SIX FLAGS

STRATEGY
FORMATION
By Matthew, Addisyn, Karson
OBJECTIVE

OUR OBJECTIVE IS TO IMPROVE PARK

FACILITIES, INTRODUCES INNOVATIVE AND
EXCITING ATTRACTIONS, AND EXECUTES
STRONG MARKETING INITIATIVES TO IMPROVE
THE OVERALL GUEST EXPERIENCE AT SIX FLAGS
OVER GEORGIA.

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STRATEGY 1

"METAL MENACE"
JUSTIFICATION
FOR THE
ADDITION
The "Metal Menace" ride will be added in
order to revitalize the park's portfolio of
attractions and draw in more visitors
targeting the new generation. It will
appeal to thrill-seekers looking for fresh
and exciting experiences because it will be
among the most inventive and advanced
technology wise in the business.
TARGET MARKET

The target market for the "Metal Menace"

includes thrill-seekers, roller coaster enthusiasts,
and families looking for exciting entertainment
options. By offering a diverse range of attractions
catering to various demographics, Six Flags Over
Georgia aims to attract both local visitors and
tourists seeking unforgettable experiences.

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ESTIMATED
COST
The estimated cost of implementing the
"Metal Menace" ride, including construction,
theming, and marketing expenses, is
approximately $17 million.
ADDITIONAL CHANGES TO PARK

INTRODUCING NEW ENTERTAINMENT ACTS: ENHANCING CONCESSIONS AND RETAIL: INTRODUCING

INCORPORATING LIVE SHOWS, CONCERTS, AND SPECIAL NEW FOOD AND BEVERAGE OPTIONS, AS WELL AS
PERFORMANCES TO ENHANCE THE OVERALL GUEST MERCHANDISE OFFERINGS, TO CATER TO TASTES AND
EXPERIENCE. THE SPECIAL EVENT COMING UP WILL BE A PREFERENCES. WE WILL BE ADDING SOON TO THE MENU
BAD BUNNY CONCERT CHURRO'S AND CHUG JUGS.

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STRATEGY 2

MARKETING
CAMPAIGN
MARKETING ACTIVITIES

Advertising Campaign: Launching print, digital, and outdoor advertising campaigns

highlighting the excitement and thrills of the new attractions.

Social Media Campaigns: Leveraging social media platforms to engage with followers,
share behind-the-scenes content, and create buzz around the park's offerings.

Special Events: Hosting exclusive preview events, VIP nights, and media launches to
generate excitement and media coverage.

Sales Promotions: Offering special ticket deals, discounts, and package offers to
incentivize visitation and drive attendance.

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 EXAMPLES OF
ADVERTISEMENT
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PROCEDURES

1 2 3 4 5

Planning Phase: Develop Creative Development: Execution: Launch Monitoring and Evaluation: Conduct
a comprehensive Create mock-ups and advertising campaigns, Optimization: post-campaign analysis
marketing plan outlining design assets for social media initiatives, Continuously monitor to assess the impact of
objectives, target advertisements, social special events, and sales campaign performance, marketing efforts, gather
audience, messaging, media content, and promotions according to track key metrics, and feedback from guests,
and tactics. promotional materials. the predetermined adjust strategies as and identify areas for
timeline. needed to maximize improvement.
effectiveness.

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CONCLUSION
Thank you for joining us in envisioning the future of
Six Flags Over Georgia. With the exhilarating "Metal
Menace" ride and enhanced entertainment and
dining options, we aim to create unforgettable
experiences for thrill-seekers and families alike. Join
us in this adventure - let's make memories together!
Explore the thrills, tastes, and entertainment
awaiting you.