SBM-NMIMS: COURSE TEACHING PLAN

Assurance of Learning AOL Specific

XXX
Course Code
Innovation Management
Course Title
Course Dr. Rajib Roy (Meeting Students: Friday, anytime between 3 pm to 5 pm)
Instructor/s
3 Credits
Credit Value
Programme
MBA IV trimester
& Trimester
Pre-requisite
CLOs – (in bracket state the PLOs to map)
CLO 1) To understand the importance of innovation and its management from the
perspective of a sustainable global firm. (PLO 1a)
CLO 2) To analyze how technological change patterns evolve and how to manage
Learning them. (PLO2a)
Objectives CLO 3) To interpret the linkages between various kinds of organizational strategies
and the management of innovation. (PLO3c)
CLO 4) To be able to develop innovation frameworks and apply them with
curiosity and courage for adapting disruptions and transforming them into success.
(PLO2c)

Students will be able to:

1) Understand the dynamics of innovation application and the resulting outcomes

Learning for any firm.
Outcomes 2) Assess the issues around various kinds of innovation formations and how
(Must be technology takes part in shaping them.
connected to 3) Evaluate the strategic fit for various innovation methods and models to align
Learning with the organization’s mission.
Objectives) 4) Formulate the key levers necessary for designing innovative solutions
indispensable for any business to stay relevant in an ever-changing world.

All measures to encourage and employ innovation in the firm are included in
innovation management. The emphasis is placed not just on the new, but also on the
advancement of existing innovation. The goal is to create new and better products,
business models, and procedures.

Course The goal of the course is to study the fundamentals, application, implication, and
Description management of innovation, as well as the role of innovation management in the
creation of a sustainable firm. The versatility of the course is to offer the
participants an understanding of various fields of action of innovation management
which infiltrates through the diverse elements of business to create an interlinked
network. The ultimate aim of the course is to internally occupy the participants on
the prophecy that “innovations are everyone's business” in any successful firm.

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 Specific assessment 3 AOL CLO CLO CLO CLO
methods Credit Instruments 1 2 3 4
(*)
Class Participation 10
Case Problem Analysis 15 Rubric 1 5 5 5
Group project 20 Rubric 2 5 5 5 5
Evaluation Class Activities 15 Rubric 3 5 5 5
Pattern Final Exam 40 Embedded 10 10 10 10
questions
Total 100
*AOL Assessment Instruments:
 Embedded Questions: Final Examination
 Rubrics: Case Problem analysis, Group Project Presentation & Viva, Class
Activities

Chapter detail Pedagogy adopted for class

Topics / Sub -topics / Article Reference / Case engagement
Sessions Studies Learning Outcomes
session wise
Introduction to Pre-read: Discussion on:
Innovation  Article 1
Management  Concept, types, and
The Innovation extent of innovation
Equation,  The ever-evolving
By Safi Bahcall, Mar 1, nature of the
2019, Product no innovation process
R1902E-PDF-ENG
Learning Outcomes:
1 Recommended reading: Students will be detailed on
the concept of creativity,
Innovation Starts with design, invention and
Defining the Right innovation. What and why
Constraints, By Fiona of innovations, and how
Murray; Elsbeth national or organization
Johnson, Apr 2021, culture shape innovation
Product Number: dynamics.
H06A1L-PDF-ENG

New Product Pre-read: Discussion on:

Development  Case Study 1
 Futuristic ways
McCormick & Co.: of new product
Deploying Artificial development
Intelligence in New  Human-AI
Product Development, alliance in AI-
2 By Darren Meister, R. engineered
Chandrasekhar, Sep 29, product
2021, Product Number: development
W25509-PDF-ENG
Learning Outcomes:
Recommended reading: Students will learn about
various avant-garde
New Product approaches; radical
2|Page
 Development in an companies are considering
Omnichannel World, By while they come up with
Santiago Gallino, Robert plans for some newfangled
Rooderkerk, Sep 1, 2020, innovative product in the
Product Number: market.
CMR754-PDF-ENG
Design Thinking for Pre-read: Discussion on:
Service Innovation  Case Study 2  Ideation
 Design thinking
Saladstop!: Service  Service delivery
Environment and innovation
Design, By Sheryl E.
Kimes, Thompson SH Learning Outcomes:
Teo, Iswarya Students will be geared to
Loganathan, Jun 28, understanding and molding
2021, Product Number: idea generation process that
3
W21314-PDF-ENG helps them as innovators
while using design thinking
Recommended reading: for service innovations in a
rapidly changing
The Right Way to Lead competitive landscape.
Design Thinking, By
Christian Bason, Robert
D. Austin, Mar 1, 2019,
Product Number:
R1902F-PDF-ENG
Operations and Process Pre-read: Discussion on:
Innovation  Case Study 3  Innovation in
business process
Marks & Spencer and design
Zara: Process  The innovation–
Competition in the operations
Textile Apparel conundrum
Industry, By Michael T.
Pich; Ludo Van Der Learning Outcomes:
Heyden; Nicolas Harle, Students will learn the
Jun 2019, Product importance of process
4 Number: INS849-PDF- innovation and its
ENG implications on firms’ total
supply chain innovation.
Recommended reading:

How to Turn a Supply

Chain Platform into an
Innovation Engine By
Kasra Ferdows; Hau L.
Lee; Xiande Zhao, Jul
2022, Product Number:
R2204K-PDF-ENG
Using Innovation as A Pre-read: Discussion on:
Tool for Future  Case Study 4
5 The case focuses on how
Transformation
Disruption in Detroit: Ford Motor Company

3|Page
 Ford, Silicon Valley, should best respond to
and Beyond (A), By several emerging disruptive
Ernest Gundling, Jan technologies while
2018, Product Number: modifying its current
B5875-PDF-ENG business process.

Recommended reading: Learning Outcomes:

Students will be able to
Research: Companies clearly think about the
Led by Inventors global aspect of innovation
Produce Better and make strategic choices
Innovations, By Emdad about where to invest to
Islam; Jason Zein, Sep bring technology
2019, Product Number: transformation.
H055G7-PDF-ENG
Innovation Strategy Pre-read: Discussion on:
 Case Study 5
 Strategy and
Mastercard: Creating a innovation link
World Beyond Cash, By  Innovation strategy
Sunil Gupta, Linda A. development
Hill, Julia Kelley, Emily frameworks
Tedards, Apr 20, 2022,  Types and
Product Number: formulation of
522001-PDF-ENG innovation strategy

6 Recommended reading: Learning Outcomes:

Students will be able to
Effective Innovation assess strategy-innovation
Begins With Strategic linkages and how an
Direction, By B. Tom effectively integrated
Hunsaker, Oct 2021, framework (open & closed
Product Number: innovation, collaboration,
SMR928-PDF-ENG bricolage, etc.) is inevitable
for sustaining commercial
success in a world of
increasing democratization
of the banking system vis-a-
vis nationalism.
Strategies for Pre-read: Discussion on:
Innovative Technology  Core
Curriculum 1  Strategies for
innovators
Strategy Reading:  Strategies for
Technology Strategy, By new market
Pai-Ling Yin, Jun 2022,  Strategies for
7 Product Number: 8127- existing market
PDF-ENG
Class Activity 1:
Recommended reading: Construct Technology S-
Curve and able to map
Strategy for Technology technology transitions in
on the Cutting Edge, By different products/industries
Andy Wu, Mar 16, 2021,
4|Page
 Product Number: Learning Outcomes:
721444-PDF-ENG Student will be able to
manage innovative
technological change risks,
act as both incumbents or
new entrants and right
wave to ride.
Firm’s Strategic Fit – Pre-read: Discussion on:
Winner’s Innovation  Case Study 6
Strategy Considering the kind of
Is Netflix Building a disruption and dynamism
House of Cards?, By the OTT platform is
Stefan Michel, Francois- experiencing, what should
Xavier Cart-Tanneur, be Netflix’s response?
Hannes Rupprecht, Jan Should Netflix continue to
Soderstrom, Joris van try to be the king of
Raak, May 11, 2020, extensively costly
Product Number: proprietary content
IM1085-PDF-ENG development while its deep
8
pocket rivals are seeking to
Recommended reading: vertically integrate or
platformize the industry?
How to Become an
Learning Outcomes:
Ecosystem Player, By
Students will learn how
Ulrich Pidun; Martin
Netflix is comprehending
Reeves; Balazs Zoletnik,
and comparing various
Jan 2023, Product
strategic approaches to build
Number: ROT475-PDF-
disruptive innovation
ENG
frameworks and sustain
alertness.
Fast Innovation: The Pre-read: Discussion on:
Strategic Agility  Case Study 7
The case examines
Innovation and Agility WeChat’s strategic
at Tencent's WeChat, challenges, also provides an
By Julian Birkinshaw, in-depth understanding of
Dickie Liang-Hong Ke, how WeChat works
Enrique De Diego, Aug internally, and brings some
1, 2019, Product general points about
Number: LBS220-PDF- innovation in today's
ENG mobile-first digital
9 economy.
Recommended reading:
Learning Outcomes:
6 Principles to Build Students will learn how to
Your Company's create a “platform” business
Strategic Agility, By and keep continuous
Michael Wade, Amit innovation to stay
Joshi, Elizabeth A strategically agile while
Teracino, Sep 2021, adapting incessantly to the
Product Number: ever-changing business
H06K1X-PDF-ENG environment.

5|Page
 Breakthrough Pre-read: Discussion on:
innovation  Case Study 8
 Breakthrough
Concorde 2.0: innovation
Reinventing Supersonic  Diffusion of
Technology, By Yasser innovations
Rahrovani; Rohan (DOI)
Noronha, Jan 2021,  Types of
Product Number: innovation
10 W21002-PDF-ENG adopters

Recommended reading: Learning Outcomes:

Students will learn various
Behind Every aspects of technology
Breakthrough is a Better adoption and innovation
Question, By diffusion, innovation life-
Hal B. Gregersen, Jan cycle model and difficulties
2019, Product Number: of innovation
ROT377-PDF-ENG mainstreaming.
Open Innovation: A Pre-read: Discussion on:
Sustainability  Case Study 9
Question The case demonstrates how
Sustainability Through Carlsberg successfully
Open Innovation: innovates by leveraging the
Carlsberg and the Green concept of open innovation
Fiber Bottle, By Henry and how sustainability - and
W. Chesbrough; Marcel relatedly, the idea of
Bogers; Robert Strand, purpose - can be a powerful
Oct 2018, Product motivator to drive open
Number: B5922-PDF- innovation efforts.
11 ENG Learning Outcomes:
Students will learn how to
exploit both internal as well
Recommended reading:
as external open innovation,
A User's Guide to Open to derive sustainability and
Strategy, By Christian subsequently, address a
Stadler; Julia Hautz; Kurt globally significant grand
Matzler; Stephan societal challenge.
Friedrich von den
Eichen, Date: Nov 2021,
Product Number:
H06N98-PDF-ENG
Value Innovation: Is it Pre-read: Discussion on:
More Profitable than  Case Study
Value Extraction? 10 The case describes one of
the greatest turnarounds. It
The Marvel Way: explains how to latch on to
12 Restoring a Blue Ocean, the right innovation track to
By W. Chan Kim; Renee save a company from
Mauborgne; Michael becoming a victim of red
Olenick, May 2021, ocean management
Product Number: practices.

6|Page
 IN1182-PDF-ENG Class Activity 2:
Student groups analyze
Recommended reading: value extraction using
network effects of particular
Capture New Value from innovation from different
Your Existing Tech companies’ perspectives.
Infrastructure, By Stefan
Thomke, Anthony Learning Outcomes:
Rodrigo, May 5, 2022, Students will be able to
Product Number: sustainably align profit,
H070SP-PDF-ENG people, culture, etc. with a
value innovation
framework, and
successively design business
turn-around through
transformation.
Scaling-up Innovation Pre-read: Discussion on:
 Case Study 11
 Building
Bosch: Scaling Large innovation
Company Innovation for capabilities
Strategic Advantage, By  Innovation
Andre Marquis, Mark Performance
Searle, Diana Jovin, Aug Management
1, 2020, Product (IPM)
Number: B5959-PDF-  Operational
ENG execution as a
13 means to
Recommended reading: innovation

Seven Key Steps for Learning Outcomes:

Rapidly Scaling Up Students will learn how
Multi-Unit Operations, global companies, like
By Robert C. Ford, Bosch focuses on the
Richard Ungaro, May 15, operational execution by
2020, Product Number: having several projects at
BH1039-PDF-ENG scale simultaneously in the
innovation pipeline in order
to achieve scale.
Business Model Pre-read: Discussion on:
Innovation  Case Study
12  Scenario
planning
Kathy Fish at Procter &  Business models
Gamble: Navigating innovation
Industry Disruption by  Lean innovation
14 Disrupting from Within,  Pull vs push
By Emily Truelove, innovation
Linda A. Hill, Emily
Tedards, Jul 10, 2020, Learning Outcomes:
Product Number: Students will learn how to
421012-PDF-ENG apply hypothesis-driven
approach while developing
business unit-led and
7|Page
 Recommended reading: corporately-supported
distinct business models
Four Steps to Sustainable which will use customer
Business Model lifetime value (CLV)
Innovation, By David modeling, the Business
Young; Marine Gerard, Model Canvas (BMC) and
Jan 2022, Product the Market Opportunity
Number: ROT451-PDF- Navigator (MON) template
ENG as scenario testing tools for
lean innovations.
Innovation Resistance: Pre-read: Discussion on:
The Way to Move  Case Study
Forward 13 In comparison to other
Apple products, Apple
Apple Watch: Managing Watch initially failed to
Innovation Resistance, create the market impact as
By Tania Bucic, Apple had expected. The
Gaganpreet Singh, Nov case addresses the question
2020, Product Number: of whether Apple should
W18034-PDF-ENG reconfigure the marketing
mix strategy to reduce
Recommended reading: resistance.
15 Class Activity 3:
Marketing in the Age of Student groups will identify
Resistance, By Christine and propose a disruptive
Alemany, Sep 3, 2020, technology road-map for
Product Number: some technological
H05U7V-PDF-ENG products.

Learning Outcomes:
Students will learn about
innovation resistance, its
types, and how to manage it
with consumer-centric
innovation approaches.
Innovation Liability: Pre-read: Discussion on:
Role of Ethics  Case Study 14
The case exemplifies
Products Liability: The Takata’s failure to drive and
Innovation Responsible monitor ethical issues while
for the Rise and Fall of pursuing innovation. How
Takata, By the ethical tensions and
Dana Muir, Sean P. conflicts of interest among
Burns, Apr 3, 2020, employees may impact
16 Product Number: organization’s innovation
W43C14-PDF-ENG architecture and
subsequently substandard
Recommended reading: product development?

A Crisis of Ethics in Learning Outcomes:

Technology Innovation, Students will learn what
By Max Wessel, Mar kind of ethical implications
2020, Product Number: organizations may face
when they start deriving
8|Page
 SMR797-PDF-ENG profit out of poor execution
and flawed innovation
management while
forgetting to earn
sustainable public trust.
Group Presentations Learning Outcomes:
To be able to use the
17 & 18
concepts learned in this
course successfully.
Innovative Culture and Pre-read: Discussion on:
its Architecture  Case Study
15 The case sheds light on the
Enhancing Innovation slippery concept of “culture
through Organisational of innovation”. It focuses on
Learning and Empathy how to reduce the confusion
Culture: Microsoft under and clutter often discussed
CEO Satya Nadella, By and debated incessantly
Quy Huy, Lisa Simone inside large organizations.
Duke, May 18, 2022,
Product Number: IN1838- Learning Outcomes:
19 PDF-ENG Students will learn how to
use the building blocks of
Recommended reading: culture to create an
innovation-driven global
The Hard Truth About organization. Furthermore,
Innovative Cultures, By learnings will be how
Gary P. Pisano, Jan Microsoft unleashed a
2019, Product Number: cultural change, where staff
R1901C-PDF-ENG began to embrace
innovation and subsequently
creating unique offering.
Intrapreneurship: Pre-read: Discussion on:
Partnering with  Industry and
Employee- Background  Concept of
Entrepreneur Note 1 intrapreneurship
 Innovations
Intrapreneurship: through
Leading Innovation stimulating
Efforts in Established intrapreneurship
Organizations, By Karen  Internal vs
Gordon Mills, Annie external
Dang, Mar 27, 2020, entrepreneurs
20 Product Number:
820096-PDF-ENG Learning Outcomes:
Students will learn how to
use entrepreneurial
Recommended reading: management techniques
within established
How Your Company Can companies to create new
Encourage Innovation environments that foster
from All Employees, By innovation, and are core to
Fabrizio Salvador; the firm, often poses real
Fabian J. Sting, Sep threats to its future, and
2022, Product Number: provide a framework for
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 H07883-PDF-ENG how to structure innovation
efforts.

Reading List Textbook

and 1. Trott, P., 2021. Innovation management and new product development, 7th
References edn, Pearson education.
References
(must be 1. Dodgson, M., Gann, D. and Salter, A. (2008) The Management of
comprehensive Technological Innovation, Oxford, Oxford University Press.
and complete 2. Christensen, C. M. (2013). The innovator's dilemma: when new
with all technologies cause great firms to fail. Harvard Business Review Press.
details.) 3. Rogers, E. (2003) Diffusion of Innovations, 5th edn, London, The Free
Press.
4. von Hippel, E. (2005) Democratising Innovation, Cambridge, MA, MIT
Press.

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Course Outlines are strictly for private and restricted circulation among the concerned Faculty
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Disclaimer
While care has been taken in compiling this Course outline, The School of Business Management of
SVKM’s NMIMS University shall not be held liable in any manner to any person for any mistake and /
or omission in the contents of the Course outline.

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