Dear Ryan Evans, CEO of Wincote XWS International.

At a meeting on April 03 2024, we discussed the changes we wnat to make when

relaunching the Wincote XWS. They are as follows:

1. Product: Should be comfortable and adaptable to any season. That can be made
warmer in winter and cooler in summer by adding or removing layers, without so
many pockets and with a small zipper, offering different sizes such as small, medium
and large. With different colors, blue, black and green for men and black, pink and red
for women.

2. Price: After hearing ideas from the team, we suggest a price of 90 €, a decrease in the
price that will allow more accessibility to the product and we have profit for each sale,
without difference in the price for men and women.

3. Promotion: We need to promote like as a stylish jacket for younger people in the 16-
30 age group and offer it to people that live and work in cities. For all this we need to
improve the advertising, relaunch the product and offer it on TV, radio and especially
social networks. We could make a new slogan to change the perspective of the jackets,
to make them more attractive and exciting.

4. Place: we have noted the need to to sell the product in outdoor-product stores and
department stores in the cities. With more outlets we will achieve more profits.

I hope this will be possible. Please let us know your opinion to relaunch the suggested
changes.

Best wishes,

Luis Alfredo Torres

Marketing Director
Wincote International
Phone: +54 643 88 91 20