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The difference between assertion and reaction lies Example: Regular exercise improves cardiovascular communication between the

cation between the sender and


in their nature and purpose within communication: health. receiver.)

Assertion Reaction: "That's interesting! I've always felt better 3. RECEIVER


• An assertion is a confident statement or after going for a run, but I didn't realize it had such The receiver is the person or entity who
declaration of a fact, opinion, or belief. a direct impact on heart health." receives and interprets the message sent by
• It is proactive and often aims to convey Explanation: In this reaction, the individual the sender during the communication
information or express a viewpoint. responds to the assertion by expressing interest process.
• Assertions are typically made independently of and reflecting on their personal experience. While (The receiver plays a crucial role in the
external stimuli and can initiate or contribute to a not making a definitive statement, the reaction communication process as they decode the
conversation. acknowledges the information presented and adds message, interpret its meaning, and
(Assertions may start a conversation or continue a personal perspective. formulate a response. Their understanding
another once they are made, sometimes without and interpretation of the message may be
reference to outside signals.) The Key elements of the Communication Process influenced by factors such as their
• can may be supported by reasoning, evidence or 1. SENDER background, knowledge, culture, and
an individual’s belief. The sender is the person or entity who personal experiences.)
initiates the communication process by 4. FEEDBACK
Example: Regular exercise improves cardiovascular composing and transmitting a message to the Feedback refers to the response or
health. receiver. reaction provided by the receiver to the
Explanation: This assertion presents a clear (The sender formulates the message, whether sender after receiving and interpreting the
statement regarding the benefits of exercise on it's an idea, information, request, or emotion, message during the communication process.
cardiovascular health. It expresses a belief and decides on the appropriate method and (Feedback refers to the response or
supported by scientific evidence and aims to channel for conveying it to the receiver. The reaction provided by the receiver to the
convey information to the listener or reader. sender's intention is to share something with sender after receiving and interpreting the
the receiver and elicit a response.) message during the communication
Reaction process.)
A reaction, on the other hand, is a response to a 2. MESSAGE
stimulus, event, or statement. The message is the information, idea,
emotion, or data that the sender wishes to
- It is often prompted by an external factor and is convey to the receiver during the
influenced by emotions, thoughts, or beliefs. communication process.
- Reactions can be immediate or delayed and are (The message can take various forms,
shaped by individual perspectives and experiences. including verbal, non-verbal, written, or visual.
- Reactions, as compared to statement, may not It is the content of the communication and
always include expressing an opinion but rather serves as the vehicle for sharing thoughts,
reacting to a scenario. feelings, instructions, or other forms of

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