Business

Summary

Note: A summary is high-level by nature. What you choose to include in the business summary will be tailored based
on the objectives of the summary. For example, suppose PwC is working on a diligence where the target is an auto
parts manufacturer known to use legacy tech infrastructure. In this case, the key categories to include will likely differ
from an e-commerce target selected for their global customer presence. The following are some example categories
that you may want to include. Feel free to use and modify this template or create your own.

Company overview
● Burger King is a Foreign Multinational Company that was founded in 1954. It has a Private ownership.
● Nauture of Business is Product, Service, and B2C.
● Primary Insustry is Hospitality and Other Industry is Retail.
● Operate in FFHR category of Quick Service Restaurant.
● Mission:- Providing consumers with the good best value for money through competitive prices and quality
service.
● Revenue:- Increase US$ 1.81 billion (2021)
US$ 23.45 billion (system-wide sales)
● Net Income:- Increase US$ 1.02 billion (2021)
● Locations:- 19,247 (2021)
● Strengths:- Strong brand image, strong market presence based on high market penetration, moderate
differentiation of products.
● Opportunities:- Product diversification or product mix widening, market development for food and beverages,
stronger competitiveness based on service quality improvement.

● Challenges:- Falling profits and sales, angry franchise owners, mediocre innovation, growing competition, and a
razorlike focus on the very customers who have been hardest hit during the recession.

Financial summary Note: Consider which categories are most helpful. Companies may also give different
names to the most important categories (e.g., in the UK, many companies use “Turnover” instead of “Revenue.” You
may choose to show EBIT instead of EBITDA, Revenue growth instead of Cost information, etc. Consider what is the
most important for the given company.

Remember to complete this summary for a publicly-traded company. This information is reported quarterly and housed
on a company website’s Investor Relations section. Quarterly or Annual reports also contain this information. If you
have trouble finding it, search on Google.

Year Year
2021-22 2019-20
(in Rs M) (in Rs M)

Revenue 5229.32 8468.29

COGS 1756.41
3014.90
SG&A 5,134.92 6,175.64
 EBITDA (1662.01) (722.25)

EBITDA Margin (%) (31.7825262) (8.52887655)

Source: BSEIndia

Recent News
● Add Burger King India, target price Rs.150: ICICI Securities
https://m.economictimes.com/markets/stocks/recos/add-burger-king-india-target-price-rs-150-icici-securities/
articleshow/89107711.cms
● Burger King Q3 results: Co reports net loss at Rs 15 crore
https://m.economictimes.com/markets/stocks/earnings/burger-king-q3-results-co-reports-net-loss-at-rs-15-
crore/articleshow/89100062.cms

Key people
 CEO Rajeev Varman

Chief Marketing and Kapil Grover

Digital Officer
General Manager, Dharmesh Surti
Finance
Associate Vice Hasan Basha
President
Source: rocketreach.co

Key products Note: You may find revenues broken down by product in the company financial statements, but
it is not required for companies to provide this reporting. If it is not accessible in the analyst reports and a quick
Google search, move on to other information that may be helpful, such as product descriptions, etc.

Name Revenue Description

Crispy Veg Rs. 95 Best-Selling Burger With Crispy Veg Double Patty, Fresh Onion And Our
Signature Sauce. This item is customizable.
Whopper Rs. 179 Our Signature Whopper With 7 Layers Between The Buns. Extra Crunchy Veg
Patty, Fresh Onion, Crispy Lettuce, Juicy Tomatoes(seasonal), Tangy Gherkins,
Creamy And Smoky Sauces With Xxl Buns. It'S Not A Burger, It'S A Whopper
This item is customizable.
Crispy Rs. 179 Our Tribute To Classic American Taste. Bk Chicken Double Patty, Garden Fresh
Chicken Crispy Lettuce, Juicy Tomato(seasonal) & Our Signature Sauce Swipe right to
Double Patty add item to cart.
Source: Swiggy

Other Note: Consider sharing other relevant categories of information with the Leadership team. Again, this
doesn’t have to be comprehensive (you could write books about any company) but should cover the most
important topics to orient the team to the client.

For example, for a retail company, it might be good to know how many days of inventory a company holds. For a
technology company, it might be useful to know the number of monthly/daily active users per product and how much
this has grown in the last year.