LOGO USAGE | COLOR PALETTE | T YPOGR APHY

LOGO USAGE
The Breathless brand logo is the primary presentation of the Breathless master brand and combines
the icon and the logotype. The letters of the logo are specially drawn and spaced. The icon is
precisely proportioned and balanced with the Breathless name.

Never redraw, replace or modify the lettering in any way or rearrange the relationship between
the icon and the logotype. Always use the Breathless brand logo in its complete form — never use
a partial image or show just pieces. Always use master artwork provided by the World of Hyatt
Inclusive Collection marketing department.

Standard Logo Alternate Logo

Black Logo White Logo

LOGO PROPORTIONS
The logo should receive prominent placement and remain separate from other graphic elements.
When placed in a standard size advertisement, the recommended size is:
2” Wide x .6” Height. Some special projects may require the logo to be smaller than recommended. In
such cases, the logo must still be legible, and cannot be smaller than 1” Wide x .3” Height.

Without exception, the logo must maintain its shape horizontally and vertically to keep proportions
between the icon and the logotype.

Recommended Size Minimum Size (special projects)

2 inches ( 51 mm) 1 inch (25 mm)

.3 inches
.6 inches (7.6 mm)
(15 mm)

CLEAR SPACE
In every application there is a required minimum clear space around the logo. The clear space is
equal to the height of the first “b” in the word “Breathless” for both vertical and horizontal formats.

Brand Logo Resort Logo

 COLOR OPTIONS
The standard Breathless Resorts & Spas logo can be printed using 4-color process or spot ink. The
standard logo should be used when printing corporate pieces such as the business cards, collection
brochures, and stationery items.

The alternate Breathless Resorts & Spas logo can be printed using 4-color process or spot ink. The
alternate logo should be used on all newly created digital and printed marketing collateral that does
not use a knock-out or one color version of the logo.

STANDARD LOGO
When printing 4-Color Process or Pantone spot color:

C: 69
C: 69 M: 99
M: 99 C: 0 Y: 0
Y: 0 M: 8 K: 0 C: 0
K: 0 Y: 14 M: 8
K: 3 PMS Y: 14
PMS 527 K: 3
527 PMS
WARM GRAY 7 PMS
WARM GRAY 7

ALTERNATE LOGO
When printing 4-Color Process or Pantone spot color:

C: 69
C: 69 M: 99
M: 99 Y: 0
Y: 0 K: 0
K: 0 Knockout
Knockout
PMS
PMS 527
527

When using the color logo on the web:

R : 134
R : 134 G: 67
G: 67 B: 178
B: 178 #8643b2
#8643b2 R: 153 R: 153
G: 153 G: 153
B: 153 B: 153
#999999 #999999
COLOR PALETTE
Primary color: 2317 C for print & #8B705B for digital. The primary color should always be accompanied by large
areas of white space and imagery. This color represents the Secrets brand and reinforces the brand identity.

Secondary colors: Colors can be used in tandem with the primary color to add visual interest and accent design
elements. Do not use secondary colors without the presence of the primary color and white or an image.

Tertiary colors: Support colors should be used as minimal accents, some have been defined for
case use.

PRIMARY

CMYK: 85 / 93 / 43 / 53 WHITE
PMS: 2695 C CMYK: 0 / 0 / 0 / 0
RGB: 42 / 23 / 60 PMS: NA
HEX: 2A173C RGB: 255 / 255 / 255
HEX: FFFFFF

SECONDARY
NOTE: All color combinations in digital
communication must meet AA rating
for ADA compliance specifications.
Full UI Kits are available for site builds.
CMYK: 6 / 5 / 6 / 0 CMYK: 35 / 93 / 11 / 0
PMS: Warm Gray 1 C PMS: 2395 C Do not use large areas of 1 color
RGB: 172 / 53 /135 without balancing it with white or
RGB: 236 / 235 / 232
imagery.
HEX: EEEAE8 HEX: AC3587

TERTIARY

CMYK: 67 / 60 / 58 / 42 CMYK: 1 / 0 / 0 / 0 CMYK: 69 / 99 / 0 / 0

PMS: COOL GRAY 11 PMS: NA PMS: 527 C
RGB: 69 / 69 / 70 RGB: 253 / 253 / 253 RGB: 134 / 67 / 178
HEX: 454546 HEX: FBFBFB HEX: 8643B2
( Body Copy )
TYPOGRAPHY
Our typography was carefully selected to convey the feel of Breathless Resorts & Spas.

Our brand fonts are for use in print, digital applications, and website executions. In email
applications, the font stacks are the following:

ACUMIN PRO CONDENSED: Display, Headline Text

AaBbCcDdEeFfGgHhJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Acumin Pro Condensed Regular

Font available for download on Adobe Typekit (must have an Adobe account)

INTER: Lead, Body, Emphasis, Small Text

AaBbCcDdEeFfGgHhJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Inter Light
Inter Regular
Inter Medium

Font available for download on Google Fonts