 Chuyển đổi hạn chế: Mặc dù TikTok có thể thúc đẩy lưu lượng truy cập

nhưng việc chuyển đổi lượt xem thành doanh số bán hàng có thể gặp khó
khăn do nền tảng này tập trung vào giải trí hơn là mua sắm.
 Solution: Implement an interactive virtual shopping experience within
TikTok, merging augmented reality (AR) technology with user-generated
content to transform browsing into an immersive and personalized
shopping journey.
Desirability:
 Immersive Experience: By integrating AR technology, TikTok can offer users a
virtual shopping experience where they can visualize products in their real-world
environment. This immersive experience enhances user engagement and makes
shopping more interactive and enjoyable.
 Personalization: Empowering users to customize and interact with virtual
products allows for a highly personalized shopping experience tailored to
individual preferences and tastes.
 Social Sharing: Users can share their virtual shopping experiences on TikTok,
creating viral content that not only promotes products but also showcases the
platform's innovative features, driving user acquisition and retention.
Feasibility:
 AR Technology: AR technology has become increasingly accessible and
advanced, with platforms like Snapchat and Instagram already integrating AR
features into their apps. TikTok can leverage similar technology to develop its
own AR shopping experience.
Viability:
 Increased Conversion Rates: An interactive virtual shopping experience
enhances user engagement and reduces barriers to purchase by allowing users to
visualize products in their own space. This leads to higher conversion rates and
increased sales revenue.
 Differentiation and Innovation: Implementing an AR shopping experience sets
TikTok apart from competitors and positions the platform as a leader in
innovation and technology. This differentiation attracts users and brands looking
for novel and immersive shopping experiences.

 Cạnh tranh: Cạnh tranh cao với nhiều sàn thương mại điện tử lớn khác như
shopee hay lazada.
 Solution:
Trend Identification: Stay agile and responsive to emerging trends to
maintain relevance and appeal to TikTok's dynamic user base.
Desirability:
  User Engagement: Trend identification enhances the desirability of TikTok Shop
by enabling sellers to align their products with popular trends and viral content
on the platform. Users are more likely to engage with content that is relevant and
trendy, increasing their interest in TikTok Shop products.
 FOMO (Fear Of Missing Out): Users are drawn to platforms where they can stay
up-to-date with the latest trends and viral content. Trend identification creates a
sense of FOMO, encouraging users to regularly visit TikTok Shop to discover new
and trendy products before they become mainstream.
Feasibility:
 Data Analysis: TikTok has access to vast amounts of data on user behavior,
content engagement, and trending topics. Leveraging data analysis techniques
such as natural language processing and machine learning, TikTok Shop can
identify emerging trends and popular content formats.
Viability:
 Increased Sales: Identifying trends allows TikTok Shop to capitalize on
popular content and consumer preferences, leading to increased sales and
revenue. Products that align with trending topics and viral content are
more likely to attract user attention and drive purchases.
 Competitive Advantage: By staying ahead of trends, TikTok Shop gains a
competitive advantage over other e-commerce platforms. Offering trendy
products and content enhances the platform's appeal to users,
distinguishing it from competitors and attracting a larger audience.
 Long-Term Growth: Implementing trend identification contributes to the
long-term viability and sustainability of TikTok Shop. By continuously
adapting to changing consumer trends and preferences, TikTok Shop
remains relevant and competitive in the ever-evolving e-commerce
landscape.

Influencer/Brand Partnerships: Collaborate with influencers to host live shopping

events, product reviews, and tutorials. Influencers can leverage their followers and
engagement to drive sales and foster a sense of community around TikTok Shop.
 Thay đổi thuật toán: Những thay đổi về thuật toán của TikTok có thể ảnh
hưởng đến khả năng hiển thị nội dung của cửa hàng, ảnh hưởng đến phạm vi
tiếp cận và doanh số bán hàng
 Solution Develop an algorithm-aware content optimization tool
specifically designed for TikTok Shop sellers to navigate and adapt to
TikTok's algorithm changes, thereby maintaining visibility, reach, and sales.
 Desirability:
  Ease of Use: Sellers on TikTok Shop desire a tool that simplifies the
process of adapting to algorithm changes without requiring extensive
technical knowledge. An algorithm-aware content optimization tool
provides a user-friendly interface and actionable insights to help sellers
optimize their content effectively.
 Maximized Exposure: Sellers aim to maximize exposure for their products
on TikTok Shop. By leveraging an algorithm-aware tool, sellers can ensure
that their content remains visible to their target audience despite
algorithm changes, thereby increasing the likelihood of conversions and
sales.
 Competitive Advantage: Sellers seek a competitive advantage in the
crowded e-commerce landscape. An algorithm-aware content
optimization tool gives sellers the ability to stay ahead of competitors by
quickly adapting their content strategy to algorithmic shifts, ultimately
driving higher sales and revenue.
 Feasibility:
 Data Integration: The tool can integrate with TikTok's API to access real-
time data on algorithm changes, content performance metrics, and user
engagement patterns. This ensures the tool's accuracy and relevance in
providing actionable insights to sellers.
 Algorithmic Analysis: The tool employs algorithms and machine learning
techniques to analyze TikTok's algorithm and predict its impact on content
visibility. By continuously monitoring and analyzing algorithmic trends, the
tool can provide timely recommendations for content optimization.
 Viability:
 Subscription Model: The tool can adopt a subscription-based pricing
model, offering different tiers based on the level of features and support
provided. This creates a sustainable revenue stream for the tool's
development and maintenance while ensuring affordability and
accessibility for sellers.
 Scalability: As TikTok Shop continues to grow, the demand for algorithm-
aware content optimization tools is expected to increase. The tool's
scalability allows it to accommodate a growing user base and evolving
algorithmic dynamics, ensuring its long-term viability and relevance.

 Sự phụ thuộc vào Nền tảng: Phụ thuộc về chính sách của TikTok.
 Mối quan tâm về tính xác thực: tính xác thực của sản phẩm dẫn đến các vấn
đề về niềm tin và giảm doanh số bán hàng.
 An toàn thông tin: Người tiêu dùng có thể bị đánh cắp thông tin cá nhân khi
mua hàng trực tuyến.