO CONTENTS
Building better cities™
Building better cities™
DO NOT CHANGE THE TYPEFACES DO NOT DISTORT THE BRAND BLOCK
Building better cities™ Building better cities™
DO NOT CREATE AN OUTLINE VERSION DO NOT ADD HALO NOR SHADE
PROHIBITED PRACTICES The design, proportions, and fonts
To ensure the coherence & strength of the logotype are fixed elements.
of the Lafarge identity, Even the smallest modification is prohibited.
the logotype must be reproduced
in compliance with the rules defined in
the 2012 Identity System Graphic Guidelines.
2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 13
 2. WHAT IS NOT CHANGING?
IDENTITY SYSTEM AND PACKAGING
12 Logotype use: no change
13 Packaging logotype use: no change
14 Colors and color process: no change
15 Publishing typefaces: no change
16 Office typefaces: no change

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 14

 2. WHAT IS NOT CHANGING? IDENTITY SYSTEM AND PACKAGING

Logotype use: no change

identity system

First Name LAST NAME

Title/Function

Address
Phone: (+00) (0) 00 00 00 00 Fax: (+00) (0) 00 00 00 00
Mobile: (+00) (0) 00 00 00 00 - firstname.lastname@lafarge.com
www.lafarge.com

STATIONERY VEHICLES SIGNAGE EQUIPMENTS

THE LAFARGE LOGOTYPE FROM 20 TO 30 MM

Applies for stationery, administrative documents, Some applications may require a very small brand
vehicles, signage on sites and equipments. logotype (i.e. promotional objects).
You may then use the LAFARGE LOGOTYPE.

Please refer to the 2012 Identity System Graphic

Guidelines, to validate these cases.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 15

 2. WHAT IS NOT CHANGING? IDENTITY SYSTEM AND PACKAGING

Packaging logotype use: no change

THE PACKAGING FLAG LOGOTYPE

For packaging only.
No change, please refer to the packaging guidelines.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 16

 2. WHAT IS NOT CHANGING? IDENTITY SYSTEM AND PACKAGING

Colors and color process: no change

RAL Pantone® Coated NCS CMYK RGB* Web hex (HTLM)

6024 340 C NCS 2565-G C 100 % R0 # 00965E
Pantone® Uncoated Y 80 % G 149
Green U NCS 2060-B90G B 94

RAL Pantone® Coated NCS CMYK RGB* Web hex (HTLM)

9005 Process Black C NCS 8502-R K 100 % R 44 # 2C2A29
Pantone® Uncoated G 42
Process Black U NCS 8000-N B 41

RAL
7047

Building better cities™ Building better cities™

RAL
9016
COLOR FLAG BRAND BLOCK MONOCHROME FLAG BRAND BLOCK

THE COLOR REFERENCES OF NCS RAL

THE FLAG BRAND BLOCK ARE PANTONE® 340 C
AND PROCESS BLACK C.
Depending on the media used
(paper quality, software programs...),
the rendering may be slightly different.
Pantone® 340 C and Pantone® Process Black C are
the references to be followed as closely as possible
(solid tone or four-color process).
Universal references for any kind of supports.
FOUR-COLOR PROCESS
Ink references for four-color printing (CMYK).
RGB
For on-screen use. *Adobe RGB (1998) ICC color profile.
WEB HEX (HTML)
Color references for the Web.
Industrial paint references, only used for
the Lafarge logotype, for many applications.
MONOCHROME LOGO (restricted use)
Exclusively reserved when multicolored reproduction
is not possible, for technical or cost reasons:
use Pantone® Process Black C.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 17

 2. WHAT IS NOT CHANGING? IDENTITY SYSTEM AND PACKAGING

Publishing typefaces: no change

Lucida Serif
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lucida Serif Italic, Lucida Serif Bold, Lucida Serif Bold Italic.

Trade Gothic
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
Trade Gothic Light, Trade Gothic Light Oblique, Trade Gothic Medium, Trade Gothic Medium Oblique, Trade Gothic Book,
Trade Gothic Bold, Trade Gothic Bold Oblique, Trade Gothic Bold N°2, Trade Gothic Bold N°2 Oblique, Trade Gothic ExtraBold Two.

Frutiger Roman
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
Frutiger Roman italic, Frutiger Light, Frutiger Light italic, Frutiger Bold, Frutiger Bold italic,
Frutiger Black, Frutiger Black italic, Frutiger Ultra Black.

PUBLISHING TYPEFACES TYPEFACES FOR STATIONERY

Trade gothic and Lucida serif font families Frutiger must always be used for stationery (letterheads, business
are used for professional printed documents cards, etc.). To obtain licensing agreements for the use of these fonts,
(publishing, advertising, packaging, signage, exhibitions...). please contact your I.T. Department, which will purchase the licenses.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 18

 2. WHAT IS NOT CHANGING? IDENTITY SYSTEM AND PACKAGING

Office typefaces: no change

Arial Roman
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Italic, Arial Bold, Arial Bold Italic.

Arial Black
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ

Times Roman
abcdefghijklmnopqrstuvwxyz - 0123456789 - ABCDEFGHIJKLMNOPQRSTUVWXYZ
Times Italic, Times Bold, Times Bold Italic.

TYPEFACES FOR ELECTRONIC MEDIA AND OFFICE APPLICATIONS
For I.T. applications (Intranet sites, websites, etc.)
and presentation slides, you have to use Arial typeface.
OFFICE WORK TYPEFACES
Arial font family is settled by default on computers
for office work (PowerPoint® presentations,
letters, press releases, internal newsletters, etc.).
The typefaces defined below are supplied
with Windows 98, 2000 and XP.
Contact your I.T. Department if they are not on your computer.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 19

 3. SAMPLE OF KEY LAYOUTS
OF COMMUNICATION MEANS
(ALL CHANGING).
18 PowerPoint® templates
19 Internal newsletter
20 Internal poster
21 External poster
22-23 External country brochure
24 Internal banner
25 Branded product banner
26-27 Product & solution catalogue, market brochure
28-29 External invitation
30-31 Commercial invitation
32-33 Product data sheet
34 Health & Safety
35 Which size for which format?

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 20

 3. SAMPLE OF KEY LAYOUTS

PowerPoint® templates
Country or Activity

ACTIVITY OR COUNTRY
Conclusion Slide 4 pictures
Subtitle Subtitle

!! Text 1st level

!! Text 2nd level
!! Text 3rd level
!! Text 4th level

!! Text 1st level

!! Text 2nd level
!! Text 3rd level
!! Text 4th level Caption Caption

Chapter title
Chapter subtitle

Caption Caption

Lafarge | Presentation name or chapter | Confidential Date | 20 Lafarge | Presentation name or chapter | Confidential Date | 25

Bridge brand block Confidential Date

Full picture (or colored background) Name of the presentation Page
White frame Lafarge

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 21

 3. SAMPLE OF KEY LAYOUTS

Internal newsletter
INTERNAL NEWSLETTER EXAMPLE

Country Newsletter
COUNTRY
COUNTRY OR ACTIVITY

Title
OR ACTIVITY
or Activity LAFARGE EMPLOYEES MONTHLY INFORMATION – DECEMBRE 2007

CONSULAREM
INTEGER NON LIBERO
AT FELIS ALIQUET. Nunc
vehicula vehicula eros.

Colored
Cras cursus cursus risus.
Suspendisse potenti.
dignissim erat. In hac
habitasse platea.
www.auguevauris.org.com

background
DISCERPSIT OSSIFRAGI
Cogitatorum cogitatorum nulla expers nec
INTEGER NON LIBERO expers admoto forensium amictu apparuit
AT FELIS aliquet obiecta sulcatis.
pellentesque. Nunc
vehicula vehicula eros.
Cras cursus cursus risus.
Medelarum
Suspendisse potenti
vehicula.
Integer non libero at
Aenean commodo ligula
eros. Cras cursus cursus
potenti. Aliquam ornare
dignissim erat. In hac
ac rutrupm bibendum augup
habitasse platea dictumst Lorem ipsum dolor sit amet, consectetuer fend leo urna at sapien. Mauris facilisis, nisi id
cursus vehicula. adipiscing elit, etiam eu risus proineget lacus auctor tincidunt, sapien nisi auctor mauris, ac
ut sol-licitudin tristique nulla. Aenean sed risus rutrum sem diam bibendum lacus. Morbi ac
quisnunc dictum lobortis. Nullam est turpis, magna. Aenean commodo, ligula ac rutrum
INTEGER NON LIBERO porttitor eu, fermentum eget, varius eu, risus. bibendum, arcu tellus vestibulum quam, eget
at felis aliquet cursus Mauris vitae ipsum imperdiet velit sodales vulputate eros erat ut nisi. Proin vel nibh non
risus. Suspendisse
gravida. Nulla facilisi. Donec nunc. Donec eu risus gravida egestas Maecenas et nisi. Maece-

White frame
potenti. Cras cursus
libero at Integer non
libero at
felis aliquet pellentesque.
Nunc vehicula vehicula
eros cursus.
www.auguevauris.org.com
INTEGER NON LIBERO
AT FELIS ALIQUET
Nunc vehicula vehicula
eros. Cras cursus cursus
risus. Suspendisse
potenti vehicula.
metusvel nibh gravida dictum, suspendisse nas felis augue placerat nec, bibendum id,
potenti. Maecenas nec sapien, donec ac nulla. aliquamvel, metus. Elementum ac, lobortis
sed, hendrerit vel, elit. Maecenas eu libero et
Cras commodo diam. Sed mollis. Donec tortor hendrerit ornare. Sed sit amet turpis ac
neque. Duis vel lorem at erat suscipit pellen- risus luctus biben-dum. Quisque porttitor nibh
tesque. Phasellus euismod nisi. In at tellus. vel ipsum. Proin vel nibh non risus gravida
Aenean convallis imperdiet enim. Pellentesque egestas Maecenas et nisi. Maecenas felis
viverra, urna eu cursus pulvinar, eros velit augue placerat nec, bibendum id, aliquam vel,
pulvinar lorem, vitae eleifend leo nibh eget metus. Nulla adipiscing tellus sit amet lorem.
pede. . Ut semper augue vel felis volutpat Donec ac nibh vel orci fermentumsollicitudin.
tincidunt. Fusce susci-pit. Maecenas leo
quam, commodo et, commodoid, tempus non,
nisi. Etiam suscipit, sem consectetuer aliquet
auctor, felis nibh fringilla ipsum, pulvinar
gravida mauris felis vel neque. Aeneannon nisi
sit amet sem lobortis feugiat. Fusce condimen-
tum convallis pede. Sed varius justonec quam.
Suspendisse id purus quis ante consequat

Building better cities™

Flag brand block 5 000 paucis
Nam ultricies, Maecenas
leo quam tempus non,
nisi. Eros vitae imperdiet
nonummy, neque sem
volutpat liberosed.
auctor. Nulla ac leo ut sapien lacinia vestibu-
lum. Ut semper augue vel felis volutpat
tincidunt. Phasellus sodales elementum est.
Maecenas nibh mi, adipiscing pulvinar,
viverraac, molestie vel, arcu. . Ut semper
augue vel felis volutpat tincidunt. Nunc moles-
tie fermentum ipsum. Nam ultricies, eros vitae
imperdiet nonummy, neque sem volutpat elei-

NEWSLETTER I DECEMBER 2007 I 1

SELECT A SIZE TO DOWNLOAD THE LAYOUT

A4

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 3. SAMPLE OF KEY LAYOUTS

Internal poster
POSTER EXAMPLE OF IMAGE POSTER AND TEXT POSTER

COUNTRY Country or Activity COUNTRY

OR ACTIVITY
COUNTRY
OR ACTIVITY
OR ACTIVITY

DA PORRO OCCULI SERTIS

Headline on three lines

Headline on
maximum, headline on three
lines maximum
three or four
lines maximum
Dos porro occlets rerum sos porro occlets rerum

White or colored frame Jabberwockies grew up. Two almost progressive botulisms fights Darin, although umpteen
subways tastes two five schizophrenic orifices. used umpteen, yet one progressive elephant
partly silly cat lamely kisses almost progressive.

3.5%
Picture or colored Agricolae corrumperet verecundus
zothecas verecunde corrumperet istyres verecundus zothecas verecunde.

background Santa Claus comfortably sacrificed one sheep under skit

Sed rhoncus, tortor sed eleifend faucibus, ligula magna feugiat Nullam et enisdm. Mauris
tellus. Curabitur at bibendum leo tus, jm leo mauris vel. Vivamus faucibus. modo, nibh est
dapibus quam, sed ster.
Sertis rerum del solister. Sed rhoncus, tortleo mauris vel. Vivamus Mauris tellus. Vivamus
gravida mauris dum leo mauris vel. Vivamus gravida mauris in duillus.

2,500
Agricolae corrumperet verecundus sertis
verecundus zothecas verecunde.

© Augustus praemuniet optimus quinquennalis zothecas.

Dos porro occlets rerum sos
porro occlets rerum
Jabberwockies grew up. Two almost progressive botulisms fights

Building better cities™

Flag brand block Darin, although umpteen subways tastes two five schizophrenic
orifices pteen, yet one progressive elephant comfortably the partly
silly cat lamely kisses almost progressive.

SELECT A SIZE TO DOWNLOAD THE LAYOUT

60x40 40
x60 80x60 120x80
60x80
80x120

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 3. SAMPLE OF KEY LAYOUTS

External poster
POSTER EXAMPLE

COUNTRY COUNTRY
OR ACTIVITY OR ACTIVITY
Country or Activity

Picture or colored
background

Colored background
in line with the product
brand universe
Headline on

© Augustus praemuniet optimus quinquennalis zothecas.

three or four
lines maximum

Variable height
Flag brand block Chirographi spinosus iocari adfabilis ossifragi.
Quod agricolae fortiter praemuniet oratori, et Pompeii conubium santet matrimonii. Cathedras
fermentet suis. Oratori corrumperet saburre, iam Medusa divinus senesceret gulosus concu-
bine, utcunque Caesar vocificat Augustus, etiam catelli frugaliter insectat Pompeii, et
quinquennalis apparatus bellis circumgrediet tremulus rures. Augustus miscere suis, etiam
perspicax cathedras incredibiliter verecunde vocificat optimus parsimonia chirographi. Saeto-
sus apparatus belli.

www.lafarge.com

SELECT A SIZE TO DOWNLOAD THE LAYOUT PICTURE OR COLOR?

On the cover with a curve, there are 3 possibilities to split top and bottom:
60x40 40
x60 80x60 120x80 - 2 different pictures,
60x80
80x120 - 1 picture on top and 1 plain color below,
- 1 plain color on top and the same color below but rastered.

In the 2nd case with both picture and plain color,

the title should be on the plain color.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 24

 3. SAMPLE OF KEY LAYOUTS

External country brochure

BACK COVER COVER

White frame COUNTRY

OR ACTIVITY Country or Activity

White frame

Variable height
Full page picture
Picture or
plain colour

Vertical line
Flag logotype

Picture or plain colour

Flag brand block

Activity, address, LAFARGE CIMENT
61, rue des Belles Feuilles - BP 40
75782 Paris cedex 16 - France
Tel. (+33) (0)1 44 34 18 63
Building better cities™

phone number, website Fax: (+33) (0)1 44 34 12 00

www.lafarge.com

SELECT A SIZE TO DOWNLOAD THE LAYOUT PICTURE OR COLOR?

On the cover with a curve, there are 3 possibilities to split top and bottom:
A5 - 2 different pictures,
A4 200x260 - 1 picture on top and 1 plain color below,
- 1 plain color on top and the same color below but rastered.

In the 2nd case with both picture and plain color,

the title should be on the plain color.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 25

 3. SAMPLE OF KEY LAYOUTS

External country brochure

EXAMPLE

COUNTRY
OR ACTIVITY

GERONTIUM
MAGNENTIANAE
ARELATE

LAFARGE INIMICUS XXXXXXXX

Tuto hocque praedicto et hocque et est
consenuit sunt avunculus.
Tel. : XX XXXX XXX XX XX
Fax : XX XX XX XX XX

www.suspensus-quae.fr

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 26

 3. SAMPLE OF KEY LAYOUTS

Internal banner
BANNER EXAMPLE

Building better cities™

Flag brand block Building better cities™

White frame

Picture or colored
background

Headline on

© Augustus praemuniet optimus quinquennalis zothecas.

three or four
lines maximum

Optional colored box

in line with the picture

SELECT A SIZE TO DOWNLOAD THE LAYOUT

80x
88x
200
240

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 27

 3. SAMPLE OF KEY LAYOUTS

Branded product banner

BANNER EXAMPLE

COUNTRY
OR ACTIVITY Country or Activity COUNTRY
OR ACTIVITY

Branded product logotype

Flag brand block

Building better cities™ Building better cities™

Colored background
in line with the product Headline on
brand universe three or four
lines maximum
Picture

© Augustus praemuniet optimus quinquennalis zothecas.

Optional colored box
in line with the product
brand universe

SELECT A SIZE TO DOWNLOAD THE LAYOUT

80x
88x
200
240

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 28

 3. SAMPLE OF KEY LAYOUTS

Product & solution catalogue, market brochure

BACK COVER COVER

COUNTRY Country or Activity

OR ACTIVITY

Picture or colored Picture or colored

background background

Unbranded
product name

Bridge brand block

Lafarge logotype Building better cities™

LAFARGE
61, rue des Belles Feuilles - BP 40

Activity, address,
75782 Paris cedex 16 - France
Tel. (+33) (0)1 44 34 18 63
Fax: (+33) (0)1 44 34 12 00

phone number, website

www.lafarge.com

Picture or colored
background

SELECT A SIZE TO DOWNLOAD THE LAYOUT

A5
A4

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 29

 3. SAMPLE OF KEY LAYOUTS

Product & solution catalogue, market brochure

EXAMPLE

Headline on
three or four
lines maximum

Building better cities™

LAFARGE
61, rue des Belles Feuilles - BP 40
75782 Paris cedex 16 - France
Tel. (+33) (0)1 44 34 18 63
Fax: (+33) (0)1 44 34 12 00

www.lafarge.com

www.betonhandbuch.de
Stand 04/2009

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 30

 3. SAMPLE OF KEY LAYOUTS

External invitation
BACK COVER COVER

White frame COUNTRY

OR ACTIVITY Country or Activity

Variable height
White frame
Picture or colored
background Picture or colored
background

Flag logotype
Picture or colored
background

Flag brand block

Activity, address, LAFARGE CIMENT
61, rue des Belles Feuilles - BP 40
75782 Paris cedex 16 - France
Tel. (+33) (0)1 44 34 18 63
Building better cities™

phone number, website

Fax: (+33) (0)1 44 34 12 00

www.lafarge.com

SELECT A SIZE TO DOWNLOAD THE LAYOUT PICTURE OR COLOR?

148 On the cover with a curve, there are 3 possibilities to split top and bottom:
x148 A65 A5 A5 - 2 different pictures,
- 1 picture on top and 1 plain color below,
- 1 plain color on top and the same color below but rastered.

In the 2nd case with both picture and plain color,

the title should be on the plain color.

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 31

 3. SAMPLE OF KEY LAYOUTS

External invitation
EXAMPLE

COUNTRY
OR ACTIVITY

18th December 2008

HEADLINE ON
THREE LINES
MAXIMUM

LAFARGE ACTIVITY
Nbr and Name of the Street
City, Code and Country
Tel. (+00) (0)0 0000 0000
Fax: (+00) (0)0 0000 000

www.lafarge.country

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 32

 3. SAMPLE OF KEY LAYOUTS

Commercial invitation
BACK COVER COVER

COUNTRY
Country or Activity
OR ACTIVITY

Picture or colored Picture or colored

background background

Lafarge logotype Building better cities™

Bridge brand block
LAFARGE
61, rue des Belles Feuilles - BP 40

Activity, address,
75782 Paris cedex 16 - France
Tel. (+33) (0)1 44 34 18 63
Fax: (+33) (0)1 44 34 12 00

phone number, website

www.lafarge.com

Picture or colored
background

SELECT A SIZE TO DOWNLOAD THE LAYOUT

148 A5
x148 A65 A5

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 33

 3. SAMPLE OF KEY LAYOUTS

Commercial invitation
EXAMPLE

COUNTRY OR ACTIVITY

Building better cities™

LAFARGE
61, rue des Belles Feuilles - BP 40
75782 Paris cedex 16 - France
Tel. (+33) (0)1 44 34 18 63
Fax: (+33) (0)1 44 34 12 00

www.lafarge.com

Headline on
three or four
lines maximum

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 34

 3. SAMPLE OF KEY LAYOUTS

Product data sheet

BACK COVER FRONT COVER

COUNTRY Country or Activity

OR ACTIVITY

PRODUCT DATA SHEET

Branded product logotype

Flag brand block

Flag logotype Colored background in line

with the product brand universe

Colored frame Colored frame

Colored background in line Colored background in line

with the product brand universe with the product brand universe

SELECT A SIZE TO DOWNLOAD THE LAYOUT

A5
A4

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 35

 3. SAMPLE OF KEY LAYOUTS

Product data sheet

EXAMPLE

ZEMENT

CEM II/B-S 42,5 N

Nachbehandlung Die Nachbehandlung von frisch eingebrachtem
Beton ist für die Erhärtung und Dichtigkeit und damit für die Dauer-
haftigkeit von großer Bedeutung. In jedem Fall sind zur Nachbehandlung
von Beton die Anforderungen der DIN 1045 zu beachten.

LAFARGE Portlandhüttenzement
Lagerung Zemente sollten trocken und vor Feuchtigkeit geschützt
HFMBHFSU
XFSEFO
#FJ
TBDIHFSFDIUFS
-BHFSVOH
LBOO
EJF
DISPNBUBSNe
&JHFOTDIBGU
EFT
;FNFOUT
GàS
GPMHFOEF
;FJUSÊVNF
HFXÊISMFJTUFU
XFSEFO:
2 Monate ab Verladedatum.

Umweltrelevanz Bei Portlandkomposit- und Hochofenzementen

XJrd ein erheblicher Anteil des energieintensiv herstellten Klinkers durch
Xeitere Hauptbestandteile XJe Kalksteinmehl, Hüttensand oder Flugasche
ersetzt. Dadurch können die CO2-Emissionen pro produzierter 5onne
Zement deutlich gesenkU
XFrden. Portlandkomposit- und Hochofen-
zemente leisten daher einen XJchtigen Beitrag zum UmXeltschutz.

CO2

REACH-Konformität Von der Registrierungspflicht gemäß

„REACH-Verordnung“ (Nr. 1907/2006 EG) sind chemische Stoffe

sich hierbei um eine Zubereitung handelt. Als verantXortungsvoller Der Portlandhütten-

zement für vielseitige
VOE
VNXFMUCFXV•UFS
;FNFOUIFSTUFMMFS
VOUFSOJNNU
-BGBSHF
;FNFOt
alle notXendigen Schritte, um die REACH-Konformität der hergestellten

Anwendungen
Produkte sicherzustellen.

Lieferwerk
Karsdorf
Wössingen Zusammensetzung LAFARGE Portlandhüttenzement
CEM II/B-S 42,5 N ist ein Normzement der Festigkeitsklasse 42,5 N
Lieferform nach DIN EN 197-1. Er entsteht durch gemeinsames Vermahlen von
Lose im Silozug Portlandzementklinker und Hüttensand mit einem Sulfatträger als
Erstarrungsregler. Gemäß europäischer Regelungen können zusätzlich
Sonstige Hinweise Alle in dieser Druckschrift gegebenen Informa- geringe Mengen eines chromatreduzierenden Zusatzstoffes enthalten
tionen sind Produktbeschreibungen, die sich nicht auf einen konkreten sein.
"OXFOEVOHTGBMM
CF[JFIFO
&STBU[BOTQSàDIF
LÚOOFO
IJFSBVT
OJDIU
BCHe-
MFJUFU
XFSEFO.
Eigenschaften
Piktogrammerklärung t
(VUF
'SàIGFTUJHLFJt
t
.JUUMFSF
)ZESBUBUJPOTXÊSNFFOUXJDLMVOg
CO2 = reduzierte CO2-Emissionen
t
/PSNBMF
/BDIFSIÊSUVOg

LAFARGE ZEMENT GmbH phone: +49 (0) 6171 - 61 43 20

Anwendungen
Frankfurter Landstraße 2-4 www.lafarge.de
t Beton, Stahlbeton und Spannbeton nach DIN EN 206-1
61440 Oberursel
in Verbindung mit DIN 1045-2
t
#FUPOCBVXFSLF
OBDI
;57*/G
Weitere Informationen zum sicheren und fachgerechten Umgang mit
t
&NQGPIMFOF
%SVDLGFTUJHLFJUTLMBTTFO
$
8/10 bis C 30/37
Zementen erhalten Sie auf unserer Internetseite www.lafarge.de oder

Fotos: Doka Schalungstechnik

t
*OEVTUSJFGV•CÚEFn
im Betonhandbuch www.betonhandbuch.de
t
&TUSJDIe
t
1VU[
VOE
.BVFSNÚSUFl

Stand 08/2009

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 36

 3. SAMPLE OF KEY LAYOUTS

Health & Safety

HEALTH & SAFETY POLICY HEALTH & SAFETY RULES

HEALTH & SAFETY POLICY HEALTH & SAFETY RULES

Colored frame

Lafarge is committed to providing a safe and healthy work environment

for its stakeholders and to conducting its various businesses in a safe manner. 1 RESPONSIBILITY: Line management is responsible for Health & Safety
implementation, communication and compliance.
Health & Safety are core values that must be incorporated into all aspects
of our business.
2 TRAINING: Employees, managers and contractors must be trained
to work safely and manage Health & Safety in their area
We integrate health and safety objectives into our management systems at all
levels of the Group. Management is accountable for the prevention of injuries
and occupational illnesses.
Safety logotype 3 EVERYONE: Everyone working for Lafarge, including Contractors,
must respect Health & Safety rules.

Everyone working for Lafarge expects a safe and healthy work environment,
and in turn, we expect everyone to contribute to that safe environment through
4 IMPROVEMENT: All units must have an annualized Health & Safety
improvement plan as part of the Performance Plan.

5
responsible behavior. ORGANIZATION: All units must have a Health & Safety committee,
composed of managers and relevant experts and partners.
Everyone is also expected to demonstrate that Health & Safety are core values
through visible commitment and active engagement of each other.

When it comes to safety, I believe the only acceptable number is zero -

6 COMPLIANCE: All units must comply with the Group Health & Safety
standards.

zero accidents, incidents or occupational illnesses. Reaching this goal is critical

for us to reach excellence. 7 REPORTING: All incidents and accidents must be reported at
the appropriate level, investigated and learnings shared.

White frame 8 TRANSPARENCY: Safety results must be visibly communicated

to everyone.

9 MEASUREMENT: All operations must be regularly audited against

the Group policy, Health & Safety and Management Systems
and Standards.

10 SUPPORT: Health & Safety Organization must be resourced

and trained to provide support to the line management.

Bruno Lafont
Chairman and Chief
Executive Officer
Nunc vero inanes flatus
quorundam vile esse quicquid
extra urbis pomerium
11 CONDITION OF EMPLOYMENT: Compliance with these rules is
a condition of employment and a criteria for career development.

Flag logotype

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 37

 3. SAMPLE OF KEY LAYOUTS

Which size for which format?

Using the brand block
Logotype / Brand block Type

Media Media Size (mm) Flag Logotype Flag brand block

Width: Height: Width: Width: 125 mm

Program name tag........................................ 85 55 30 mm

5 mm
Performance name tag ................................. 90 70 30 mm
CD (disk)....................................................... 120 120 30 mm
CD (leaflet) ................................................... 125 125 45 mm
Program name tent....................................... 210 70 45 mm
Brochure, invitation (A65) ............................. 105 210 45 mm
Invitation ....................................................... 148 148 45 mm
Brochure, invitation, data sheet (Vertical A5) 148 210 45 mm 45 mm
Invitation (Horizontal A5) .............................. 210 148 45 mm
Name tent ..................................................... 277 90 45 mm
Brochure, press release (Vertical A4)........... 210 297 55 mm Building better cities™

Other documents (Horizontal A4) ................. 297 210 55 mm

Program........................................................ 390 290 75 mm 12,5 mm
Poster........................................................... 400 600 100 mm
Poster........................................................... 600 400 100 mm
Poster........................................................... 600 800 150 mm
Poster........................................................... 800 600 150 mm THE FLAG BRAND BLOCK OR LOGOTYPE SIZE
Poster........................................................... 800 1200 200 mm IS DETERMINED BY THE MEDIA SIZE.
Poster........................................................... 1200 800 200 mm
Banner.......................................................... 800 2000 800 or 300 mm
Banner.......................................................... 880 2400 880 or 300 mm

BACK TO CONTENTS 2013 | ESSENTIAL BRAND RULES FOR COUNTRIES | LAFARGE | 38

 GROUP COMMUNICATIONS
61, rue des Belles Feuilles - BP 40
75782 Paris cedex 16 - France
Tel. (+33) (0)1 44 34 11 11
Fax: (+33) (0)1 44 34 12 00
www.lafarge.com