12 tools

for growth
Marketing
And how we use them at
Reddot.

Pierre Herubel
Reddot Growth
1. Notion
The project's brain

Notion is our go-to platform to store

and organize our projects' information.

It's great to store:

Marketing backlog with experiments

Marketing and projects assets
Library of resources and SOPs
2. Sales Navigator
Sales list

Sales Navigator help us to build

prospecting lists for outbound and
ABM.

We build 3 kind of lists:

Leads lists
Company lists
Industry lists
3. Semrush
Analyze the market demand

SEMRush allows us to analyze the

market demand of an industry very
quickly.

It's great for:

Keywords analysis
Industry trends
Competition benchmark
4. Funnelytics
Map your funnel strategy

We use Funnelytics to brainstorm and

create a visualization of our growth
marketing strategies.

We use it to:

Map the funnel steps

Breakdown the major objectives
Highlight the north star metrics
5. Podia
Quick e-learning setup

It's a great solution to build an e-

learning, video course, or video
challenge in just 1 afternoon.

We use it to:

Host videos and courses

Build courses ecosystem
Automate the operations
6. Webflow
Landing page design & CRO

Webflow is a no-code website builder

that creates stunning landing pages.

We use it to;

Build our landing pages

Integrate dynamic forms
Install tracking systems
7. Databox
Data visualization platform

Visualizing north star metrics is a

great way to take better data-oriented
decisions.

Our best way to:

Visualize ads performance

Connect sales and revenue data
Analyse experiments performance
8. Lemlist
Cold emailing software

We automate our outbound prospecting

campaigns and get great results with
Lemwarm and Lemlist.

We use it to:

Warm up our email addresses

Build and send sequences
Track and analyse key rates
9. Monday
Cold emailing software

We organize our weekly sprints and 60-

day commando mission in a project
management software called Monday.

It's mandatory for us to:

Create projects roadmaps

Attribute tasks and deadlines
Keep track of every projects
10. Active Campaign
Marketing automation

Active Campaign is the best tool to

nurture a prospects list.

We use it for:

Lead scoring and intelligence

Dynamic marketing scenarios
Nurturing emailing campaigns
11. Zapier
Automation and integration

Zapier helps us to connect all the

tools altogether to build powerful
automation.

We use it for:

Marketing automation
Sales automation
Smoothen processes
12. Pipedrive
Sales Pipeline

We keep track of our sales and clients

sales with Pipedrive' pipelines.

It's best to track:

Marketing sourced revenue pipe

Sales cycle and sales velocity
Revenue closed per ICP/Channel
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