Republic of the Philippines

Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL

A Business Proposal
Presented to the
Senior High School Department

In Partial Fulfillment of the Requirements

in Entrepreneurship

by

BORJA, CAMILLUS
LORICA, JAMBILYN
MERCADO, JULIUS
PAULO, ZENDRIX
PORTES, KATHREEN ERICH DC.
RODRIGUEZ, YUMI D.
SANTOS, JASPER KIM
SOLANO, IVY NAOMI
VILLANUEVA, NIEZEL

GRADE 12 STEM – INNOVATIVE

NOVEMBER 2023
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL
TABLE OF CONTENTS

I. INTRODUCTION
a. Brief History of the Business
b. Proposed Name of the Business and Its Logo
c. Description of the Business
d. Funding Requirement and Source of Funds

II. EXECUTIVE SUMMARY

a. Mission, Vision, Goals, and Objectives

III. ENVIRONMENTAL ANALYSIS

a. Trends in the Industry
b. Market Target
c. Consumer Analysis (Insert Survey Form)
d. Data Analysis

IV. BUSINESS DESCRIPTION

a. Product / Service Description
b. Visual Prototype
c. Business Vicinity Map

V. ORGANIZATIONAL PLAN
a. Organizational Structure
b. Role of the Members

VI. PRODUCTION PLAN

a. Production Process
b. Tools, Materials, and Equipment Needed
c. Purchase Cost
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL

I. Introduction

a. Brief History of the Business – David, Yumi

Ice cream sandwiches have a long history in the business world, dating back to
the late 1800s. The idea is thought to have started in the 1890s with street vendors in
New York City. In these early iterations, two thin wafer- or biscuit-like layers held ice
cream between them. Selecta is a well-known ice cream brand in the Philippines that
also offers ice cream sandwiches that have various flavors such as vanilla and
chocolate. In addition, Selecta has continued to innovate, introducing new flavors and
variations while maintaining its popularity among Filipino consumers. Due to the intense
heat in our community, the PERA (Persistent, Entrepreneur, Rationale, Associates)
group decided to create Creamwich, a homemade ice cream sandwich with a variety of
toppings and flavors that cools our bodies and brings back memories of our childhood
when we used to buy these items from local street vendors.

b. Proposed Name of the Business and Its Logo – Portes, Kathreen

The researchers decided to name the product as CreamWich because the

researchers combined the name of their main ingredients: Cream comes from ice cream;
Wich comes from a bun of bread.
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL
c. Description of the Business – Mercado, Julius

According to The Economic Times, business can be described as an

organization or enterprising entity that engages in professional, commercial, or industrial
activities. There can be different types of businesses depending on various factors.
Some are for-profit, while some are non-profit. Similarly, their ownership also makes
them different from each other. It also refers to an enterprising entity or organization that
carries out professional activities. They can be commercial, industrial, or others. For
profit business entities do business to earn a profit, while non-profit ones do it for a
charitable mission.

Creamwich operates as a partnership business, where two or more parties have

a formal arrangement to manage and run the business, sharing both profits and
liabilities. This partnership structure involves equal sharing of profits and liabilities
among all partners, although some partnerships may have limited liability for certain
partners. Our delicious Creamwich is strategically and carefully chosen its location on
Villarica Road, Prenza 1 Marilao, Bulacan, with a convenient presence outside Prenza
National High School, to meet the changing needs of its wide-ranging customers.
Creamwich is an Innovated version of an ice cream sandwich, which contains different
flavors and you can add different toppings and flavors.

d. Funding Requirement and Source of Funds – Paulo, Zendrix

 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL

II. Executive Summary

a. Mission, Vision, Goals, Objectives

Mission – Santos, Jasper

To bring delightful moments through our delicious and innovative traditional ice
cream products. We aim to bring joy to our valued customers and satisfy their cravings
by serving high-quality, diverse, and affordable flavors.

Vision – Santos, Jasper

We aspire to be recognized as a leading and pioneering brand best known for
top tier customer service and dedication in creating delicious treats. While maintaining
our commitment to quality and innovation, we aim to set new standards in the dirty ice
cream industry and leave a lasting, flavorful impression to people

Goals - Portes
• To be recognized as a leading and pioneering brand best known for providing
the best quality customer service
• To develop a steady monthly profit involves careful budgeting and monitoring
our finances consistently.
• To be able to set new standards in the dirty ice cream industry.

Objectives – Portes & Lorica

• Improve members' communication skills, enhance the product's overall quality,
and build brand awareness.
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL
• Build a name worth remembering and increase good impression to customers
• Research products to innovate with our brand and keep up with the latest
trends.

III. Environmental Analysis

a. Trends in the Industry – Borja, Camillus

Given the current hot weather trends, our team has come up with a plan to
satisfy people's cravings by introducing a unique twist on the popular ice cream
sandwich concept, a treat that is somewhat uncommon in our local area. Recognizing
the growing demand for refreshing and indulgent delights during warm days, we're
making a delicious ice cream sandwich that everyone will enjoy. Our innovation involves
incorporating flavors that capture the essence of the local palate, ensuring that our ice
cream sandwiches become a go-to option for individuals seeking a delightful and cooling
treat in the heat. The idea is not just to offer the traditional ice cream sandwich, we also

aim to provide a delicious and distinctive ice cream sandwich experience that resonates
with the preferences of our community.

b. Market Target – Villanueva, Niezel

The Target Market for the product would students aged 13-18 from both genders.
This is because the target or the required location is inside the school, they will
automatically be the present and initial consumers or buyers of the product. The
proposed product will also likely fit the taste of the students as majority of young
individuals prefer sweets more than sour, salty or any other types of taste.
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL
c. Consumer Analysis
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL
d. Data Analysis

IV. Business Description

a. Product/Service Description – Solano, Ivy

Creamwich is a Mini Stall for Ice Cream Sandwiches. It is not just an ice cream
sandwich; It's a canvas of creativity and we explore new flavor combinations to surprise
and delight our customers. At Creamwich, we don't just sell but we create moments of
Joy. Our friendly and knowledgeable staff is dedicated to providing exceptional customer
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL
service, ensuring that every visit to our Mini Stall Creamwich is a delightful
experience. Come here where every bite is a celebration of flavor, quality and innovation

b. Visual Prototype – Mercado, Julius

c. Business Vicinity Map – Portes, Kathreen

 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL

V. Organizational Plan

a. Organizational Structure – Santos, Jasper

b. Role of the Members – Borja, Camillus

Team Members:

Julius Mercado
Position: Chief Executive Officer (CEO)
Responsibilities:
 Make major corporate decisions.
 Oversee the overall performance of the organization.
 Provide strategic leadership and vision.

Yumi David
Position: Chief Operating Officer (COO)
Responsibilities:
 Ensure efficiency and effectiveness across departments
 Execute strategies
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL
Ivy Solano
Position: Chief Marketing Officer (CMO)
Responsibilities:
 Oversee market research and analysis.
 Develop marketing strategies.

Kathreen Portes
Position: Assistant Chief Marketing Officer
Responsibilities:
 Supports the CMO.
 Assist in managing the marketing budget.

Zendrix Paulo
Position: Chief Financial Officer (CFO)
Responsibilities:
 Manage financial planning and budgeting.
 Make strategic financial decisions to support the company's goals.

Jasper Santos
Position: General Manager
Responsibilities:
 Oversee day-to-day business operations.
 Develop and implement business strategies.

Jambilyn Lorica
Position: Supervisor
Responsibilities:

 Monitor daily tasks and workflow.

 Supervise and guide team members.

Camillus Borja
Position: Production Manager
Responsibilities:
 Ensure efficient use of resources.
 Monitor product quality and production costs.
 Plan and organize

Niezel Villanueva
Position: Kitchen Leader
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
PRENZA NATIONAL HIGH SCHOOL
Responsibilities:
 Supervise kitchen staff and activities.
 Ensure food safety and hygiene standards.
 Implement and enforce kitchen procedures.