Overview 2020

EXPORT PROMOTION COUNCIL FOR HANDICRAFTS
BACKGROUND OF THE EPCH
Export Promotion Council for Handicrafts (EPCH) was established in the year 1986-87
and as a non-profit organization, with an objective to promote, support, protect,
maintain and increase the exports of handicrafts. It is an apex body of handicrafts
exporters for promotion of exports of Handicrafts from country and project India's
image abroad as a reliable supplier of high quality of handicrafts goods & services and
ensure various measures keeping in view of observance of international standards and
specifications.
The Council has created necessary infrastructure as well as marketing and

information facilities, which are availed both by the member exporters and importers.
MAJOR ACTIVITIES OF THE COUNCIL
The main activities of EPCH are narrated as follows:
 Providing commercially useful information and assistance to members in

developing and increasing exports.
 Offering professional advice and services to members in areas of technology up

gradation, quality and design improvement, standards and specifications,
product development, innovation etc.
 Organizing visits of delegation of its members abroad to explore overseas

market opportunities.
 Participating in specialized International Trade Fairs of handicrafts & gifts.
 Organizing Indian Handicrafts and Gifts Fair at New Delhi.
 Interaction between exporting community and Govt. both at the Central and
State level and represents in almost all the committees / panels of Central and
State.
 To create an environment of awareness through Workshops on "Export

Marketing, Procedures and Documentation", Packaging, Quality Compliances,
Service Tax, FTP’s, Design Development, Buyer Seller Meet, Open House etc.
interaction with Central and State Govt. and various other similar programmes.
 The activities of the EPCH, notification of Govt. orders, information on Trade

Fairs and other relevant information is disseminated by monthly journal
CRAFTCIL.
 Issuance of Export facilitation certificates like Duty Free Import Certificate,

Vriksh Shipment certificate and handicrafts certification etc.
MEMBERSHIP OF THE COUNCIL
1
The membership of the Council rose from 35 in year 1986-87 to 9594 in 2019-20
MEMBERSHIP OF THE COUNCIL

12000
9975
9642
9594
9205
8656
8012
10000
6873
6545
6935
6128
8000
5245
6000
3769
4000
2000
35
0
1986- 1990- 1994- 1998- 2002- 2006- 2010- 2014- 2015- 2016- 2017- 2018- 2019-
1987 1991 1995 1999 2003 2007 2011 2015 2016 2017 2018 2019 2020
THE HANDICRAFT INDUSTRY

The Small Scale and Cottage Sector helps to solve social and economic problems of the
artisans, by providing employment to over 7 million artisans (including those in the
Carpets trades) which include a large number of women and people belonging to
weaker sections of the society.
In addition to the high potential for employment, the Sector is economically important
from the point of low capital investment, high ratio of value addition, and high
potential for export and foreign exchange earnings for the country. The industry is
highly labour intensive and decentralized, being spread all over the country in rural
and urban areas. Many artisans are engaged in certain crafts work on part-time basis.
India is one of the important suppliers of handicrafts to the world market. Although
exports of Handicrafts appear to be sizable, India’s share in world imports is very
small. Despite the existence of production base and a large number of craftsmen,
India has not been able to encash existing opportunities.
Handicraft is a sector that is still explored from the point of view of hidden potential
areas. Going back into the reason for small share of Indian handicrafts in the world
market, the main parameter which comes out is ‘SEARCH & EXPLORATION OF
HIDDEN CRAFTS OF INDIA’ the field which has not been ever touched by Indian
Handicraft Industry.
In the changing world scenario, craft products exported to various countries form a
part of life style products in international market. The impact is due to the changing
consumer taste and trends. In view of this, it is high time for Indian Handicraft
Industry to go into the details of changing designs, patterns, product development,
innovations and requisite change in production facilities for a variety of materials,
production techniques, and related expertise to achieve a leadership position in the
fast growing competitiveness with other countries.
2
The 7 million craft persons who are the backbones of Indian Handicraft Industry
possessing inherent skill, technique, traditional craftsmanship is quite sufficient for
primary platform. However, in changing world market, these craft persons need an
institutional support, at their places i.e. craft pockets for value addition and for the
edge with other competitors like China, Korea, Thailand etc.
EXPORT OF HANDICRAFTS
Handicraft is a labor intensive sector with high potential of employment for poorer
section of the society in rural areas. It is economically important because of low capital
investment, high value addition and negligible import content and high potential for
export earnings. The last eight years product-wise exports of handicrafts is at
Annexure – A at Page 24.
The emergence of handicrafts sector, as one of the sources of foreign exchange

earnings for the country, is evident from the data of exports of all India vis-à-vis
handicrafts from India.
(USD MILLIONS)
330070
314405
310338
313155
350000
304624
303376
300274
276280
262031
300000
251136
250000
178751
200000
155392
144097
126052
150000
102769
3564.32591322108
3654.59795648921
82848
64410
100000
51680
37558
44149
43562
35659
1797.88
3639.05
2983.69
1422.61
3263.14
3481.14
3282.56
2034.16
3811.26
3292.75
2853.68
2288.76
2175.83
1858.44
1654.71
1616.49
1719.48
3573.49
1481.93
50000
2311.7
0
9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0
1 99 200 200 200 200 200 200 200 200 200 200 201 201 201 201 201 201 201 201 201 201 202
- - - - - - - - - - - - - - - - - - - - - -
98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19
19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
ALL INDIA EXPORTS HANDICRAFTS (EXCLUDING CARPETS)
ALL INDIA EXPORTS VIS-À-VIS EXPORTS OF HANDICRAFTS AND ITS GROWTH

Rs In Crores
3
% Growth over Handicrafts (Ex. Carpets % Growth over
Year All India Export
previous year. & Gems & Jewellery) previous year.
4
1990-1991 32553 712.99
1991-1992 43828 34.64 1064.99 49.37
1992-1993 53688 22.5 1495.25 40.4
1993-1994 65500 22 2363.54 58.07
1994-1995 82338 25.71 3159.62 33.68
1995-1996 106465 29.3 3207.54 1.52
1996-1997 117525 10.39 3815.21 18.95
1997-1998 132522 12.76 4254.6 11.52
1998-1999 141604 6.85 6234.56 46.54
1999-2000 162738 14.92 7170.3 15.01
2000-2001 201674 23.93 8490.16 18.41
2001-2002 207746 3.01 7709.33 (-) 9.20
2002-2003 250130 20.4 9844.38 27.69
2003-2004 291582 16.57 10465.14 6.31
2004-2005 361879 24.11 13032.7 24.53
2005-2006 454800 25.68 14526.85 11.46
2006-2007 571779 25.72 17288.14 19.01
2007-2008 625471 9.39 14012.05 (-) 18.95
2008-2009 655864 4.86 8183.12 (-) 41.60
2009-2010 840755 28.19 8718.94 6.55
2010-2011 1142922 35.94 10533.96 16.05
2011-2012 1465959 28.26 12975.25 23.18
2012-2013 1633635 11.44 13892.59 24.82
2013-2014 1905011 16.61 19103.98 37.51
2014-2015 1897786 (-) 0.38 20082.53 5.12
2015-2016 1714618 (-) 9.65 21557.12 7.34
2016-2017 1852339 8.03 24392.39 13.15
2017-2018 1955541 5.74 23029.36 -5.59
2018-2019 2307663 18.00 25548.97 10.94
2019-2020 2218378 -3.87 25270.14 -1.09
*From 2012-13 onwards, export data on 167 HS Codes.
PRODUCT-WISE MAJOR IMPORTING COUNTRIES OF HANDICRAFTS
The major importing countries for major categories of handicrafts other than carpets
are as under:
Art Metalwares USA, Germany, UK , Netherlands & UAE
Woodwares USA, UK, UAE, Germany & France
Hand Printed & Textiles & Scarves USA, UK, Germany, UAE & Canada
Embroidered & Crocheted Goods USA, UK, Germany, UAE & France
Shawls as Artwares UAE, USA, UK, France & Germany
Zari & Zari goods USA, UK, Italy, Germany & France
Imitation Jewellery USA, UK, Japan, Italy & Germany
Agarbatties & Attars USA, UAE, UK, Australia & France
Miscellaneous Handicrafts USA, Germany, UK, Japan & UAE
MAJOR CRAFT CONCENTRATION AREAS
CRAFT CONCENTRATION AREAS:

A wide range of handicrafts are produced all over India viz. Artmetalware / EPNS
ware, Wood carvings and other wooden artwares, Imitation jewellery, handprinted
5
textiles, shawls as artwares, embroidered goods, lace and lace goods, toys, dolls, crafts
made of leather, lacquerware, marble crafts etc. Although it is difficult to limit a
specific place for the particular craft, however the following places are listed for their
particular crafts concentration.
Artmetalware Moradabad, Sambhal, Aligarh, Jodhpur,

Jaipur, Barmer Delhi, Rewari, Thanjavur,
Chennai, Mandap, Beedar, Jagadhari, Jaiselmer.
Wooden Artwares Saharanpur, Nagina, Jaipur, Jodhpur, Barmer,

Hoshiarpor, Srinagar, Amritsar, Jagdalpur,
Bangalore, Mysore, Chennapatna, Chennai,
Mandap, Behrampur (WB), Rajkot, Ahmedabad.
Hand printed Textiles Jaipur, Barmer, Bagru, Sanganer, Jodhpur,
Barmer, Bhuj, Farrukhabad & Amroha.
Embroidered goods Barmer, Jodhpur, Jaipur, Jaisalmer, Kutch

(Gujarat), Ahmedabad, Lucknow, Jodhpur, Agra,
Amritsar, Kullu, Dharmshala / Chamba &
Srinagar
Marble & Soft Stone Crafts Agra, Chennai, Baster, Jodhpur
Papier Mache crafts Kashmir, Jaipur
Terracotta Zari & Zari Goods Chennai, Baster, Surat, Bareilly, Varanasi,
Amritsar, Agra, Jaipur, & Barmer
Imitation/Fashion Jewellery Delhi, Moradabad, Sambhal, Jaipur, Kohima

(Tribal).
Artistic leather goods Kolhapur, Indore, Barmer, Shanti Niketan (WB).
SELECTED CRAFTS POCKETS FOR ACHIEVING EXPORT GOAL

Although each crafts pockets has its particular problems, a few selected craft pockets
are identified based on their past export performance for immediate remedial attention
to stimulate a quantum in exports of handicrafts in the coming years. As such, the
following craft pockets should be provided immediate attention.
(i) Moradabad(UP) : For Art Metalwares and imitation jewellery
(ii) Saharanpur (UP) : For Wooden handicrafts & Wrought iron handicrafts
(iii) Jodhpur (Raj.) : For Wooden, Wrought Iron and Sea Shell handicrafts
(iv) Narsapur (A.P.) : For Lace and Lace goods.
6
7
HIGHLIGHTS OF THE COUNCIL
The major highlights of the Council are: -
EXPORTS OF HANDICRAFTS
The exports of handicrafts (other than hand knotted carpets) was merely Rs. 386.57
crores during the year of establishment of the Council i.e. 1986-87 rose to level of
25270.14 Crores in year 2019-20.
(INR CRORES)
EXPORTS OF HANDICRAFTS
25548.9654
25270.144
24392.39
23029.36
30000
21557.12
20082.53
19103.98
25000
14526.85
13892.59
20000
11130.04
8490.16
15000
7870.31
10000
3207.54
712.99
386.57
5000
0
1986 1990 1995 2000 2005 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
- - - - - - - - - - - - - - -
1987 1991 1996 2001 2006 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SHARE OF EXPORTS OF HANDICRAFTS IN MAJOR COUNTRIES/REGIONS
COUNTRY-WISE % SHARE 2019-20

ITALY
OTHER CANADA FRANCE GERMANY 1.78%
COUNTRIES AUSTRALIA 1.68% 3.81% 6.06%
28.46% 2.36% JAPAN
0.72%
NETHER
LAND
4.51%
UAE
6.91%
LAC
1.69%
SWITZER
U.K. LAND
6.66% 0.47%
U.S.A.
34.90%
*Based on 167 HS Codes
8
INDIAN HANDICRAFTS & GIFTS FAIR (SPRING & AUTUMN)
Indian Handicrafts & Gifts Fair which today had become a show window of Indian
handicrafts among all the leading overseas buyers needs no introduction the show is
being organized since 1994. The participation trend is:
3750
4000
3200
3200
3500
3000
2294
2172
2500
1561
2000 SPRING
1480
1326
1348
1298
AUTUMN
935
1500
950
782
1000
313
500
0
1994 1998 2002 2006 2010 2014 2018 2019
The Indian Handicrafts & Gifts Fair is one among the few fair in world where entry is
only for overseas buyers / buying agents. Apart from the number of participants
indicated above, there are 900 permanent marts which are open throughout the year.
PRODUCT SPECIFIC SHOWS IN INDIA

Indian Furniture and Accessories Show, Indian Fashion Jewellery & Accessories
Show, Indian Houseware & Decorative Show, Indian Furnishings, Flooring & Textiles
Show and Home Expo India are conducted at IEML, Greater Noida respectively. These
product specific shows have been envisaged to focus and to promote the crafts
clusters and to provide opportunity to international buyers for their specific product-
wise requirements for their imports and are conducted every year.
PARTICIPATION IN FAIRS ABROAD
The Council has a distinction of participating on an average in a dozen selected

overseas fair in a year on self-sustaining basis. Besides, participation in overseas fairs
under the scheme of MAI of Ministry of Commerce & Industry, participation under the
scheme of Office of DC(Handicrafts) are also organized and live demonstration by
Master Craftspersons during the exhibitions/fairs/festivals are arranged to create
awareness and brand image. In addition to this brand image promotion campaigns
through Craft Festival of India and seminars abroad are also undertaken.
REVIVAL OF LANGUISHING CRAFTS
With the view to revive languishing crafts for achieving quantum jump in exports, Council had
undertaken special promotion for Chikankari, Natural Fiber, Cane & Bamboo, Shawls and
Artware and Zari Handicrafts.
9
DESIGN & TECHNICAL DEVELOPMENT WORKSHOPS
For seeing the importance of Design in the overseas market the Council has undertaken project
of Design development at different craft pockets as per the requirements of overseas buyers.
Qualified designers engaged by the Council worked in close cooperation with exporters at the
craft pockets under the project for the development of new designs.
In addition to above, Workshops and Training Programmes are organized on export procedures,
packaging and management for the exporters as well as seminars and interaction sessions to
disseminate information on Foreign Trade Policy, market intelligence compliances etc. in order
to acquaint the exporters with the same.
INDIA EXPO CENTRE & MART
The India Expo Centre – one of the finest exposition and business centers set up in 2006 and
inaugurated by Hon’ble Prime Minister of India and has taken shape in India for international
marketing of the products of cottage sector. Everything in this state-of-art complex has been
created with a single purpose to be the preferred destination for international business,
exhibitions, trade fairs and business meets in India.
India Expo Centre has been constructed to international standards by a team of world -class
professionals. India Expo Centre is unique project in Asia and Located at Greater Noida
connected with New Delhi through a series of flyovers and express ways, India Expo Centre
features an expansive exhibition and mart complex built to the highest international
standards.
With a total covered area close to 2,35,000 sq. mtrs. India Expo Centre represents a rare
combination of grandeur and state-of-the-art facilities for conducting business on a global
scale. The India Exposition Mart have large exposition area consisting 14 exhibition halls and
900 permanent showrooms with state of art facility at the first phase. This world class facility
will act as a centralized contact point for buyers and sellers from all over the world to converge
and conduct business in India. The Indian Handicrafts & Gifts Fairs held biannually in the
Mart besides product specific shows.
AGGRESSIVE INTERNATIONAL MARKETING PROJECT FOR THE DEVELOPMENT

AND PROMOTION OF NORTH EASTERN CRAFTS
To provide a push in the export earnings from North Eastern Region, the Council had executed
an ambitious International Marketing Project for entire North Eastern Region. The project
entailed integrated approach i.e. development of marketable product with the help of National
& International design, marketing support with help of marketer / merchandiser by exhibiting
in theme galleries/exhibitions, procuring export order and follow up for execution and
realization. As a result of which the exports of handicrafts products from North East Region
have generated. In order to sustain generation of exports and to accelerate from North East
Region, Council arranges thematic display of crafts in international exhibitions conducted in
India from time to time besides set up social desk at M&SECs in North Eastern Region to
disseminate information to artisans, entrepreneurs in order to accelerate marketing of
handicrafts.
NATIONAL CENTRE FOR PHOTO & PICTURE FRAMING TECHNOLOGY AT

SAHARANPUR AND JODHPUR
To provide infrastructural support for upgrading technological input for handicrafts sector
especially Photo framing technology which has huge potential in the international market,
Common Facility Centre (CFC) at Saharanpur & Jodhpur has been setup. Imported upgraded
machines as per international requirement have been set up to facilitate the exporters of
woodware crafts to utilize the same for upgraded production. Both the Centers are in function
at Saharanpur and Jodhpur.
10
TECHNOLOGY UPGRADATION CENTRE AT SAHARANPUR
Further to strengthen the sector, a more comprehensive plan was envisaged to provide an
overall facelift to the Wood Carving Industry of Saharanpur. The Council has implemented the
project by setting up of Technology Upgradation Centre at Saharanpur. The project
encompasses setting up of Design Studio, Technology Up-gradation Centre, and installation of
Seasoning Plant, Carpentry School and Training & Marketing. The exporters in wood craft from
Saharanpur are actively utilizing the services for technological upgradation of wooden
products.
ESTABLISHMENT OF INTERNATIONAL LACE TRADE CENTRE
Trade linkages to the clusters are currently very weak and fragmented access to cluster players
is a key impediment to growth. With a view to address the need to integrate the cluster to
major and international buyers and build an amenable marketing platform to scale up of
business, Council in coordination with the Government of India has established International
Lace Trade Centre at Narasapur (Andhra Pradesh) in the area of 5 acres land. In order to
promote growth of the craft cluster of lace & crochet, various promotional, marketing & design
development activities including technological upgradations are being undertaken for the
benefit of artisans, manufacturers, entrepreneurs & exporters.
SETTING UP OF MORADABAD RESOURCE CENTRE
To uplift and upgrade the Moradabad Cluster by providing business resource facilities for
artisans/craftsmen/exporters/entrepreneurs as well as to develop the first state of art
centralized facility in Moradabad, Moradabad Resource Centre has been set up by the Council.
This Centre facilitate information dissemination relating to business development, world
market trends, marketing and publicity and to cater to the changing tastes and requirements
of the international markets and remain abreast with the latest development. Centre has the
advantages and scope of using newer technologies for business development, expansion and
promotion.
HANDICRAFTS PRODUCTIVITY CENTRE AT JAIPUR
For the benefit of craftpersons and exporters of the State of Rajasthan, EPCH is establishing
“HANDICRAFTS PRODUCTIVITY CENTRE” at Jaipur with the view to address the need for
promoting the crafts and remove impediment of the growth of craft sector of Rajasthan. The
project is primarily for up-gradation of skill development, quality improvement, training and
testing laboratory to provide value added services to the Handicrafts exporters based in
Rajasthan. The Centre is setup in the area of 4000 sq.mtr and include facilities such as, one
stop information point for commercial intelligence, market information, trade facilitation
information, overseas market, trend and forecast for Jaipur based products, online
introduction with consultant, books, journals, export documentation, internet excess facilities,
library, credit availability information and guidance etc. as well as testing lab for home textiles,
fashion jewellery and wooden crafts.
TRADE FACILITATE CENTRE AT JODHPUR
To strengthen trade linkages Council in coordination with Govt. of India setting up a state-of-
art Trade Facilitation Centre that would serve as a platform to hold trade fairs, retail
exhibitions, buyer-seller meets, special promotional events, conduct workshops, conferences,
fashion events and development of handicraft skills. The facility would provide the necessary
infrastructure and support services comparable to international standards to host buyers,
designers and resource persons and provide all required support services.
***********************************
11
COUNTRYWISE EXPORTS DATA OF HANDICRAFTS (EXCLUDING HAND KNOTTED CARPETS)

FOR THE YEAR 2019-20
2018-19 2019-20
Increase/ Increase/
2018-19 2019-20 USD USD
S. Decrease Decrease
COUNTRY Million Million
NO in % over in % over
IN IN 2018-19 69.9091 70.8974 2018-19
CRORES CRORES
1 AUSTRALIA 631.73 596.06 -5.65 90.36 84.07 -6.96
2 CANADA 451.10 424.12 -5.98 64.53 59.82 -7.29
3 FRANCE 952.55 962.11 1.00 136.26 135.70 -0.40
4 GERMANY 1380.36 1530.61 10.88 197.45 215.89 9.34
5 ITALY 560.13 449.37 -19.77 80.12 63.38 -20.89
6 JAPAN 196.92 181.50 -7.83 28.17 25.60 -9.12
7 NETHERLAND 1047.13 1140.72 8.94 149.78 160.90 7.42
8 UAE 1989.63 1745.65 -12.26 284.60 246.22 -13.49
9 SWITZERLAND 74.69 119.53 60.03 10.68 16.86 57.80
10 U.S.A. 8393.46 8820.15 5.08 1200.62 1244.07 3.62
11 U.K. 1757.14 1682.12 -4.27 251.35 237.26 -5.60
12 LAC 428.51 426.63 -0.44 61.30 60.18 -1.83
OTHER
13 7685.62 7191.57 -6.43 1099.37 1014.36 -7.73
COUNTRIES
TOTAL 25548.97 25270.14 -1.09 3654.60 3564.33 -2.47
*Based on 167 HS Codes **Source: DGCI&S KOLKATA
12
REVIEW EXPORTS DURING 2019-20 ( APRIL-MARCH )

STATEMENT SHOWING PROVISIONAL EXPORT FIGURE OF HANDICRAFTS
DURING THE PERIOD OF APRIL-MARCH 2019-20
COMPARED TO THE CORRESPONDING PERIOD OF APRIL-MARCH 2018-19
According to the provisional data available the exports of Handicrafts have shown a decrease of Rs.278.83 Crores
from Rs. 25548.97 to 25270.14 Crores, a decrease of 1.09% in rupees term. In dollar terms, the exports have shown a
decrease of US $ 90.27 Million i.e. the exports decreased by 2.47% over the similar period in 2018-19. Details are as
under: -
RS. IN CR. INCREASE US$ IN MILLIONS INCREASE
*2018-19 *2019-20 /DECREAS *2018-19 *2019-20 /DECREAS
ITEMS E IN % E IN %
(APRIL-MARCH) (APRIL-MARCH)
OVER OVER
2018-19 69.9091 70.8974 2018-19
ARTMETAL
3472.47 3457.50 -0.43 496.71 487.68 -1.82
WARES
WOODWARES 5311.59 5494.85 3.45 759.79 775.04 2.01
HANDPRINTED
3305.11 2543.11 -23.06 472.77 358.70 -24.13
TEXTILES
EMBROIDERED &
CROCHETTED 3786.58 4206.36 11.09 541.64 593.30 9.54
GOODS
SHAWLS AS
4.66 2.19 -52.99 0.67 0.31 -53.64
ARTWARES
ZARI & ZARI
133.94 121.41 -9.35 19.16 17.13 -10.59
GOODS
IMITATION
1794.96 1582.36 -11.84 256.76 223.19 -13.07
JEWELLERY
AGARBATTIES &
985.30 1106.30 12.28 140.94 156.04 10.72
ATTARS
MISC.
6754.36 6756.06 0.03 966.16 952.94 -1.37
HANDICRAFTS
TOTAL 25548.97 25270.14 -1.09 3654.60 3564.33 -2.47
During the period, the exports of Woodwares, Embroidered & Crocheted goods, Agarbatties & Attars and Misc.
Handicrafts showed the increasing trends of 3.45%, 11.09%, 12.28% and 0.03% in rupees term respectively.
However Artmetalwares, Hand printed Textiles, Shawls as Artwares, Zari & Zari goods and Imitation Jewellery
shows negative growth by 0.43%, 23.06%, 52.99%, 9.35% and 11.84%. In USD terms exports of Woodwares,
Embroidered & Crochetted goods and Agarbatties & Attars showed the increasing trends of 2.01%, 9.54%, and
10.72% respectively. Whereas Artmetalwares, Hand Printed Textiles, Shawls as Artwares, Zari & Zari goods,
imitation Jewellery and Misc. Handicrafts showed negative growth by 1.82%, 24.13%, 53.64%, 10.59%, 13.07% and
1.37%. Overall decrease in the rupee term was 1.09% and decrease in the US $ term was 2.47%.
* Data Source : DGCI&S, Kolkata
13
REVIEW EXPORTS DURING 2020-21 (APRIL-JULY)
STATEMENT SHOWING PROVISIONAL EXPORT FIGURE OF HANDICRAFTS
DURING THE PERIOD OF APRIL-JULY 2020-21
COMPARED TO THE CORRESPONDING PERIOD OF APRIL-JULY 2019-20
According to the provisional data available the exports of Handicrafts have shown a decrease of Rs. 4468.26 Crores
from Rs 8335.00 to Rs 3866.74 Crores, a decrease of 53.61% in rupees term. In dollar terms, the exports have shown a
decrease of US $ 690.59 Million i.e. the exports decreased by 57.47% over the similar period in 2019-20. Details are as
under: -
RS. IN CR. INCREASE / US$ IN MILLIONS INCREASE
*2019-20 **2020-21 DECREASE *2019-20 **2020-21 /DECREASE
ITEMS
(APRIL-JULY) IN % OVER (APRIL-JULY) IN % OVER
2019-20 69.3610 75.6565 2019-20
ARTMETAL
1177.68 495.24 -57.95 169.79 65.46 -61.45
WARES
WOODWARES 1693.43 837.31 -50.56 244.15 110.67 -54.67
HANDPRINTED
TEXTILES & 804.79 346.47 -56.95 116.03 45.80 -60.53
SCARVES
EMBROIDERED &
CROCHETTED 1345.66 641.12 -52.36 194.01 84.74 -56.32
GOODS
SHAWLS AS
0.58 0.19 -67.05 0.08 0.03 -69.79
ARTWARES
ZARI & ZARI
53.16 26.31 -50.51 7.66 3.48 -54.63
GOODS
IMMITATION
537.68 267.15 -50.31 77.52 35.31 -54.45
JEWELLERY
AGARBATTIES &
331.09 165.82 -49.92 47.73 21.92 -54.08
ATTARS
MISC.
2390.93 1087.13 -54.53 344.71 143.69 -58.31
HANDICRAFTS
TOTAL 8335.00 3866.74 -53.61 1201.68 511.09 -57.47
During the period, the exports of Artmetalwares, Woodwares, Hand printed Textiles, Embroidered & Crochetted goods,
Shawls as Artwares, Zari & Zari goods, Imitation Jewellery, Agarbatties & Attars and Misc. Handicrafts showed the
decreasing trends of 57.95%, 50.56%, 56.95%, 52.36%, 67.05%, 50.51%, 50.31%, 49.92% and 54.53% respectively. In
USD terms exports of Artmetalwares, Woodwares, Hand Printed Textiles, Embroidered & Crochetted goods, Shawls as
Artwares, Zari & Zari goods, Imitation Jewellery, Agarbatties & Attars and Misc. Handicrafts showed the decreasing
trends of 61.45%, 54.67%, 60.53%, 56.32%, 69.79%, 54.63%, 54.45%, 54.08% and 58.31%. Overall decrease in the
rupee term was 53.61% and decrease in the US $ term was 57.47%.
* Data Source : DGCI&S, Kolkata ** Provisional Data based on 167 ITC HS Codes
14
TARGET & ACHIEVEMENT 2010-2011 TO 2019-20
YEAR TARGET ACHIEVEMENT GROWTH
INR USD INR USD
INR USD
CRORES MILLION CRORES MILLION
2010-2011 11500 2500 10533.96 2301.51 - -
2011-2012 12400 2700 11130 2320.88 5.66 0.84
2012-2013 12290 2260 13892.59 2551.07 24.82 9.92
2013-2014 15300 2820 19103.98 3157.58 37.51 23.77
2014-2015 18150 3000 20082.53 3263.14 5.12 3.34
2015-2016 20368 3233 21557.33 3292.75 7.34 0.91
2016-2017 23560 3600 24392.39 3639.05 13.15 10.52
2017-2018 25120 3750 23029.36 3573.49 -5.59 -1.80
2018-2019 26500 3800 25548.97 3654.60 10.94 2.27
2019-2020 25270.14 3564.33 -1.09 -2.47
15
EXPORTS OF "ARTMETALWARES"
RS. IN CRORES
S. NO. COUNTRY 2018-19 2019-20
1 AUSTRALIA 56.53 56.81

2 CANADA 53.56 62.50
3 FRANCE 70.17 72.18
4 GERMANY 256.09 393.16
5 ITALY 57.25 47.45
6 JAPAN 19.97 17.23
7 NETHERLAND 108.01 101.42
8 UAE 320.19 239.26
9 SWITZERLAND 7.61 7.20
10 U.S.A. 887.36 913.57
11 U.K. 269.86 262.81
12 LAC 85.72 63.31
13 OTHER COUNTRIES 1280.15 1220.60
TOTAL 3472.47 3457.50
COUNTRYWISE SHARE (%) OF ARTMETALWARE 2019-20
ITALY
OTHER AUSTRALIA CANADA FRANCE GERMANY1.37%
COUNTRIES 1.64% 1.81% 2.09% 11.37%
JAPAN
35.30% 0.50%
NETHERLAND
UAE
2.93%
6.92%
LAC
1.83%
U.K. U.S.A. SWITZER
7.60% 26.42% LAND
0.21%
16
EXPORTS OF "WOODWARES"
RS. IN CRORES
S.NO. COUNTRY 2018-19 2019-20
1 AUSTRALIA 180.12 164.61
2 CANADA 171.58 147.06
3 FRANCE 404.38 403.90
4 GERMANY 504.7 533.53
5 ITALY 84.77 60.83
6 JAPAN 13.72 12.98
7 NETHERLAND 458.94 460.34
8 UAE 105.37 116.37
10 U.S.A. 2282.58 2418.50
11 U.K. 336.64 330.76
12 LAC 32.58 36.35
13
OTHER COUNTRIES 730.66 801.83
TOTAL 5311.59 5494.85
COUNTRYWISE SHARE (%) OF WOODWARES 2019-20

OTHER
COUN- AUSTRALIA CANADA FRANCE
TRIES 3.00% 2.68% 7.35% GER-
14.59% MANY
9.71%
LAC
0.66%
ITALY
U.K. 1.11%
6.02%
JAPAN
0.24%
NETHER
LAND
8.38%
UAE
2.12%
U.S.A. SWITZER
44.01% LAND
0.14%
17
EXPORTS OF "HANDPRINTED TEXTILES"

RS. IN CRORES
S.NO. COUNTRY 2018-19 2019-20
1 AUSTRALIA 65.89 58.49
2 CANADA 26.84 25.08
3 FRANCE 41.82 36.40
4 GERMANY 67.07 90.56
5 ITALY 28.70 32.99
6 JAPAN 80.73 68.05
7 NETHERLAND 41.55 54.41
8 UAE 605.09 440.86
10 U.S.A. 477.64 392.95
11 U.K. 121.73 113.68
12 LAC 11.41 11.22
13
OTHER COUNTRIES 1733.71 1215.10
TOTAL 3305.11 2543.11
COUNTRYWISE SHARE (%) OF HAND PRINTED TEXTILES 2019-20
AUS-
OTHER COUNTRIES TRALIA
47.78% 2.30% CANADA
0.99%
FRANCE
GER-
1.43%
MANY
3.56%
LAC
0.44% ITALY
1.30%
U.K.
4.47%
U.S.A. JAPAN
15.45% 2.68%
SWITZERLAND
0.13% UAE NETHER
17.34% LAND
2.14%
18
EXPORTS OF "EMBROIDERED & CROCHETTED GOODS"

RS. IN CRORES
S. NO. COUNTRY 2018-19 2019-20
1 AUSTRALIA 138.81 126.74

2 CANADA 61.58 63.16
3 FRANCE 251.99 246.75
4 GERMANY 140.80 126.27
5 ITALY 195.04 132.80
6 JAPAN 25.56 26.96
7 NETHERLAND 123.35 116.09
8 UAE 180.15 344.29
10 U.S.A. 1580.88 1783.13
11 U.K. 205.69 200.11
12 LAC 52.58 49.88
TOTAL 3786.58 4206.36
COUNTRYWISE SHARE (%) OF HAND KNITTED AND CROCHETTED GOODS

2019-20
AUSTRALIA CANADA FRANCE GERMANY
OTHER 1.50% 5.87% 3.00% ITALY
COUNTRIES 3.01%
3.16% JAPAN
23.19%
0.64%
LAC NETHERLAND
1.19% 2.76%
U.K.
4.76% UAE
8.18%
SWITZERLAND
0.35%
U.S.A.
42.39%
19
EXPORTS OF “SHAWLS AS ARTWARES”

RS. IN CRORES
S. NO. COUNTRY 2018-19 2019-20
1 AUSTRALIA 0.40 0.06

2 CANADA 0.01 0.03
3 FRANCE 0.26 0.07
4 GERMANY 0.44 0.33
5 ITALY 0.15 0.23
6 JAPAN 0.01 0.02
8 UAE 0.01 0.11
10 U.S.A. 0.21 0.14
11 U.K. 0.09 0.01
12 LAC 0.02 0.07
TOTAL 4.66 2.19
COUNTRYWISE SHARE (%) OF SHAWLS AS ARTWARES 2019-20

AUSTRALIA CANADA FRANCE
2.71% 1.31% 3.20%
OTHER
COUNTRIES GERMANY
50.25% 15.07%
ITALY
10.39%
JAPAN
0.79%
LAC U.K. U.S.A. NETHER
3.16% SWITZERLAND UAE
0.67% 6.55% 0.06% 4.94% LAND
0.91%
20
EXPORTS OF "ZARI & ZARI GOODS"

RS. IN CRORES
S. NO. COUNTRY 2018-19 2019-20
1 AUSTRALIA 0.09 0.01

2 CANADA 0.08 0.09
3 FRANCE 0.35 0.64
4 GERMANY 2.11 1.75
5 ITALY 0.98 0.53
6 JAPAN 3.39 2.84
8 UAE 4.56 21.12
10 U.S.A. 1.46 2.51
11 U.K. 0.28 0.77
12 LAC 0.56 0.88
TOTAL 133.94 121.41
COUNTRYWISE SHARE (%) OF ZARI & ZARI GOODS 2019-20
OTHER FRANCE
COUNTRIES AUSTRALIA 0.53%
74.33% 0.01% CANADA
0.07%
GERMANY
1.44%
ITALY
0.44%
JAPAN
2.34%
NETHERLAND
0.02%
UAE
U.K. U.S.A. 17.40%
0.63% 2.07%
LAC
0.72%
21
EXPORTS OF "IMITATION JEWELLERY"

RS. IN CRORES
S. NO. COUNTRY 2018-19 2019-20
1 AUSTRALIA 34.81 30.83

2 CANADA 19.57 17.24
3 FRANCE 39.61 37.88
4 GERMANY 33.58 35.28
5 ITALY 17.13 21.10
6 JAPAN 13.83 12.37
8 UAE 171.74 158.83
10 U.S.A. 353.09 365.68
11 U.K. 137.6 126.43
12 LAC 30.09 21.99
1794.96 1582.36
TOTAL
COUNTRYWISE SHARE (%) OF IMITATION JEWELLERY 2019-20
AUS-
OTHER COUNTRIES TRALIA CANADA
45.03% 1.95% 1.09%
FRANCE
2.39%
GER-
MANY
2.23%JAPAN
0.78%
ITALY
1.33%
LAC
1.39%
U.K. NETHER
7.99% LAND
2.24%
UAE
10.04%
U.S.A. SWITZER
23.11% LAND
0.43%
22
EXPORTS OF "AGARBATTIES & ATTARS"

RS. IN CRORES
S. NO. COUNTRY 2018-19
1 AUSTRALIA 25.23 27.08

2 CANADA 8.05 8.07
3 FRANCE 11.60 12.66
4 GERMANY 7.26 8.90
5 ITALY 3.27 4.88
6 JAPAN 4.52 6.81
8 UAE 56.66 124.90
10 U.S.A. 151.12 149.24
11 U.K. 58.48 66.90
12 LAC 97.53 102.35
TOTAL 985.30 1106.30
COUNTRYWISE SHARE (%) OF AGARBATTIES AND ATTARS 2019-20
OTHER CANADA
COUN- 0.73%
TRIES AUS-
51.98% TRALIA FRANCE
2.45% 1.14%
GER-
MANY
0.80%
ITALY
JAPAN
0.44%
0.62%
NETHER
LAND
1.67%
LAC
9.25% UAE
11.29%
U.K.
6.05% SWITZER
U.S.A. LAND
13.49% 0.09%
23
EXPORTS OF "MISCELLANEOUS HANDICRAFTS"

RS. IN CRORES
S. NO. COUNTRY 2018-19 2019-20
1 AUSTRALIA 129.45 131.43

2 CANADA 109.83 100.89
3 FRANCE 132.37 151.63
4 GERMANY 368.31 340.83
5 ITALY 172.84 148.56
6 JAPAN 35.19 34.24
7 NETHERLAND 265.00 354.47
8 UAE 545.86 299.91
10 U.S.A. 2659.12 2794.43
11 U.K. 626.77 580.65
12 LAC 118.02 140.58
TOTAL 6754.36 6756.06
COUNTRYWISE SHARE (%) OF MISC. HANDICRAFTS 2019-20

OTHER COUNTRIES AUS-
TRALIA CANADA
23.68%
1.95% 1.49% FRANCE
2.24%
LAC GER-
2.08% MANY
5.04%
U.K. ITALY
8.59% 2.20%
JAPAN
0.51%
NETHER
LAND
5.25%
UAE
U.S.A. SWITZER 4.44%
41.36% LAND
1.16%
24
Annexure – A
STATEMENT OF EXPORTS OF HANDICRAFTS

EXCLUDING HANDKNOTTED CARPET (ITEMWISE FOR THE LAST EIGHT YEARS)
Rs. in crores
ITEM 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20

ARTMETALWARE 2535.47 4139.96 5597.08 4011.56 4705.64 3955.81 3472.47 3457.50
WOODWARE 3159.04 3311.86 3359.39 3908.51 3916.01 4267.37 5311.59 5494.85
HANDPRINTED
1419.01 2218.70 1907.29 2861.30 3847.40 3665.00 3305.11 2543.11
TEXTILES & SCARVES
EMBROIDERED &
1175.17 2037.40 2439.93 2937.21 3227.00 3305.16 3786.58 4206.36
CROCHETTED GOODS
SHAWLS AS ARTWARE 3.42 3.39 11.34 3.67 3.85 5.06 4.66 2.19
ZARI & ZARI GOODS 51.75 61.49 86.28 113.62 69.02 98.69 133.94 121.41
IMITATION JEWELLERY 2043.98 2187.69 1956.18 2114.33 1619.09 1540.80 1794.96 1582.36
AGARBATTIS &
612.06 719.22 798.22 846.28 912.50 982.82 985.30 1106.30
ATTARS
MISC. HANDICRAFTS 2892.69 4424.29 3926.82 4760.64 6091.89 5208.64 6754.36 6756.06
TOTAL 13892.59 19104.00 20082.53 21557.12 24392.39 23029.35 25548.97 25270.14
*Data based on 167 HS Codes Source: DGCI & S, Kolkata
25
HEADQUARTER OFFICE OF EPCH, CHAPTER’S AND REGIONAL OFFICES
HEADQUARTER OFFICE

‘EPCH House’ Pocket 6 & 7, Sector – C,
Vasant Kunj, New Delhi – 110 070.
Tel: +91-11-26135256/57/58
Telefax: +91-11-26135518/19
Email: mails@epch.com
CONTACT: Mr. Rakesh Kumar, Director General
Mr. R.K. Verma, Executive Director
REGIONAL OFFICES OF EPCH

REGIONAL OFFICE – BANGALORE REGIONAL OFFICE – MORADABAD
EXPORT PROMOTION COUNCIL FOR HANDICRAFTS EXPORT PROMOTION COUNCIL FOR
302, 3RD FLOOR, CEARS PLAZA, HANDICRAFTS
NO. 136, RESIDENCY ROAD, 12-A, C-86, NEW MORADABAD YOJANA,
BANGALORE-560025 DELHI ROAD,
TEL: +91-9910036194 MORADABAD-244001
FAX: +91-80-22107369 TEL: 91-591-2480075
Email: bangalore@epch.com FAX: 91-591-2480076
CONTACT: P.L SREEDEVI Email: moradabad@epch.com
CONTACT: MR. NAVEEN GOUR
REGIONAL OFFICE – KOLKATA EXPORT PROMOTION COUNCIL FOR HANDICRAFTS
EXPORT PROMOTION COUNCIL FOR HANDICRAFTS COMMON FACILITY CENTRE

EASTERN REGIONAL OFFICE, S.P. L-1,BEHIND KRISHI MANDI, BASNI, PHASE-I, NEAR
53/1, SAMBHUNATH PANDIT STREET, RELIANCE COMMUNICATION,
FIRST FLOOR, (OPP. BANGUR INSTITUTE JODHPUR – 342005 RAJASTHAN
OF NUEROSCIENCE & PSYCHIATRY) TEL: 91-291-2720373
KOLKATA– 700 025 Email: jodhpur@epch.com
TEL: 91-33-24191744 CONTACT : MR. GOPAL SHARMA
FAX: 91-33-24191745
E-MAIL: kolkata@epch.com
CONTACT: MRS FIRDOURS
EXPORT PROMOTION COUNCIL FOR HANDICRAFTS EXPORT PROMOTION COUNCIL FOR HANDICRAFTS
INDIAN INSTITUTE OF ENTREPRENEURSHIP INTERNATIONAL LACE TRADE CENTRE (ILTC)

BASISTHA CHARIALI, N.H. 37 BYPASS, RUSTUMBADA, NARSAPUR – 534275
NEAR GAME VILLAGE, LALMATI, WEST GODAVRI DISTRICT, ANDHRA PRADESH
GUWAHATI – 781029 TEL: 91-8814-275828/29
1. TEL: 91-8130025841 EMAIL: ner@epch.com Email: narsapur@epch.com
2. CONTACT: MR. BHASKAR BARUA CONTACT: MR. RAHUL SHARMA
EXPORT PROMOTION COUNCIL FOR HANDICRAFTS EXPORT PROMOTION COUNCIL FOR HANDICRAFTS
COMMON FACILITY CENTRE & NATIOAL CENTRE FOR 3RD FLOOR, Y. B. CHAVAN CENTRE,
PHOTO & PICTURE FRAMING TECHNOLOGY. GEN. J. BHOSALE MARG,
UPEC COMPLEX, MANDI SAMITI ROAD,SAHARANPUR - MUMBAI-400021
247001 Email: mumbai@epch.com
TEL: 91-132 2613093 FAX: 91-132 2613093 TEL: 91-22-22814796
Email: saharanpur@epch.com CONTACT: MR. KRISHNA S CHANDAR
CONTACT: MR. MOHD. ASIF
3. EXPORT PROMOTION COUNCIL FOR HANDICRAFTS EXPORT PROMOTION COUNCIL FOR HANDICRAFTS –
EXTENSION COUNTER
IS-2033-A, RAMCHANDRAPURA INDUSTRIAL AREA,
SITAPURA EXTN. HANDICRAFTS EXPORTER’S ASSOCIATION - AGRA
RIICO INDUSTRIAL AREA, 1/129, BAGICHI TULSI RAM,
NEAR JECRC UNIVERSITY, JAIPUR – 30905 SHAHGANJ PACHKUIYAN ROAD, AGRA – 282010 (U.P)
TELEPHONE NO: +91-9983321833 TEL: 91-562-2212541,3291058
EMAIL: JAIPUR@EPCH.COM FAX: 91-562-2217569
CONTACT PERSON : MR. AMIT BHARGAVA Email: agra@epch.com
CONTACT – DR. S. K. TYAGI
26

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EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

BACKGROUND OF THE EPCH

The Council has created necessary infrastructure as well as marketing and

MAJOR ACTIVITIES OF THE COUNCIL

The main activities of EPCH are narrated as follows:

 Providing commercially useful information and assistance to members in

 Offering professional advice and services to members in areas of technology up

 Organizing visits of delegation of its members abroad to explore overseas

 Participating in specialized International Trade Fairs of handicrafts & gifts.

 Organizing Indian Handicrafts and Gifts Fair at New Delhi.

 To create an environment of awareness through Workshops on "Export

 The activities of the EPCH, notification of Govt. orders, information on Trade

 Issuance of Export facilitation certificates like Duty Free Import Certificate,

MEMBERSHIP OF THE COUNCIL

MEMBERSHIP OF THE COUNCIL

THE HANDICRAFT INDUSTRY

The emergence of handicrafts sector, as one of the sources of foreign exchange

ALL INDIA EXPORTS HANDICRAFTS (EXCLUDING CARPETS)

ALL INDIA EXPORTS VIS-À-VIS EXPORTS OF HANDICRAFTS AND ITS GROWTH

PRODUCT-WISE MAJOR IMPORTING COUNTRIES OF HANDICRAFTS

Woodwares USA, UK, UAE, Germany & France

Shawls as Artwares UAE, USA, UK, France & Germany

Imitation Jewellery USA, UK, Japan, Italy & Germany

Agarbatties & Attars USA, UAE, UK, Australia & France

Miscellaneous Handicrafts USA, Germany, UK, Japan & UAE

MAJOR CRAFT CONCENTRATION AREAS

CRAFT CONCENTRATION AREAS:

Artmetalware Moradabad, Sambhal, Aligarh, Jodhpur,

Wooden Artwares Saharanpur, Nagina, Jaipur, Jodhpur, Barmer,

Embroidered goods Barmer, Jodhpur, Jaipur, Jaisalmer, Kutch

Marble & Soft Stone Crafts Agra, Chennai, Baster, Jodhpur

Papier Mache crafts Kashmir, Jaipur

Imitation/Fashion Jewellery Delhi, Moradabad, Sambhal, Jaipur, Kohima

Artistic leather goods Kolhapur, Indore, Barmer, Shanti Niketan (WB).

SELECTED CRAFTS POCKETS FOR ACHIEVING EXPORT GOAL

(i) Moradabad(UP) : For Art Metalwares and imitation jewellery

(iv) Narsapur (A.P.) : For Lace and Lace goods.

SHARE OF EXPORTS OF HANDICRAFTS IN MAJOR COUNTRIES/REGIONS

COUNTRY-WISE % SHARE 2019-20

*Based on 167 HS Codes

PRODUCT SPECIFIC SHOWS IN INDIA

PARTICIPATION IN FAIRS ABROAD

The Council has a distinction of participating on an average in a dozen selected

REVIVAL OF LANGUISHING CRAFTS

INDIA EXPO CENTRE & MART

AGGRESSIVE INTERNATIONAL MARKETING PROJECT FOR THE DEVELOPMENT

NATIONAL CENTRE FOR PHOTO & PICTURE FRAMING TECHNOLOGY AT

ESTABLISHMENT OF INTERNATIONAL LACE TRADE CENTRE

SETTING UP OF MORADABAD RESOURCE CENTRE

HANDICRAFTS PRODUCTIVITY CENTRE AT JAIPUR

TRADE FACILITATE CENTRE AT JODHPUR

COUNTRYWISE EXPORTS DATA OF HANDICRAFTS (EXCLUDING HAND KNOTTED CARPETS)

REVIEW EXPORTS DURING 2019-20 ( APRIL-MARCH )

* Data Source : DGCI&S, Kolkata

EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

2010-2011 11500 2500 10533.96 2301.51 - -

2011-2012 12400 2700 11130 2320.88 5.66 0.84

2012-2013 12290 2260 13892.59 2551.07 24.82 9.92

2013-2014 15300 2820 19103.98 3157.58 37.51 23.77

2014-2015 18150 3000 20082.53 3263.14 5.12 3.34

2015-2016 20368 3233 21557.33 3292.75 7.34 0.91

2016-2017 23560 3600 24392.39 3639.05 13.15 10.52