Project proposal

Good afternoon everyone. Today I’ll be presenting my project study proposal.

The topic I selected is Impact of COVID -19 on hospitality industry.
So, as we all know COVID-19 dramatically spread in various countries around the globe.
Due to the rise in the pandemic there was a nationwide lockdown on March 25, 2020 which
resulted in closing of hotels and restaurants. Well as COVID -19 proved to be a challenge to
every sector in the world and the hotel industry was amongst the ones which were hardest hit.
Indian hotel Industry suffered a decline of 18.5% in Revenue Per Available Room (ReVPAR)
in March (quarter 1 of 2020)
As a result of the lockdown and travel restriction Even business tourism came to a standstill
the revenues declined 48% and The Indian hospitality industry faced a loss of around Rs. 620
crores in the initial days.
As restriction ease up and the hotels reopen on 9th September 2020 with compulsory
precautionary measures introduced by the government there will be change in whole traveling
and staying in hotels experience.
The study is to learn about the impact of covid on the industry and to learn about their
adaptability and coping strategies.
Objectives
• To study the financial impact of corona virus on hotels and restaurants in India and
coping strategies by the industry.
• To analyze the changes in hotel experience post COVID-19.
• To analyze the impact of corona virus on the restaurant industry, to study the new
innovative changes made to the dine out style.
• To analyze the impact of covid on the pricing of Hotel rooms tariffs and to thus
identify if the new rules and regulation implemented by the government has led to an
increase or to a decrease in the pricing.
• To identify the problems faced by the hospitality industry due to the implementation
of the new rules and regulations introduced by the government.
• To gain customers feedback and hence understand their response towards the
adaptation of “new normal”.

Literature Review –

Indian hospitality and tourism industry constitute 10% of India’s GDP which is around 275
billion US Dollars. The impact of Corona virus has led to do a downfall of Indian economy,
and the nationwide lockdown resulting in closing of tourism and hospitality led to a further
decline in the GDP.
According to the World Travel and Tourism Council (WTTC) study, it will take about 10 to
12 months to recover from the damage the tourism industry will suffer.
60% of the operators surveyed conducted by JLL,believe that it will take 13 to 24 months for
their portfolio to bounce back to 2019 RevPAR levels.
The impact was a hard hit on the industry as 53% of leading hotel operates have to shut down
Travelling restrictions acted as the biggest barrier to affecting the hospitality, travel and
tourism sector due to corona virus.
Research methodology
The research methodology will include qualitative and quantitative analysis
 Quantitative analysis will include –
1. Financial impact of corona virus on hospitality industry.
2. SENSEX analysis of public listed companies in Indian hospitality sector.

 Qualitative analysis will include the view point of consumers on the impact of
coronavirus and their behaviour towards traveling and dining out experience through
conducting a survey.
 For a narrative analysis I will try and reach out to the people in the hospitality
industry to gather thoughts and experiences of knowledgeable and experienced
individuals who will help me understand the impact of corona virus with their own
personal experience.

Data collection will be –

1. Primary data will be the collection of survey conducted with a sample size of 30.
Main focus while collecting of responses will be on people related to hotel industry.
The analysis of the surveys collected will be based on percentage analysis.
2. Secondary data collection will be from various sources available online. The data will
be on the basis of the reports and articles available.

Managerial Implications of my study will be

1. Corona virus outbreak proved to be a challenge to various leaders the study will help
in understanding entrepreneurial psyche and resilience in these tough times.
2. As the economy had an ultimate downfall due the pandemic situation even the
hospitality industry faced financial crisis. Many hotels and restaurants were not even
able to maintain their expenses for a period of 6 months. This study will provide the
coping strategies in such challenging times.
3. The Research on a managerial front will help us analyse the method of planning,
learning and decision-making process. Due to corona virus outbreak the department of
disaster management authority needed to bring out new rules and regulations to be
 exercised by the hotels and restaurants. The study will show adaptability capability by
the sector.
4. Change is not easily acceptable, the change in the system not only has an impact on
the hospitality industry but also on the behaviour of the consumer. The research
project helps us to understand the impact on consumer behaviour towards the new
changes in the hotel experience.
5. The study Contributes to future oriented analysis on hospitality sector and impact of
corona virus.
Speaker notes
Infosys work with internal and external stakeholders to define sustainability strategy and
goals.
Clients, employees, investors, partners, academia and local communities want different
things, and Infosys is able to balance these through their sustainability strategy and robust
engagement methodology.

Clients
Infosys treat their clients as the most important stakeholders. They perform a Zero Distance, a
ground-up, grassroots approach to ensure that each one of us is at 'Zero Distance' - to the end
user, to the underlying technology and therefore to the value. They engage with their clients
through a variety of platforms and interactions.

Investors

All the innovations and new offerings by Infosys are geared towards generating greater
revenues so that their investors earn higher dividends. Be it through the annual general
meeting or analyst meets, Infosys has created multiple channels of engaging with their
investors, besides building an exclusive platform to address investor grievances.
Innovating learning with the Academia

Infosys work with educational institutes in India to develop collaborative programs and
supplement their curricula with the aim of raising the employability and aspirations of the
students. They also recruit interns from globally renowned business schools to promote the
culture of two-way learning.

Collaborating with Partners

Partners in Infosys include technology partners, vendors and research institutions. They
collaborate with their partners to create ideas and visions on emerging technologies and
resource-efficient solutions and to keep their operations on track.
Building capacity for Local communities

Infosys work towards the development of the society. They engage with individuals and
groups through their CSR teams and volunteer groups in areas where help is needed.
Engaging deeply with their Employees

Infosys employees are initiated into the global culture of the company the day they join, and
are encouraged to explore and find their areas of interest. Infosys work towards keeping a
diverse workforce motivated and engaged throughout the year.
 Recognised as a global leader in corporate climate action by Carbon disclosure
Project (CDP), securing a place on the CDP Climate change ‘A’ List. Infosys, the only
company in India to achieve this for the second consecutive year.
 Won the Golden Globe Tigers Award 2017-18 for the Asia Pacific region under the
“Leadership and Excellence in CSR”.
 Infosys carbon offset project “Clean Cooking initiative” was named the “best
initiative for Environmental Responsibility” by the Asset Corporate Awards which is
the longest running Environmental, Social and Governance (ESG) awards in Asia.
 Awarded for their water conservation measures by the International Green Building
Council (IGBC) and Confederation of Indian Industry (CII).
 Won the “Energy Conservation Award” under Buildings category by the Telangana
State Renewable Energy Development Corporation for executing the best practice
for energy conservation.
 Awarded for “the Best Maintained Structures” by the Construction Industry
Development Council (CIDC).
WORKPLACE BIASES
Highly inclusive organizations offer programs to their entire workforce—not just leaders or
specific populations—that touch on a variety of diversity and inclusion topics.
The growing use of artificial intelligence can help reduce biases providing ways to the
companies to reduce workplace biases. Following are some of the frameworks used by
companies to reduce biases-
1. An approach—that Deloitte calls ACT that is Awareness – Calibration – Technology

Awareness is of the essence; it’s important for all workers to have access to methods
that help them understand biases and how to mitigate them.

Calibration is a deliberate and thoughtful process of making data-informed and fact-

driven decisions as opposed to making decisions driven by groupthink or gut instinct.

Technology is a force that can drive the change forward.

—to mitigate biases in performance management and manage the consequences of
biases. (Nehal Nangia, n.d.)

2. Algorithms are harnessing volumes of macro- and micro-data to influence decisions

affecting people in a range of tasks, from making movie recommendations to helping
banks determine the creditworthiness of individuals.

3. KPMG – AI in Control framework includes a Technology management component.

“Guardians of Trust” that discusses AI fairness and ethics in context of the wider
issues of corporate-wide trust and governance in analytics.

4. Accenture – AI Fairness Tool lets clients assess algorithm models and underlying data
to correct for bias in both in-house developed AI and third-party solutions. “Teach
and Test Tool” helps clients validate and test their AI systems, including model
debugging, so they act responsibly. (Thryft, n.d.)

5. True Office Learning – has over 1,000 companies, they Elevate enterprise
performance by empowering employees and organizations to make better decisions
through learning and data intelligence.
NEWS
1. COVID-19 outbreak: With low key Navratri, businesses suffer in Gujarat.
2. Top private equity and venture capital companies including Carlyle, KKR, Zephyr
Peacock and Tata Capital have in the last few months created special crisis response
teams and platforms to secure their investment and ringfence them from the
disruption caused by the pandemic.
3. Tata Sons and Cyrus Mistry battle went from board room to court rooms. Tata wants
to move on with its business and Mistry, too, is keen to resolve problems in his
group, which includes reducing debt that stands at around ₹30,000 crore. If
negotiations are conducted with a spirit of conciliation, it can be a win-win for Tatas
and Mistrys.
4. Legal expenses of listed Indian companies increased about 9 percent in FY20.
5. Climate change remains a true challenge for humanity. Jean-Pascal Tricoire,
Chairman Schneider Electric said To overcome this challenge, electricity and digital
will be the key pillars.
6. The Indian economy may have some growth spurts that look like a fast recovery but
it would take until the September quarter of 2023 for the country and the world to
be back to pre-Covid-19 levels, said Kevin Sneader.
7. For the next 10 years, it's about who has the better technology says Rajeev Misra,
VP Softbank Group.
8. The final report of the FFC, due October 30, may recommend that the Fiscal
Responsibility and Budget Management Act (FRBM) and state-level fiscal
responsibility legislations, which give the Centre and states specific targets and caps
deficits, be suspended. It may suggest the setting up of a fiscal reforms panel to
design a new framework.
9. Finance ministry officials strongly defended the controversial 2012 amendment that
brought overseas indirect transfers retrospectively into the tax net
10. Asian Development Bank approves USD 570 million loans for urban projects in
Rajasthan, Madhya Pradesh
11. “Audit examination shows that there was short crediting to the Fund of the GST
Compensation Cess collections totalling to Rs 47,272 crore during 2017-18 and 2018-
19
12. Finance Ministry allows five states to borrow additional Rs 9,900 crore through open
market borrowings.
Industry revolution 4.0
1st – industrial revolution –was in 1784 end of 18th century and was about machines and
utilization of machines.
With the start of 20th century, the 2nd - industrial revolution was started which was focused
on volume – by introducing electrical power mass production based on division of labor.
Start of 1970s the 3rd industrial revolution was about the uses of electronics and IT to
achieve further automation of manufacturing
Now we are in 4th industrial revolution started in 2011 that is based on cyber physical
systems.
Industry 4.0 is focused on creating intelligent product, process and procedures. Its essence
is Internet of things and internet of services.

Limitations-
As this analysis was performed based purely on the results of the structured literature
review, a quantitative analysis to validate the results must be performed in future research
and to confirm the hypotheses.
Furthermore, the summarizing model in chapter 5 does not weigh the factors with which
the specific challenges or potentials are operationalized in the framework. In future
analyses, the importance of specific challenges and potentials has to be analyzed and
validated in conjunction with experts in respective interviews.
As the paper was published in 2015 the research was limited to specific, qualitative and
quantitative analysis of technologies and their implementation within the company’s value
chain.

Within our following detailed impact analysis, we limit our documentation to the technologies
and concepts which have an influence on all supply chain activities.