TUTORIAL 1

1. Global business strategies encompass the various disciplines of marketing, organization

theory, business strategy and international management and centers on maximizing
company performance.
2. - Access to new customers
- Profitability opportunities
- Competitive advantage
3. Global business strategy covers wider scope, which is internationally, beyond the domestic
market. Meanwhile domestic business strategy done in local scope which is occurs only
inside the country.
4. - The currency
- Different legal requirements
5. Understanding local cultures is crucial to avoid misunderstandings and create
products/services that resonate with the target market. Colours, symbols, and even product
features can have different meanings in different cultures.
6. - Fasten the procedure because everything can be process through digital media/ online.
- Technology help to make the brand widely recognized by global market/consumer.
- Fast and easy payment procedure.
- Gain data like consumer/customer behaviour through observation on the Internet

7. By purchasing appropriate insurance coverage, companies can protect themselves against

potential losses and navigate the complexities of global markets more confidently.

8. - The absence of an organizing framework

- Achieving competitive advantage

9. International politics can affect a company's global business strategy through factors like
trade agreements, tariffs, sanctions, diplomatic relations, and geopolitical tensions, which
can impact market access, supply chains, and regulatory compliance.

10. Advantages: - Manage to obtain global talent, Technology sharing, High revenue

Disadvantages: Language and cultural barriers, High cost, Rigid legal requirements