TOPIC 2

USING
INSTAGRAM
CORRECTLY
Social Media Marketing

Submitted by: Mika Inshira Khan D. Lantud

 Page 2

Introduction
Instagram is essentially a camera smartphone app
with a social community built behind it for sharing
images.

The app was purchased from its creators in 2012 by

none other than the world’s leading social media
network, Facebook.

Instagram being the most frequently accessed

social network among U.S users, brands can’t
afford to not be on Instagram.
 Importance of Page 3

Instagram
Instagram was designed to
capitalize on the ever improving
The platform is estimated to
technology crossover between
receive over 100 million new
smartphones and photography.
image uploads per day. Users
engage via comments or likes
Instagram is the fastest growing
and the platform produces
social media platform in the
over 10,000 engagements every
world at present. And It has over
second
a billion users worldwide which
means users can interact in an
instant across the world.
 Page 4

Is building your audience

on Instagram important?

It is important to build your audience on

instagram because connecting with your target
audience simply by direct earning follows through
producing compelling content.

Producing compelling content and earning

followers will ultimately raise your brand’s profile
and aid in awareness driving for new products.
 Page 5

Tips on Creating
Instagram
Content
 UNDERSTAND YOUR AUDIENCE

Start by interviewing members of

UND
your target audience. Understand
YOUR ERSTAN
how they use Instagram, what
AUDI D
accounts they frequently follow,
and what they are hoping to get
ENCE
out of using the social media
platform.

Next, you’ll want to interview

members of your target audience
with regard to your product or
service.
 USER
USER GENERATED CONTENT

It encourage prospects to
GENE
consider your brand more
RATE
seriously. Additionally, user
CONT D
ENT
generated content provides
Instagram marketers with
creative new content to re-
share via your account.

Followers appreciate high-

quality examples of UGC,
because they feel it is authentic.
 USE HASHTAGS

USE
Hashtags are your best friends on
Instagram.

HASH
They help your content show up in the

TAGS
search results of said hashtags and in
the Explore pages of people who’ve
viewed or interacted with similar
content.
Make the most of niche hashtags and
industry-related hashtags that can help
you hone in on the right audience.
PARTNER WITH INFLUENCERS

PART
Influencers can add fuel to your

NER
Instagram promotion efforts.
Make sure you only partner with
INFL WITH
influencers who can reach your target
UENC
audience.
ERS
Page 10

REFERENCES

https://sproutsocial.com/insights/instagram-best-practices/

https://www.wordtracker.com/academy/social/visual/introduct
ion-to-instagram