The Best Social Media

Channels
to Promote Tours and
Activities

TWITTER
You can use Twitter to build connections with a
potential customers.

#Tip – Although research shows that the

engagement is the best during “busy hours”
(8am–7pm), don't forget the weekends.
Engagement is 17% higher on the weekends
than it is on weekdays.

FACEBOOK
The most used Social Media platform
across various statistics.

#Tip -To engage your followers, share

practical tips, videos, and beautiful
pictures. Inform, entertain, organize
contests and offer prizes.

INSTAGRAM
Instagram is about customer
engagement.

#Tip - Posting great, beautiful photos is

going to be the key driver of interested
followers to your profile. Use relevant
hashtags to be discovered by potential
travelers

YOUTUBE
Take every opportunity to make a video!
Focus on entertainment, not promotion.

#Tip - To be easily found on YouTube,

include relevant titles and descriptions
with your keywords. Share your videos
across your other social media accounts,
and embed to your website!

PINTEREST
Visual platform to drive traffic from for
your tours and travels.

#Tip – next to the name of your tour

company, use your own photo as the
profile picture instead of your logo. In the
description tab, include who you are, what
you do and why people should follow you.

www.orioly.com